Hi [[ session.user.profile.firstName ]]

Webinar and Video Marketing

  • How to Win in Business with Content Intelligence
    How to Win in Business with Content Intelligence
    Colleen Jones Recorded: Aug 20 2019 57 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • Content Marketing Beyond Your Content: Getting value from the unengaged
    Content Marketing Beyond Your Content: Getting value from the unengaged
    David Pitta, CMO, BrightTALK Tom Campbell, Global Marketing Operations Manager, Yellowfin Recorded: Aug 14 2019 60 mins
    As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be causing you to overlook up to 60% of hand-raising leads and valuable opportunities to personalize the content journey.

    Join Tom Campbell, Global Marketing Operations at Yellowfin and David Pitta, CMO at BrightTALK for a live video talk exploring three often overlooked ways at collecting and connecting go-to-market data signals to drive business growth.
  • Accelerating Customer Performance via Strategic Customer Assessments
    Accelerating Customer Performance via Strategic Customer Assessments
    Thomas B. Cross Recorded: Jul 31 2019 31 mins
    In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
    1 - Customer – now and forever will always be about the customer.
    2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
    3 – Channels Media – what mainstream and other media channels are customers using now and will use?
    4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
    5 – Connections - the means for networking with other businesses, industry, government and others.
    6 - Communications - the unique organization processes that occur between companies and customers.
    7 - Collaboration - organizational thought leadership for content development and delivery processes.
    8 - Call to Actions – driving behavior without which nothing happens.
    9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
    10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
  • 5 Best Practices to Transform your Webinar Editorial Calendar
    5 Best Practices to Transform your Webinar Editorial Calendar
    Nick Markwith, Director, Communities Recorded: Jul 30 2019 47 mins
    Webinars are a proven tactic for driving engaged, qualified leads but are often executed poorly or without the audience in mind. A poor presentation can have the opposite effect intended if marketers and presenters don’t approach the webinars that deliver value, insights, and authenticity to your audience.

    Join Nick Markwith as he reviews how BrightTALK’s editorial team manages their 2,000 webinar editorial calendar and discusses the five best practices for developing a webinar editorial calendar that excites, engages and educates your target audience.

    In this session, you will learn how to:

    • Understand what drives your audience
    • Explore new sources of novel editorial ideas and formats
    • Identify best practices to keep your audience engaged and nurtured
  • Salesforce Implementation Checklist: 10 Must Do’s in Every New Salesforce Org
    Salesforce Implementation Checklist: 10 Must Do’s in Every New Salesforce Org
    Stacy O'Leary Recorded: Jul 25 2019 25 mins
    Having a great Salesforce implementation strategy from the start is the best way to achieve optimal ROI on your Salesforce investment while building a scalable, long-term solution that your company can use for years to come.

    Join Expert Marketing Advisors and Quickly Consulting to learn what tools are needed to help achieve the best ROI for your business. 5X certified specialist, Stacy O’Leary will take you step-by-step through the process of setting up Salesforce to meet the needs of your organization. With Salesforce specific marketing guidance we are here to help give the best direction for your organization.
  • Sixgill gains brand awareness by extending their lean team with BrightTALK
    Sixgill gains brand awareness by extending their lean team with BrightTALK
    Barry Spielman, VP Marketing, Sixgill EMEA Recorded: Jul 22 2019 2 mins
    As a small team, Webinar creation can seem like a daunting task, but because of BrightTALK’s ease of use and smart editorial planning, they are able to plan many in advance.

    Sixgill primarily uses BrightTALK webinars as a brand awareness tool and top of funnel lead generation within the IT security space.
  • How to ‘Be Specific’ with your Video Content
    How to ‘Be Specific’ with your Video Content
    Simon Gerzina (VP & Managing Director, BrightTALK) & Jon Mycroft (Director, Creative Accounts, BrightTALK) Recorded: Jul 18 2019 58 mins
    For many marketers, the prospect of putting together an impactful video project or campaign can appear daunting. With so many variables to consider, how do you approach video marketing in a structured and creative way that will generate positive results?

    The first in our series of ‘The Four Pillars of Video Marketing’ focuses on the need to be specific when strategizing, creating and distributing video content. Join Simon Gerzina, Managing Director and VP of Original Content at BrightTALK and Jon Mycroft, Director, Creative Accounts at BrightTALK to learn how to focus on the details that matter when creating video.
  • All About Marketing Automation - What It Is & Why It Works
    All About Marketing Automation - What It Is & Why It Works
    Mike Madden Recorded: Jul 16 2019 56 mins
    As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!

    You'll learn:

    The definition of a triggered campaign and how they work

    How triggered campaigns can be applied to amplify the marketer's relevance in the moment

    Ways triggered campaigns can be leveraged across the entire buyer's journey
  • BrightTALK Local Highlights Reel
    BrightTALK Local Highlights Reel
    BrightTALK Recorded: Jul 12 2019 2 mins
    BrightTALK Local is our in-person global event series that brings together the best minds in marketing to exchange ideas, get inspired, and connect. With events in San Francisco, London, Singapore, Hong Kong, Seattle, Austin and more, we can't wait to come to your city soon. Check out this clip for a behind-the-scenes look at our BrightTALK Local events.
  • NS1 found webinar success and rebuilt their post-GDPR database with BrightTALK
    NS1 found webinar success and rebuilt their post-GDPR database with BrightTALK
    Jess Bahr, Senior Director of Growth, NS1 Recorded: Jul 12 2019 3 mins
    NS1 turned to BrightTALK to acquire new leads, and nurture those leads already in their database with engaging thought leadership webinar and video content.

    BrightTALK allowed NS1 to be more efficient and increase their webinar cadence, and the leads coming in were of higher quality. In fact, when NS1 instituted an Account based marketing approach, they found more overlap between the BrightTALK audience and the target account list than any other source.

    GDPR hurt NS1's EMEA database. BrightTALK has been a valuable tool in rebuilding this after GDPR went into effect..
  • Nlyte saw a 50% increase in net new names using BrightTALK for content marketing
    Nlyte saw a 50% increase in net new names using BrightTALK for content marketing
    Karen Hutton, Senior Director of Marketing. Nlyte Software Recorded: Jul 12 2019 2 mins
    Modern buyers devour a great deal of content while self-educating, long before ever contacting a vendor. Knowing this, Nlyte Has developed their online marketing strategy centering around thought leadership webinar content.

    Prior to using BrightTALK Nlyte had a great deal of content and thought leaders, but didn't have the proper outlet. After launching their BrightTALK Channel within the IT space, they enjoyed a 50% increase in net new names.
  • Arm Treasure Data extends their own database with audiences on BrightTALK
    Arm Treasure Data extends their own database with audiences on BrightTALK
    Erik Archer Smith, Marketing Director, Data, Arm Treasure Data Recorded: Jul 12 2019 3 mins
    After trying many webinar platforms, Arm Treasure Data went with BrightTALK due to the turnkey nature, easy to use platform, and built-in audiences.

    They have seen growth through their promotions, native traffic on BrightTALK.com, and through their involvement in online Summits
  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Jul 11 2019 61 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • Scaling B2B Demand with Authentic Connections
    Scaling B2B Demand with Authentic Connections
    David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALK Recorded: Jul 9 2019 59 mins
    Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.

    In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.

    In this webinar, you’ll learn:

    -How to identify authentic intent
    -How to build your business by building trust
    -How to scale through strategic use of tools and human capital
  • CX and the Power of Customer Centric Data
    CX and the Power of Customer Centric Data
    Gerald Murray & Janet Dulsky Recorded: Jul 9 2019 63 mins
    Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.

    Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.

    You'll learn:

    The definition of CX and big trends

    CX leadership, roles, and metrics

    The new rules for marketers, including harnessing the power of customer centric data
  • BrightTALK Local
    BrightTALK Local
    BrightTALK Recorded: Jul 5 2019 2 mins
    BrightTALK Local brings together the brightest minds in marketing in cities around the world. The event series celebrates local expertise and flavors in an intimate setting, featuring interactive presentations, valuable takeaways and opportunities to share ideas with peers.
  • Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Val-Pierre Genton, VP Product Marketing, BrightTALK Recorded: Jul 2 2019 55 mins
    When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.

    In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
    Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
    Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
    Putting it all together. Turn intent into engagement in a few steps.
  • Event Execution - Get Your ROI and More
    Event Execution - Get Your ROI and More
    Expert Marketing Advisors Recorded: Jun 20 2019 24 mins
    End-to-End Event Execution: Elevate Physical Events to Digital Success

    Events are a handy tool in a marketer’s toolbox. At the surface, they serve as a great opportunity to get in front of the right target audience, interact with potential and current customers, spread brand awareness, and lead generation. Most businesses focus on the booth look, SWAG, table arrangement, etc. Though those are all important things to focus on, we are here to urge you- Don’t be like most businesses! Take your event beyond!

    In this webinar we will teach you how to extend the life of your event and the depth of your marketing arsenal. Get more leads and better leads than your competitors through our proven end-to-end event execution strategy.

    In this webinar you will learn:
    - Pre-Event, During Event and Post-Event Best Practices
    - How to leverage the event to supplement your Digital Footprint, SEO, SEM
    - Capturing Onsite Event Value to make an impact online for months after the event has ended

    At the end of the day, events are expensive $$$ and though they are a valuable vehicle in generating quality leads, there is more that you can do to get extreme ROI for your business. Join us as we cover big picture event strategies and day-of tactics that will make a big difference in growing your marketing reach.


    About Expert Marketing Advisors: With over 20+ years experience in B2B marketing, we have proven success in the market and in the tech industry. Our team of highly-seasoned experts reach all areas of marketing and bring companies to the next level at a pace your competitors will not be able to match.
  • Actioning Intent Data with Sales and Marketing Alignment
    Actioning Intent Data with Sales and Marketing Alignment
    David Pitta, CMO and Tanya Dracolakis, Sales and Marketing Operations Recorded: Jun 19 2019 55 mins
    Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old algorithms to better recognize buyers' intentions. B2B sales and marketing teams now face a new priority. How do we leverage these new intent signals and prioritize them in go-to-market efforts?

    Join David Pitta, CMO at BrightTALK and Tanya Dracolakis, Sales and Marketing Operations at BrightTALK to learn how to operationalize first-party intent data.

    In this session, we’ll discuss:

    - Layers and purpose of intent signals in B2B
    - Separating account from person-based intent
    - Enabling Sales Development to activate intent-based lead products
    - Measuring business value and ROI from these investments
  • The 4 Pillars of B2B Video Marketing
    The 4 Pillars of B2B Video Marketing
    Simon Gerzina, Managing Director & VP BrightTALK Studios Recorded: Jun 13 2019 55 mins
    Creating videos that make an impact and drive business growth is easier said than done. Most marketing teams are skilled to tell stories via webinars, social, articles, white papers, collateral and eBooks. Video-based storytelling requires expertise that is rarely available in-house.

    Join this talk to understand how to elevate your storytelling and brand with impactful video.
  • Think Like an Instructional Designer When Delivering Technical Documentation
    Think Like an Instructional Designer When Delivering Technical Documentation
    Kristine Murphy, Margaret Collins, Lawrence Orin, and Joe Gelb Recorded: May 29 2019 60 mins
    Instructional designers and technical writers both exist to explain how things work. Traditionally, instructional designers were focused on creating content experiences that educate, while technical writers were more concerned about crafting clear, concise instructions for using a product or service. Both disciplines strive to do the best job possible using the skills and tools at their disposal. And, increasingly, they’re being charged to do create the same types of deliverables.

    Join me, Scott Abel, The Content Wrangler, and my special guests, eLearning specialist Margaret Collins, and Senior Software Engineering Manager, Kristine Murphy, both of adaptive experience platform, Progress. We’ll be joined by Lawrence Orin and Joe Gelb from Zoomin Software to discuss how the Progress team applies a learning and instructional design mindset that allows them to focus on user types and creating role-based, personalized content experiences.
  • Data-Driven Marketing With A Human Touch
    Data-Driven Marketing With A Human Touch
    David Pitta, CMO at BrightTALK, Val-Pierre Genton, VP of Product Marketing at BrightTALK Recorded: May 29 2019 64 mins
    Today, B2B marketers have access to data that their left brain would only have dreamed of a generation ago. The age of “I know 50% of my marketing spend is wasted, I just don’t know which 50%” is behind us. If anything, marketers are drowning in too much data, courtesy of ~7,000 martech vendors.

    Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we’re in danger of over-automating and losing the human touch. Let us remember that purchasing decisions are made by engaging the mind (left brain - IQ) as much as emotions (right brain - EQ).

    So which data matters when you’re crafting inspiring stories, trying to reach new audiences and getting pressure to acquire more customers? How is it even possible to make authentic connections while you’re automating for scale?

    Join David Pitta (CMO) and Val-Pierre Genton (VP Product Marketing) as they share proven strategies so you can do the same for your business. Their insights draw on viewer data across millions of professionals engaging with webinars and videos on BrightTALK.
  • Brinqa came to BrightTALK for a reliable platform for engaging IT professionals
    Brinqa came to BrightTALK for a reliable platform for engaging IT professionals
    Troy Vera, Brinqa, Demand Generation Manager Recorded: May 17 2019 3 mins
    "BrightTALK is like a magnet that attracts talented and skillful people.." Brinqa uses BrightTALK to host their professional content, because as a lead generation partner it really helps to drive people down the funnel as they self-educate.
  • Caringo uses BrightTALK to educate audiences and build out their sales pipeline
    Caringo uses BrightTALK to educate audiences and build out their sales pipeline
    Sarah Cook, Caringo, Director of Marketing Recorded: May 17 2019 2 mins
    Seeking a Content marketing platform that could also fill their demand generation needs, Caringo came to BrightTALK looking for a very niche professional audience. BrightTALK audiences make meaningful engagements with content, indicating a high degree of buying interest, and high likelihood of conversion.
  • Red Hat acquires more of their ideal audience on BrightTALK using Content Leads
    Red Hat acquires more of their ideal audience on BrightTALK using Content Leads
    Susan Gilchrist, Red Hat, Principal Program Marketing Manager Recorded: May 16 2019 2 mins
    Red Hat primarily came to BrightTALK with demand generation needs. They found that many of their converted leads, engaged with their content on BrightTALK multiple times.
  • Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill
    Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill
    Andreas Blumauer & Bruno Wildhaber Aug 28 2019 3:00 pm UTC 60 mins
    Data growth and chaotic data management is causing ever-increasing costs and user discontent. More and more “digital landfills” are created — completely obsolete data that continues to be stored and managed unnecessarily. International studies show that around 70-80% of all stored data is of no use to the organization, increasing the overall cost for managing data.

    How can the valuable data be separated from the Redundant, Outdated, Trivial (ROT) data which is duplicated, obsolete, or has no meaning for the organization?

    The traditional approach is to manually identify and clean files, folders, data structures and the like. But this manual approach is limited, merely because of the amounts of data stored in an average organization. Consequently, an automated solution is required. An important starting point is the automatic classification of all data in order to be able to eliminate ROT data objects continuously.

    Join Paul Perrotta, the Technical Communication Wrangler with his special guests, Andreas Blumauer, CEO and founder of Semantic Web Company and Bruno Wildhaber, Managing Partner at Swiss Information Governance Competence Centre. Andreas and Bruno will look into success criteria of data cleanup but also discuss the governance model.

    Topics to be covered include:

    • How is the cleanup process set up?
    • What is the role of semantic technologies and how can they support the cleanup process?
    • How to identify “valuable” vs. ROT-data? What is “valuable” data? Which quality criteria must valuable data meet and who defines them?
    • How can complex rules for automatic cleanup not only be implemented but also made maintainable?
  • Behind the Scenes: 5 Crucial Steps to Webinar Program Success
    Behind the Scenes: 5 Crucial Steps to Webinar Program Success
    Kristen Rice, Program Manager, Webinar Services; Michael Lacy, Webinar Event Manager, Global Team Lead Aug 28 2019 3:00 pm UTC 60 mins
    From enterprise to small business, running a successful content marketing operation to support your business is laborious. Whether you’re an individual or a large team, by following these steps you can create a program that drives powerful engagement with brand content.

    Challenges you face could span time and resource constraints, content quality, or just the logistics of the operation. Walk away with best practices that can help you get your lead-generating content operation humming.

    With over 15,000 webinars and videos delivered on BrightTALK each year, we know what it takes to put on a good show, and can help you do the same.
  • Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Joe Gelb, President of Zoomin Software Aug 28 2019 5:00 pm UTC 60 mins
    Developers are moving their API content out of traditional help tools to create a better user experience. However, this means users now need to find the content they need in two separate places, creating a disruptive, inconsistent user experience that puts your hard work to waste.

    With the growth of Software as a Service (SaaS), writing API documentation is fast becoming a major part of the success of technical content managers, ensuring that your users find, and are able to use, content in the way they need it, at the time they need it, on the device they need it, and in the language of their choosing.

    Great companies make sure their overall content strategy is holistic, and that all this content, including APIs, is united under one roof.

    Join Paul Perrotta, the Technical Communication Wrangler, and his special guest, Joe Gelb, President and Head of Business Development at Zoomin Software for this free, one-hour webinar. Joe will guide you through case studies of companies that successfully unified their technical and API documentation publishing, so you can do it too.

    Key takeaways:

    • Understand how API docs will impact on your success
    • Come to grips with commonly-used API doc formats
    • Learn how others successfully streamlined tech docs and API docs with amazing results
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Sep 10 2019 9:00 am UTC 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, Marketo Sep 17 2019 9:00 am UTC 60 mins
    Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
  • Perception and Design: A Science-Based Approach for Creating Content that Works
    Perception and Design: A Science-Based Approach for Creating Content that Works
    Tina Kister, Information Developer Sep 17 2019 5:00 pm UTC 60 mins
    When it comes to content, design is inevitable. The question is whether it works. Design is at least 15 times more important than content when it comes to user trust and engagement. In as few as 15 milliseconds, users form first impressions that have measurable consequences for credibility, usability, and engagement.
     
    We tend to think of design as either “good” or “bad,” and as a mysterious and magical thing with a life of its own inspired by an elusive muse and completely subjective in nature. However, design is fundamentally neutral in nature, with no inherent positive or negative qualities. The way we respond to design is based on a complex, yet predictable, interaction between sensory stimuli and human anatomy, neurobiology, and cognition.
     
    The term “design” refers either to the arrangement of things or to the act of arranging things. “Intentional design” refers to the act of deliberately arranging elements to solve a specific problem – that is, to elicit a desired response.
     
    When it comes to content, design is critical. Whether you use intentional design or not, content and design are inseparable; users inevitably perceive and respond to design, and it always makes an impression. So, the key to creating compelling content is learning to use intentional design, rather than incidental design.
     
    Join Scott Abel, The Content Wrangler, and his guest, Tina Kister, for this one-hour webinar. Kister will explore the correlations between the science of perception and the discipline of design, and how both are integral to creating effective content. Tina will also distill the basics of design into a few simple concepts, and provide a few basic rules you can use to ensure that every design choice is intentional and effective.

    We hope to see you there!
  • Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse
    Taxonomy and Metadata: DITA Content That's Easy to Find, Manage, and Reuse
    Jarod Sickler, Information Developer Sep 18 2019 5:00 pm UTC 60 mins
    Your content architecture is the foundation for better content management within your organization. That’s why it’s vital to have a strategy for taxonomy and metadata in DITA.

    Developing a robust taxonomy and metadata strategy will help you create content that is easy to find, easy to manage, and easy to reuse.

    Join Scott Abel, The Content Wrangler, and his special guest, Jarod Sickler, Information Developer for Jorsek LLC, the makers of easy DITA, for this free one-hour webinar.
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Sep 24 2019 9:00 am UTC 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Oct 1 2019 9:00 am UTC 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Oct 8 2019 9:00 pm UTC 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success