“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.
Lead score content downloads or views is only one part of the puzzle. Join us as Doug Camplejohn of Fliptop discusses how taking a closer look at your best customers can better inform your lead scoring strategies.
How does your content position your company within your target markets? In this webinar, I’ll discuss why positioning is pivotal and how to find the distinct value that translates across all of your buyer personas. What we often forget in B2B is that there is a group of people making the decision. Your content must enable those conversations that go on behind closed doors as buyers work to reach consensus about change. Find out how positioning can be pivotal to making this happen.
Everyone loves a good story. Join Patricia Travaline of Skyword as she discusses the ability of good storytelling in content to motivate a response from prospects that will drive them further down the sales funnel.
Great leads have consumed a variety of your organizations content. Join Yaron Zakai-Or of SalesPredict as he discusses the priority an organization should place on the people who are consuming and how they are consuming content.
It's an exciting time to be in marketing. Join David Lewis of DemandGen International as he discusses a marketing first approach to overall business strategy and the impact marketing can have on the business.
Today, technology allows marketers to personalize and automate many prospect engagement touch-points. Join Kathryn Kilner of BrightTALK as she highlights the opportunity marketers have to drive revenue with better customer experiences.
Social and rich media are changing the way people experience conferences. Join Kaitlin Stich of BrightTALK as she shares some the ways digital marketing and marketing at physical events are increasingly similar.
Delivering consistently superior website and web application performance is a must in our digital economy, and most organizations are taking steps to improve the digital experience for your online users. But how do you know if it's working?
This webinar will provide a simple framework to help you think about the complex issue of web performance from the business perspective. You’ll learn:
• Why focusing on speed alone can undermine web performance
• The 5 KPI categories every IT leader needs to know
• How to establish a performance baseline for your organization’s unique objectives
• Which method provides the most accurate view of your user's digital experience
Take a holistic approach to building an excellent event experience. Join Sharon Hudson of MarketingProfs as she discusses some of the strategies MarketingProfs uses to build a successful physical event.
Mobile technologies and social media are changing physical events for the better. Join Jennifer Hawkins of DoubleDutch as she discusses how marketers are measuring the success of their physical events in the digital space.
Accurate lead data is the foundation of successful automated marketing programs. Join Jaime Muirhead of RingLead as he discusses how advances in marketing automation APIs are allowing marketers to segment their audiences for the best content experiences.
The Revolution is Digital! But are reactionary forces on the rise in marketing?
In this year’s webinar discussing Marketing Perspectives, the longest running annual survey of UK marketing trends, we look at the progress of the digital revolution sweeping through marketing departments and ask:
· Why are marketing departments still struggling to get to grips with the modern mobile consumer?
· With the pressure on budgets off, are we in danger of slipping back into bad old habits?
· Faced with a barrage of disruptive technological, social, and marketing forces, which are keeping marketers up at night?
The Revolution is Digital.
Dr Emma MacDonald from Cranfield University, Dr William Westlake from CloudEvolved and Tim Adler from Marketing Week
Olivier Choron, CEO and Founder of purechannelapps explains how with social media amplification could save your business 90% on your PPC budget. By amplifying content through your employees, channel partners and other influencers on social media, you can generate more clicks for less cost when compared with Search Engine Marketing.
Today’s customers are constantly connected and now seek immediate gratification. To this end, brands are seeking to move beyond digital advertising, to the orchestration of digital interactions themselves. Yet to be most effective, these interactions are not based upon behavioral targeting or campaigns, but on engaging customer journeys that mature individually and progress each customer lifecycle. These journeys will span across all channels, on a customer-specific level and will include real-time processes. By individually engaging and crafting real-time digital interactions to serve customers “in the moment,” your business’ opportunity to understand, satisfy, sell and engage can grow exponentially.
Jeff Nicholson, VP of Marketing at Provenir will share emerging best practices and client case studies to illustrate how brands can ride the real-time revolution by harnessing big data for engaging digital interactions. Neil will discuss the new set of real-time core competencies and orchestration capabilities that will be required to rise to this new challenge.
You will learn:
- When and where real-time engagement is required – and when it’s not
- Considerations for making the leap from campaigns to individual customer journeys
-Best practices for the marriage of automation and human interaction to ensure successful customer engagement
In this live webinar, BrightTALK will be joined by Marketo and ClickSoftware to discuss the latest trends in engagement tools and technologies.
Marketo will share their engagement best practices that will generate and nurture your audience through your buying cycle. To bring these points to life, BrightTALK and ClickSoftware will illustrate the best practices by providing case studies and practical examples.
Join this webinar to hear the latest thinking around topics such as marketing automation, lead scoring, big data, content and more. In addition, go away with practical tips and case studies that you can implement at your organisation.
Während in Deutschland immer mehr Marketing-Verantwortliche Content-Marketing einsetzen, haben viele noch keine dokumentierte Content-Strategie entwickelt. Dabei ist klar, dass die verschiedenen Content-Marketing-Taktiken dann am effektivsten sind, wenn Sie strategisch geplant und umgesetzt wurden. In diesem Webinar lernen Sie, wie eine Content-Strategie vorbereitet, geplant und ausgeführt wird und wie Sie deren Wirksamkeit messen - auch auf mehrsprachigen Webseiten. Von Buyer Personas bis zum Redaktionsplan und mit Praxisbeispielen einer breiten Palette von Unternehmen bietet dieses Webinar eine Reihe von Werkzeugen, um Ihr Content-Marketing effektiver zu machen.
Frank Hartkopf ist Head of European Content bei NewsReach, einer internationalen Content-Marketing-Agentur mit Sitz in London. Als Deutscher in Großbritannien ist es ihm eine Herzenssache, deutsche Vermarkter dabei zu unterstützen, die Kraft des Content-Marketing besser zu nutzen.
Die Präsentation stellt die Ursachen für das Aufkommen von Inbound Marketing und Content Marketing vor.
Aus diesen Ursachen wird abgeleitet, dass es sich bei diesen Marketing Ansätzen nicht um kurzlebige Hypes handeln kann, sondern um Methoden-Ansätze, die im modernen Marketing unverzichtbar sind.
Die Präsentation stellt die Schlüsselelemente jeder Inbound/Content Marketing Implementierung vor und erläutert sie.
Abschließend werden Empfehlungen gegeben, zur Optimierung von Content Marketing Programmen.
In March 2014, senior B2B marketers attended Econsultancy's Digital Cream event to discuss the current content marketing challenges they are facing.
From these discussions we discovered that many of the early content marketing challenges are no longer keeping marketers up at night. Instead, they have evolved to include organisation challenges, distribution challenges, measurement challenges and more.
Attend this webinar to discover what is keeping your peers up at night and the emerging content marketing trends.
By signing up for this webinar, you will also have access to a free copy of Econsultancy's B2B Content Marketing Trends briefing.
Maximizing the trade show, conference and exhibition is always a priority for high performing technology marketers. Marketers will have multiple goals covering brand development, awareness, customer engagement and pure lead generation. Join Quoc Dang of BrightTALK and Thomas Stanley of Cloud Expo Europe as they discuss getting the most out of the event.
You will learn how to:
How to make impactful content at a physical event
How to avoid the pitfalls that marketers consistently make
How to engage with the best prospects before, during and after the event
How to enrich nurturing and trigger based campaigns with event content
How to measure the impact of your event on revenues using CRM and Marketing Automation tools.