B2B Technology Marketing

Channel profile:

Webinars and videos for the technology marketer

Join this webinar and video channel to learn the latest marketing best practices from leading speakers, vendors and thought leaders.

Subscribers (2,466)
Show Me Your Stack! with Jesse Noyes, Kapost Jesse Noyes Sr. Director of Marketing, Kapost What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

About Jesse Noyes:

Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.
Read more >
May 28 2015
63 mins
Play
  • Live and recorded (398)
  • Upcoming (4)
  • Date
  • Rating
  • Views
  • What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jesse Noyes:

    Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.
  • Why do people do the things they do? As marketers, we're constantly asking why, and how, buyers buy. The truth is the ways in which we shop and consume are drastically different than ever before.

    In this session, Katie shares some of the thinking, research, and ideas from the world of psychology that she's found in her own attempt to understand why buyers (especially B2B) do what they do. She'll also share some strategies for addressing this brave new world of marketing, as we all work to keep up, and stay relevant. Join Katie as she uncovers the truths about today’s B2B buyer. 
  • The website is the center of your marketing universe: it’s your foundation for brand awareness, customer engagement, sales leads and revenue. Because websites serve so many functions and have so many moving parts, it's a serious undertaking to design, build, launch and manage a site. At the center of killer websites is a great Content Management System.

    Watch this 30-minute or less webinar that reveals the ways you can leverage key features of your CMS to attract new visitors, sustain longer visits and drive more returns.

    This webinar covers:

    - Content personalization
    - How to use analytics to inform content strategy
    - Advocate marketing and visitor engagement
  • If you only sold to a few hundred local people from one shop on a single street, all your knowledge about your customers would be in one place, and you’d look smart whenever a customer walked in. But if that’s not your world and you market to millions of people in hundreds of places, then this webinar is for you.

    Join Lindsay Chastain, director of digital marketing at Sephora, to learn more about how Sephora adopted data onboarding to track the offline impact of their digital marketing efforts. You will leave this webinar with a clear understanding of how brands are using LiveRamp to onboard data and:

    - Understand whole customer journeys
    - Accurately measure the impact of marketing
    - Determine which marketing and advertising investments worked
  • Most companies fail to fully develop a content marketing plan and instead jump from content piece to content piece, spitting out one after the other without a clear overarching goal. What is the main objective of your content marketing plan?

    Join Barry Feldman as he goes through a step by step process on how to get your content marketing engines off and running with a final destination.
  • Panelists:
    Stewart Rogers: Director, Marketing Technology; VB Insight
    Jason George: CEO; Telescope, Inc.
    Douglas Karr: CEO; DK New Media

    Abstract:
    In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive support, engagement, leads, demand, brand awareness, and more is imperative.

    Choosing the right SMM tools and tactics, therefore, is a ‘must do,’ not a ‘nice to have’ or something that can be ignored in favor of other marketing channels.

    Join us to find out how to leverage social media management tools, and which tools are tailored to your social media needs.

    Check out VB Insight to access Stewart's Social Media Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.

    Join Stefan Tornquist, VP Research at Econsultancy, as he shares trends, best practices and case studies around engaging websites and digital experiences. In this webinar, Stefan will share:

    - Challenges of connecting to digitally-empowered customers
    - Methods of engagement through customer experience mapping
    - Challenges and opportunities in building great digital experiences
    - Case studies showcasing best practices in engaging digital experiences
  • Join Lattice for a guided tour of the marketing tech stack that powers Uberflip's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Hana Abaza:

    Hana Abaza is the VP Marketing at Uberflip, a platform that helps marketers create, manage and optimize content experiences at every stage of the funnel to boost engagement and generate leads. A blend modern chic, tech geek and entrepreneurial hustle, she combines a data-driven approach with her knack for communicating inspired tech solution to mainstream audiences to get results.
  • Video is the increasingly the preferred medium for content consumption ... even for B2B marketing content.

    Join us in this webinar and learn how to:

    • Improve your web presence and drive SEO with video
    • Increase email click-throughs by up to 300%
    • Use video to improve content conversions
    • Gain detailed prospect and customer insights from video analytics
  • According to Forrester Research and BtoB Magazine, 30% of the average B2B marketing budget is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to generate leads. But, in 2014, 1 in 3 marketers had no idea what their event ROI was. Do you know what you’re getting out of your events, or could you be the one in the dark? Attend this 45 minute session to learn:

    • Why events accelerate the sales process
    • How social and mobile tools are changing event interaction
    • Common mistakes in event planning (and how to avoid them)
    • The right ways to attract and capture leads at events
    • Winning strategies to better measure event ROI

Embed in website or blog