Webinar and Video Marketing

Community information
“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.
  • Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story is an opportunity to earn an audience’s attention and trust while guiding them toward a purchasing decision.

    Join this presentation to find out what best-in-class marketers know: Effective content starts with going back to basics and focusing on narrative.

    In this 45-minute webinar, you'll learn:
    1. How to find overarching narratives for your content
    2. How to organize your content marketing efforts around those themes
    3. How to measure the impact of your story-driven content
  • Just as online video is changing the way that we watch television, it too is undergoing an evolution—the online video of today will not look the same even a few years from now. In fact, a new State of Online Video study zeros in on some of the changing behaviors and technologies that will impact your business, including:
    • The circumstances under which are people willing to “cut the cord”
    • How much buffering people are truly willing to tolerate
    • What will make advertising in online video palatable to viewers
    Will you be prepared to succeed in the face of these coming changes?

    Find out during this live webinar on June 10th when Principal Technical Evangelist, Jason Thibeault, shares the full results of Limelight Networks’ State of Online Video analysis, a 2015 global survey report examining the video consumption habits of over 1,200 consumers.

    This is an excellent opportunity to access the most up-to-date information on key trends shaping the future of online video. Then, using the results as our backdrop, we’ll take it one step further by examining what these trends really mean for video publishing and uncover the strategies that your organization must employ in order to be successful in the future of online video.
  • In today’s digital world, human communication is constant, while also more different and distant than ever before. On webinars, for example, presenters are tasked with the interesting challenge of engaging an audience that is spread all across the world.

    Unlike speakers standing before a live crowd, webinar presenters can’t see if participants seem bored, distracted, or checked out. However, there are physical event techniques and webinar-specific best practices that can be applied to delivering extraordinary and engaging webinars.

    Join this session to learn:

    - How to capture and keep your audience’s attention during a webinar
    - How to find a moderator to make your presentation run smoothly
    - How to use engagement features to maintain your audience’s attention