David Kreitter & Quoc-Thai Dang, Demand Generation Team, BrightTALK
With the explosion of webinar and video usage across all industries for lead generation, awareness and training, organizations are now starting to realize the benefits of a community based marketing approach to online events. Join this webinar as Quoc Dang and David Kreitter of BrightTALK share the components of a success event community and the steps to build and monetize your own.
You will learn:
How to build a content creation machine from within your community
How to build your community with paid, earned and owned audiences
How to monetize your online event community with sponsorship, membership or sales followup success
How to track the success against your business goals