“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.
Charles Crnoevich, Head of Partnerships - Bombora and Shawn Elledge, CEO - Sales Lead AutomationRecorded: Jan 15 202043 mins
Join us for an educational webinar on how to use intent data to fuel your sales automation programs featuring Charles Crnoevich, Head of Partnerships at Bombora and Shawn Elledge, CEO of Sales Lead Automation and the founder of the Lead Generation Institute.
You will learn:
How to identify companies consuming content related to your products and services
How to pull and prepare your data
How to target ideal prospects at those companies using sales automation platforms
What types of subject lines that will get your emails opened
Body copy that generates responses
The importance of email domain strategies
How to manage responses
How to develop cadences that ensure no lead gets left behind
Nick Markwith, Director, CommunitiesRecorded: Jan 15 202046 mins
Webinars are a proven tactic for driving engaged, qualified leads but are often executed poorly or without the audience in mind. A poor presentation can have the opposite effect intended if marketers and presenters don’t approach the webinars that deliver value, insights, and authenticity to your audience.
Join Nick Markwith as he reviews how BrightTALK’s editorial team manages their 2,000 webinar editorial calendar and discusses the five best practices for developing a webinar editorial calendar that excites, engages and educates your target audience.
In this session, you will learn how to:
• Understand what drives your audience
• Explore new sources of novel editorial ideas and formats
• Identify best practices to keep your audience engaged and nurtured
Jason Hubbard, VP of Growth, SalesIntel & Shawn Elledge, Founder of the Lead Generation InstituteRecorded: Dec 18 201934 mins
Please join us for an educational webinar on how to use advanced data strategies to improve your lead generation efforts.
Research studies suggest it takes 6-13 touches to generate a sales qualified lead. So the role data plays in any sales or marketing strategy is critical. Data impacts your targeting options, personalization capabilities, and the number of channels you can touch your prospects which impacts your cadences and overall effectiveness in generating SQL’s. The better the data, the better the results, period.
Shawn Elledge will share a case study where he decided to focus on data quality vs. quantity and how the campaign open rates nearly tripled and response rates jumped 1200% generating over 8 million in opportunities on 30 days.
Joining Shawn will be Jason Hubbard, Vp of Growth at SalesIntel.
You will learn:
Advanced database strategies
Data preparation for lead generation
Data appending options
Data workflows and processes
Data collection methods
What to look for in a data provider
Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, MarketoRecorded: Dec 12 201949 mins
- How to select lead generation programs and evaluate successes
- How to plan email and nurture programs to move prospects through each stage of the marketing funnel
- Strategic tactics to create sales-ready leads
Wouter Maagdenberg, TXTOmediaRecorded: Dec 10 201956 mins
Wouter Maagdenberg started TXTOmedia to help global organizations to be able to capture the momentum and transform their vast amount of procedures and support content into how-to videos in a professional way based on their existing content and systems. It's single-sourcing taken to the next level.
Join Scott Abel, The Content Wrangler, and his special guest, Wouter Maagdenberg, Founder and CEO of TXTOmedia. Wouter will share do’s and don’ts based on his own experience when creating these videos, and more importantly, Wouter will tell you why you should do this.
About Wouter Maagdenberg
Wouter Maagdenberg is the Founder and CEO of TXTOmedia, software that automates the creation of video and other rich media, based on your existing structured content files, such as DITA and XML. TXTOmedia technology works as an add-on to your existing creation and publishing environment. 'Publish to video' becomes as simple as 'save to PDF.'
David Pitta, CMO, BrightTALK and Olivia Dassler, Programs Manager, BrightTALKRecorded: Dec 4 201951 mins
Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. While there will always be a place for a burst of demand around a campaign, is this the best vehicle to drive consistent predictable growth for your company?
Your sales and marketing resources operate on a consistent schedule, demand for your products and services ideally should align to your capacity to act on that demand. Turn your business into a growth machine by using channels that are always driving demand, and techniques to consistently turn that demand into activity.
Join BrightTALK’s CMO, David Pitta, and Programs Manager Olivia Dassler as they discuss innovative channels and techniques for perpetual demand and business growth.
Jordan Con, Product Marketing Manager, Marketo, an Adobe CompanyRecorded: Dec 3 201941 mins
Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.
How, when, and why to use journey and impact analytics
How to prove and improve impact with attribution data
What goes into good dashboards and reports
Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, MarketoRecorded: Dec 2 201960 mins
Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
In this 30-minute webinar, we will explore the means for accelerating company revenue by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
1 - Customer – now and forever will always be about the customer.
2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
3 – Channels Media – what mainstream and other media channels are customers using now and will use?
4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
5 – Connections - the means for networking with other businesses, industry, government and others.
6 - Communications - the unique organization processes that occur between companies and customers.
7 - Collaboration - organizational thought leadership for content development and delivery processes.
8 - Call to Actions – driving behavior without which nothing happens.
9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
Mike Rice, Customer Success Manager at Jorsek LLCRecorded: Nov 14 201959 mins
The days of "dumb" content are over. Intelligent (structured) content enables automation and excitement where there was previously manual effort and drudgery. But, have our publishing pipelines adapted to this evolution?
Join Scott Abel, The Content Wrangler, and his special guest, Mike Rice, Customer Success Manager at Jorsek LLC, for this free, one-hour webinar. Mike will take the abstract to the trenches and talk about how to build a publishing pipeline that's appropriate for intelligent content. He will talk about strategy and best practices. Whether you have already implemented structured content or you're still evaluating, you'll find this webinar helpful in learning how to bring your publishing to the next level.
• Reframe your understanding of publishing (it’s more than just a final stage of the content development process)
• Learn what activities to prioritize, how to integrate them in the proper order throughout the publishing process
• Determine if you can expand your content deployment to new audiences and outputs
This monthly update focuses on responding to critical crisis communications conditions. The world by all standards is not more stable but is actually significantly more vulnerable due to sabotage, espionage, and crisis’s of all kinds. A crisis management solution is a series of online tools/apps designed to assist, guide, track and manage all corporate communications activities in a timely manner. While we would like to think there is one term to describe responses in a crisis, there is not one type of crisis nor one word to cover all situations critical to any crisis communications. Increasingly, social networks are filled with toxic nonsense, mis and disinformation, weaponized media, shamers, haters, privacy violations, fake and deep fake which you cannot predict. You cannot react to all of this, you can only direct a strategy to manage personal and company messaging. Here are the top 10 reasons for acquiring and using a crisis management team as well as tools/apps as it is "not if but only when" a crisis, disaster or terrorist attack will happen.
Here are the Top 10 Critical Concepts presented: Communications, Context, Contact, Collaboration, Connections, Consistency, Channels, Compliance, Cynchronicity and Customers. This 30-minute webinar will review, navigate and provide actionable tools to help you manage the upcoming crisis coming to you and your business.
Megan Gilhooly and Cruce SaundersRecorded: Nov 13 201962 mins
As we drive towards the future with the content of today, content teams must become familiar with the customer experience factors that drive traffic and loyalty, provide meaningful content performance insights, and lay the foundation for future innovations. Creating an Intelligent Customer Experience also hinges on delivering new structured content along with unstructured legacy content.
Join Scott Abel, The Content Wrangler, and his special guests, Megan Gilhooly, VP Customer Experience at Zoomin, and Cruce Saunders, Founder and Principal at [A], for this free, one-hour webinar. Megan and Cruce will share how to bridge the gaps between structured and unstructured content, using real-world examples and steps that organizations are taking to improve scalability, personalization, productivity, and deliver next-generation customer experiences.
• 5 steps for building an Intelligent Customer Experience
• Content technology and how it impacts operations
• Making content scalable, repeatable, and agile
• How to secure content operations budgets in an enterprise
20-Minute Intro to ESL Program a Proven sales revenue acceleration across thousands of B2B sales professionals that:
* Reduces sales cycle
* Increases competitive edge
* Reduces staff turmoil and turnover
* Produces higher margins
* Provides improved sales leadership
* Is designed for Small, Medium, Major, Channel and Enterprise Markets
* Addresses UC, Collaboration, IT, VAR, MSP, Cloud, Security and other providers and channel partners
Schedule today for 2020 and BOGO
This is a introduction to the half-day or full-day onsite and online course. This 30-minute webinar explores and expands on critical concepts of digital meeting technology (DMT) certification including teams collaboration for the live or webinar course. A CEO once said, "If you are boring face-to-face, you will still be boring via teleconferencing. More recently a leading VC investor added, "Technology only makes it worse." Overcoming not just the failings but building the means for increasing business performance improvement is core to Digital Meeting Certification. Key highlights:
- Integration of digital meeting technologies (DMT) into business meetings from video, audio, graphic, augmented and AI
- Using DMT for specific meeting types and using DMT to enhance overall business performance
- SEAL team approach to better leadership - Speaker, Engagement, Audience & Logistics and other issues.
- Improved Team Collaboration Techniques
and other topics
For scheduling email email@example.com and for more info look at https://growthfundingnews.com/ for this and other onsite/online courses.
Simon Gerzina (VP & Managing Director, BrightTALK) & Jon Mycroft (Director, Creative Accounts, BrightTALK)Recorded: Nov 4 201958 mins
For many marketers, the prospect of putting together an impactful video project or campaign can appear daunting. With so many variables to consider, how do you approach video marketing in a structured and creative way that will generate positive results?
The first in our series of ‘The Four Pillars of Video Marketing’ focuses on the need to be specific when strategizing, creating and distributing video content. Join Simon Gerzina, Managing Director and VP of Original Content at BrightTALK and Jon Mycroft, Director, Creative Accounts at BrightTALK to learn how to focus on the details that matter when creating video.
Alan Morrison and Sebastian GablerRecorded: Oct 23 201962 mins
Organizing data, for most of us, means Excel spreadsheets and folders upon folders. Knowledge graph technology, however, organizes data in ways similar to the brain – through context and relations. By connecting your data, you (and also machines) are able to gain context within your knowledge, helping you to make informed decisions based on all of the information you already have.
So, how can enterprises benefit from this and scale?
Join Scott Abel, The Content Wrangler, and his special guests, PwC Sr. Research Fellow for Emerging Tech, Alan Morrison, and Sebastian Gabler, Head of Sales of Semantic Web Company. Alan and Sebastian will tackle the importance of Enterprise Knowledge Graphs and how these technologies scale business efficiency.
• Application-centric development to data-centric approaches
• How enterprise architects learn how to benefit from knowledge graphs: use cases
• Learn which use cases fit well to which type of graph, and which technologies are involved
• Undersand how RDF helps with data integration.
• What is AI-assisted entity linking?
• Understand data virtualization vs. materialization
Stephani Clark, Director of Customer SuccessRecorded: Oct 16 201955 mins
The collaboration and review process can often slow your documentation process down to a crawl. Emailing PDF documents to SMEs pressed for time, following up with them multiple times to get feedback, reconciling comments, and getting approvals is time-consuming. Learn how to speed up this process by using online collaboration and review within your tech doc platform.
Join Scott Abel, The Content Wrangler, and his special guest, Stephani Clark, Director of Customer Success at Jorsek LLC, makers of easyDITA for this free one-hour webinar.
A fast Collaboration and Review process:
1) has a workflow that works the way you work
2) allows you to work on content when you can (regardless of how many others are in the file)
3) saves you time by identifying the specific content that needs your feedback
Mark Lewis and Steve O'Sullivan of Caliper Content ServicesRecorded: Oct 16 201959 mins
The idea for DITA Metrics was born over a decade ago. Simple. Use metrics to prove the savings possible using DITA to justify the purchase of a new content solution. But surveys and discussions are saying that content departments are STILL struggling to convince executives to open the purse strings and buy DITA. Why?
Join Scott Abel, The Content Wrangler, and his special guests, Mark Lewis and Steve O'Sullivan, both of Caliper Content Services, for this free one-hour webinar. Mark and Steve will offer an answer and guidance that is based on years of in-the-trenches experience designing and selling content solutions for a variety of industries.
• Learn the basics of content metrics
• Learn about content problems that can be solved using DITA
• Learn how to make executives love DITA
About Mark Lewis
Mark Lewis is a content strategist, content engineer, speaker, author and STC Fellow. He is Co-founder of Caliper Content Services, an intelligent content consultancy. He is recognized throughout the industry for his ability to prove the business case for moving static content to XML and intelligent content. Through design metrics, his approach can prove alignment across content strategy and corporate strategy.
About Steve O'Sullivan
Steve O’Sullivan is the Co-founder of Caliper Content Services, an intelligent content consultancy. As a solutions architect and technical project manager, he designs authoring experiences and solutions that meets the needs of both internal and external audiences. With over 14 years experience, he has tackled complex business environments, needs, and conversations to improve efficiency across content teams. Steven has solved content problems across a variety of industries, from government to oil & gas, with a focus on translation and change management.
Laverne Henderson, Senior Technical Writer for FogHorn SystemsRecorded: Oct 16 201952 mins
The Documentation Team at FogHorn Systems moved from manual content creation and delivery processes using Markdown and WordPress to an automated process using Lightweight DITA (LwDITA) to author content, GitHub to store content, and Zendesk to publish content.
Join Scott Abel, The Content Wrangler, and his special guest, Laverne Henderson, Senior Technical Writer for FogHorn Systems, for this free one-hour webinar. Laverne will discuss how their team did this and what benefits you can derive from this process.
Attendees will learn:
• Why make the move away from Markdown and toward markup
• How to prepare teams to move to LwDITA
• How FogHorn uses LWDITA, GitHub, and Zendesk to produce documentation
About Laverne Henderson
Laverne Henderson is Senior Technical Writer for FogHorn Systems. From leading, managing, and motivating a global team of writers, where he proposed and implemented a tier 1 CMS and content publishing solution, to being a single person army in a startup, that required out-of-box thinking on a shoestring budget for content authoring and publishing, Laverne Henderson is always looking for the best solution that fits for his team.
David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, EngagioRecorded: Oct 9 201948 mins
The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.
In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
Katie Nachtwey, BrightTALK | Carol Meyers | Lee Roquet, Yellowfin | Kim Hahn, KustomerRecorded: Oct 9 201946 mins
Customer experience is becoming a top priority for businesses and 2020 will be no different. Now more than ever, a good customer experience has the ability to affect success more than quality of product or service a company delivers. Research shows that 86 percent of buyers will pay more for a better experience, so how are you setting yourself apart from your competitors?
Our panel of experts will dive into the importance of the entire customer journey, from collecting in-depth knowledge about your customers with key data to then personalizing their experience to ultimately entice loyalty.
Husna Grimes & Mike PiddockJan 22 20204:00 pmUTC45 mins
With Brexit looming do you know where your companies data will end up? It’s now vital that all companies, their marketers, event planners, trainers and any other business users of SaaS platforms consider how the personal data of their people and their clients is being handled by their technology suppliers.
Learn more about the safeguards you should put in place and more recent changes in data protection laws. It's important now more than ever to be ahead of these data changes.
Jon Mycroft, Jeff Kunken, Roma Patel, BrightTALKJan 23 20205:00 pmUTC60 mins
Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest milage out of your content, a thoroughly planned promotional strategy should be considered at the outset.
From atomization to follow-up content and additional steps prospects can take to advance the sales process, to the promotional emails ahead of your initiative, all stages should be considered.
In this webinar learn best practices to get more bang for your content buck through mindful planning and tips to improve any campaign.
Ira Weinstein, Founder & Managing Partner, Recon ResearchJan 27 202011:00 pmUTC25 mins
In today's highly competitive marketplace, it is for every business to be agile. The shift to next-level Unified Communications (UC) platform will provide businesses with higher efficiency and productivity.
Join this webinar to find out the top 10 opportunities your business can seize from Unified Communications!
If you are in a Sales role you must not miss this webinar on how to generate sales leads on LinkedIn.
BUT THERE IS A TWIST.
Unlike other forums, this is not about YOU learning how to do it yourself.
Instead, Peter will show you how you can have a constant stream of high-quality engagements with your ideal prospects WITHOUT you having to do much work at all!
So, if you are in Sales you must not miss this critical webinar. Book yourself in now.
Andrew Gaffney, President and Editorial Director of Demand Gen ReportJan 29 202011:00 pmUTC34 mins
As forward-thinking demand gen ninjas, we are always in the search for top engagement tactics to deploy in our modern marketing environment to boost quality leads for sales reps. With Andrew Gaffney's top tips and our GlobalMeet platform, we can help your online events transform to the next level to increase your lead generation, speed up your customer acquisition process and elevate your brand
Jeff Kunken, Jon Mycroft, BrightTALKFeb 11 20205:00 pmUTC60 mins
The need for a content marketing program is nearly universally understood, however, only 25% of B2B marketers report being able to effectively measure their effectiveness.
Without accurate and actionable metrics and reporting, how can a marketer expect to improve?
In this webinar we'll discuss what metrics are most useful, how to get richer engagement data, and how this data can be used to optimize your programs and content.