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Rackspaces Career Site Transformation

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Michael Long, Head of Culture Branding, Rackspace
Michael Long, Head of Culture Branding, Rackspace will be our special guest. Michael will provide an in-depth look at Rackspace's own transformation of their recruiting strategy. He will highlight what changes he made to the Rackspace career site to move it from a static environment to a candidate focused website with interactive elements all while maintaining a strong brand identity.

Topics include:
• Why Rackspace saw a need to transform its recruiting strategy
• The evolution of Rackspace's recruitment brand strategy
o Multiple Channel Marketing
o Social Media Integration
o Career Site Functionality
• Diversifying and Broadening Your Reach
• How to become a change agent within your organization
o Winning internal support to make a strategy change
Aug 30 2011
38 mins
Rackspaces Career Site Transformation

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  • Title: Rackspaces Career Site Transformation
  • Live at: Aug 30 2011 4:00 pm
  • Presented by: Michael Long, Head of Culture Branding, Rackspace
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