Lindley Gooden, Greenscreen; Doug Kessler, Velocity Partners; Eamonn Conway, BrightTALK; Jonny Bentwood, Edelman
Many organizations use rich media to engage audiences across the social web, however have any of those organizations mastered video? According to the Content Marketing Institute, the use of video in B2B marketing is on the rise. As we compare these to the Hollywood blockbusters, are B2B videos a bore? Can they become viral as their B2C cousins? Join this live video as experts discuss the use of video in B2B content marketing, what organizations should be doing and the trends and best practices the B2B world is seeing today.