B2C companies like Buzzfeed, Lifehack.org and others successfully utilize their audiences’ inboxes to strategically drive traffic, increase engagement and connect with their viewers on a daily or weekly cadence. So, how does this translate to the B2B space?
B2B buyers are even busier than consumers and require more nurturing along the sales funnel. Automated content notifications (i.e. emails & push alerts) increase the engagement and connections to your prospects and customers by delivering personalized content. Recommending content based on the industry they work in, their job roles, past viewing habits and what their peers are viewing allows you to keep your company at the forefront of their mind as an ally in the market.
To uncover the best ways to take your engagement to the next level, please join us for this upcoming seminar with Frost & Sullivan on how BrightTALK can help you drive better overall audience satisfaction.