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Webinar and Video Marketing

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“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.
  • This webinar is a guide for marketers to initiate a marketing transformation across their organisation.

    Marketing is often stifled by business culture and is either not positioned to champion the important issue of change, or is reluctant to try.

    Marketing Transformation is a step-by-step journey that requires you to establish where you are now, where you want to get to and to plot your route from A to B.

    Blue Group’s Jim Kelly will discuss:

    -The Marketing Transformation Roadmap
    -Establishing where you are now
    -Defining your vision
    -Key considerations of transformation
    -The technology, people, process, data and culture components

    Register for this webinar to start your transformation.
  • It is an exciting time for marketers investing in technology! The number of tools and platforms available is growing exponentially, all promising to make marketing easier, more efficient and more successful.

    What can you do to ensure your new tools play nicely together? Specifically, your webinar and video platform and marketing automation.

    In this webinar, BrightTALK’s Stuart West will be interviewing Adam Sharp, Co-founder and MD of the largest independent marketing automation consultancy in the world, CleverTouch. During the session, Adam will share the processes, metrics and workflows your organisation can implement to ensure your webinar and video technology feeds your marketing automation efficiently and seamlessly.
  • Learn how to prepare, produce, and deliver webinars that build enthusiasm among your target prospects. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

    This session is appropriate for producers and presenters of demand generation webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

    What the audience will learn:
    - Best practices for encouraging registration and attendance
    - How to engage prospects before and after your webinar
    - Ways to structure content for maximum impact
    - Tips for gaining insights from webinar interaction and reports
  • 2014 was a watershed year for cybersecurity as DDoS attacks reached a tipping point in terms of complexity, pace and scale. Today, operations and online performance are often already impacted before an attack is even detected, leaving organizations struggling to contain the damage while fighting to get ahead of persistent malicious traffic.

    Join security experts from Radware and Limelight Networks on May 6 as we take a closer look at the latest research on the global threat landscape, share real world experiences from Radware’s Emergency Response Team and offer proven defensive strategies.

    As digital content and providing high quality online experiences globally become critical to business success, vulnerabilities are mounting. The pressure is on to find new ways to detect and mitigate attacks before they can cause outages and impact the bottom line. In this session we’ll discuss:

    • What you can expect from the latest generation of attacks
    • Why the Internet pipe is the number one point of failure
    • Why attacks are now split between the network and application layers
    • What new threats are being introduced by the Cloud, the Internet of Things and SDN
    • How situation-aware detection and mitigation in the cloud can protect against the largest and most complex DDoS attacks

    This is an excellent opportunity to learn what it takes to protect your organization against costly disruptions in the face of rapidly changing, increasingly sophisticated cyber-attacks. A live Q&A session will follow the presentation.
  • PC and Massive Multi-Player Online (MMO) games will account for over 30% of the world’s $100Bn+ game revenues by 2017. Globalization, cross-screen gaming, video streaming, esports and running games-as-a-service are changing the gaming landscape at an enormous pace and provide opportunities for those who can deliver their games and media content at scale. Will you be prepared?

    Find out on May 14 when experts from games market research and analytics firm, Newzoo International, and Limelight Networks discuss the state of the PC/MMO market and critical success factors for game developers and publishers. Newzoo will share a sneak preview of their annual top 10 trends shaping the future of the games industry that will be part of their global report published in June.

    Join us for Game On! Strategies for Delivering to the PC and MMO Games Market to learn:

    • The trends, brands and gaming behaviors that are driving the PC/MMO market globally;
    • Which regions are expected to account for 95% of market growth in 2017;
    • Common global game delivery challenges that can impact gamer engagement;
    • Strategies for improving your gamers’ experience with game updates, video content, expansions, and DLC.

    Make sure you are ready to deliver in the ever-changing global games market.
  • Delivering a great game experience has become harder than ever. Join this webinar to learn how to identify all of the major elements you’ll need to build your own game distribution network and how those components map to the gaming lifecycle.
    This webinar will cover:
    - What makes a game experience
    - How to build a network for delivering content
    - How to measure the effectiveness of your network