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Media and Marketing

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  • Practically every business collects terabytes of data from an array of sources, looking to analyze that data into meaningful insight that drives decisions. How come some organizations appear so successful while others simply vacuum up data, and then seemingly do little with the information?

    No matter their individual results, overall investment shows no sign of slowing: Brands plan to increase their spending on cloud-based data platforms alone by 73 percent over the next three years, according to VB Insight's "The State of Marketing Analytics" report. They spend more than one-third of their marketing budgets on analytics tools, but marketing executives have limited confidence in analytics tools' ability to generate insight – despite the availability of more than 800 software options.

    A VentureBeat webinar helps marketers wade through the tech-speak and discover how to:

    • Determine your organization's primary objectives for analytics
    • Winnow down your options to a handful of appropriate platforms
    • Come up with ways to measure success
    • Generate meaningful business insight from data
    • Plan for the future by the ability to add new data sources and tools

    Speakers:
    * Jon Cifuentes, Analyst, VB Insight
    * Ken Davis, CEO, TaskEasy
    * Ware Sykes, CEO, Nowait
    * Mike Osborn, CMO, Upstart
    * Wendy Schuchart, moderator, VentureBeat


    No analysis needed for this decision. Register today!

    This webinar will be based on the results of Jon Cifuentes' VB Insight Marketing Analytics report.

    Check out VB Insight to access Jon's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • About and Investopedia have millions of articles spanning a vast array of topics with monthly visitors in the tens of millions. With content and user interest at this scale we can discover trends and insights that feeds into a host of business areas: Content creation, PR, Sales and Product.

    In this presentation, I will give an overview of the tools and analyses we use to uncover insights from web traffic data and how it impacts different parts of the business.
  • It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.

    As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?

    In this webinar, Uberflip co-founder and CEO Yoav Schwartz discusses an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
  • Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
  • B2B lead generation involves so much more than simply producing leads — of course, much of the value that comes from lead generation tactics lies less in the quantity of leads and more in the quality.



    Interactive content is quickly becoming a best practice for B2B marketers. When implemented effectively, interactive content not only supercharges your lead generation and engagement strategies but can also help to better qualify leads and construct rich lead profiles.



    Join Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico for an intense hour exploring the strategies and tactics used by leading next-generation content marketers.



    You’ll learn:

    How to convert significantly more leads from your content marketing
    How to build rich lead profiles that include content consumption, buyer business challenges, and readiness
    How to evaluate your content marketing results in a radically different way
  • 2015 was a big year for e-commerce players, with Forrester Research predicting over $300 billion in online retail sales for the first time. But that number is only poised to grow exponentially in the years to come, reaching $480 billion in 2019.

    That staggering number presents a huge opportunity for e-commerce professionals, but it also means an increasingly competitive and rapidly growing market. The need to provide unique, compelling omnichannel customer experiences, across the vast ecosystem of connected devices consumers are now using, is greater than ever. This also means the need to unify customer data across touchpoints, both online and offline, and build a comprehensive customer view in real time is paramount.

    In this interactive discussion, Tealium will deep dive into five key focus areas for e-commerce professionals in 2016, including:
    •Strategic technology investments
    •Prioritization of visitors (over visits)
    •Marrying online and offline experiences
    •And more

    Join us to get the insights and prescriptive direction needed to evolve your e-commerce initiatives this year – and drive even more value for your business.
  • B2B buying is becoming increasingly complex. The number of influencers, decision makers and stakeholders involved in the process is one driver of this. It’s further compounded by today’s multiplicity of marketing communications channels.

    How can you master these challenges to deliver real and continuous pipeline for your products and solutions?

    The secret is to align your approach to various channels, touchpoints and moments in time. Each interaction with your audience – be it customer, prospect or influencer - should be based on insight, tailored to the individual and deliver an impact.

    This is ‘smarter demand generation’. It’s an approach that integrates data, technology, people and tactics. It leverages insight to improve targeting and messaging, and it’s optimised to deliver real, measurable impact to your pipeline.

    This webinar will outline practical tips on achieving smarter demand generation. It will enable you to:

    •Gain insights into the changing approach of B2B organisations when buying products/solutions
    •Learn how to design and execute demand generation that delivers results in this new buying paradigm
    •Encompass both digital and human interactions, aligning demand generation to the way buyers educate themselves, learn about solutions and ultimately select their vendors
    •Understand the pitfalls to avoid
    •Plan the steps needed to improve your own marketing and sales for smarter demand generation
  • In 2016, it's time to revamp your mobile app strategy.

    It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business.

    To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year.

    These real-life case studies will help inform your 2016 mobile marketing strategy.

    In this webinar, you'll:

    * Optimize your user onboarding to improve lifelong retention
    * Learn about tools you didn’t know existed for driving deeper personalization
    * Triple mobile push notification opt-ins through new tactics that are proven success factors

    Speakers:
    Fabian Seelbach, GM International, Lumosity
    Tim Annan, Product Manager, Slice
    Momchil Kyurkchiev, Co-founder & CEO, Leanplum

    Wendy Schuchart, Moderator, VentureBeat


    Get the inside scoop on leading mobile marketing automation strategies, with insights on from the biggest brands on driving maximum growth all year long. Register today!

    Sponsored by Leanplum
  • Tapping into people’s growing awareness of apps, many brands and retailers are using mobile apps to boost sales by offering convenient 24/7 shopping, while also keeping their brands prominently in front of customers. But are they really getting the most out of their apps?
    To investigate this, we conducted an international study to learn how the top retailers use their apps to engage their customers. In this presentation we will reveal the surprising results and discuss our recommendations on how to leverage your mobile app to build long-term relationships with your customers. We will discuss:

    •Why personalisation is important and how you can personalise the experience for your users
    •How to boost sales with the right type of offers at the right time
    •how to leverage your mobile app to build long-term relationships with your customers
  • The inbound marketing methodology for lead generation and lead nurturing is increasingly popular year over year in B2B industries. Yet many business don’t fully understand what it takes to transition to a content driven and automated form of marketing via the internet.

    Everyone wants to experience success as quickly as possible, but not every company is in a position to execute inbound marketing for many reasons. It’s a big change for businesses who are use to event based campaigning, advertising, or cold calling.

    The goal of this presentation is to help you assess - for those who want to transition to inbound marketing - how ready you are to start campaigning. Or perhaps you’ve invested in a marketing automation platform but not getting the traction you’d like to see. In either case, after this presentation you’ll have a precise understanding of what to tackle operationally to make your company's inbound machine roar to life.

    Here are just a few of the issues we’ll address:

    •How ready is your marketing leader and inbound advocate?
    •How ready is your email list?
    •What should your first marketing goals be?
    •What services will you outsource?
    •Appropriate document management for security and version control
    •Is the needed social media protocol in place?
    •Roles of team members

    The presenter, Marguerite Inscoe had a 12 year career in workplace learning and performance before transitioning to inbound marketing 5 years ago. She is a blogger, social media marketer, email marketer, and certified with Hubspot as a partner. This fits around her other full time job as mom, wife, choir member, and a martial arts practitioner.

    Marguerite’s full service agency, ReLaunchU, specializes in internet marketing for B2B companies - particularly those in the consulting and training industries.

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