Ryan Skinner, Account Director, Velocity Partners
[This webinar is intended specifically for larger client-side B2B marketers. Others may find it useful too, but consider this a health warning.]
Here at Velocity Partners we’ve worked with a few content marketing superstars, and studied many more. These leaders share a few major characteristics, among them:
They’re bold, which attracts A players inside and outside their company
They cordon off resources for their needs, or go rogue (self-financed side projects)
They focus on both the rational and emotional elements in content and marketing
They mix it up online themselves, in communities, forums and social networks
They move fast and break things – because they have a vision they want to realize
They attach themselves to talent, and develop together
This webinar will be rich in examples and insights from the working scenario of many a leading content marketer. And I’ll guarantee that in the course of the short 25-minute program, you’ll learn something you’d never heard before.
I work at London’s Velocity Partners, the “B2B marketing agency to the stars.” We’re one of the driving forces behind content marketing efforts at companies you’ve heard of, such as Salesforce, Ciena, Expedia’s B2B outfit, Cisco, Marketo and App-DNA, and others you’ll hear from when they sell for a big multiple.
For anyone interested in continuing the discussion post-webinar, I’ll be available on twitter @rskin11, skype at redwood.skinner or email: ryan(at)velocitypartners.co.uk.