Sheila Hathaway, Director of Operations, MarketOne International
Hear about how Account-Based Marketing can and should take on different segments. From Greenfield prospecting to Named Account penetration, ABM provides the insight your sales teams need to move a prospect company to the next stage of opportunity. To effectively penetrate an account you must first recognize that multiple lines of business might represent distinct decision centers, rather than focusing narrowly on individuals. Account-Based teleprospecting maps the organization and identifies key decision-makers before qualification even begins with the ultimate aim to discover business problems that your solutions can solve.