Intelligent Video Solutions Channel

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Professional Services Marketing and Recruitment Channel

Strategies for Professional Services Marketing and Business Development

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Getting Multi-Generational Work Teams to Shine 7 Secrets of Collaborative Dialogue

Looking for better productivity, retention, innovation and business development results from your multi-generational work teams?

More than one-shot “awareness building” seminars are needed.

Engage work teams in constructive dialogue before every new matter or project. Help them bond and appreciate the meaningfulness of their work. Make everyone part of the conversation.

In this insightful webcast, you will learn:

Ø Why time spent on facilitated dialogue in work teams pays off

Ø Key ingredients of successful multi-generational dialogue

Ø Lessons from experience

Ø How to construct a business case to persuade management decision-makers of the value of this process

Speaker: Phyllis Weiss Haserot, the “Cross-Generational Voice” is president and founder of Practice Development Counsel, a business development and organizational effectiveness consulting and coaching firm focused on improving the working relations among the different generations for better productivity retention, succession planning and business development results. She is the author of The Rainmaking Machine and The Marketer’s Handbook of Tips & Checklists (both West/Thomson Reuters 2009).
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Feb 9 2010
47 mins
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Webinars and videos

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  • 7 Secrets of Collaborative Dialogue

    Looking for better productivity, retention, innovation and business development results from your multi-generational work teams?

    More than one-shot “awareness building” seminars are needed.

    Engage work teams in constructive dialogue before every new matter or project. Help them bond and appreciate the meaningfulness of their work. Make everyone part of the conversation.

    In this insightful webcast, you will learn:

    Ø Why time spent on facilitated dialogue in work teams pays off

    Ø Key ingredients of successful multi-generational dialogue

    Ø Lessons from experience

    Ø How to construct a business case to persuade management decision-makers of the value of this process

    Speaker: Phyllis Weiss Haserot, the “Cross-Generational Voice” is president and founder of Practice Development Counsel, a business development and organizational effectiveness consulting and coaching firm focused on improving the working relations among the different generations for better productivity retention, succession planning and business development results. She is the author of The Rainmaking Machine and The Marketer’s Handbook of Tips & Checklists (both West/Thomson Reuters 2009).
  • Storming the Barricade: Breaking Into and Succeeding in the World’s Most Competitive Legal Market (New York)

    The New York marketplace is historically the world’s most lucrative and most difficult for outside firms to penetrate.

    · New opportunities for enterprising ”out-of-towners” to grab market share have opened up in the wake of the current economy and the resulting shakeup in law firms.

    · This presentation will examine marketing, business development and communication strategies for navigating the challenging landscape and capturing these new opportunities.
  • What I Know About Success: Extraordinary Women Write Letters To Their Younger Selves

    Ellyn Spragins, founder of What I Know Now Enterprises, is an author and keynote speaker who inspires women to share their life's wisdom through her books, seminars, workshops and products.

    Mary Lou Quinlan is a marketing strategist, author and speaker who has spent most of her career listening to women to understand what they want and why they buy.
  • Online Networks – A New Way to Drive Opportunity to Your Business and Practice

    LinkedIn, Facebook and now Twitter are revolutionizing the way business professionals and lawyers can create and uncover career opportunities and attract new clients. Learn how to use these tools – particularly LinkedIn – to raise your “Google” factor, build relationships, open doors for new business, as well as the ethical considerations associated with these online tools.

    ABOUT THE PRESENTER:

    Nancy Roberts Linder is a well-known law firm marketing consultant and is also co-owner of Linder Legal Staffing Inc. in Chicago. Nancy’s contributions to the legal profession have included publishing more than 100 articles, conducting CLE programming on client relations ethics, and teaching a law school marketing course that she developed. She is a frequent speaker for lawyer focused seminars on business development and practice credentialing topics.
  • Learn how law firms have been successful in using webcasting as a tool for building new relationships with prospective clients.
  • Drawing on their extensive experience in financial, health care, academic and legal/accounting services marketing, Mason and Perry will draw on best practices and lessons-learned for an energetic Webcast.

    Speakers: Daniel Greenberger; Donna Shaft; Diane Kavelaras

    Date: November 17

    Time: 12-1 EST (note 1 hour)
  • How Can Video Help Your Law Firm Accomplish Its Marketing, Recruitment and Communication Goals in Innovative Ways?

    Linda Sedloff Orton, President of Intelligent Video Solutions, will provide an entertaining and educational presentation on web video for professional services firms. In this fast and fun webinar, Linda will present research from leading firms on video usage and marketing spend on multi-media tools. She will discuss different options to consider when deciding what to use in your firm videos. Useful checklists will be provided to help you choose the right producer for your firm. Finally, Linda will address the post-production challenge of web video: now that it is done, how can the right people find it? Join us to learn about web video for law firms.

    Tuesday June 23rd 12pm.
  • In today's ultra-competitive environment, relying on your website to drive leads may not be enough. Advancing technology, increased competitive pressures, the advent of social media and the changing ways people search for and find information on the web have changed the playing field in regards to effective use of websites by law firms. John Sailer of BARD Marketing addresses these topics in this 50 minute presentation.
  • Paul Gladen, President of Muzeview LLC, and Joe Walsh, Principal at Greenfield/Belser Ltd, will explore the increasingly critical role that a firm’s website and other online activities play in marketing and relationship development. Paul will present details of Muzeview’s Law Firm Web Presence Index™ and discuss why a firm’s web presence is important. Joe will cover the five goals of a web site sharing real world examples related to key factors such as search engine optimization, thought leadership distribution and the role of social media.
  • Even if your law firm has yet to feel the brunt of the slow economy, we can all agree these are challenging days. In times of economic downturn law firms look to reduce expenses, and marketing often is on chopping block. We'll discuss how an economic downturn can present opportunities and how to position your firm to thrive in this economy.
    While others are looking to "weather the storm," you can gain market share. You can minimize how your practice is effected by the economy.

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