“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.
Start the year off right with your comprehensive guide to planning and implementing a successful demand generation strategy in 2014. Marketing leaders will share insights in what it takes to achieve the results you're looking for in the new year. Topics include funnel analytics, understanding the buyer's journey and tips to being more buyer-centric.
The role and responsibilities of today's CMO has matured significantly. With more pressure than ever to evolve and innovate, it's imperative for marketers to stay current on the newest industry trends in order to efficiently transform the bottom line. Join the CMO roundtables and hear from influencers as they dissect everything from content strategy and lead generation, to which KPI's really matter.
Creating compelling and relatable content for your audience is the key to effective engagement. With strategic content marketing driving real results within an organization, all eyes are on strategies to drive engagement. Join experts as they dissect the latest content engagement tools, share top metrics that drive results, discuss social media engagement and divulge tips on how to build your competitive advantage.
The age old argument between marketing and sales rages on yet by the time todays buyer contacts you it is too late to influence them. Result; price is the main differentiator. But by taking a different approach marketers can start to deliver the kind of leads that convert at a much higher price. Regardless of whether you love or hate this webinar series; you’ll get plenty of ideas on how to stand out in an overcrowded market.
The online marketplace is noisy. With the vast amount of content being created, B2B organizations are challenged to move beyond impressions and engage the customer, driving them to fill out a contact me form, register for an event, or respond to a social post. What types of content are most engaging for B2B audiences? How are organizations measuring engagement and optimizing around results? How are modern marketers continuing to nurture engaged customers? Join the Customer Engagement Summit to find out how best-in-class marketers are effectively targeting and engaging their customers.
In the B2B financial services industry, rich and social media is becoming an important tool to engage and acquire customers. Join this summit as experts discuss content marketing best practices, a scalable rich media strategy that works and the latest tools to ensure ROI and success.
We are entering a new era of demand generation. The digital, performance-based marketing movement has been in swing for 10 years now. We have learned a lot. This summit presented by the Funnelholic was designed to showcase the newest, latest and greatest demand generation strategies that work. Our goal is to educate you, surprise you, and deliver actionable insight to turn your marketing efforts into demonstrable revenue. We will tackle the hottest marketing topics of the day: content marketing, social marketing, video marketing, and overall demand generation. Our goal is for our attendees to walk away from the summit with the ability to make build, make changes, or optimize their current demand generation. And we plan to have fun in the process.
Marketing has always been a crucial part to the success of any IT channel business given the nature of channel marketers constantly being on the frontline of generating qualified demands and collaborating closely with the sales team. With growing challenges imposed by the arrival of new technology trends such as cloud and big data, as well as the emergence of digital marketing channels including social media and marketing automation, the role had never been so demanding.
So how do channel marketers cope with or adapt to it all? How do you maintain the same high level of ROI that you’ve been enjoying? What are the new tools and techniques available that could help? Join the Channel and Partner Marketing Strategies summit and hear IT marketing gurus sharing valuable insights and tips on how to position your company through the optimization of B2B marketing strategies to both combat the pressure and embrace the opportunities.
B2B buyers are increasingly self-educating, creating a need for marketers to develop content strategies that span the sales funnel from top to bottom. It's no surprise that webinars and videos are becoming staples in these content marketing strategies. The engaging and interactive nature of webinar and video content allows you to rise above the noise in the market place and connect with buyers at every stage of the buying cycle in order to drive demand. How are webinars and videos leading the way for multi-format communication? How are webinar and video audiences earned and nurtured over time? And, what kind of audience insight will be valuable to your sales teams? Join experts at the Webinar and Video Marketing Summit as they discuss the latest industry benchmarks.
Talent acquisition is no longer just-in-time.The hiring cycle is shifting from filling jobs to developing relationships and expanding network. Therefore, talent solution experts are challenged to find scalable solutions for maintaining relationships with colleagues, candidates and clients through marketing channels.
Join talent solution experts as they discuss:
- Effective marketing channels for connecting with and engaging colleagues, candidates and clients
- How platforms such as the human cloud are changing the way recruiters are marketing to talent
- The role of video as a talent marketing and management tool
- How recruiters and their marketing teams use content to nurture relationships