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Webinar and Video Marketing

  • The new marketing reality: how organisations can capitalise on opportunities The new marketing reality: how organisations can capitalise on opportunities Jeremy Waite (EMEA Marketing Evangelist, IBM), Jim Clark (Research Director, Econsultancy) Recorded: Dec 8 2016 60 mins
    This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.

    The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
    Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
    This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.

    As part of this, the webinar will address some of the following points:

    · What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
    · How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
    · How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
    · What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
    · What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
  • Influencer Marketing: The Creator's Perspective Influencer Marketing: The Creator's Perspective Francis Trapp (Founder & CEO, Brandnew IO) and Jonathan Bacon (Marketing Week) Recorded: Dec 7 2016 43 mins
    Run better Influencer Marketing campaigns when you find out what influencers really think!

    Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from your campaigns.


    Key Learnings:

    ●How creators view sponsored content
    ●How creators are currently working and hope to work with brands in the future
    ●Gaps in expectations between marketers and influencers
    ●Challenges in influencer marketing and how we can address them to build better campaigns


    Register now for the chance to learn how to build better Influencer relationships to get the most out of your campaigns.
  • Getting to the heart of what makes communities tick Getting to the heart of what makes communities tick Mark Hallums (Toluna), Cara Edwards (Toluna), Rachel Gee (Marketing Week) Recorded: Nov 30 2016 53 mins
    Join Marketing Week and Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.
    We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

    Topics we'll cover:
    - Branded Communities Through the Eyes of Community Members
    - Digital Tracking Adds Depth to Communities (Learn More about the What Behind the Why)
    - How Top Brands are Using Communities and Achieving Success
  • Amplifying The Social Experience At Every Touchpoint Amplifying The Social Experience At Every Touchpoint Mindi Chahal (Marketing Week), David Chalmers (Senior Director of Marketing at Cvent) Recorded: Nov 24 2016 57 mins
    In a recent survey, 75% of respondents had no social strategy in place or a fuzzy one at best.* Don’t be like most people; tune into this live Marketing Week webinar, in association with Cvent. An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.
    * Aberdeen Benchmark Report, Inc
  • The 2016 State of Marketing Attribution in the UK, France, and Germany The 2016 State of Marketing Attribution in the UK, France, and Germany Gavin Flood (Marketing Director, AdRoll EMEA) and Jim Clark (Research Director, Econsultancy) Recorded: Nov 22 2016 53 mins
    Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.

    However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.

    Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016.

    In this webinar you will learn how to tackle numerous attribution challenges:

    - Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
    - Benchmark your organisation against your peers and find out which methods and technologies they are using.
    - Discover the skills and training needed for successful attribution.
    - Ask any and all your questions live.
  • Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition] Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition] David Pitta, CMO at BrightTALK & Daniel DePaoli, Senior Marketing Operations Specialist at BrightTALK Recorded: Nov 10 2016 59 mins
    As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack.

    Join BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programmes and reporting in Marketo using BrightTALK’s advanced connector.

    By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync.

    In this live webinar, you’ll learn:
    - Operational excellence in webinar programs, prospect follow-up, and reporting
    - How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records
    - Best practices in Marketo from BrightTALK
  • How (ISC)² Uses BrightTALK to Grow Their Global Audience How (ISC)² Uses BrightTALK to Grow Their Global Audience ISC² & BrightTALK Recorded: Nov 9 2016 2 mins
    Learn how (ISC)² has used BrightTALK to engage and nurture 72,000 global IT professionals with rich webinar content.
  • Amplifying Webinar ROI in Marketing Automation Amplifying Webinar ROI in Marketing Automation Justin Gray, CEO & Founder, LeadMD & David Pitta, CMO, BrightTALK Recorded: Nov 8 2016 44 mins
    As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack.

    Join LeadMD and BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programs and reporting in Marketo using BrightTALK’s advanced connector.

    By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync.

    In this live webinar, you’ll learn:
    - Operational excellence in webinar programs, prospect follow-up, and reporting
    - How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records
    - Best practices in Marketo from BrightTALK and LeadMD
  • How Uberflip Increased Sales Opportunities with BrightTALK How Uberflip Increased Sales Opportunities with BrightTALK Uberflip & BrightTALK Recorded: Oct 27 2016 2 mins
    Learn how Uberflip used BrightTALK to get their content in front of a global audience of 500,000+ marketers -- without stretching their bandwidth.
  • Funnel Vision: How to Improve your Digital Marketing Efforts Funnel Vision: How to Improve your Digital Marketing Efforts Sarah Vizard (MW), Alan Fitzgerald (Head Market Specialist, AdRoll) & Éadaoin Murphy (Senior Manager, HubSpot EMEA) Recorded: Oct 27 2016 57 mins
    Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?

    In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:

    Define the inbound marketing and sales funnel

    Create effective ads to support your retargeting efforts

    Identify where in the inbound methodology various forms of ads are most effective
  • The Data Dilemma The Data Dilemma Charlotte Rogers (Marketing Week) and Steve McNicholas (Managing Director of Marketing Solutions at Callcredit) Recorded: Oct 12 2016 43 mins
    Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating data demands. This data dilemma is two sides of the same coin, where marketers can feel overpowered, rather than empowered, by data.
    In this Marketing Week webinar, in association with Callcredit, we will explore some of the reasons behind The Data Dilemma and ways in which marketers can gain control over their data, to translate it into insight that drives growth.
  • Staying Ahead of Digital Disruption Staying Ahead of Digital Disruption Leonie Roderick (Marketing Week), David Aponovich (Senior Director, Digital Experience - Acquia) Recorded: Sep 29 2016 55 mins
    Digital business isn’t just a fad. Digital business is now
    just business. And it has created a whole new level of expectations among your customers, prospects and new competition in your industry. Your organisation’s success will be determined based on your ability to deliver more personalised digital experiences that meet customer expectations in the moment, as well as your ability to move quickly to combat digital savvy competitors trying to push you aside.

    In this Marketing Week webinar, in association with Acquia, we will help you stay ahead and not fall behind in a world of digital disruption that’s changing faster than many can keep up with. We’ll talk about:

    - How to stay ahead of digital disruption, and customers’ changing demands, by blending the right combination of digital experience technology and organisational strategy
    - How personalisation, new modes of interaction like voice-based interaction (Amazon Echo), digital screens and signage, and other digital channels are expanding the definition of digital experience success
    - Describe common internal organisational barriers that cause you to fall behind and prevent you from moving quickly to stay ahead of the market and your stakeholders
    - Address how a flexible digital experience platform can help Business and IT to work together and provide a strong foundation for whatever comes next in a fast-changing, digital-first world
  • The Science of Memorable and Persuasive Presentations The Science of Memorable and Persuasive Presentations Susannah Shattuck, Content Marketing Manager, Prezi & Taylor Freitas, Content Marketer, BrightTALK Recorded: Sep 28 2016 57 mins
    Whether delivering webinars or sharing decks via SlideShare, marketers need to create presentation content that keeps their audiences engaged—and persuades them to take action. Developing effective presentations for an online audience, however, is easier said than done. How do you create memorable, persuasive content in this era of constant distraction? How do you create presentations that get your audience to put down their phones and start paying attention?

    This is where the science comes in. Research has shown that there are a few key tactics that you can employ to create marketing presentations that your audience won’t forget.

    In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Taylor Freitas, Content Marketer at BrightTALK, will share tactics to make your content more memorable and persuasive. They will discuss:

    - How to design presentations that tap into your audience’s deep memory and stay ingrained in their brains;
    - Scientifically-backed ways to create more persuasive content;
    - Why visuals and storytelling are the keys to effective presenting.
  • No theory or waffle – just 10 great personalisation campaigns No theory or waffle – just 10 great personalisation campaigns Mindi Chahal (Marketing Week), Andrew Furlong (CRO Director at RedEye) Recorded: Sep 27 2016 44 mins
    Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.

    Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
  • How to Conduct Research for Revenue Generating Content How to Conduct Research for Revenue Generating Content Melanie Turek, VP of Connected Work at Frost & Sullivan; Taylor Freitas, Content Marketer at BrightTALK Recorded: Sep 20 2016 45 mins
    In a data-centric workforce, metrics and benchmarks provide professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is conducting surveys to capture your target audience’s pain points, thoughts, strategies, and drivers.

    As companies continue to compete for market space, one strategy to approach the industry is to create and conduct insightful studies. Prospects and customers alike want to understand the latest trends, what their peers are doing, and where their industry is going. When done right, research elevates your gravitas in the market and serves as an effective way to engage your prospects -- both while completing the study as well as revealing the results.

    Join Frost & Sullivan and BrightTALK for an in-depth discussion on research reports and findings. Topics include (but not limited to):
    - Defining your goals for conducting research
    - How to structure your report for ideal results
    - Converting data into marketing content
  • How to Make Video for Mobile Audiences How to Make Video for Mobile Audiences Mark Mallchok, Director of Accounts; Dave Less, Director of Video; Mark Rochon, Content Team Manager Recorded: Sep 15 2016 45 mins
    This presentation will explore not just who is my marketing video audience, but how are they viewing the video? David, Mark, and Mark will discuss the different approaches required for mobile video from the storytelling and the aesthetic/technical perspective.

    We'll breakdown these important questions: Can you be sure that your audience will have the audio turned on? Why does direct address to camera work so well for mobile? What’s the ideal length for a mobile video? Could a slick, commercial style video actually be less successful than a playful more personal story?

    Addressing these ideas through the concepts of mobile aesthetics, user authenticity, personalization, humor, narrative, and serialization, David, Mark, and Mark explain how to optimize your video marketing for the vast mobile audience.
  • Understanding B2B Buying Habits to Create Better Webinars Understanding B2B Buying Habits to Create Better Webinars Rob Arnold, VP at Frost & Sullivan & Taylor Freitas, Content Marketer at BrightTALK Recorded: Sep 14 2016 46 mins
    Virtually all modern marketers use digital engagement tools to fill their sales pipelines. That said, tools alone are not enough—successful marketing campaigns also require strategic planning.

    Assuring the right depth, tone, and type of content is often the primary focus in online marketing campaigns. Sometimes overlooked, however, is knowing when and why prospects access online content. Frost & Sullivan research found that buyers seek solutions to address their immediate needs and to assess the longer-term impact of their decisions.

    In this webinar Frost & Sullivan and BrightTALK will discuss:
    - Why prospects access online content
    - What keeps prospects engaged
    - How to strategize your webinar for the best ROI
  • Amplify your Christmas marketing: How to capture the attention of early shoppers Amplify your Christmas marketing: How to capture the attention of early shoppers Sara Hajjar (AdRoll), Lucy Tesseras (Marketing Week) Recorded: Sep 7 2016 40 mins
    Savvy marketers are already planning their Christmas campaigns, tailoring their approach to win new business, maximise ROI and stay front-of-mind with customers and prospects.

    Join AdRoll and Marketing Week to find out what tactics and strategies can be used to prepare your business for digital-marketing domination this Christmas.

    Highlights include:

    oPlanning and delivering successful seasonal campaigns
    oSegmentation strategies and re-engagement tactics
    oMaximising historical data to drive sales this Christmas
    oUsing dynamic creative to drive higher conversion rates
    oExpanding reach across web, social and mobile

  • Cultivating Great Communities: How to Develop & Share Content Users Want to See Cultivating Great Communities: How to Develop & Share Content Users Want to See Melanie Turek, VP of Connected Work at Frost & Sullivan; Kelly Harris & Walter Jabcuga, Community Managers at BrightTALK Recorded: Aug 24 2016 57 mins
    Professionals turn to communities for the latest insights, but they expect to effortlessly find, uncover, and digest the exact information they need. Of course, the kind of content offered matters, too—a lot.

    Based on recent research from Frost & Sullivan, the vast majority of active BrightTALK users indicated that they want content that addresses both short-term professional interests and long-term career goals, as well as more general information about their industry, company, and general business best practices.

    Join us for our panel discussion to learn more about how to shape content that works and generates loyal members on BrightTALK (and other communities).
  • Mobile Marketing - Your key to building a passionate brand community Mobile Marketing - Your key to building a passionate brand community Nathan Anibaba, Head of business development, Tomorrow People Ltd Recorded: Aug 24 2016 23 mins
    Instead of marketing to an impossibly large number of individuals marketers need to focus more on what your prospects have in common rather than what separates them. As community Marking is grows in popularity, many marketers now appreciate that building such a community allows you to separate yourself from the competition, increase the perceived and actual value of the brand and charge a premium for your products.


    We need to create a community of like minded prospects and customers who feel like they 'belong'. This webinar shows you how mobile marketing holds the key to growing your community and connecting people on the basis of more than just the product.

    This webinar will cover the following:

    1. What is a brand community?
    2. Why should you build a brand community? (Why your prospects and customers are seeking community)
    3. Mobile's role in building your community
    4. Case study in community building and mobile marketing
  • The 5 Keys to B2B Content Marketing Success The 5 Keys to B2B Content Marketing Success Dallas Jessup (BrightTALK), Matt Knight (Spiceworks), Monique Luttrell (UBM), Jill Talvensaari (IO Integration) Recorded: Aug 18 2016 61 mins
    Join us as we discuss the 5 Keys to B2B Content Marketing Success and review the results of a new B2B content marketing survey to better understand the current state of content marketing and to identify key challenges as well as best practices.
  • Real-time Personalisation: The power of conversational content Real-time Personalisation: The power of conversational content Spencer Waldron, Regional Manager - Western Europe at Prezi, & Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: Aug 18 2016 40 mins
    Over 61% of B2B marketers leverage personalised content to better shape the experience (Cintell). Marketers spend an enormous amount of time, bandwidth, and finances to create various content segmented by persona, stage, or vertical to have the best influence. But when it comes to creating and delivering presentations, many marketers and salespeople are still taking a traditional approach: build a different presentation for each opportunity, memorise a script and deliver the same one-way, linear presentation, no matter who the audience is or what information they need.

    Enter conversational presenting, an emerging trend that allows you to customize your presentation in real-time to make the best connection for the most success. Prezi’s European Regional Manager, Spencer Waldron, and BrightTALK’s Senior Marketing Manager, Andrea Goodkind, will discuss some of the best tactics to evolve previously stale, one-sided presentations into personalised conversations. Topics may include:

    Channels to leverage before the presentation to give the audience what they want
    The questions you should always ask your audience in order to determine what will resonate with them the most
    Live tactics for real-time content personalisation while presenting

    Let us know if there’s anything else you’d like to know on this topic by tweeting us @Brighttalk using the hashtag #brighttalkprezi. See you there!
  • 5 Proven-Methods to Create Content for a Consistent Customer Experience 5 Proven-Methods to Create Content for a Consistent Customer Experience Kelsey Loughman, Content Marketing Manager at Kapost & Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: Aug 17 2016 47 mins
    When it comes to the customer experience consistency is key, especially when it costs 5x more to acquire a new customer than to keep an existing one. So, how do you design a cohesive, seamless customer experience that excites your new customers and keeps the loyalty of your customers?

    Join Kapost and BrightTALK as we walk through the copious ways a single piece of content can be leveraged throughout different points in the journey to reduce churn and to spike upsell potential. Kapost will share some of the latest insights from their 2016 B2B Customer Experience Benchmark Report such as how to:
    - Create a standardized, repeatable process across teams, tools, and channels that creates a full-funnel customer experience
    - Ensure your content is accessible for your key users, so they have a straightforward process for consuming information
    - Improve the process strategically from both a quantitative and qualitative perspective
  • Executive Roundtable: Acquiring the Marketing Buyer Executive Roundtable: Acquiring the Marketing Buyer Joseph Cole, Head of Growth at TapInfluence and Val-Pierre Genton, VP of Audience at BrightTALK Recorded: Jul 28 2016 46 mins
    Marketing to a marketer is one of the most invigorating yet mind-boggling tasks. Inspiring and converting your peers who see right through your strategy requires an entirely new level of marketing.

    Join TapInfluence’s Head of Growth and BrightTALK’s VP of Audience to discuss what it takes to lead the marketing industry and increase your marketing pipeline success. In this conversation we’ll cover how to:
    - Acquire the marketing buyer
    - Enhance your marketing to stand out from other vendors
    - Turn prospects into customers through rich media
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson & Russell Parsons Recorded: Jul 28 2016 59 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
There are currently no upcoming webinars or videos.