Louis Adam, Director of Marketing-Communications, Exfo and Cameron Jahn, Director of Product Marketing, BrightTALK
Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.
Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.
This webinar will include practical tips on:
- Increasing your global webinar program leads by 250%
- Growing your attendance rate from 30% to 47%
- Boosting the number of webinar influenced sales opportunities