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Social Media Trials and Tribulations in Pharma

"Pharma's Social Media Trials and Tribulations"

A Record of Social Media Events Impacting the Pharmaceutical Industry

The pharmaceutical industry is at a turning point in its adoption of new social media tools and applications for communication with healthcar
"Pharma's Social Media Trials and Tribulations"

A Record of Social Media Events Impacting the Pharmaceutical Industry

The pharmaceutical industry is at a turning point in its adoption of new social media tools and applications for communication with healthcare professionals, consumers, patients, policymakers, and payers. Practically every pharmaceutical company has launched a social media project or application of one sort or another. To be sure, not all these efforts have been successful. This presentation will explore what worked and what didn't by highlighting the major trials and tribulations of pharma's social media "road trip"

Topics and discussion points include:

Is the Industry Ready for Social Media? Results of the Pharmaguy Social Media Readiness Self-Assessment Survey
History of FDA's Promise to Provide Social Media Guidelines. What's Gumming Up the Works?
The Major Milestones of Pharma Use of Social Media: The Good, the Bad, and the Ugly. All Offer Useful Lessons.
Recorded Feb 9 2012 41 mins
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Presented by
John Mack, Pharma Marketing News
Presentation preview: Social Media Trials and Tribulations in Pharma

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  • Title: Social Media Trials and Tribulations in Pharma
  • Live at: Feb 9 2012 2:00 pm
  • Presented by: John Mack, Pharma Marketing News
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