Liz Miller, VP of Global Programs & Operations at the CMO Council
Hear from seasoned marketing and communications executive, Liz Miller as she describes the importance of webinars and videos in the CMO Council's digital marketing strategy. Learn how Liz views the content creation and distribution process of rich media and why measuring and communicating the results to be paramount to her success.
Interview from DemandCon San Francisco 2012, hear from Bryan Ehrenfreund, Vice President of Digital Strategies at Televerde. Bryan discusses his views on the value of creating remarkable content, segmenting audiences, and measuring engagement
Are webinars and videos an effective technique in communicating your company's thought leadership? Heard from marketing and industry experts about the importance webinars and videos play in their thought leadership and demand generation strategies.
Why is it critical for marketers to segment their databases and provide relevant content to their target audience? Learn from marketing and industry experts about why they are segmenting their databases
Why has digital media made it increasingly difficult to engage your target audience? Hear from marketing and industry experts about why it's more important than ever to open content distribution channels to reach B2B professionals.
Why should marketers be measuring engagement of their prospects across all touch points? Hear from marketing and industry experts about why they track and measure engagement and how they transfer that insight to Sales
Learn from marketing experts how content is accelerating demand generation; the importance of leveraging your distribution channels, and how best to capture the insights of content engagement to meet your objectives