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B2B Technology Marketing

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  • The 5 Keys to B2B Content Marketing Success The 5 Keys to B2B Content Marketing Success Dallas Jessup (BrightTALK), Matt Knight (Spiceworks), Monique Luttrell (UBM), Jill Talvensaari (IO Integration) Recorded: Aug 18 2016 61 mins
    Join us as we discuss the 5 Keys to B2B Content Marketing Success and review the results of a new B2B content marketing survey to better understand the current state of content marketing and to identify key challenges as well as best practices.
  • Why Your Content Marketing is Failing (and how to fix it) Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Recorded: Aug 17 2016 59 mins
    In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

    This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

    · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

    · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

    · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

    · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

    · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
  • Predictive Analytics: A Content Marketer's Secret Weapon Predictive Analytics: A Content Marketer's Secret Weapon Sean Zinsmeister Senior Director of Product Marketing at Infer & Hana Abaza - VP Marketing at Uberflip Recorded: Jun 28 2016 54 mins
    What if you could produce content that hit the mark every single time?

    Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.

    So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.

    You will learn:

    Why content marketing and predictive analytics go hand-in-hand

    How to drive more value from content using effective targeting and segmentation from predictive analytics

    How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results
  • How to Generate Traffic & Conversions on Your Blog... Without Publishing Another How to Generate Traffic & Conversions on Your Blog... Without Publishing Another Pamela Vaugh - Princple Marketing Manager Hubspot & Hana Abaza - VP Marketing Uberflip Recorded: Jun 8 2016 39 mins
    Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog – a blog with great content, a schedule with new articles, and an SEO strategy to increase viewership and leads.

    But what if we told you that your blog could generate leads and traffic, without you having to create new posts to do so? What if your previous blog posts could feed a lead generating machine that increased leads by 250%, and caused a steady spike in revenue?

    In this live Google Hangout, we joined forces with HubSpot to teach you how to optimize your blog to generate traffic and leads... without having to create new posts. Watch it now!
  • Launching to Leading: How B2B Market Leaders Break Through, Lead,  and Transform Launching to Leading: How B2B Market Leaders Break Through, Lead, and Transform Ken Rutsky Recorded: Apr 21 2016 53 mins
    Why do some companies succeed and others fail to lead? Clearly no one wants to be a market follower. Yet many organizations get stuck as market followers. Even those who win rave technical reviews for their product, often trail less well-reviewed solutions. Their effectiveness never scales and they simply can’t catch up. The leader to them looks like a snowball rolling downhill to success while they feel like they are pushing a boulder up a mountainside.

    This webinar will explore three things that contribute to this phenomenon:
    • The three components of the modern marketing machine
    • How the today’s market dynamics are breaking the machine
    • How market leaders create efficiency, effectiveness AND relevance

    We will then explore what to do differently, and provide a high-level roadmap to getting unstuck and accelerating your journey to market leadership.

    Webinar Attendees Get
    • Free E-book – 6x in 6 Months (for first 25 attendees only)
    • Early Reader Copy of Launching to Leading ; available this spring to the first hundred registrants who attend
    • Free 1 hour consultation on Building Your B2B Market Leadership Machine
  • The Top-5 Trends for B2B Lead Generation Success in Europe 2016 The Top-5 Trends for B2B Lead Generation Success in Europe 2016 Veena Glover (eMedia), Simon Harvey (Demodia), Nigel Cliffe (ValueExchange), Holger Schulze Recorded: Feb 10 2016 48 mins
    Join this webinar to learn about the critical trends and best practices for B2B lead generation in Europe, and how to utilize them for marketing success.
  • How to Prepare Your Business for Inbound Marketing How to Prepare Your Business for Inbound Marketing Marguerite Inscoe, Inbound Marketing Ninja, ReLaunchU Recorded: Jan 21 2016 59 mins
    The inbound marketing methodology for lead generation and lead nurturing is increasingly popular year over year in B2B industries. Yet many business don’t fully understand what it takes to transition to a content driven and automated form of marketing via the internet.

    Everyone wants to experience success as quickly as possible, but not every company is in a position to execute inbound marketing for many reasons. It’s a big change for businesses who are use to event based campaigning, advertising, or cold calling.

    The goal of this presentation is to help you assess - for those who want to transition to inbound marketing - how ready you are to start campaigning. Or perhaps you’ve invested in a marketing automation platform but not getting the traction you’d like to see. In either case, after this presentation you’ll have a precise understanding of what to tackle operationally to make your company's inbound machine roar to life.

    Here are just a few of the issues we’ll address:

    •How ready is your marketing leader and inbound advocate?
    •How ready is your email list?
    •What should your first marketing goals be?
    •What services will you outsource?
    •Appropriate document management for security and version control
    •Is the needed social media protocol in place?
    •Roles of team members

    The presenter, Marguerite Inscoe had a 12 year career in workplace learning and performance before transitioning to inbound marketing 5 years ago. She is a blogger, social media marketer, email marketer, and certified with Hubspot as a partner. This fits around her other full time job as mom, wife, choir member, and a martial arts practitioner.

    Marguerite’s full service agency, ReLaunchU, specializes in internet marketing for B2B companies - particularly those in the consulting and training industries.
  • The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs Kris Nagel | Senior Vice President, Worldwide Field Operations, Vindicia Recorded: Dec 10 2015 44 mins
    As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
    In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:

    1.Marketing flexibility empowers your team to acquire customers
    2.Expand your business model to attract more customers
    3.Proactive channel management builds revenue
    4.Lower involuntary churn to increase revenue
    5.Gain insights by benchmarking billing metrics against peers
    6.Turn business intelligence into opportunity
    7.Support for global growth

    Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.
  • 10 Practical B2B Predictive Marketing Use Cases 10 Practical B2B Predictive Marketing Use Cases Angela Zener, SVP of Marketing, Radius Recorded: Dec 9 2015 48 mins
    Predictive marketing is a hot topic for CMOs today but what does it mean from a practical perspective? In this webinar, Radius SVP of Marketing Angela Zener will present the various use cases of predictive marketing and the outcomes expected throughout the marketing funnel. Learn the top 10 use cases that drive faster market expansion, better customer identification and accelerated acquisition. Hear about how companies of all sizes, from growth to established enterprises, have leveraged the power of data science to discover, acquire, and measure markets and improve marketing performance.
  • How to Increase Sales and Decrease Cost with SEO How to Increase Sales and Decrease Cost with SEO Natascha Thomson, MarketingXLerator; Chris Raulf, Boulder SEO Marketing; Steven Zielke, Blappsta; Michael Brito, WCG Recorded: Dec 9 2015 61 mins
    Natascha Thomson, CEO, MarketingXLerator, co-author of 42 Rules for B2B Social Media Marketing: Natascha has over 15 years experience in enterprise marketing, and holds two Master’s degrees. She is an Adjunct Instructor for Advanced Social Media at UCSC Extension Silicon Valley.

    Chris Raulf, Founder, Boulder SEO Marketing: Chris' international background makes him one of the few professionals in the industry who truly live and breath international and multilingual search engine optimization on a daily basis.

    Steven Zielke, Founder & CEO of Blappsta: Steven co-hosts "ROCK the BLOG“, one of the largest blogger conferences worldwide, which takes place in Germany.

    Michael Brito, Group Director, WCG: A frequent guest lecturer at various universities including Cal Berkeley, Stanford University, Syracuse University and more.

    Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients?
    But increased search traffic by itself is not an end goal. It needs to convert into bigger sales and less spending, exactly what you as the CMO are tasked to achieve.

    • Many companies spend a large part of their budgets on PPC. Learn why organic SEO can be a better investment than PPC and how to make it happen.
    • Are you ready for the mobile and App revolution? SEO is no longer limited to website optimization, so how can your organization stay competitive in the inbound marketing race?
    • Why Social Media isn't SEO.
    • International SEO - how can you manage this global challenge?

    This webinar will explain what the modern CMO needs to know about SEO to stay competitive and where SEO fits in the organization.

    Key Take-Aways Include:
    • How to make the most out of SEO for your organization.
    • How to increase sales and decrease cost with SEO.
    • Do you need to have an App?
    • Organic SEO vs. PPC - how should you allocate your budget?
    • Why you can’t forget about customer support when it comes to SEO.

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