Webinar and Video Marketing

Community information
“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.
  • Most savvy businesses understand that webinars can help them connect with prospects and customers by building brand awareness, driving loyalty, and feeding the sales pipeline. However, many companies don't leverage the data online events deliver to successfully customize follow-up sales calls.

    Whether prospects are reading reviews, looking for analysis and insights, asking questions, or sharing their own best practices, sales people can use this information to further the relationship and offer meaningful, relevant content. This awareness helps the sales team become trusted advisors, drive loyalty, and close more deals (even faster).

    Join Frost & Sullivan and BrightTALK to learn how to:
    - Leverage activity data to interact with prospects & customers
    - Engage with customers and prospects through key content
    - Deliver real value to your prospects through webinars
  • With marketing and sales becoming increasingly intertwined, it’s crucial for marketers to prove their ROI by driving momentum for the sales team to close deals faster (one way or another). Often times the need for speed finds top-of-funnel leads being called prematurely -- instantly losing the connection and making your company appear more robotic and less human.

    In this BrightTALK Academy session, Val- Pierre Genton, our VP of Innovation & Development, reveals proven methods for navigating the B2B buyer’s journey to provide value-add content best aligned to buyers’ needs. We’ll share how to how turn your customers into advocates by continually adding value after the deal closes.

    Val-Pierre shares proven ways to engage the B2B buyer through:
    - Aligning with the customer journey to get results
    - Creating entertaining content experiences
    - Humanizing your story
    - Generating customer demand post sale
  • With marketing and sales becoming increasingly intertwined, it’s crucial for marketers to prove their ROI by driving momentum for the sales team to close deals faster (one way or another). Often times the need for speed finds top-of-funnel leads being called prematurely -- instantly losing the connection and making your company appear more robotic and less human.

    In this BrightTALK Academy session, Val- Pierre Genton, our VP of Innovation & Development, reveals proven methods for navigating the B2B buyer’s journey to provide value-add content best aligned to buyers’ needs. We’ll also share how to how turn your customers into advocates by continually adding value after the deal closes.

    Val-Pierre shares proven ways to engage the B2B buyer through:
    - Aligning with the customer journey to get results
    - Creating entertaining content experiences
    - Humanizing your story
    - Generating customer demand post sale
  • Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.

    Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.

    This webinar will include practical tips on:
    - Increasing your global webinar program leads by 250%
    - Growing your attendance rate from 30% to 47%
    - Boosting the number of webinar influenced sales opportunities
  • In this video, Louis Adam, Director of Marketing-Communications at EXFO, shares his top tips for producing effective webinars. At EXFO, his team runs 85 webinars a year.

    Learn more in the in-depth webinar. https://www.brighttalk.com/webcast/1166/166815
  • As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead gen programs, marketing automation, you name it, it can be taxing to constantly come up with new content. Fortunately, there are a few key ways to drive new leads by repurposing, analyzing and refreshing last year’s webinar content.

    Join the BrightTALK Academy and learn how to:
    - Evaluate your previous content to drive strategic initiatives
    - Repurpose best performing content to create new leads
    - Create best practices from program findings
    - Refresh and republish your breadwinning content
  • As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead gen programs, marketing automation, you name it, it can be taxing to constantly come up with new content. Fortunately, there are a few key ways to drive new leads by repurposing, analyzing and refreshing last year’s webinar content.

    Join the BrightTALK Academy and learn how to:
    - Evaluate your previous content to drive strategic initiatives
    - Repurpose best performing content to create new leads
    - Create best practices from program findings
    - Refresh and republish your breadwinning content
  • Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

    A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now.

    Join BrightTALK’s PR for Your Webinar to learn:
    - How to identify influencers in your sector (and your customers’)
    - The right way to connect with journalists (and avoid pitfalls)
    - 3 critical components of the perfect influencer pitch
    - 3 tips for making your webinar easy to promote
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

    A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now. You’ve seen BrightTALK’s Dallas Jessup on CNN, the Today Show and ABC, as well as in NY Times, People and USA Today. She’ll share her 5 proven steps to leverage PR to pull larger qualified audiences to your webinar.

    Join BrightTALK’s PR for Your Webinar to learn:
    - How to identify influencers in your sector (and your customers’)
    - The right way to connect with journalists (and avoid pitfalls)
    - 3 critical components of the perfect influencer pitch
    - 3 tips for making your webinar easy to promote
  • The first step in running successful webinar programmes is determining what success means to your organisation. Whether it’s brand awareness, new leads, or sales pipeline, the foundation of an effective webinar programme lies in having clearly defined success metrics.

    But no matter what you want to accomplish with your events, there’s a secret weapon you can use to get the most out of your webinar programmes: marketing automation. From promoting the session all the way to assigning leads, marketing automation is an important component of excellent webinar programmes.

    Key topics covered in this webinar include:

    - Determining success metrics for your webinar programmes
    - Leveraging marketing automation to optimise webinar promotions
    - Using webinar data to empower your sales development team to have effective follow-up conversations
  • Video has been engaging and delighting audiences for years, but often it’s a one-way conversation. Interactive video content not only engages your viewers but allows you to collect better data on your audience to score, nurture, and segment prospects for more powerful video results.

    Interactive videos engage viewers for longer with completion rates nearing 90% compared to Forrester's reported 50% for linear videos


    Join Seth Lieberman and Jon Spenceley in this on-demand webinar and learn:

    - How video has evolved over the last few years
    - Where marketers are gaining the most value from video today
    - How interactive video is driving real results for marketing teams
    - The top examples of interactive video in action
    - How to transform existing video content into interactive content and push response data into marketing automation systems
  • The first step in running successful webinar programs is determining what success means to your organization. Whether it’s brand awareness, new leads, or sales pipeline, the foundation of an effective webinar program lies in having clearly defined success metrics.

    But no matter what you want to accomplish with your events, there’s a secret weapon you can use to get the most out of your webinar programs: marketing automation. From promoting the session all the way to assigning leads, marketing automation is an important component of excellent webinar programs.

    Key topics covered in this webinar include:

    - Determining success metrics for your webinar programs
    - Leveraging marketing automation to optimize webinar promotions
    - Using webinar data to empower your sales development team to have effective follow-up conversations
  • In today’s digital world, human communication is constant, while also more different and distant than ever before. On webinars, for example, presenters are tasked with the interesting challenge of engaging an audience that is spread all across the world.

    Unlike speakers standing before a live crowd, webinar presenters can’t see if participants seem bored, distracted, or checked out. However, there are physical event techniques and webinar-specific best practices that can be applied to delivering extraordinary and engaging webinars.

    Join this session to learn:

    - How to capture and keep your audience’s attention during a webinar
    - How to find a moderator to make your presentation run smoothly
    - How to use engagement features to maintain your audience’s attention
  • There is a significant transformation underway in how B2B buyers are seeking and consuming information. Users are tuning out traditional push marketing messages in favor of more relevant content that helps them in their business decisions. As a result, savvy marketers are discovering the competitive advantage of generating engaging and interactive content that adds value to what buyers already know. The end result is a significant acceleration in lead generation.

    Are you getting the most from your webinars by creating deep engagement with your prospects through content that is spot-on? Join this webcast to understand how quality content delivered by leading edge webinar platforms provides the opportunity to create more sales conversations.
  • In today’s digital world, human communication is constant, while also more different and distant than ever before. On webinars, for example, presenters are tasked with the interesting challenge of engaging an audience that is spread all across the world.

    Unlike speakers standing before a live crowd, webinar presenters can’t see if participants seem bored, distracted, or checked out. However, there are physical event techniques and webinar-specific best practices that can be applied to delivering extraordinary and engaging webinars.

    Join this session to learn:

    - How to capture and keep your audience’s attention during a webinar
    - How to find a moderator to make your presentation run smoothly
    - How to use engagement features to maintain your audience’s attention
  • Just as online video is changing the way that we watch television, it too is undergoing an evolution—the online video of today will not look the same even a few years from now. In fact, a new State of Online Video study zeros in on some of the changing behaviors and technologies that will impact your business, including:
    • The circumstances under which are people willing to “cut the cord”
    • How much buffering people are truly willing to tolerate
    • What will make advertising in online video palatable to viewers
    Will you be prepared to succeed in the face of these coming changes?

    Find out during this live webinar on June 10th when Principal Technical Evangelist, Jason Thibeault, shares the full results of Limelight Networks’ State of Online Video analysis, a 2015 global survey report examining the video consumption habits of over 1,200 consumers.

    This is an excellent opportunity to access the most up-to-date information on key trends shaping the future of online video. Then, using the results as our backdrop, we’ll take it one step further by examining what these trends really mean for video publishing and uncover the strategies that your organization must employ in order to be successful in the future of online video.
  • Adding video to landing pages can increase conversions by up to 80%. And since many marketers are on a constant lookout for ways to drive more campaign leads, Oli Gardner and Jon Spenceley will share actionable tips for page design and video-specific techniques to do just that.
  • Join Jason Miyasato, Director of Global Campaigns at Anaplan, to hear how Anaplan taps into BrightTALK's professional communities to generate and nurture leads down the funnel.
  • Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story is an opportunity to earn an audience’s attention and trust while guiding them toward a purchasing decision.

    Join this presentation to find out what best-in-class marketers know: Effective content starts with going back to basics and focusing on narrative.

    In this 45-minute webinar, you'll learn:
    1. How to find overarching narratives for your content
    2. How to organize your content marketing efforts around those themes
    3. How to measure the impact of your story-driven content
  • Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story is an opportunity to earn an audience’s attention and trust while guiding them toward a purchasing decision.

    Join this presentation to find out what best-in-class marketers know: Effective content starts with going back to basics and focusing on narrative.

    In this 45-minute webinar, you'll learn:
    1. How to find overarching narratives for your content
    2. How to organize your content marketing efforts around those themes
    3. How to measure the impact of your story-driven content
  • Delivering a great game experience has become harder than ever. Join this webinar to learn how to identify all of the major elements you’ll need to build your own game distribution network and how those components map to the gaming lifecycle.
    This webinar will cover:
    - What makes a game experience
    - How to build a network for delivering content
    - How to measure the effectiveness of your network
  • PC and Massive Multi-Player Online (MMO) games will account for over 30% of the world’s $100Bn+ game revenues by 2017. Globalization, cross-screen gaming, video streaming, esports and running games-as-a-service are changing the gaming landscape at an enormous pace and provide opportunities for those who can deliver their games and media content at scale. Will you be prepared?

    Find out on May 14 when experts from games market research and analytics firm, Newzoo International, and Limelight Networks discuss the state of the PC/MMO market and critical success factors for game developers and publishers. Newzoo will share a sneak preview of their annual top 10 trends shaping the future of the games industry that will be part of their global report published in June.

    Join us for this webinar and learn:

    • The trends, brands and gaming behaviors that are driving the PC/MMO market globally;
    • Which regions are expected to account for 95% of market growth in 2017;
    • Common global game delivery challenges
    • Solutions for improving your patch, UGC, video content, expansions, and DLC distribution strategies"

    Make sure you are ready to deliver in the ever-changing global games market.
  • 2014 was a watershed year for cybersecurity as DDoS attacks reached a tipping point in terms of complexity, pace and scale. Today, operations and online performance are often already impacted before an attack is even detected, leaving organizations struggling to contain the damage while fighting to get ahead of persistent malicious traffic.

    Join security experts from Radware and Limelight Networks on May 6 as we take a closer look at the latest research on the global threat landscape, share real world experiences from Radware’s Emergency Response Team and offer proven defensive strategies.

    As digital content and providing high quality online experiences globally become critical to business success, vulnerabilities are mounting. The pressure is on to find new ways to detect and mitigate attacks before they can cause outages and impact the bottom line. In this session we’ll discuss:

    • What you can expect from the latest generation of attacks
    • Why the Internet pipe is the number one point of failure
    • Why attacks are now split between the network and application layers
    • What new threats are being introduced by the Cloud, the Internet of Things and SDN
    • How situation-aware detection and mitigation in the cloud can protect against the largest and most complex DDoS attacks

    This is an excellent opportunity to learn what it takes to protect your organization against costly disruptions in the face of rapidly changing, increasingly sophisticated cyber-attacks. A live Q&A session will follow the presentation.
  • Learn how to prepare, produce, and deliver webinars that build enthusiasm among your target prospects. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

    This session is appropriate for producers and presenters of demand generation webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

    What the audience will learn:
    - Best practices for encouraging registration and attendance
    - How to engage prospects before and after your webinar
    - Ways to structure content for maximum impact
    - Tips for gaining insights from webinar interaction and reports