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B2B Marketing

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  • The secret to turbo-charging your marketing automation results The secret to turbo-charging your marketing automation results Ashley Chandler of MarketMakers and Really B2B Recorded: Feb 13 2017 44 mins
    There’s one crucial factor that dramatically increases the effectiveness and ROI of marketing automation - and the chances are you’re not using it.

    Register now for this master-class webinar to learn the secrets of MA humanisation – what it is, how to use it and how it can double, treble or more, the effectiveness of your MA.

    Kirsty Dawe of MarketMakers and Really B2B will reveal:

    • How to ramp up the conversion rates from your lead scoring programme
    • How to combine social, email, content and telemarketing to see the best results
    • How best to support marketing automation with each channel
    • How to elevate a marketing qualified lead to a truly hot sales qualified lead with telemarketing
  • Amplifying The Social Experience At Every Touchpoint Amplifying The Social Experience At Every Touchpoint Emily (Vera) Fritz, Social Media Team Lead at Cvent Recorded: Dec 20 2016 31 mins
    An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.

    Join Emily (Vera) Fritz from Cvent to discover:

    - The secret to a seamless journey all the way through to post-event
    - How to integrate social media at every stage of the process
    - How social will supercharge your live event content on all platforms
    - How to provide an all important engagement platform for your attendees
  • How to target marketing campaigns that resonate with real people How to target marketing campaigns that resonate with real people Rob Heerdegen, Global Manager, Customer Success, Oracle Marketing Cloud Recorded: Dec 7 2016 30 mins
    This presentation, part of the 5 Tenets of Modern Marketing Series, gives marketers a how-to guide for transforming your database to support effective segmentation and persona-driven communication and engagement.

    Unreliable targeting can end a conversation from the beginning. The first step in building any sustainable structure is to ensure a proper foundation. Think of your database as this foundation.

    Join Rob Heerdegen, of OMC to discover how to:

    - Create persona-driven communications that power customer engagement
    - Build and implement marketing campaigns that resonate with real people
    - Extract laser targeted customer insights that deliver real value
    - Increase your conversion rate on your re-engagement campaigns through continual data cleansing tactics
  • Data decathlon: How to use insights to drive results Data decathlon: How to use insights to drive results Billy Hamilton-Stent, Founder of Loudhouse Recorded: Nov 29 2016 31 mins
    Research is an umbrella term for a range of different data and insight disciplines. But what role does it play in modern marketing strategies and what hurdles can it overcome?

    In this webinar, we’ll be exploring what types of data and research really make an impact on your marketing efforts and where to apply and deploy different research strategies. From brand audits to thought leadership to customer insights, marketers need to run, jump and skip through the data decathlon to find that illusive competitive advantage.

    Hosted by Loudhouse Research founder, Billy Hamilton-Stent, we’ll cover:

    • Strategies to make research achieve many more business objectives
    • How to get maximum ROI from research by expanding the scope without breaking the bank
    • Case studies of research that have wowed the business
  • Warp-Speed Webinar: Lead scoring in 20 minutes or less Warp-Speed Webinar: Lead scoring in 20 minutes or less James Pellizzi Recorded: Nov 10 2016 27 mins
    Marketing automation doesn’t have to seem like a distant frontier. Layer One Media’s James Pellizzi delivers a hands-on session with actionable insight that you can deploy, faster than your competitors eat lunch. Presentation followed by 10 minute Q&A.
  • Marketing Agencies: How that next campaign can (and must!) deliver more Marketing Agencies: How that next campaign can (and must!) deliver more Robert Gorby, Senior Director, SDL and Darryll Bayes, Associate Director of Marketing, The Church Agency Recorded: Oct 26 2016 43 mins
    Near enough, is no longer good enough.

    The survival of the external agency is now determined not by creative originality, but by creative effectiveness.

    In a digital age in which the client marketing team is under extreme pressure to continuously shift the dial on acquisition and conversion rates, and have the analytics in real-time, the margin between success and failure can come down to a couple of percent in campaign effectiveness.

    In this webinar in partnership with B2B Marketing and The Church Agency, we’ll discuss:

    • The reality faced by marketing agencies to deliver effective global campaigns that speak locally
    • How to handle the balance of effective campaigns that resonate vs. cost vs. operational efficiency
    • How to handle the localization process and who owns responsibility: Agency vs. Client
    • The key questions you should be asking about localization & campaign results that can be achieved through great localization.
  • Revolutionising buyer journeys, one interaction at a time Revolutionising buyer journeys, one interaction at a time Jon Dome, Manager Customer Roadmap, Harte Hanks and Alex Gill, Senior Director, Harte Hanks Recorded: Oct 13 2016 36 mins
    This webinar outlines breakthrough approaches B2B marketers can take to drive revenue through optimising the buyer journey, based on understanding buyers, the buying steps they take and the outcomes they are aiming for. We’ll look at how to understand the new digitally driven buying process including cues that buyers exhibit during different journey phases, the ‘buying’ jobs they perform through the process, the outcomes they are seeking and the interactions that happen. Then we’ll explore ways to design and deliver brilliant marketing solutions where every interaction is tailored to buyers’ needs, with special focus on those buying outcomes that are under-served.

    Intelligent management of the buyer journey is a vital component of strategies to drive better revenue and growth. This webinar will give you what you need to accelerate your efforts.

    You will learn:
    • How to understand buyers and their buyer journeys
    • How to take a step back from your current efforts to evaluate your audience and work out how to serve them better
    • How to improve the buyer journey and customer lifecycle
    • How to identify and act on buyers’ digital cues
    • The pillars of marketing success, and how to deploy them
  • Panic at the disco - being different in B2B Panic at the disco - being different in B2B Billy Hamilton-Stent, Client Strategy Director, Octopus Group Recorded: Sep 29 2016 45 mins
    A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.

    Billy Hamilton Stent, MD of Octopus Group’s research unit, Loudhouse, will discuss:

    1) How to use customer insight to formulate a differentiating B2B strategy that strikes the right balance of engaging customers and appeasing internal stakeholders.
    2) How to activate differentiating campaigns brilliantly to build brand advocacy quickly.
  • Mobile Marketing - Your key to building a passionate brand community Mobile Marketing - Your key to building a passionate brand community Nathan Anibaba, Head of business development, Tomorrow People Ltd Recorded: Aug 24 2016 23 mins
    Instead of marketing to an impossibly large number of individuals marketers need to focus more on what your prospects have in common rather than what separates them. As community Marking is grows in popularity, many marketers now appreciate that building such a community allows you to separate yourself from the competition, increase the perceived and actual value of the brand and charge a premium for your products.


    We need to create a community of like minded prospects and customers who feel like they 'belong'. This webinar shows you how mobile marketing holds the key to growing your community and connecting people on the basis of more than just the product.

    This webinar will cover the following:

    1. What is a brand community?
    2. Why should you build a brand community? (Why your prospects and customers are seeking community)
    3. Mobile's role in building your community
    4. Case study in community building and mobile marketing
  • High performance marketing: What are the best marketers doing differently? High performance marketing: What are the best marketers doing differently? Danielle Howe, reports editor at B2B Marketing, and Andrew Dalglish, director at Circle Research Recorded: Jul 19 2016 47 mins
    What are the top-performing marketers doing differently from the rest? Our latest piece of research sought to find this out.

    We identified four areas – the four ‘pillars’ of marketing – that the best marketers are putting at the heart of their marketing every day: strategy, customer, brand and measurement.

    In this webinar Danielle Howe, reports editor at B2B Marketing, and Andrew Dalglish, director at Circle Research, will discuss:

    What high performance marketing is, what the four pillars are and why they matter.

    How high performance marketers do consistently better, and what you can learn from them.
    How you can start thinking differently to join the best and leave the rest behind.

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