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Webinar and Video Marketing

  • Coffee and Content: Capabilities Enabled by Structured Content
    Coffee and Content: Capabilities Enabled by Structured Content
    Ann Rockley Recorded: May 21 2020 43 mins
    Join Patrick Bosek, Founder and CEO of Jorsek, Inc., and Scott Abel, The Content Wrangler, for a chat with Ann Rockley, known as the "mother of content strategy." Ann will talk about the capabilities organizations gain by creating structured content. As one of the world's most respected and experienced experts in the field, Rockley will help you understand the business reasons that drive companies to invest in the creation of structured content. If you're looking to convince your organization to move to structured content, you'll want to listen in to this episode of Coffee and Content.
  • BrightTALK Local India: Driving demand during a pandemic
    BrightTALK Local India: Driving demand during a pandemic
    Purnima Menon (Marlabs Inc), Smitha Hemmigae (ThoughtWorks), Joe McCarthy (BrightTALK), Andy Wiggans (BrightTALK) Recorded: May 20 2020 64 mins
    Learn how to drive demand with webinars with an emphasis on:

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • 10 Ways to Win the Hearts and Minds of more Customers
    10 Ways to Win the Hearts and Minds of more Customers
    Peter Strohkorb, Founder and CEO, Peter Strohkorb Advisory Recorded: May 19 2020 57 mins
    Customers no longer want to be sold to. They want sellers that help them to make an informed decision. But how do business leaders go about moving their business and their people into this new era?
    This webinar by internationally acclaimed SMarketing Expert Peter Strohkorb will give you 10 Action Points that you can implement in your business immediately.
  • Q2 2020 Community Update: Human Resources
    Q2 2020 Community Update: Human Resources
    Erin Junio, Content Manager (Human Resources Community), BrightTALK Recorded: May 19 2020 22 mins
    Who is in the BrightTALK Human Resources community, what topics are of most importance to them, and what type of content do they prefer?

    Join this webinar to learn:
    - How the community has grown and evolved
    - What topics are trending within our audience of HR Professionals
    - What to look forward to in 2020
  • BrightTALK Local Australia: Driving demand during a pandemic
    BrightTALK Local Australia: Driving demand during a pandemic
    Will Griffith (Tealium), Stuart Matthewman (IR), Katie Finlayson (Proofpoint), Stuart West (BrightTALK), Recorded: May 14 2020 62 mins
    Learn how to drive demand with webinars with an emphasis on:
    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • Flip the Switch: Content That Converts
    Flip the Switch: Content That Converts
    Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK) Recorded: May 13 2020 73 mins
    Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

    Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

    They’ll focus on:
    - Generating scalable awareness and demand through always-on webinar and video programs
    - Creating a content plan that features all potential forms of content
    - Tips and tricks to speed up the content development process without sacrificing quality
    - Best practices that put your content to work for you
    - How to push measurement and performance monitoring to the next level

    As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
  • BrightTALK Local Singapore: Driving demand during a pandemic
    BrightTALK Local Singapore: Driving demand during a pandemic
    Jessica Schwarze (Software AG), Joanne Pei Lee Wong (LogRhythm), Serene Ho (Mixpanel), Andy Wiggans (BrightTALK) Recorded: May 13 2020 61 mins
    Learn how to drive demand with webinars with an emphasis on:

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • Events Going Green: Hybrid Events of Tomorrow & Sustainability
    Events Going Green: Hybrid Events of Tomorrow & Sustainability
    Mike Piddock, CEO & Danielle Ward, Director of Reward Recorded: May 12 2020 49 mins
    Join CEO of Glisser, Mike Piddock and Director of Reward, Danielle Ward as they discuss the Events Industry of tomorrow.

    In this webinar you'll learn more about
    - How to best set up your virtual events today
    - What you can do to be ready for when the world starts to open back up
    - Continued sustainability for a greener event presence
  • The Content Advantage: Recognizing the Role of Product Content
    The Content Advantage: Recognizing the Role of Product Content
    Guest: Kristina Halvorson — Hosts: Scott Abel and Megan Gilhooly Recorded: May 12 2020 41 mins
    A chat about the role product information with content strategy maven, Kristina Halvorson. Join Scott Abel, The Content Wrangler, and Megan Gilhooly, Vice President of Customer Experience for Zoomin Software, for a discussion about the value of product content and the role it plays in helping us provide exceptional customer experiences.
  • BrightTALK Local Israel: Back to Normal? Measuring the ROI of Webinars & Videos
    BrightTALK Local Israel: Back to Normal? Measuring the ROI of Webinars & Videos
    Rotem Shemesh (BitDam), Yifat Mor (Portshift), Miki Weiser (AlgoSec), Andy Wiggans (BrightTALK) Recorded: May 12 2020 61 mins
    Join Andy Wiggans (BrightTALK), Miki Weiser (Algosec), Rotem Shemesh (BitDam) and Yifat Mor (Portshift) as we bring expert insights around how to measure the ROI of online events

    Leading Israeli B2B tech Marketers will share their best practices on how they are measuring ROI of webinars and videos

    * Grow account and lead acquisition and engagement while earning time back
    * Elevate webinars and videos with inspiring storytelling and intent insights
    * Make authentic connections with audiences and create immersive content experiences
    * Learn how to track and act on engagement
    * Measuring short term vs. long term KPIs
  • BrightTALK Local Israel: Back to Normal? Driving Demand During a Pandemic
    BrightTALK Local Israel: Back to Normal? Driving Demand During a Pandemic
    Gidi Livneh (Mentalist), Billy Cina (Marketing Envy), Adi Gazit Blecher (Checkmarx), Oren Ezra (monday.com), Recorded: May 11 2020 61 mins
    Join our panellists as we bring expert insights around how to drive demand during and after a Pandemic.

    Leading Israeli B2B tech Marketers will share their best practices on how to really drive demand to your online event

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Promoting and ensuring you get registrations
    * Common presentation pitfalls and how to avoid them
    * What you should be doing next with those who showed up and the no shows!
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
  • BrightTALK Local DC:  An Honest Discussion on the Funnel
    BrightTALK Local DC: An Honest Discussion on the Funnel
    Moni Oloyede (Fidelis Cybersecurity), Mike Lovell (ZeroFOX), Marrissa Ferraraccio (Dataprise), Donny Deaile (BrightTALK) Recorded: May 7 2020 59 mins
    Every marketer, especially those in B2B, are all too familiar with the marketing funnel. There are different versions - the Demand Waterfall, the Rearchitected Demand Waterfall, and the Demand Unit Waterfall. Then there's the inbound funnel, the loop, and the flywheel. Then dig a little deeper, you'll find dozens of different versions depending on the vendor and the product.

    So in this webcam panel discussion - moderated by Donny Deaile of BrightTALK - we peel back the vendor veneer and have some real funnel talk with some opinionated and seasoned marketing leaders.

    -- Mike Lovell, VP of Global Growth at ZeroFox
    -- Moni Oloyede, Marketing Ops Specialist at Fidelis
    -- Marissa Ferraraccio, Director of Marketing at Dataprise

    Discussion includes a special emphasis on:
    - Is there really something better than the classic awareness/interest/consideration construct?
    - Do campaigns designed tackle each funnel stage really help optimize your marketing strategy?
    - It is possible to move prospects from one stage to the next with email, nurture and content?
    - What KPIs should you consider at every stage of the funnel?
  • How To Protect Yourself From Cybersecurity Risks While Working From Home
    How To Protect Yourself From Cybersecurity Risks While Working From Home
    MK Palmore Recorded: May 7 2020 31 mins
    The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security.

    Join me, Scott Abel, The Content Wrangler, and Patrick Bosek, CEO of Jorsek, Inc., for Coffee and Content, a talk show for content professionals. In this episode, we chat with cybersecurity expert, MK Palmore, about cybersecurity risks we may encounter while working from home and how to best protect ourselves.

    Palmore is Vice President, Field Chief Security Officer at Palo Alto Networks and has previously served as the leader of the US Federal Bureau of Investigation cybersecurity branch in San Francisco.
  • Flip the Switch: Marketing budgets during the pandemic
    Flip the Switch: Marketing budgets during the pandemic
    Paul Gilhooly (BrightTALK), Chris Bagnall (Transmission), Kirsten Cox (VMware), Jess Bahr (NS1) Recorded: May 7 2020 62 mins
    The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow down on purchasing decisions, cancel product subscriptions and optimize platforms and tools that continue to provide solutions and value during these unprecedented times.

    In response, marketing departments are having to evolve and operate in new ways and this Talk will provide insight to how senior marketers are adapting and managing budgets to ensure their brand, messaging and go-to-market strategy still delivers for their business.

    Topics will include:
    - Pre and during COVID-19 - How priorities/strategies been impacted and/or changed.
    - How targets and expectations have shifted
    - What opportunities exist during these times
    - SoV>SoM and what past recessions have taught us
    - The impact on messaging and tactics
    - Post COVID-19 predictions on how the buyer and B2B landscape will change going forward
  • Holistic Live! Together @Home Panel Discussion
    Holistic Live! Together @Home Panel Discussion
    Adeola Sole, Lea Palomba, Eloise Shuttleworth & Kath Pay Recorded: May 6 2020 31 mins
    Join host Adeola Sole, along with Lea Palomba, Eloise Shuttleworth and Kath Pay while they answer any and all of your questions!
  • The 7 Most Common Mistakes in Sales & Marketing Alignment
    The 7 Most Common Mistakes in Sales & Marketing Alignment
    Peter Strohkorb Recorded: May 4 2020 48 mins
    We have been talking about Sales & Marketing Alignment for for a long time, yet we STILL see the same seven mistakes being made.
    This webcast describes all 7 mistakes and offers a solution to each.
    Highly informative and engaging. RECOMMENDED !
  • BrightTALK Local Canada: Driving demand during a pandemic
    BrightTALK Local Canada: Driving demand during a pandemic
    Heidi Vandermeer (Security Compass), Carlos Araujo (Softchoice), Olivia Dassler (BrightTALK) Recorded: Apr 30 2020 64 mins
    Learn how to drive demand with webinars with an emphasis on:
    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • Glisser Product Feature Update April 2020
    Glisser Product Feature Update April 2020
    The Glisser Product Team Recorded: Apr 30 2020 22 mins
    Join the Glisser Product Team as they walk through newly released features for our platform. Ask questions and hear more about upcoming developments.
  • Intent and Buyer Engagement in the time of COVID-19
    Intent and Buyer Engagement in the time of COVID-19
    Katie Lewis, VP of Sales NA, Paul Gilhooly, VP of Sales EMEA, David Pitta, CMO, BrightTALK Recorded: Apr 30 2020 61 mins
    How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever and having the ability to tap into intent data and signals can significantly transform your go-to-market strategy and ultimately, bottom line.

    Due to COVID-19, as the marketing landscape rapidly changes to fit the new normal of remote working and businesses reprioritizing projects and budgets, finding and tracking key engagement data from your ideal buyer is essential.

    BrightTALK’s Sales leaders, Katie Lewis and Paul Gilhooly are teaming up with CMO, David Pitta to bring you expert insights that go beyond just the value of intent data, but ways it can complement existing marketing strategies. They will touch on measurable engagement and how BrightTALK’s Intent Data paired with the BrightTALK Insights tool can elevate your programs to drive unparalleled demand.
  • Webinar: Coronavirus - Contractual Issues
    Webinar: Coronavirus - Contractual Issues
    Lee & Thompson Recorded: Apr 29 2020 49 mins
    As part of our Legal Helpdesk partnership with law firm Lee & Thompson, advertising and marketing law specialists, they will deliver a webinar on the contractual issues arising from coronavirus
  • Techniques for Maintaining Focus and Reducing Stress While Working From Home
    Techniques for Maintaining Focus and Reducing Stress While Working From Home
    Alexis Haselberger Recorded: Apr 28 2020 40 mins
    Join me, Scott Abel, The Content Wrangler, and my co-host Megan Gilhooly, VP of Customer Experience at Zoomin Software, for a 30-minute discussion with time management and productivity coach, Alexis Haselberger, about the need to develop healthy habits that allow us to maintain focus—and reduce stress—while working from home.
  • BrightTALK's 2020 Benchmarks Report
    BrightTALK's 2020 Benchmarks Report
    Nick Markwith, Head of Communities, and David Pitta, CMO, (BrightTALK) Recorded: Apr 23 2020 63 mins
    We’ve analyzed a wealth of data, including the thousands of hours of webinar and video content on the BrightTALK platform, and consolidated everything you need to know into BrightTALK’s 2020 Benchmarks Report. Join us to take a deep dive into webinar and video performance over the past year, and get direct access to the insight of BrightTALK’s more than 9 million users.

    Topics will include:
    - Insights on how, when, where, and why professionals consume webinar and video content
    - Implications for marketers on how to best reach and educate their audience
    - Benchmarks for establishing and measuring a successful webinar and video program
    - Best practices for driving demand through webinars, video and virtual events
  • Coffee and Content: Operationalizing Content Production
    Coffee and Content: Operationalizing Content Production
    Guest: Lucie Hyde; Hosts: Paul Perrotta and Patrick Bosek Recorded: Apr 23 2020 34 mins
    Join Paul Perrotta and Patrick Bosek for a lively discussion with PayPal Director of Content, Lucie Hyde about the need for content operations (#ContentOps) — an emerging operational model for content production that helps us reduce inefficiencies and risks, automate repeatable processes, scale up our outputs, and use what we learn to create actionable business insights. We'll ask Lucie why PayPal is moving to this model and why other companies might want to consider doing the same.
  • Q2 2020 Community Update: Investment Management
    Q2 2020 Community Update: Investment Management
    Ryan Ross, Community Manager, BrightTALK Recorded: Apr 23 2020 18 mins
    Who is in the Investment Management Community and what are they doing? Join this webinar to learn:
    - What the community looks like now
    - Which programs we've done this year, and who we're working with.
    - What to look forward to in 2020
  • Best Practices for Video Creation
    Best Practices for Video Creation
    John Baker, Content Strategist Recorded: Apr 22 2020 75 mins
    How do we at Jorsek make explainer videos? When I started this journey I knew next to nothing about anything pertinent to this process: videography, animation, script writing, and audio production were all relative mysteries to me. In this webinar, you get to reap the rewards of my trial and error. Learn about the process from start to finish: 


    1) Should you work alone or part of a team
?
    2) Should you hire help
?
    3) The most common pitfalls associated with this process

    4) How to write a script that actually explains something to a novice

    5) Fundamentals of recording (including lighting / audio / teleprompter)

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, John Baker, Content Strategist and Professional Explainer at Jorsek Inc., for this free webinar.

    
Whether you’re a writer, fledgling videographer, animator, or simply a marketing department looking to take advantage of the medium of video, this webinar will offer useful tips, practical examples, and hopefully an entertaining time. 

  • The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    Noz Urbina, Urbina Consulting May 26 2020 3:00 pm UTC 45 mins
    We chat with globally recognized content strategist, Noz Urbina, about the roles, relationships, and differences, of content designers, UX writers, and content strategists. Urbina will discuss ways we can improve our work by learning from others in related disciplines and by working to operationalize content production.

    Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz. In 2013 Noz founded his own consultancy Urbina Consulting and in 2018, co-founded the omnichannel events organisation OmnichannelX.
  • Flip the Switch: Polished events in a webcam world
    Flip the Switch: Polished events in a webcam world
    Trent Warrick, Frank Hanley and MB Welch, BrightTALK May 26 2020 3:00 pm UTC 60 mins
    Can you actually create a great piece of content with a webcam? BrightTALK's Content Marketing Manager, Trent Warrick, is here to showcase a few simple tips and tricks that can elevate your video marketing programs.

    As many professionals are faced with the challenge of remote working, creating video-based content and virtual events is more important than ever before. We'll highlight:

    - Webcam fails and how to avoid them
    - Angles, lighting and equipment that can be leveraged at home for professional-looking content
    - How and when to get virtual support from a video producer
  • Winning with the Fundamentals
    Winning with the Fundamentals
    Jaime Punishill, Brendan Walsh, Brian Randall & Karen Dawson - Lionbridge May 27 2020 3:00 pm UTC 60 mins
    What Marketing During COVID-19 Reminds Us That We Should Already Be Doing

    Crises - like the current COVID-19 pandemic -- only serve to amplify the importance of the strategies we already knew were vital to successfully connecting with buyers in today’s world. While we chase conversational bots, AI driven marketing, ABM, video-based sales, and other strategies du jour, we are distracted from the basics necessary to reach, connect, and engage with potential & current customers.

    Don’t be paralyzed by the environment or distracted. Come join our fireside chat and hear how one team has leaned into the current environment by focusing on the fundamentals and meeting buyers where they are right now. Join this hour-long panel discussion to get actionable advice, with specific examples, for how to create winning approaches that:

    Amp up employee engagement to keep your employees focused, productive, happy, and thriving through this uncertain environment
    Create emotional connections with your audiences by engaging your crisis response mode, staying true to your brand, & messaging empathically and authentically to connect your products or services to your buyer’s pain
    Harness the digital only customer journey to make data driven decisions, pivot to agile marketing, and complete/optimize your remote buying experience

    Speakers:
    Jaime Punishill, CMO, Lionbridge
    Brendan Walsh, Global Technical Search SME, Lionbridge
    Brian Randall, Director NA Strategic Accounts, Lionbridge
    Karen Dawson, VP of Brand Marketing, Lionbridge
  • Glisser Product Feature Update May 2020
    Glisser Product Feature Update May 2020
    Glisser Product team May 27 2020 3:30 pm UTC 45 mins
    Join the Glisser Product Team as they walk through newly released features for our platform. Ask questions and hear more about upcoming developments.
  • BrightTALK Local Tri-State: Driving Demand with Virtual Events and Webinars
    BrightTALK Local Tri-State: Driving Demand with Virtual Events and Webinars
    Jeff Kunken (BrightTALK), Kimbre Lancaster (Gremlin), Katie Stuart (BigID) May 28 2020 5:00 pm UTC 60 mins
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:
    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go
  • Marketing Automation: Software or Strategy?
    Marketing Automation: Software or Strategy?
    Adrienne Whitten and David Frick Jun 1 2020 9:30 am UTC 40 mins
    Marketing automation is much more than just software. Marketing automation is a strategy.

    Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:

    What “Marketing Automation is a Strategy” really means and what’s new with marketing automation

    What steps you need to take in order to prepare your organization for a shift in strategy

    What benefits marketing automation can provide to organizations ready to embrace digital transformation


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • A Behind the Scenes Look at BrightTALK
    A Behind the Scenes Look at BrightTALK
    Andy Wiggans (BrightTALK), Nathan George (BrightTALK) Jun 2 2020 11:00 am UTC 30 mins
    Join us for a behind the scenes look at BrightTALK. Andy Wiggans and Nathan George will provide an overview of how we work with marketers to support their content and demand marketing goals.

    You'll get to see how our technology works to support webinar, video and virtual event strategies in light of COVID-19 and you can ask any questions live.
  • How a Story-Driven Strategy Can Unify Your Team and Differentiate Your Brand
    How a Story-Driven Strategy Can Unify Your Team and Differentiate Your Brand
    Brendan Dell Jun 2 2020 5:00 pm UTC 60 mins
    Join award-winning messaging strategist, Brendan Dell, founder of B2H Agency and The Daily Creative, for a one hour webinar covering how and why you should consider adopting a story-driven go-to-market messaging strategy. Dell will share with you the eight elements of a positioning story and will provide tips on how to craft your own. You'll also learn the six questions to ask that reveal if you have a positioning problem.

    Brendan Dell is an author of "The 12 Immutable Laws of High-Impact Messaging" and has been called “one of the finest minds working in marketing today.” He and his team at B2H create unignorable tech brands—including Cvent, Expedia Group, UserTesting, Radar First, and other market-leading companies. At the Daily Creative, he shares advice and resources to help creatives level up their life, earnings, and work.

    LinkedIn: https://www.linkedin.com/in/brendandell/
  • 10 Ways To Accelerate Your Sales Funnel
    10 Ways To Accelerate Your Sales Funnel
    Sales Funnel Advisory Specialist Peter Strohkorb Jun 2 2020 11:00 pm UTC 52 mins
    If you are in Sales then you have a Sales Funnel. Just how effective is it? How can it be streamlined and accelerated for growth?
    In this webinar, Sales Funnel Specialist Peter Strohkorb will present and explain the 10 ways you can streamline and accelerate your Sales Funnel.
    Peter will leave time for your Q&A and he will make you an unbelievable and complimentary offer at the end of the webinar.
    HIGHLY RECOMMENDED
    Register now, or miss out.
  • Coffee and Content: The Secrets of the Content Industry
    Coffee and Content: The Secrets of the Content Industry
    Rahel Anne Bailie Jun 4 2020 3:00 pm UTC 45 mins
    We chat with Rahel Anne Bailie, Director of Content at Babylon Health, about the dirty little secrets seldom discussed amongst content industry professionals. A world-renowned content strategy expert, and co-author of the book, "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits", Bailie argues that in order to be prepared for success, we must have a practical and realistic vision of what's possible.
  • Flip the Switch: What's next for virtual events?
    Flip the Switch: What's next for virtual events?
    David Edwards, Greg Johnson, and Michael Lacy (BrightTALK) Jun 4 2020 4:00 pm UTC 60 mins
    The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat.

    As marketers, we find ourselves asking, “where do we go from here?”

    Join the BrightTALK team as our production experts unpack not only what they have seen working, but also what is on the horizon for virtual events. David Edwards, Business Manager & Associate Managing Director, Greg Johnson, Managing Producer, and Michael Lacy, Manager, Webinar Services, will use a rapid roundtable format to discuss:
    - How virtual events have shifted recently
    - What’s next for both marketers and the events industry
    - How to set your team up for success and get ahead of the competition
  • Change Your ABM Game with Top Tips from the Experts
    Change Your ABM Game with Top Tips from the Experts
    Matt Senatore and Dave Rigotti Jun 9 2020 10:30 am UTC 60 mins
    ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Watch special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts, where they dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.

    You'll learn:

    The 5 things you need to get right with ABM

    How to set strategy and drive execution with Sales

    How ABM works alongside other demand strategies


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • How to Use Technical Content to Attract and Retain Customers
    How to Use Technical Content to Attract and Retain Customers
    Guiseppe Getto Jun 16 2020 5:00 pm UTC 60 mins
    Technical content is often the most valuable content we have at our disposal, and the most under-utilized. It gets relegated to FAQ sections of our websites and off-site help documentation wikis. In this webinar, technical communication expert, Guiseppe Getto, will share how to leverage your existing technical content and turn it into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information. You'll also receive a ton of resources, including exclusive access to free information from Getto's new book, "Content Strategy in Technical Communication."
  • From In-Person to Digital: Tips for Shifting Your Event Strategy
    From In-Person to Digital: Tips for Shifting Your Event Strategy
    Caroline Hull and Shannon Taschereau Jun 17 2020 1:30 pm UTC 37 mins
    As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.

    Watch Adobe Experience Cloud's Caroline Hull and Shannon Taschereau for their webinar, From In-Person to Digital: Tips for Shifting Your Event Strategy.

    You'll learn:

    How Marketo is shifting their events strategy from in-person to digital
    The different factors to consider when shifting your strategy
    How to attract and engage buyers through digital experiences



    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • How to control the chaos of work
    How to control the chaos of work
    Joshua Zerkel, Head of Global Community, Asana Jun 17 2020 3:00 pm UTC 75 mins
    In this webinar, Asana and B2B Marketing will look at how marketing teams work today and the challenges of achieving coordination and collaboration, specifically when teams work remotely.

    We’ll explore how you can control the chaos of modern work by taking some key steps:

    • What is standing in the way of modern teams reaching their full potential
    • What impact is this having
    • How can Work Management solve this
    • How to overcome key barriers to productivity

    From the outside, most businesses look like they are managed easily. But from that view, we only see the accomplishments at the end—and not the journey to get there. We don’t see the late nights and early mornings. We don’t see the tasks that slip through the cracks. We don’t see the misaligned teams and lost messages. The reality is that all teams face challenges, especially when it comes to managing and coordinating work.

    Coordinating work across teams is chaotic—especially if you have to dig through emails or messaging apps to find information. Without a system for planning, organizing, and executing work, confusion and chaos grow, causing teams to move slowly, miss deadlines, and fail to achieve their most ambitious goals. That’s where work management can help.

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  • Transforming Marketing with AI
    Transforming Marketing with AI
    Morgan Cantrell (BrightTALK), Christie Post (Hypergiant), Lara Indrikovs (Rackspace) Jun 17 2020 7:00 pm UTC 60 mins
    Artificial intelligence is transforming the way marketing is done. Whether you're working with a data science team in-house or finding vendors who've incorporated AI into their products, it's time to get machines to help your business grow. Join this panel of Austin-based experts to hear how they're using AI now and what might be possible in the future. We'll discuss how AI can:
    - Improve advertising effectiveness
    - Analyze closed-won data to refine buyer personas
    - Refine your account targeting
    - Assess customer retention risks and up-sell opportunities
    - Change the way your team works
  • Using Technology to Transform Marketing and Sales Into a Powerhouse Growth Team
    Using Technology to Transform Marketing and Sales Into a Powerhouse Growth Team
    Frank Cowell, CEO, Digitopia Jun 17 2020 9:00 pm UTC 45 mins
    COVID-19 was a wake-up call for most businesses. If technology wasn’t powering your buyer experience before, now going digital is the only option. As a business leader, do you know what tech you can and should be using? Not sure how much time and effort you should dedicate to advancing your company’s data capabilities?

    Frank Cowell, CEO of Digitopia, will break it down in simple terms so you can quickly adapt to the changing landscape, and most importantly….empower growth in your business! 

    In this talk you’ll learn:
    - How to build a data-driven, revenue-centric marketing strategy
    - How to define each stage of your buyer’s journey (and nurture them through the sales pipeline)
    - What outcomes your buyers expect from your brand at each stage
    - How to identify the right platform to create alignment across Marketing, Sales and Service 

    Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a digital strategy and execution agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing, and he recently released his latest book, Building Your Digital Utopia, on Amazon.
  • Exceptional Customer Experiences Require Microcontent
    Exceptional Customer Experiences Require Microcontent
    Rob Hanna Jun 18 2020 3:00 pm UTC 45 mins
    We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences.
  • Product Information Management as a Competitive Edge
    Product Information Management as a Competitive Edge
    Nate Holmes Jun 23 2020 5:00 pm UTC 60 mins
    Before e-commerce was mainstream, shoppers could only learn about products hands-on in shops or in catalogs. The physical shelves and catalogs were finite and didn’t change too often. The products and their information were manageable.

    Today, businesses are faced with the opportunity and challenges of unlimited space to sell products on the internet. As brands compete for shoppers in crowded marketplaces and the open web, product information and content is strategic. The brands that manage it best will have an edge.

    Join Scott Abel, The Content Wrangler, and his special guest, Nate Holmes, product marketing manager at Widen, for a webinar about product information management (PIM).

    You’ll learn:
    * Why product information is so important to selling products online
    * The challenges of managing data and content about products
    * A basic understanding of PIM and it’s business benefits
  • Three DITA Customization Frameworks for Building Personalized Content
    Three DITA Customization Frameworks for Building Personalized Content
    Mike Rice Jun 24 2020 5:00 pm UTC 60 mins
    Multi-product companies have many choices when it comes to selecting a customization framework. The one you choose will allow you to scale content for your product and services offerings easily or face changing your approach at some point in the future.

    How do you choose a Customization Framework that makes sense for your company? This webinar will describe 3 common DITA customization frameworks, the advantages and disadvantages of each, and when to consider combining approaches.  

    Attendees will learn: 
    1) 3 DITA customization frameworks
    2) When to use one approach over another
    3) Pitfalls to avoid when implementing your framework
  • Building a Content Strategy: Setting the Foundation for High-Velocity Content
    Building a Content Strategy: Setting the Foundation for High-Velocity Content
    Garrett Ruiz Jun 25 2020 9:30 am UTC 30 mins
    The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.

    Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.

    You'll learn:

    How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
    What foundational elements to include in your content strategy
    Why content teams need to lean into messaging and campaign strategies


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  • Design Systems: A Single Source of Truth for Experience Builders
    Design Systems: A Single Source of Truth for Experience Builders
    Michael Haggerty-Villa Jul 2 2020 3:00 pm UTC 45 mins
    We chat with Michael Haggerty-Villa about design systems — what they are, why they are needed, and why information developers should contribute to them. Haggerty-Villa will demystify design systems and help you understand how having a single-source-of-truth and a universal design language can help you create consistent content experiences across all of your information distribution channels.
  • Can't Read, Won't Buy: The Impact of Localized Content on Consumers
    Can't Read, Won't Buy: The Impact of Localized Content on Consumers
    Dr. Donald DePalma Jul 16 2020 3:00 pm UTC 45 mins
    Join us for a chat with Don DePalma, founder and Chief Research Officer, CSA Research, about the findings from his firm's 29-country survey of 8,700 B2B consumers. You'll learn why purchasers are less inclined to buy products that lack instructions — or that fail to provide post-sales customer support content — in their preferred language. You'll discover why local-language content leads to a greater likelihood of purchase and stickier post-sales loyalty.
  • The Future of Technical Communication
    The Future of Technical Communication
    Rob Gillespie Aug 4 2020 3:00 pm UTC 45 mins
    We chat with Rob Gillespie about his thoughts on the future of technical communication, the potential death of traditional (and more recent) approaches to content production, and his thoughts about the impact that other changes may have on the world of content production, delivery, and consumption.
  • Understanding the Personalization Paradox
    Understanding the Personalization Paradox
    Regina Preciado Aug 27 2020 3:00 pm UTC 45 mins
    We chat with content strategy consultant, Regina Preciado, about the need to standardize content in order to personalize it. As co-author of the forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences", Preciado has a lot to say about personalizing content. We'll chat with her about how we can accomplish personalization of our content and provide the content experiences our prospective and existing customers deserve and desire.