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Webinar and Video Marketing

  • From organic to paid social media to PPC to influencer relations - marketers today have a vast number of distribution channels at their disposal to promote their content. But despite the buzz around these mediums, email still remains the most effective.

    Join the BrightTALK Academy as we provide a comprehensive overview on how to leverage emails to see greater ROI from your webinar programmes.

    You’ll learn the ins and outs of how BrightTALK can help you:
    - Design the key emails you need to boost webinar registration and attendance
    - Optimise email sends to maximise open and click-through rates up to 10x higher
    - Re-engage up to 25% more audience with strategically crafted emails
  • From organic to paid social media to PPC to influencer relations - marketers today have a vast number of distribution channels at their disposal to promote their content. But despite the buzz around these mediums, email still remains the most effective.

    Join the BrightTALK Academy as we provide a comprehensive overview on how to leverage emails to see greater ROI from your webinar programs.

    You’ll learn the ins and outs of how BrightTALK can help you:
    - Design the key emails you need to boost webinar registration and attendance
    - Optimize email sends to maximize open and click-through rates up to 10x higher
    - Re-engage up to 25% more audience with strategically crafted emails
  • While demand generation professionals have struggled to balance their pipeline with quality vs. quantity of leads, across the board marketers are tipping the scale strongly towards quality. A key factor in attracting and re-engaging your best buyers boils down to having your message where they are.

    BrightTALK is becoming a must-have paid media buy for B2B companies to connect and close new business. This session will highlight how BrightTALK connects you to your best buyers and simplifies your demand gen efforts to fill your funnel. Join us to learn how our content marketing platform can:
    - Highlight your solutions to our audience of 4+ million professionals with over $7 billion in annual budgets
    - Drive traffic to your upcoming and on-demand content through smart recommendation engines to attract your best leads
    - Target buyers in your industry with 81 specialized professional communities
    - Refine your strategy with insights on the hottest trending topics within your market
  • While demand generation professionals have struggled to balance their pipeline with quality vs. quantity of leads, across the board marketers are tipping the scale strongly towards quality. A key factor in attracting and re-engaging your best buyers boils down to having your message where they are.

    BrightTALK is becoming a must-have paid media buy for B2B companies to connect and close new business.

    This session will highlight how BrightTALK connects you to your best buyers and simplifies your demand gen efforts to fill your funnel. Join us to learn how our content marketing platform can:
    - Highlight your solutions to our audience of 4+ million professionals with over $7 billion in annual budgets
    - Drive traffic to your upcoming and on-demand content through smart recommendation engines to attract your best leads
    - Target your ideal audience in one of our 81 specialized professional communities
    - Refine your strategy with insights on the hottest trending topics within your market
  • Please join Quantum, StorExcel & IPV for an engaging webinar about "how to leverage object storage in file-based workflows?" You will hear from their experts as they discuss Digital Asset Management (DAM) platforms and Intelligent Storage Layer (ISL) solutions. They will show you how you can bridge the gap between file and object-based workflows while managing multi-tiers with multi-tenants residing on traditional on-premise and off-premise storage platforms.
  • When it comes to advancing the pipeline, B2B marketers face a common problem: audiences are rarely want to be sold, but you have to generate new opportunities for sales. Webinars are amongst the best formats to engage with prospects, but how do we resolve the tension of not being sales-y while still generating revenue?

    The good news is that research has analyzed how the brain wants to consume information when your intent is to persuade. The end result? Influencing decision makers with integrity to successfully increase marketing-influenced pipeline.

    Join Roger Courville, CSP, author of The Virtual Presenter’s Playbook and connectorship expert for a lively session on how to:
    - Get inside your prospect's brain so that it hears your message
    - Create a sound story foundation that works for both webinar invitations and presentations
    - Incite action through this simple process for creating webinar presentations
    - 4 techniques for non-salesy persuasion in your webinar presentation

    Bonus: Two attendees at the live presentation will receive a signed copy of Roger’s not-even-on-the-market-yet book, The Virtual Presenter’s Playbook.
  • As a marketer, you might be disheartened when you hear that 65% of B2B marketing content goes unused. The good news? Sales representatives prefer leads that are generated from rich content like videos and webinars due to the added insight of the buyer’s needs.

    So what does it take to deliver more bookings for your sales team from webinar and video programs? Join the BrightTALK Academy as our Director of Sales Development discusses some of the best tactics in deploying your sales reps to create more opportunities for SEs and minimize the MQL to SQL conversions.

    This free session will discuss how marketers can see their leads move through the funnel more effectively by:
    - Delivering higher qualified leads through refined lead scoring
    - Creating content that sales will actually use
    - Enabling sales to effectively use content in a trackable way
    - Providing more context to sales to ensure better connect calls