Webinar and Video Marketing

Community information
“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.
  • A successful lead generating webinar program doesn’t just need stellar content. Once you’ve crafted the perfect title and abstract, you’ll need to execute strategic tactics in your marketing automation system to drive registrations, views and leads.

    BrightTALK’s Senior marketing Manager, Andrea Goodkind, will share top industry insights and proven ways to see an increase in ROI from your webinars with Marketo.

    Join the BrightTALK Academy and learn how to:
    - Perfect your program setup
    - Implement successful promotions
    - Segment your target list
    - Score and nurture your leads through the funnel
    - Effectively push webinar leads to sales
    - Measure your results
  • Delivering software or device updates to a global user base is complex, with high expectations on the part of customers for a smooth trouble free experience on every device, every time. To meet those expectations, optimization cannot be an afterthought for software and device manufacturers. This webinar will use real customer examples to illustrate how leading companies have built optimization into every stage of the file distribution workflow. We’ll take a close look at how a global security solutions company successfully publishes security updates to tens of millions of customers every 4 hours.

    We’ll also explore: |

    • How regional versions of software can be distributed to the right users with Geo-fencing
    • Strategies for near real-time purging of software files from global cache, ensuring that purged content is never served to end users
    • How to deliver device updates without impacting customer’s data plan charges
    • The importance of optimizing the entire experience, from the download portal to instructional video delivery, for customers on a range of devices

    The latest trends in using downloads and updates as branding reinforcement opportunities, file protection, and access control will also be shared.
  • Do you feel it’s getting harder to get noticed? You’re not alone. The Internet has changed the entire buying process which means marketers have to constantly fight for attention.

    Join us for this upcoming webinar and find out how to be a smarter marketer and generate demand through the power of authority. Attend our webinar and you will learn how to:

    Plan and create high-quality content marketing pieces that build your authority.
    Design your content marketing so it maximises the chance of people taking action.
    Follow up the demand in a professional way, so you continue to be seen as an authority.
  • Marketing automation can help strengthen already successful webinar programs. It’s what amplifies and targets your leads to help you effectively nurture them through the sales funnel faster.

    The good news is that marketing automation doesn’t have to be a daunting task to be effective. There are several integration triggers that allow your team to efficiently and effectively sort through to find those higher-quality leads to share with your sales reps.

    Join Cloud Elements and the BrightTALK Academy to learn how to use the following key webinar integration features to convert leads faster:
    - Polling engagement to more effectively target personas
    - Attachment downloads to improve lead scoring
    - Webinar duration to power lead generation
    - Social sharing to create advocates
    - Webinar attendance to convert leads to opportunities
  • Webinars are consistently ranked among the top B2B lead generation tactics and can be one of your most powerful marketing tools -- but only if people attend. So how do you maximize both registration and attendance numbers?

    Join the BrightTALK Academy to discuss some of the best ways to promote your presentation from start to finish. You’ll learn how to immediately increase registration and attendance numbers as well as:
    - How to turn employees into webinar advocates
    - Must-do’s to have registrants show up live
    - Successful techniques to ignite influencer excitement
    - Rogue social and email strategies to surprise and assure qualified attendees