Social Media Trials and Tribulations in Pharma

John Mack, Pharma Marketing News
"Pharma's Social Media Trials and Tribulations"

A Record of Social Media Events Impacting the Pharmaceutical Industry

The pharmaceutical industry is at a turning point in its adoption of new social media tools and applications for communication with healthcare professionals, consumers, patients, policymakers, and payers. Practically every pharmaceutical company has launched a social media project or application of one sort or another. To be sure, not all these efforts have been successful. This presentation will explore what worked and what didn't by highlighting the major trials and tribulations of pharma's social media "road trip"

Topics and discussion points include:

Is the Industry Ready for Social Media? Results of the Pharmaguy Social Media Readiness Self-Assessment Survey
History of FDA's Promise to Provide Social Media Guidelines. What's Gumming Up the Works?
The Major Milestones of Pharma Use of Social Media: The Good, the Bad, and the Ugly. All Offer Useful Lessons.
Feb 9 2012
41 mins
Social Media Trials and Tribulations in Pharma
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  • Social Media Trials and Tribulations in Pharma Recorded: Feb 9 2012 41 mins
    "Pharma's Social Media Trials and Tribulations"

    A Record of Social Media Events Impacting the Pharmaceutical Industry

    The pharmaceutical industry is at a turning point in its adoption of new social media tools and applications for communication with healthcare professionals, consumers, patients, policymakers, and payers. Practically every pharmaceutical company has launched a social media project or application of one sort or another. To be sure, not all these efforts have been successful. This presentation will explore what worked and what didn't by highlighting the major trials and tribulations of pharma's social media "road trip"

    Topics and discussion points include:

    Is the Industry Ready for Social Media? Results of the Pharmaguy Social Media Readiness Self-Assessment Survey
    History of FDA's Promise to Provide Social Media Guidelines. What's Gumming Up the Works?
    The Major Milestones of Pharma Use of Social Media: The Good, the Bad, and the Ugly. All Offer Useful Lessons.
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    Pharmaguy (@pharmaguy)- also known as John Mack - is the Publisher and Editor of Pharma Marketing News, an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. Pharmaguy is also an accomplished blogger. In January 2005, he created Pharma Marketing Blog (www.pharmamarketingblog.com), which focuses on commentary about topical pharmaceutical marketing issues. Pharma Marketing Blog was cited by the Wall Street Journal as a blog "insiders read to stay current" and by MedAdNews as "...often-entertaining, always informative..."
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    Andrew Spong, PhD worked for a decade in academia and a further 11 years in scholarly publishing before turning his attention to the health conversation on the social web. An industry thought leader, Andrew publishes regular comment and analysis at STweM.com, and is the co-founder of influential European Twitter-based community Healthcare Social Media Europe (#hcsmeu). Andrew assumed the position of Editorial Director, Nexus, part of the PSL group, in June 2010.
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    TBC
Stay ahead with the latest developments in Healthcare Marketing
The Healthcare industry is in a state of flux. Companies, prescribers, practitioners and patients are facing changes on an unprecedented scale. What are companies and industry organisations doing to adapt to this new environment. Stay ahead by attending webcasts in this channel to interact with experts and thought leaders in the Healthcare industry.
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