Webinar 101: Designing Your Strategies and Tactics

David Pitta, Director of Marketing, BrightTALK
Today, B2B buyers are self-educating online throughout the buying process. As a result, marketers are challenged to create, distribute and measure more content than ever before to keep up with the appetites of prospects and customers. Join David Pitta, Director of Marketing at BrightTALK, to learn how marketers are leveraging webinars, videos and attached documents to power their awareness and demand generation efforts.

TOPICS COVERED:
- Creating an effective content production schedule
- Distributing rich media across the earned, owned and shared media
- Enabling sales with valuable insight into lead behavior
- Constructing a lead management strategy
- Measuring your program’s success
Jul 26 2012
32 mins
Webinar 101: Designing Your Strategies and Tactics
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    Topics covered

    The impact of technology in financial services
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    Are you using email to extend the engagement of your live audiences, capture on-demand viewings and keep your subscribers actively interacting with your content over time? Join this presentation to learn how you can craft an email journey that will generate webinar leads, nurture prospects and build customer trust and loyalty for your business.

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    The Wild Wild West has now become the Online Globe – disruptive technology advancements have revolutionized the way buyers make purchasing decisions and have drastically shifted how companies engage with buyers. A disjointed approach to sales and marketing doesn't cut it anymore.

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    The world has changed—we are living in the most challenging financial times in history. In order to achieve sustainable business growth you need to know your customers better than anyone else and meet their needs at the deepest level by constantly adding value. Does your business have the unfair competitive advantage it takes to not just survive but thrive?

    Watch this session as Tony Robbins explores how to add more value to your customers through constant and never ending innovation and marketing.


    *About Tony Robbins*
    For over 35 years, Anthony Robbins has helped people to breakthrough and take their lives to another level — in their businesses, personal finance, families, careers and health. More than 50 million people in 100 nations have used his powerful strategies of leadership psychology, negotiation, business turnarounds and peak performance to create an extraordinary quality of life.

    The creator of the #1 personal and professional development system of all time, Robbins has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World,” and by American Express and Harvard Business School as one of the top business leaders in the world.

    Marc Benioff, CEO of Salesforce.com, recently stated, “Tony Robbins and his strategies and tools, have been at the core of our culture from the beginning. He has been one of the critical keys to Salesforce.com's leadership in cloud computing and its growth into a 3 billion dollar company.”
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    Information is abundantly, overwhelmingly available. As a result, today's buyer is more empowered and harder to persuade. To cut through the noise and capture your audience's attention, you need to elevate your email strategy with messages that resonate.

    Join us for this live webinar where Jon Miller (VP Marketing and Co-founder, Marketo) and DJ Waldow (Digital Marketing Evangelist, Marketo) will discuss tips and techniques to create engaging email marketing, including how to:

    · Implement the latest techniques in email deliverability
    · Create great email content, subject lines, and from names
    · Measure and optimize engagement
    · Prove marketing’s impact on revenue

    Speakers:

    Jon Miller, VP Marketing and Co-founder, Marketo

    Jon leads strategy and execution for all aspects of Marketo's communications, thought leadership, and content marketing programs. Before co-founding Marketo, Jon was VP Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo Marketing Blog, and author of the comprehensive handbooks, The Definitive Guide to Marketing Metrics and Analytics and The Definitive Guide to Marketing Automation. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Follow Jon on Twitter: @jonmiller.


    DJ Waldow, Digital Marketing Evangelist, Marketo

    DJ is Marketo's Digital Marketing Evangelist. He is also a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. He has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and—on occasion—break some of the “best practice” rules. Follow DJ on Twitter: @djwaldow.
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    The first wave of interest in social data was all about listening to what customers and prospects were saying about you and your campaigns in social networks to improve sales and support. A few people began to run social campaigns and measure their likes and retweets. But today using social data offers much, much more than simple brand monitoring or sentiment measurement. It creates a huge opportunity for marketers to understand markets, customers and products much better; and even predict what products and services they'll buy.

    About the speaker

    Stan Woods, Managing Director, Velocity. Stan runs Velocity, a B2B content marketing consultancy specialising in technology clients with a strong accent on solutions for sales and marketing. He's worked in B2B technology marketing for more than 20 years.
  • Back to Basics: The Importance of Fundamentals in Data Driven Marketing Recorded: Sep 12 2013 39 mins
    Over the past decade there have been significant developments in the data driven marketing industry with a plethora of tools and sources of data available to help drive campaigns. Despite all these developments with customers being far more enlightened the importance of the fundamentals for example ‘Test and Learn’ remain as important today as they were twenty years ago, if not more so.

    About the presenter:

    Anthony Coombes has worked in data driven marketing for over twenty years both on the client side and as a consultant. He has worked for and with a variety of blue chip organisations over the years including IBM and Aviva.

    Anthony experience covers technical areas such as modelling and analytics as well as more general data planning and campaign management

    More recently over the past two years Anthony has operated on a freelance basis working on assignments for SSE and more recently Symantec.
  • Inbound Marketing - Your Secret Weapon Recorded: Sep 5 2013 43 mins
    Today’s buyer has changed, but most brands still rely on marketing that is based on pressure and coercion, not permission and love. Inbound Marketing is helping to reshape marketing strategies, to help brands attract visitors into their funnel and to create a personalised journey through that funnel, so more of these visitors turn into customers. Companies who adopt an inbound marketing strategy build assets that draw people into their site, rather than renting attention that disappears when you stop paying for it. This presentation will go through some of the ways companies can start to develop their own inbound marketing strategy to help fill their top of funnel, but also how to convert these into paying customers. It will show how a near obsession with data and ROI is a fundamental part to creating an inbound marketing strategy that can be your companies secret weapon.

    Kieran Flanagan is Marketing Director (EMEA) at Hubspot, a marketing software company, where he leads the company’s marketing strategy in EMEA. Kieran is an experienced inbound marketer, having previously worked for large brands in both B2C and B2B across EMEA. He has helped create inbound marketing campaigns that have had a global impact, launching in countries like UK, Germany, France and Japan.
Digital marketing best practices for fund groups
Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.
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  • Title: Webinar 101: Designing Your Strategies and Tactics
  • Live at: Jul 26 2012 4:00 pm
  • Presented by: David Pitta, Director of Marketing, BrightTALK
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