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Webinar and Video Marketing

  • Professional Pursuits: Why People Participate in Online Communities Professional Pursuits: Why People Participate in Online Communities Melanie Turek, VP of Connected Work Research & Nick Markwith, Senior Manager of Communities & Audience Growth at BrightTALK Recorded: May 24 2016 47 mins
    Creating a dynamic, robust community is a critical task for today’s marketers. Your community needs to cultivate a collaborative, inclusive approach that delivers real value, thought leadership, and a platform for commentary and connections. One of the best ways for marketers to build their brand and drive loyalty is to give customers a place to go for information, best-practices advice, analysis, news, and peer interaction.

    However, creating a community is not the same as nurturing one. Marketers must understand what works—and what doesn’t—when it comes to bringing people to the site, again and again. Join us for this data-driven webinar to discuss what over 1,000 BrightTALK members had to say about what they’re looking for when they’re researching and participating in online events.
  • Meet the IT Visionary: Influencing IT's digital journey Meet the IT Visionary: Influencing IT's digital journey Kayleigh Thomas, Senior Specialist at Symantec & Joshua Downs, IT Community Manager at BrightTALK Recorded: May 24 2016 32 mins
    What does it take to acquire and inspire the IT visionary in Europe? Symantec's Senior Specialist and BrightTALK's IT Community Manager dive into the habits of IT professionals and how to engage them in the multi-channel buyer's journey of today’s world.

    This session will delve into many questions impacting the IT professional's digital experience, including:
    - What engages an IT professional?
    - What content types do IT professionals prefer to consume?
    - What’s unique about persuading an IT pro?
  • The Science of Engaging Webinar Presentations The Science of Engaging Webinar Presentations Susannah Shattuck, Content Marketing Manager at Prezi and Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: May 18 2016 52 mins
    Webinars are a powerful tool for engaging prospects and filling the sales funnel, and their increasing popularity amongst B2B marketing and sales teams is a testament to this. However, developing effective presentations for your online audience is easier said than done.When delivering remote presentations, speakers are often competing with email, social media, YouTube and the likes.So, how do you get your key message to resonate with your audience in an engaging, persuasive, and memorable way in this era of perpetual digital distraction?

    In the age of Big Data, this is where science comes in. Research has shown that there are numerous tactics to take your webinar presentations to the next level.

    In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Dallas Jessup, Content Marketing Manager at BrightTALK, will narrow down the must-implement tactics and discuss:
    - How to be a more persuasive presenter - backed by science;
    - Sure-fire ways to ensure your message is ingrained into your audience’s brains;
    - Why you should focus on visuals and stories for revenue generating webinar presentations.
  • Big SEO for Big Data: Leveraging SEO to Find Clients Seeking Big Data Solutions Big SEO for Big Data: Leveraging SEO to Find Clients Seeking Big Data Solutions Scott Masson, Head Of Technical at SUSO Digital; Moderator: Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: May 12 2016 39 mins
    Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services to their customers.

    As more-and-more businesses are becoming aware of the agility and competitive edge big data gives them, it’s getting harder for the agencies and start-ups that actually provide big data services to rise above the herd and get found by the businesses looking for them.

    In this webinar, we look at how big data and data analytics companies can shape SEO to their own niche in order to find businesses looking for their exact services and expertise. The webinar covers:
    • Identifying the search terms potential customers are using to find big data companies
    • How to identify niches to get the highest return on the least SEO investment
    • How to use your own big data resources as link building assets and lead generation
    • Key elements of technical and on-site SEO
  • Your Top 10 Demand Gen Questions Answered Your Top 10 Demand Gen Questions Answered Andrea Goodkind, Senior Marketing Manager at BrightTALK Recorded: May 12 2016 31 mins
    There’s not a single company out there not leveraging at least three demand generation tactics to scale their business - SMBs to enterprises alike. Marketers have been tasked to revolutionise and personalise their marketing efforts to acquire their target audience and convert them into customers.

    Over the past year, the BrightTALK marketing team has hosted and published 103+ webinars and videos working with marketers to solve the most pressing impediments to their demand generation. This session will answer 10 commonly asked questions impacting your demand generation strategy - both high-level and detailed such as:

    - How do I stand out from the crowd when there is so much noise?
    - What are the best tactics to keep late stage content, like testimonials, feel authentic?
    - How can we improve our marketing and sales alignment?
  • Is video production the trick that HR departments are missing? Is video production the trick that HR departments are missing? Michelle Salta - Creative Account Director, Amanda Field - Recruiter, and Mike Marsdale - Video Producer Recorded: Apr 29 2016 17 mins
    If your HR department isn't using video as a method of Talent Management, you are behind the curve. With a generation of millennials entering the work force, you need to explore new ways to keep them interested, engaged and excited about your company.

    In this live roundtable discussion, you'll hear from a group of people who are experienced with not only recruiting but producing and directing these types of videos. They share their first hand experience with leveraging video content within HR departments, both clients' and BrightTALK's.

    Learn from these experts on how to tell your company's story, expand the reach of that story through social media and appeal to a younger work force with polished pieces of content that take your company's appearance to a new level.
  • TED-ify your online presentations: The power of multimedia in B2B Marketing TED-ify your online presentations: The power of multimedia in B2B Marketing Cameron Jahn, Director of Product Marketing & Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: Apr 28 2016 42 mins
    Technology has provided a vast landscape to connect with more people, in more places than ever before. However, there is a lot of market noise pulling your buyers in various directions. The best solutions aren’t always the most talked about. Brand loyalty is driven through value-add marketing.

    While there are more ways than ever to talk to your audience -- you’re not necessarily connecting with them. This session will dive into better ways to engage your audience and convert viewers into advocates through:
    - Speaking tactics to create a two-way dialogue with your audience
    - When (and why) to incorporate rich media in your message
    - Developing a story to balance your value proposition while entertaining your audience
  • TED-ify your online presentations: The power of multimedia in B2B Marketing EMEA TED-ify your online presentations: The power of multimedia in B2B Marketing EMEA Andrea Goodkind, Senior Marketing Manager at BrightTALK Recorded: Apr 28 2016 27 mins
    Technology has provided a vast landscape to connect with more people, in more places than ever before. However, there is a lot of market noise pulling your buyers in various directions. The best solutions aren’t always the most talked about. Brand loyalty is driven through value-add marketing.

    While there are more ways than ever to talk to your audience -- you’re not necessarily connecting with them. This session will dive into better ways to engage your audience and convert viewers into advocates through:
    - Speaking tactics to create a two-way dialogue with your audience
    - When (and why) to incorporate rich media in your message
    - Developing a story to balance your value proposition while entertaining your audience
  • The Video Marketing Playbook for Events The Video Marketing Playbook for Events Michelle Salta, Creative Account Director at BrightTALK Studios; Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: Apr 21 2016 46 mins
    Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK’s Creative Account Director, Michelle Salta, and Content Marketing Manager, Dallas Jessup, decode the endless opportunities into a robust, actionable event video marketing playbook.

    Tune in to discuss (and debate):
    - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
    - What footage you should capture to achieve your goals
    - The best editing mix for your distribution channels
    - Where to leverage the video to see the best ROI for your goals
  • The Video Marketing Playbook for Events - EMEA Edition The Video Marketing Playbook for Events - EMEA Edition Angus Henderson, Executive Producer at BrightTALK Studios Recorded: Apr 21 2016 43 mins
    Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK Studios' Executive Producer decodes the endless opportunities into a robust, actionable event video marketing playbook.

    Tune into this session to discuss (and debate):
    - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
    - What footage you should capture to achieve your goals
    - The best editing mix for your distribution channels
    - Where to leverage the video to see the best ROI for your goals
  • Panel Discussion: The “Secret” Content Strategy of Top B2B Marketers Panel Discussion: The “Secret” Content Strategy of Top B2B Marketers Jean Spencer, Microsoft; Dallas Jessup, BrightTALK; Cameron Jahn, BrightTALK Recorded: Apr 19 2016 60 mins
    Roughly 5 exabytes of content were produced between the big bang and 2013. Now, people are creating the same amount within 24 hours! Whether your company has a content marketing team of 2 or 200, marketers can still feel that their output isn’t garnering the ROI it deserves. Luckily, there is one key strategy amongst the top content marketing brands that anyone can implement tomorrow to start seeing better pipeline results.

    Join the BrightTALK Academy for our panel discussion bringing together some of the hottest names in B2B content marketing. Kapost, Microsoft, and BrightTALK to discuss what it takes to be the best of the best in content marketing and help catapult your business forward.

    This panel will discussion will cover the strategic ways top marketers are:
    - Generating up to 60% or more views with on-demand assets
    - Personalizing the buyer’s journey to minimize the sales cycle
    - Recommending content on a targeted track to drive brand loyalty
  • Killer Tips To Make Your Online Business A Success Killer Tips To Make Your Online Business A Success Gemma Went Recorded: Apr 19 2016 52 mins
    Whether you have an offline business with an online element or you have a 100% online business, this webinar is for you my friend.

    You see, there are many elements that need to be in place for an online business to be a success, but it's so easy to lose sight of them when you get stuck in the day-to-day.

    Sometimes it get's so overwhelming you forget the reason you started your business in the first place (remember that thing you were REALLY passionate about right at the beginning?).

    Shall we try to recapture that passion and push you closer to your goals by sorting out a few fundamentals?

    In this webinar we're going to look at some essential elements you can put in place to bolster your business and help you to get the results you crave.

    From managing your mindset, setting goals, positioning and pricing to digital strategy, funnel creation, outsourcing and growth plans. I'll share some of the key elements I've learned in my 10 years of working with online business owners and the success I've had with my own businesses (which makes me proud as punch).

    Join me, you might just enjoy it.
  • Webinar Spotlight: Are you stuck in the notion of what video once was? Webinar Spotlight: Are you stuck in the notion of what video once was? Michelle Salta, BrightTALK Recorded: Mar 31 2016 1 min
    According to InfusionSoft's 2015 Small Business Survey, lead generation is a huge focus for SMB’s. Yet most SMB's spend less than $1,000/month on marketing activities. Small wonder that 55% of business owners also cite time management as one of their biggest challenges.

    Research has proven that video marketing is the most effective way to generate and nurture quality leads. But how does a small business take advantage of this powerful tool without breaking the bank, or stretching themselves too thin?

    In this conversation, the BrightTALK Studios and marketing team discusses techniques to create effective, budget-friendly video content. We also explore how to sell the idea of video to your boss, and how to use external vendors to best effect.
  • Using Animations for Complex Stories Using Animations for Complex Stories Simon Gerzina, Vice President, BrightTALK Studios Recorded: Mar 31 2016 43 mins
    A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth more like “1.8 million words!”

    People are visual learners. That’s why, in a world where B2B stories are increasingly growing more complex and data-centric, content marketers are turning to animation - and succeeding. Animated ads with just 6 to 9 seconds of animation are averaging 138% higher conversion rates than those without, according to Rocket Fuel’s Guide to Creative Optimization. Animation is no longer just for Pixar and Dreamworks. It’s also for you and your business.

    Join us on the BrightTALK Academy as we delve into some of the strategies and tactics for leveraging animation to increase the impact of your content marketing programs. In the webinar you will learn to:
    - Maximize your speed to meaning in the world of “8-second attention spans”
    - Strategize the types of stories that best lend themselves to animation and why
    - Captivate new audiences through multiple animation formats
    - Generate more conversions with some simple animation tactics
  • Using Animations for Complex Stories [EMEA Edition] Using Animations for Complex Stories [EMEA Edition] Jeff Kunken, Creative Account Director, BrightTALK Studios Recorded: Mar 31 2016 46 mins
    A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth more like “1.8 million words!”

    People are visual learners. That’s why, in a world where B2B stories are increasingly growing more complex and data-centric, content marketers are turning to animation - and succeeding. Animated ads with just 6 to 9 seconds of animation are averaging 138% higher conversion rates than those without, according to Rocket Fuel’s Guide to Creative Optimization. Animation is no longer just for Pixar and Dreamworks. It’s also for you and your business.

    Join us on the BrightTALK Academy as we delve into some of the strategies and tactics for leveraging animation to increase the impact of your content marketing programs. In the webinar you will learn to:
    - Maximise your speed to meaning in the world of “8-second attention spans”
    - Strategise the types of stories that best lend themselves to animation and why
    - Captivate new audiences through multiple animation formats
    - Generate more conversions with some simple animation tactics
  • Heat Wave: Turn Cold Prospects into Hot Leads with Rich Media Heat Wave: Turn Cold Prospects into Hot Leads with Rich Media Ron Parshad, Director of Sales Development at BrightTALK Recorded: Mar 23 2016 43 mins
    As a marketer, you might be disheartened when you hear that 65% of B2B marketing content goes unused. The good news? Sales representatives prefer leads that are generated from rich content like videos and webinars due to the added insight of the buyer’s needs.

    So what does it take to deliver more bookings for your sales team from webinar and video programs? Join the BrightTALK Academy as our Director of Sales Development discusses some of the best tactics in deploying your sales reps to create more opportunities for SEs and maximize the MQL to SQL conversions.

    This free session will discuss how marketers can see their leads move through the funnel more effectively by:
    - Delivering higher qualified leads through refined lead scoring
    - Creating content that sales will actually use
    - Enabling sales to effectively use content in a trackable way
    - Providing more context to sales to ensure better connect calls
  • Stop the Hacking: Bringing Marketers Back to the Brand Experience Stop the Hacking: Bringing Marketers Back to the Brand Experience David Raab, Principal at Raab Associates and Chris Slovak, VP of Global Sales Solutions at Tealium Recorded: Mar 17 2016 43 mins
    Marketers know better than anyone that a compelling brand experience is one of the most essential elements in driving a business forward, both in acquiring new customers and building customer loyalty. Every interaction between an individual and a brand can be considered one of those experiences, and therefore, it’s imperative to get it right - every time, in every channel.

    In the attempt to effectively engage a customer across all channels and devices, the focus of many marketers shifted from building the best possible customer experiences to managing the many technologies that drive it. And in the attempt to build the perfect technology infrastructure, the marketer has become a hacker first - and creator of the brand experience second.

    In this interactive discussion on March 17th, we'd like to give the technological and organizational guidance needed to allow marketers to redirect the time and energy being spent on hacking back to driving rich, real-time customer interactions. David Raab, Principal at Raab Associates, and Chris Slovak, VP of Global Sales Solutions at Tealium, will dive into:

    •The four strategic pillars of successful customer engagement
    •The importance of a strategy executed by technology, rather than just a technology strategy
    •The four tent-poles of a well-functioning marketing technology stack
    •The approach of putting customer data at the center, and building out

    We hope you’ll join us.
  • Six ways marketing clouds will help you burn the competition Six ways marketing clouds will help you burn the competition Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Mar 17 2016 62 mins
    If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor.

    Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives.

    When you leave, you'll know:

    * What makes up a marketing cloud and why it may be right for your organization
    * The five different types of marketing cloud
    * VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups
    * The ROI marketers can expect from their implementation
    * How to improve adoption by encouraging user adoption

    Panelists:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Michael Healey, CEO, Yeoman Technologies
    * Rachel Silva, Assistant VP, Marketing, Pep Boys
    * Wendy Schuchart, Moderator, VentureBeat


    Register today!

    Sponsored by IBM Silverpop
  • What do IT professionals want? How to successfully market to technologists What do IT professionals want? How to successfully market to technologists Melanie Turek, Research VP at Frost & Sullivan; Josh Downs, Community Manager, Information Security, BrightTALK Recorded: Mar 17 2016 48 mins
    The role of the IT professional is changing, as the workplace and the tools of their trade evolve to encompass a virtual, global, and always-on world. It is no longer enough for IT professionals to only concern themselves with the bits and bytes that make technology work; they must be deeply engaged with the business itself, and look for ways to best serve the needs of the company—and its employees—through better, more effective technology. To help with this transition, IT managers are hungry for content that is relevant to them, their employees, and their business.

    Join us for an informative webinar on how to appeal to an IT audience. In this session we’ll address:
    - What trends are driving their industry?
    - What content matters most?
    - When are they more likely to join an online event?
    - How do they want to consume information?
  • The Power of Visual B2B Storytelling The Power of Visual B2B Storytelling Spencer Waldron, the European Regional Manager at Prezi; Andrea Goodkind, Senior Marketing Manager at BrightTALK Recorded: Mar 16 2016 45 mins
    Online presentations have become a preferred method for sales and marketing teams to not only engage their prospects but to drive faster conversions. However, engaging an online audience is a skill in and of itself. Speakers today have to compete with email, social media, YouTube, and a million other potential distractions. So, how do you get your audience to hear your message—especially when you aren’t in the room with them?

    This is where visual storytelling comes in. In this session, Spencer Waldron, the European Regional Manager at Prezi, and Andrea Goodkind, the Senior Marketing Manager at BrightTALK will delve into:
    - Why visual stories are the most effective tool in the battle to keep your audience engaged
    - How you can employ visual storytelling in your own webinar presentations
    - Specific tactics to make your next webinar memorable to drive pipeline success
  • Creating Video without Breaking the Bank Creating Video without Breaking the Bank Dallas Jessup, Jeff Kunken, Michelle Salta Recorded: Mar 8 2016 24 mins
    According to InfusionSoft's 2015 Small Business Survey, lead generation is a huge focus for SMB’s. Yet most SMB's spend less than $1,000/month on marketing activities. Small wonder that 55% of business owners also cite time management as one of their biggest challenges.

    Research has proven that video marketing is the most effective way to generate and nurture quality leads. But how does a small business take advantage of this powerful tool without breaking the bank, or stretching themselves too thin?

    In this conversation, the BrightTALK Studios and marketing team discusses techniques to create effective, budget-friendly video content. We also explore how to sell the idea of video to your boss, and how to use external vendors to best effect.
  • Advance Your Pipeline: Influence Decision Makers with Persuasive Presentations Advance Your Pipeline: Influence Decision Makers with Persuasive Presentations Roger Courville, Chief Aha! Guy, TheVirtualPresenter.com Recorded: Mar 3 2016 62 mins
    When it comes to advancing the pipeline, B2B marketers face a common problem: audiences rarely want to be sold, but you have to generate new opportunities for sales. Webinars are amongst the best formats to engage with prospects, but how do we resolve the tension of not being sales-y while still generating revenue?

    The good news is that research has analyzed how the brain wants to consume information when your intent is to persuade. The end result? Influencing decision makers with integrity to successfully increase marketing-influenced pipeline.

    Join Roger Courville, CSP, author of The Virtual Presenter’s Playbook and connectorship expert for a lively session on how to:
    - Get inside your prospect's brain so that it hears your message
    - Create a sound story foundation that works for both webinar invitations and presentations
    - Incite action through this simple process for creating webinar presentations
    - 4 techniques for non-salesy persuasion in your webinar presentation

    Bonus: Two attendees at the live presentation will receive a signed copy of Roger’s not-even-on-the-market-yet book, The Virtual Presenter’s Playbook.
  • BrightTALK’s 2016 Webinar Benchmarks Report: Key insights & trends BrightTALK’s 2016 Webinar Benchmarks Report: Key insights & trends Cameron Jahn, Director of Product Marketing & Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: Mar 1 2016 44 mins
    Today’s B2B marketers are being challenged to stay ahead of the trends, cut through the noise and inspire their target audience. With more vendors in the marketplace, acquiring and inspiring your best prospects can be complex.

    In a buyer-centric word, creating a mean, lean generating machine can be easy with the right tactics in place. Effective marketers have turned to webinars to maximize their exposure and effectiveness with prospects.

    Join the BrightTALK Academy as we delve into the data of thousands of webinars across the globe to share some easy-to-implement strategies to maximize your webinar programs with insights like:
    - The best day to host a webinar in your industry (Business Management, Finance, IT, HR, Legal, R&D, Marketing & Sales)
    - Which features drive the most engagement during a presentation
    - The most popular/attended online events of the year
    - Easier ways to drive better engagement
  • The Future of Social Analytics The Future of Social Analytics Leonie Roderick (Marketing Week), Ben Cockerell (Global Marketing Director - Crimson Hexagon) Jun 9 2016 2:00 pm UTC 75 mins
    At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.

    In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:

    Image recognition and analytics
    With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?

    Trend spotting
    People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?

    Advanced emotion detection
    As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
  • Actionable Takeaways to Nurture Prospects throughout the Buyer’s Journey Actionable Takeaways to Nurture Prospects throughout the Buyer’s Journey Rob Arnold, Principal Analyst, Connected Work at Frost & Sullivan and Dallas Jessup, Content Marketing Manager at BrightTALK Jun 9 2016 5:00 pm UTC 30 mins
    It can be difficult to get noticed among the over-abundance of content continuously marketed to B2B buyers. The best way to maximize your exposure and connect with your buyers is to offer easily discoverable, on-demand access to the most relevant resources. However, simply reaching prospects does not ensure they will successfully become a customer. Modern buyers are self-educating on purchase decisions at every stage of the sales funnel and have specific expectations throughout their journey (and career level).

    In this presentation Frost & Sullivan and BrightTALK will discuss:
    - Keeping prospects engaged throughout the buying cycle
    - The types of content prospects want in different stages
    - How prospects interact with relevant content
  • Meet the IT Visionary: Influencing the IT Pro Meet the IT Visionary: Influencing the IT Pro Val-Pierre Genton, VP of Audience at BrightTALK Jun 16 2016 5:00 pm UTC 45 mins
    Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these individuals to identify (and purchase) your vision and products? BrightTALK’s VP of Audience, Val-Pierre Genton, delves into the new research of over 756,000 North American IT Visionaries on BrightTALK and discusses what it takes to acquire and inspire them.

    This session will delve into many questions impacting the IT professional’s buyer’s journey, including:
    - How do you engage an IT professional?
    - What types of content do IT professionals prefer to consume?
    - What are the consumption habits of these individuals?
    - What’s unique about persuading an IT pro?
  • Your webinar is over - now what? Thinking beyond the live event Your webinar is over - now what? Thinking beyond the live event Ken Molay, President of Webinar Success Jun 21 2016 5:00 pm UTC 45 mins
    Are you judging the success of your webinars purely on the results from the live presentation? The power of webinars lies in their ability to provide ongoing business returns long after “event day”. Effective marketers consider post-webinar promotions strategies from the start.

    Join us on the BrightTALK Academy as webinar expert Ken Molay shares best practices and practical advice for achieving post-webinar returns. This free online session will cut out the fluff with a concise 30 minutes of nonstop tips and tricks, followed by a full 15 minutes to answer your questions live on the air. You’ll be on your way with enough time to get a cup of coffee and prepare your notes for your next meeting!

    Register today for your chance to learn:
    - How to boost views of your webinar recordings
    - Ways to repurpose recordings in sales, marketing, and customer relations
    - Tips for structuring content to improve post-webinar usefulness
    - Techniques for reengaging previous webinar attendees