BrightTALK Academy

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Webinar and Video Knowledge - From Beginner to Advanced

The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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PR for Your Webinar: 5 Ways to Win Influencers - EMEA Edition Cameron Jahn, Director of Product Marketing, BrightTALK Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now.

Join BrightTALK’s PR for Your Webinar to learn:
- How to identify influencers in your sector (and your customers’)
- The right way to connect with journalists (and avoid pitfalls)
- 3 critical components of the perfect influencer pitch
- 3 tips for making your webinar easy to promote
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Jul 30 2015 2:00 pm
UTC
45 mins
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  • Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

    A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now. You’ve seen BrightTALK’s Dallas Jessup on CNN, the Today Show and ABC, as well as in NY Times, People and USA Today. She’ll share her 5 proven steps to leverage PR to pull larger qualified audiences to your webinar.

    Join BrightTALK’s PR for Your Webinar to learn:
    - How to identify influencers in your sector (and your customers’)
    - The right way to connect with journalists (and avoid pitfalls)
    - 3 critical components of the perfect influencer pitch
    - 3 tips for making your webinar easy to promote
  • The first step in running successful webinar programmes is determining what success means to your organisation. Whether it’s brand awareness, new leads, or sales pipeline, the foundation of an effective webinar programme lies in having clearly defined success metrics.

    But no matter what you want to accomplish with your events, there’s a secret weapon you can use to get the most out of your webinar programmes: marketing automation. From promoting the session all the way to assigning leads, marketing automation is an important component of excellent webinar programmes.

    Key topics covered in this webinar include:

    - Determining success metrics for your webinar programmes
    - Leveraging marketing automation to optimise webinar promotions
    - Using webinar data to empower your sales development team to have effective follow-up conversations
  • The first step in running successful webinar programs is determining what success means to your organization. Whether it’s brand awareness, new leads, or sales pipeline, the foundation of an effective webinar program lies in having clearly defined success metrics.

    But no matter what you want to accomplish with your events, there’s a secret weapon you can use to get the most out of your webinar programs: marketing automation. From promoting the session all the way to assigning leads, marketing automation is an important component of excellent webinar programs.

    Key topics covered in this webinar include:

    - Determining success metrics for your webinar programs
    - Leveraging marketing automation to optimize webinar promotions
    - Using webinar data to empower your sales development team to have effective follow-up conversations
  • In today’s digital world, human communication is constant, while also more different and distant than ever before. On webinars, for example, presenters are tasked with the interesting challenge of engaging an audience that is spread all across the world.

    Unlike speakers standing before a live crowd, webinar presenters can’t see if participants seem bored, distracted, or checked out. However, there are physical event techniques and webinar-specific best practices that can be applied to delivering extraordinary and engaging webinars.

    Join this session to learn:

    - How to capture and keep your audience’s attention during a webinar
    - How to find a moderator to make your presentation run smoothly
    - How to use engagement features to maintain your audience’s attention
  • There is a significant transformation underway in how B2B buyers are seeking and consuming information. Users are tuning out traditional push marketing messages in favor of more relevant content that helps them in their business decisions. As a result, savvy marketers are discovering the competitive advantage of generating engaging and interactive content that adds value to what buyers already know. The end result is a significant acceleration in lead generation.

    Are you getting the most from your webinars by creating deep engagement with your prospects through content that is spot-on? Join this webcast to understand how quality content delivered by leading edge webinar platforms provides the opportunity to create more sales conversations.
  • Modern marketers are united by a common set of objectives - acquire new customers, grow their lifetime value and convert them to advocates. But succeeding in this quest is difficult in this noisy, information abundant world. Generating demand for your products or services requires a well-oiled machine which not only helps potential customers find you but has the ability to convert them into paying customers.

    Join Ray Coppinger, Senior Marketing Manager EMEA at Marketo, as he outlines the components of an effective demand generation engine, how Marketo generates demand for it’s products as well as tips on optimising demand generation programs. In this webinar, you will learn:

    - Why the most effective demand generation machines go beyond just inbound marketing alone.
    - Marketo’s approach to generating demand for its product and services.
    - Tips for testing and optimising your demand generation programs.
    - Best practices for measuring and analysing demand generation performance
  • In today’s digital world, human communication is constant, while also more different and distant than ever before. On webinars, for example, presenters are tasked with the interesting challenge of engaging an audience that is spread all across the world.

    Unlike speakers standing before a live crowd, webinar presenters can’t see if participants seem bored, distracted, or checked out. However, there are physical event techniques and webinar-specific best practices that can be applied to delivering extraordinary and engaging webinars.

    Join this session to learn:

    - How to capture and keep your audience’s attention during a webinar
    - How to find a moderator to make your presentation run smoothly
    - How to use engagement features to maintain your audience’s attention
  • Join Jason Miyasato, Director of Global Campaigns at Anaplan, to hear how Anaplan taps into BrightTALK's professional communities to generate and nurture leads down the funnel.
  • Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story is an opportunity to earn an audience’s attention and trust while guiding them toward a purchasing decision.

    Join this presentation to find out what best-in-class marketers know: Effective content starts with going back to basics and focusing on narrative.

    In this 45-minute webinar, you'll learn:
    1. How to find overarching narratives for your content
    2. How to organize your content marketing efforts around those themes
    3. How to measure the impact of your story-driven content
  • Join Linda Cleary, Senior Manager of Demand Generation at DNN, to learn how webinars have become DNN’s highest-performing channel and produce the most new pipeline.

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