"You"−The Secret of Great Blogs that Boost Your Readership

Susan B. Weiner, CFA, Owner, InvestmentWriting.com
Blogging has become a "must" for many independent and fee-only financial advisors seeking to attract and retain clients. But many financial bloggers flunk the most important test: They don’t write reader-focused posts.

Harnessing the power of "you, the reader" will boost your readership. In this webinar, you'll learn how to analyze your readers and their WIIFM (what's in it for me) as well as an easy-to-follow formula for outlining blog posts that snare readers. The average reader spends only 96 seconds reading a blog post, according to ProBlogger. If you want your readers to stick around, sign up today for this webinar!

Susan Weiner, CFA, teaches the highly regarded "How to Write Blog Posts People Will Read" class for financial advisors. Her Investment Writing blog (http://investmentwriting.com/blog/) is popular with advisors who care about writing that deepens their connections with clients and prospects.
Nov 16 2011
41 mins
"You"−The Secret of Great Blogs that Boost Your Readership
Register for the MarketCouncil Summit
More from this community:

US Financial Advisors

Webinars and videos

  • Live and recorded (375)
  • Upcoming (2)
  • Date
  • Rating
  • Views
  • Channel
  • Channel profile
Up Down
Business insight for RIAs and fee-only FAs
Thought Leadership for Financial Advisors (TLFA) provides Registered Investment Advisors (RIA) and fee-only financial advisors with practice management insights. You can find industry luminaries presenting weekly webinars on topics such as social media, marketing, referrals, engaging the affluent, compliance, life planning, retirement planning, and succession planning.

You can attend the webinars at no cost and will be able to submit real-time questions to presenters during the live online events. If you are unable to attend a webinar live, you can also view it afterward on demand.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: "You"−The Secret of Great Blogs that Boost Your Readership
  • Live at: Nov 16 2011 6:00 pm
  • Presented by: Susan B. Weiner, CFA, Owner, InvestmentWriting.com
  • From:
Your email has been sent.
or close
You must be logged in to email this