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Webinar and Video Marketing

  • Drive Digital Revenue with this Powerful DMP
    Drive Digital Revenue with this Powerful DMP Lauren St. Amand, VP Global Marketing at Cxense Recorded: Jul 24 2017 2 mins
    This Data Management Platform (DMP) enables publishers and digital marketers to aggregate, segment and action user data to drive higher user engagement and digital revenue. Watch this short video to see how easy it is to put your data to work to engage and monetize your audience.

    Convert site visitors to subscribers, build a loyal audience and earn higher prices for premium ad targeting.
  • The Science Behind Memorable Visuals
    The Science Behind Memorable Visuals Dr. Carmen Simon, Memory By Design Recorded: Jul 19 2017 64 mins
    It is intuitive to believe that visuals are more memorable than text. To a certain degree, science confirms this. Research shows that visuals impact recall because they help viewers process information faster and assist them to pay attention by being more engaging than text.

    But there is such a thing as a forgettable visual. Think of all the information you encounter in a typical week. How much of it do you remember? We tend to forget our lives almost as quickly as we live them and visuals can still escape our memories.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour educational webinar with cognitive neuroscientist, Dr. Carmen Simon, to learn how to stay on people’s minds by applying science-based guidelines from the angle of how the brain processes visuals.



    You will learn how to use visual thinking skills in four areas that are prevalent in business communication: facts, processes, data, and abstracts. And, you’ll discover how to use design elements such as images, text, lines, shapes to create interesting—and memorable—content. Dr. Simon will provide you with universal visual design principles and explain how they influence viewer attention and retention.

    In just one hour, you will learn how to create and select visuals that impact memory and how to avoid those that don't. Visual thinking is important because when you use images correctly, you have the luxury of staying on your audience’s minds long-term. This helps you influence their decisions because people act in your favor based on what they remember, not on what they forget.



    About Dr. Carmen Simon

    Carmen Simon is a cognitive neuroscientist, bestselling author, and leading expert on using memory to influence decision-making. Her most recent book, Impossible to Ignore: Create Memorable Content to Influence Decisions, has won the acclaim of publications such as Inc.com, Forbes, and Fast Company, and has been selected as one of the top international books on persuasion.
  • Using Text, Images and Video in Technical Communication
    Using Text, Images and Video in Technical Communication Ferry Vermeulen, Managing Director, INSTRKTIV Recorded: Jul 19 2017 58 mins
    The company you work for is trying to give its audience the best product experience in the world. As a technical writer, you want to contribute to that effort by creating awesome user assistance for that product.

    There are many great tools out there that can help you to achieve this. These tools include text editors, and graphic and video tools. But how do you decide when to use text, images, or video for your product assistance?

    Join me, Scott Abel, The Content Wrangler, and special guest presenter, Ferry Vermeulen of INSTRKTIV (http://instrktiv.com) for a free, one-hour presentation designed to help guide you make the best choices.
  • How to Make Engaging Video
    How to Make Engaging Video Guy Larcom, Instructional Designer, TechSmith Recorded: Jul 19 2017 61 mins
    More than 80% of all marketing communications are predicted to be visual by 2018, and social video generates 1200% more shares than text and images combined. That’s a lot of competition for marketers to fight for customer’s attention. How can you make sure you don’t squander precious views once you get them?

    Join me, Scott Abel, The Content Wrangler, with my special guest, Guy Larcom, an Instructional Designer at TechSmith, where he designs and develops tutorials, educational videos, marketing videos, writes documentation, and blogs about visual communication.

    Through research, experimentation, and testing, he has learned some of the best ways to create engaging videos and some of the things that make videos less engaging. But it’s not just about making engaging videos. Knowing the best ways to distribute your content plays a big role, too. In this session, Guy will share what he has learned about creating engaging video content, how to add human elements to keep videos feeling genuine, tips on how to get your content to your audience, and how you can avoid viewer drop offs during your videos.
  • Unlock the Value of Premium Advertising and Campaign Optimization
    Unlock the Value of Premium Advertising and Campaign Optimization Dennis Mulcahy, Vice President of Cxense and David Rowley, Senior Director, Ad Platform Strategy with Advance Digital Recorded: Jun 28 2017 34 mins
    It's time to take control of your Ad Network! Ad campaign optimization has become essential for premium publishers to thrive in today's competitive market but it doesn't have to tap all your budget and technical resources.

    Join Dennis Mulcahy, VP of Cxense and special guest David Rowley, Senior Director of Ad Strategy at Advance Digital to hear how Advance Digital creates compelling ad inventory at premium prices. Access premium inventory, maximize performance and grow your digital revenue in 2017!
  • Industry Storytelling: Business Narratives that Resonate
    Industry Storytelling: Business Narratives that Resonate Spencer Waldron, Prezi’s European Regional Director Recorded: Jun 28 2017 44 mins
    The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these communities with powerful stories. And for many marketers, the gift of storytelling is a natural one.

    But not everyone is a born writer or brand minstrel, and knowing what will work for your audience takes more than data and clever messaging alone. Thankfully, everyone has the ability to tell stories that matter. It’s a skill that you can learn, polish, and adapt for your specific role and company.

    On Wednesday, June 28th, join BrightTALK and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

    - How to turn user feedback, prospect needs, and industry trends into stories that stand out
    - How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
    - Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

    You’ll also get to see a handful of great story examples broken down into their key elements and decoded.
  • Wake Up Your Website with Personalization
    Wake Up Your Website with Personalization Lauren St. Amand, VP Global Marketing at Cxense Recorded: Jun 14 2017 2 mins
    See how "effective" site personalization can make your website and apps more engaging and profitable.

    Whether you are a publisher, a digital marketer or managing an eCommerce site, embedding real-time personalization in your digital strategy will create more opportunities to engage 1:1 with your online audience.
  • Lessons Learned By An Accidental Video Creator (and Other Professionals)
    Lessons Learned By An Accidental Video Creator (and Other Professionals) Doug Thomas, Senior Content Developer, Microsoft Office Recorded: Jun 8 2017 61 mins
    Join me, Scott Abel, The Content Wrangler, and my guest, Doug Thomas, Senior Content Developer, Microsoft Office, for a free, one-hour webinar during which we'll discuss lessons learned creating videos without a budget. Thomas will share how he created a popular help- and how-to video series that's in use today by millions of Microsoft Office customers.

    Attendees will learn:
    —Tips, tricks, and techniques for creating videos
    —5 keys to a successful video (even when shot in your office)
    —Why it’s good to be angry (or how passion triumphs production value)


    ABOUT DOUG THOMAS

    Doug Thomas is Senior Content Developer for Microsoft. Thomas creates training and how-to videos for Microsoft Office customers. To date, he's created—and appeared in—over 300 videos including Microsoft Office Casual, an award-winning how-to series shot at his desk. Doug also led the Office 15-Minute Webinars series for three years, a free online event series featuring demonstrations and question and answer sessions with the Office Help & How-to writers.
  • Four Types of Video for Learning
    Four Types of Video for Learning Andrea Perry, Instructional Designer at TechSmith Recorded: Jun 8 2017 60 mins
    It’s no secret that some videos are way more successful at supporting learning than others. But what makes some videos work and others fall flat?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Perry, Instructional Designer at TechSmith for this presentation. Andrea will highlight 4 types of videos that lend themselves well to learning, and outline criteria to help you decide which type of video to employ for your next project. She will look at real examples, discuss what makes them remarkable, and share practical tips to help you craft them with confidence and excellence.

    Attendees will come away from this webinar knowing the 4 types of video that work well in learning situations, how to increase the technical and educational quality of these videos, and how to branch out and get started with a new type of video.

    ABOUT ANDREA PERRY

    Andrea Perry works with an award-winning team of instructional designers at TechSmith, a software company that’s changing how people communicate with visuals. Andrea holds an MA in Educational Technology from Michigan State University and uses learning theory and video to build tutorial content that inspires and informs.
  • Getting Started with Video: Learning the Basics
    Getting Started with Video: Learning the Basics Matthew Pierce, Learning & Video Ambassador, TechSmith Recorded: Jun 8 2017 61 mins
    As video becomes more popular, more accessible to create, and more in demand from customers and stakeholders, it's important to learn how to start creating video. Video doesn't have to be complicated, and you don't have to become a video professional to make effective and engaging video. Learning a few of the essentials will put you on your way to make great videos.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Matthew Pierce, Learning & Video Ambassador at TechSmith for this presentation. Matt will prepare you to get started with video with practical tips and steps. He will address the entire lifecycle from preproduction through distribution, and points in between to help you get with started creating videos.

    Takeways:

    What are the keys actions and components to getting started with video.
    Shooting and editing tips, tricks and techniques.
    Producing and distribution — what you need to be successful

    ABOUT MATTHEW PIERCE

    Matthew Pierce, Learning & Video Ambassador for TechSmith Corporation, is an advocate for using video for learning, marking, and communicating. Throughout Matthew's career, he has managed training, instructional design, support, public relations, social media, and video teams at TechSmith. He has also been an instructional designer. Matt regularly contributes to several online publications in the US and UK. He has an MS in instructional technology from Indiana University.
  • Las cuatro principales tendencias del mercado en medios digitales
    Las cuatro principales tendencias del mercado en medios digitales Gabriel D'Onofrio, General Manager LATAM en Cxense Recorded: May 24 2017 42 mins
    La industria de los medios digitales se está volviendo más competitiva cada día, debiendo optimizar la creatividad y el pensamiento estratégico para poder conseguir sus metas de negocio. Los ingresos digitales no compensan a los ingresos tradicionales de medios impresos, la publicidad y las audiencias están cada vez más distribuidas en entre redes sociales y distintas formas de monetización de anuncios.

    Únase a Gabriel D'Onofrio, General Manager LATAM en Cxense para comprender como las 4 principales tendencias de la industria están afectando su negocio,, y conozca cuales son las opciones estratégicas más recomendables en base a casos de éxito para poder continuar creciendo en un entorno cada vez más competitivo.
  • Poor Sales Leads, And Six Other Revenue Disasters!
    Poor Sales Leads, And Six Other Revenue Disasters! Peter Strohkorb, Smarketing Expert, Author, Speaker, Business Coach Recorded: May 23 2017 42 mins
    "The Top 7 Sales Growth Challenges, And How To Solve Them."

    Working with our clients we come across many challenges to sales growth, but there are seven of these that we encounter all the time. They do not need to remain a challenge for your business as we have already solved them in our clients' organizations. Now you can benefit from our experience, too.
  • The Art of Personalization; creating the ultimate customer experience
    The Art of Personalization; creating the ultimate customer experience Brendan Witcher, Principal Analyst at Forrester Research and Tom Wilde, Chief Product Officer at Cxense Recorded: May 18 2017 61 mins
    Join guest speaker Brendan Witcher, Principal Analyst at Forrester Research and Tom Wilde, Chief Product Officer at Cxense as they break down the complex world of “personalization” and how easy-to-use cloud-based solutions are changing the game for publishers and marketers alike. Register for this complimentary webinar and discover how real-time, online personalization has evolved to provide the ultimate customer experience.

    This webinar is now available on-demand.
  • Cxense Maxifier Video Guide
    Cxense Maxifier Video Guide Lauren St. Amand Recorded: May 12 2017 3 mins
    Take control of advertising and campaign optimization with Cxense Maxifier
  • BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis
    BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis David Pitta, CMO, BrightTALK Recorded: Apr 27 2017 49 mins
    Webinars have become an incredibly versatile and effective content marketing tactic that has been proven to drive higher value leads. As a result, marketers are being challenged to change and optimize the way they run webinars to attract and nurture their target audience.

    For this year’s BrightTALK Webinar Benchmarks Report, we analyzed more than 10,000 webinars to understand the key metrics behind top programs and how marketers are effectively using webinars to drive demand for their business.

    Join us for highlights and analysis from this year’s report, including:

    - Best practices for using webinars to drive stronger pipeline and nurture strategies
    - Suggested timelines for driving audience to your webinars
    - Tips for optimizing titles and abstracts to attract more relevant audiences
  • BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis [EMEA Data]
    BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis [EMEA Data] Val-Pierre Genton, VP of Audience, BrightTALK Recorded: Apr 27 2017 46 mins
    Webinars have become an incredibly versatile and effective content marketing tactic that has been proven to drive higher value leads. As a result, marketers are being challenged to change and optimise the way they run webinars to attract and nurture their target audience.

    For this year’s BrightTALK Webinar Benchmarks Report, we analysed more than 10,000 webinars to understand the key metrics behind top programmes and how marketers are effectively using webinars to drive demand for their business.

    Join us for highlights and analysis from this year’s report, including:

    - Best practices for using webinars to drive stronger pipeline and nurture strategies
    - Suggested timelines for driving audience to your webinars
    - Tips for optimising titles and abstracts to attract more relevant audiences
  • The Impact of Video in B2B Marketing in 2017
    The Impact of Video in B2B Marketing in 2017 Panel: Lindley Gooden (moderator), Emma Staples (HSBC), Sophie Evans (Unruly), Simon Gerzina (BrightTALK) Recorded: Apr 19 2017 58 mins
    Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow.

    But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with?

    Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss:
    -why video is so important in 2017 for B2B marketers
    -the best ways of measuring ROI from video content
    -how to integrate video content into your wider marketing activity
  • New Stops on the Buyer Journey: Audience Engagement in 2017
    New Stops on the Buyer Journey: Audience Engagement in 2017 Phyllis Davidson, Research Director, SIriusDecisions Recorded: Apr 18 2017 61 mins
    Greek mythology, the Bible, Star Wars, Lord of the Rings and Call of Duty – what do these five things have in common? At the core, they are all tales that either have stood the test of time, or made their creators lots of money or both. But it’s not just the story that makes these things work; it’s engagement – connecting with an audience at the right time in a way that moves them to feel or act a certain way.

    Engagement is the goal of b-to-b marketers, too, who use content to connect with their audiences and ultimately make the case for their value proposition. But what constitutes rich, engaging content has evolved.

    Join me, Scott Abel, The Content Wrangler, and my guest, Phyllis Davidson, Research Director at SiriusDecisions. Davidson will talk about the variables in the B2B audience engagement equation in our digital marketplace. She will help you understand what resonates with customers through the buyer journey—and why. She’ll discuss delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. Expect discussion about the latest in interactive content, virtual and augmented reality, artificial intelligence, and more.

    ABOUT OUR GUEST

    Phyllis Davidson is an experienced Silicon Valley B2B marketer. She has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At SiriusDecisions, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.
  • Executive Roundtable: Marketing Attribution & ROMI
    Executive Roundtable: Marketing Attribution & ROMI Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK Recorded: Apr 6 2017 48 mins
    For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

    As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

    Our panel will weigh in on topics including:

    - Selecting an attribution model that’s right for your organization
    - Measuring marketing ROI effectively and accurately
    - Interpreting attribution data to invest in more revenue-generating tactics
  • Data Science and Artificial Intelligence
    Data Science and Artificial Intelligence Dorian Logan, CTO and Co-founder, BrightTALK Recorded: Apr 4 2017 11 mins
    Listen to the BrightTALK CEO Dorian Logan as he discusses AI and what it means for the landscape of business in 2017.

    He will provide examples of side-effects from companies that have already began delving into the data they hold, to take them on the AI journey.
  • BrightTALK Live Panel: AI and Machine Learning
    BrightTALK Live Panel: AI and Machine Learning Joel Harrison, B2B Marketing; Justin Hall, Soto; Adam Sharp, Clever Touch, Dorian Logan, BrightTALK Recorded: Apr 4 2017 60 mins
    Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies.

    Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?

    Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
  • Artificial Intelligence in a Marketing Automation World
    Artificial Intelligence in a Marketing Automation World Adam Sharp, MD & Co-Founder, CleverTouch Marketing Recorded: Apr 4 2017 17 mins
    Predictive analytics and Account Based Marketing were marketing buzzwords thrown around a lot in 2016. Artificial intelligence and machine learning is now firmly on the marketer’s agenda to understand how they will impact and improve their marketing strategies.

    Adam Sharp, MD & Co-Founder, CleverTouch Marketing – Europe’s leading Marketing Automation consultancy – discusses the impact of artificial intelligence on Marketing Automation environments, including:

    - The importance of creating the marketing spine before implementing wider marketing technology
    - Why Business Insight tools are required before artificial intelligence is implemented
    - How Marketing Automation vendors are viewing and adapting to the hype of artificial intelligence and machine learning
  • Sales Leaders: Finally embrace this blatantly obvious Sales Growth Opportunity !
    Sales Leaders: Finally embrace this blatantly obvious Sales Growth Opportunity ! Peter Strohkorb, Smarketing Expert, Author, Speaker, Business Coach Recorded: Mar 29 2017 64 mins
    This talk is aimed at senior sales and marketing leaders and their C-suite executives.
    It outlines the research-based reasons that sales & marketing alignment is important and spells out the QUANTIFIED business benefits.
    More importantly, it offers a structured method to MEASURE that alignment in your organization and how to EXECUTE it.
    There is an opportunity for Q&A at the end.

    Use this opportunity to hear directly from a world leader in this space. Register now.
  • 10 Ways to Improve Engagement Without Creating More Content
    10 Ways to Improve Engagement Without Creating More Content Sam Patterson, Marketing Manager, PFL & Taylor Freitas, Content Marketer, BrightTALK Recorded: Mar 9 2017 61 mins
    As more marketers rely on content marketing to educate prospects and move them through the funnel, it’s becoming increasingly difficult to break through the noise and identify effective methods to connect with your best buyers.

    The answer isn't always creating more content—it’s getting the most out of your best content.

    In this webinar, we’ll share 10 underutilized tactics you can use to broaden your content exposure and improve engagement at all stages of the funnel.
  • The Key to Exceeding Advertiser Expectations
    The Key to Exceeding Advertiser Expectations Tore Frihagen, EVP at Cxense | Kimmo Kiviluoto, CEO at Enreach | Tor Helge Løvåsen, Head of AdOps with Agderposten Mediagroup Aug 24 2017 1:00 pm UTC 60 mins
    Your Audience Data is a treasure trove of insights that can deliver premium services to the readers who expect a personal and engaging experience, and the advertisers who are looking for audience segements that convert.

    Join Tore Frihagen, EVP of Strategic Alliances at Cxense, Kimmo Kiviluoto, CEO of Enreach and special guest Tor Helge Løvåsen, Head of AdOps at Agderposten Mediagroup, as they dive deep into the gap between what advertisers want and what publishers deliver. On this webinar you'll discover how premium publishers are closing the gap and exceeding advertiser expectations with out-of-the-box, next-generation solutions that provide a win-win for publishers, agencies and ad op teams alike.
  • 3 Pathways to Boost Webinar Engagement Through Email
    3 Pathways to Boost Webinar Engagement Through Email David Pitta, CMO, BrightTALK Aug 24 2017 5:00 pm UTC 45 mins
    Email marketing plays a significant role for successful webinars. It starts with a cadence of promotions that reliably drives registration to your content. Next comes a series of transactional emails designed to deliver an engaged audience at the pace and scale of your webinar programs. Post event allows you to create pathways for your audience to explore additional content and your products, while also coordinating with qualification teams on direct outreach strategies.

    We’ll share learnings from 10+ million data points on what's working with email at scale. This webinar is planned for 30 minutes of sharing and then will open to a question & answer session.

    We’ll review the following three email pathways to use with your webinars:

    - Promotional strategies
    - Transactional sends
    - Post-event follow-up tactics

    Here's an overview of what we'll cover in the webinar:

    Agenda and background (3 mins)

    Promotional strategies (7 mins)
    - Segmenting database for relevancy
    - Learnings on copy and design
    - Cadence for consistent performance

    Transactional sends (10 mins)
    - Good use of confirmation emails
    - Delivering live and engaged audiences (Reminders / calendars)
    - Converting on-demand viewings

    Post-event follow-up tactics (7 mins)
    - Cuing up the next steps
    - Routing to content vs product nurture paths
    - Leveraging qualification teams
  • How to Make Great Video Software Demonstrations
    How to Make Great Video Software Demonstrations Dave McCollom and Troy Stein Aug 30 2017 3:00 pm UTC 60 mins
    How can you quickly and easily show what your software can offer customers, without having to spend hours doing individual demos or filling your calendar with webinars? Video is a great solution and you don’t have to be a pro to create a great demo.

    Join me, Scott Abel, The Content Wrangler, and my special guests Dave McCollom, Camtasia Customer Insights Manager for TechSmith, and Troy Stein, Camtasia General Manager for TechSmith, for this free, one-hour webinar. Dave and Troy will share the lessons they have learned from 20 years of making software demonstrations, the basics of product demo videos, some tips and tricks to get you started, and some pitfalls to avoid.

    Attendees will also gain a better understanding of what a demo video is, hear about best practices for good demo videos, and learn how to get started making your own demo videos, including how to make your demo videos stand out, and tips to keep in mind for your various audiences and distribution channels (including YouTube).
  • Mining Content: Encouraging Video Production Without Overwhelming Your Experts
    Mining Content: Encouraging Video Production Without Overwhelming Your Experts Justin Brock, Digital Marketing Manager Aug 30 2017 5:00 pm UTC 60 mins
    If you're like most content-producing teams, the chances are good that your best content is locked up in the minds of the busiest people in the organization. How do you get all of this useful content out of their heads and in front of your customers?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Justin Brock, Digital Marketing Manager at Bomgar Corporation, for this free, one-hour webinar designed to provide you with cost-effective methods of encouraging video production across your organization without overwhelming your experts.

    You'll discover how to think strategically about repurposing content your business already produces. And you'll find out how you can get additional mileage out of sales calls, live demos, employee training, and more. You'll learn how to turn internal employee training into sales and marketing content, how to churn out product demo videos without overwhelming subject matter experts, and how to get maximum value out of every video you produce.

    Takeaways

    —How to turn internal employee training into sales and marketing content.
    —How to churn out product demo videos without overwhelming your experts
    —How to get more mileage out of each video your company produces.

    ABOUT JUSTIN BROCK

    Justin Brock is the Digital Marketing Manager at Bomgar Corporation. Over the past 13 years, he's worked to turn one-off content produced by sales and product teams into evergreen content that brings in more customers. As one of the earliest employees at Bomgar, he has insight into marketing strategies that work for multiple stages of company maturity, from start-up to enterprise.
  • Hands-on Session: Cooking Up eLearning Demos in Minutes with TechSmith Camtasia
    Hands-on Session: Cooking Up eLearning Demos in Minutes with TechSmith Camtasia Kevin Siegel, IconLogic Aug 30 2017 7:00 pm UTC 60 mins
    Given the easy access to off-the-shelf tools like TechSmith Camtasia, creating software demonstrations has never been easier or faster.
     
    Join me, Scott Abel, The Content Wrangler, and my special guest, Kevin Siegel of IconLogic, for this free webinar. During this high-energy, hands-on session, you will learn how to create and share micro-eLearning demos using Camtasia 9.
     
    If you have Camtasia on your computer, you will be able to follow-along with Kevin and create a software demonstration using the Camtasia Recorder. The free trial version, available at https://www.techsmith.com/download/camtasia, will work great for this session.
     
    Follow along with Kevin and take your recorded video into the Camtasia Editor and add content such as title pages, callouts, and animations. Lastly, you can share your eLearning masterpiece so it can be accessed by the widest possible audience. And you'll do it all live, and in less than an hour.
     
    Note: Participation in this event is encouraged, but not required. If you prefer to simply sit back and watch, it would be best to attend this webinar using a device with a reasonably-sized screen (such as a tablet, laptop, or desktop computer). If you would like to follow-along, you'll just need Camtasia on your computer using either the licensed or trial version. Kevin will be using the PC version of Camtasia. Because the Mac version of Camtasia is different, it is recommended that hands-on attendees use the PC version of Camtasia if possible.
     
    Takeaways:
     
    1) Best practices for recording short demonstrations using the Camtasia Recorder
    2) How to quickly produce micro-eLearning in the Camtasia Editor
    3) How to quickly share/publish content for the widest possible audience.
     
    Kevin Siegel is the founder and president of IconLogic, Inc. He has written hundreds of step-by-step computer training books on applications such as Articulate Storyline, Microsoft Word, Microsoft PowerPoint, QuarkXPress, and TechSmith Camtasia.
  • Как защититься от атак вирусов-вымогателей
    Как защититься от атак вирусов-вымогателей Евгений Пухов, Технический консультант Commvault Sep 14 2017 7:00 am UTC 120 mins
    Вебинар для заказчиков посвященный решению Commvault по контролю и защите данных от вирусов-вымогателей. В рамках вебинара вы узнаете:
    • Какие инструменты информационной безопасности есть на
    вооружении у Commvault
    • Каким образом Commvault распознает вирусные угрозы
    • Как защитить инфраструктуру резервного копирования
    • Инструменты мониторинга компонентов ИТ среды от Commvault
  • Creating Machine-Friendly Content in WordPress: Making Web Content Accessible
    Creating Machine-Friendly Content in WordPress: Making Web Content Accessible Andrea Volpini. CEO, WordLift Sep 14 2017 3:00 pm UTC 60 mins
    You’re thoughtful about the web content you create to attract prospects and to serve existing customers. You take great care to make sure your content is well-written, properly-punctuated, and error-free before you publish it. It’s what you’ve always done. But, it’s no longer enough.

    Interactive voice response systems, intelligent personal assistants, chatbots, smart homes, smart devices, and smart appliances introduce new content requirements. Your web content needs to be both human-readable and machine-processable to deliver on the promise of these emerging technologies.

    Join me, Scott Abel, The Content Wrangler, and my guest Andrea Volpini, CEO and co-founder of WordLift, for this free, one-hour webinar on how to quickly make your Wordpress web content more capable. You will learn how creating semantically-rich web content in Wordpress can help you develop new ways of interacting with your audience.

    You’ll discover how building a knowledge graph can empower your web content—making it readily available to chatbots, smart crawlers, voice interfaces, and personal assistants. You’ll find why making your content machine-friendly can help you optimize your content, so it appears at the top of the search results. And, you’ll learn how making your content intelligent can provide you with actionable business insights and metrics that matter.
  • Content Science Review: Inspiration + Insight for Content Professionals
    Content Science Review: Inspiration + Insight for Content Professionals Colleen Jones, CEO, Content Science Sep 18 2017 5:00 pm UTC 60 mins
    Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.

    As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
  • International Buyer Personas: Getting to Know the French
    International Buyer Personas: Getting to Know the French Christopher Englund and Marco Chieppe, HubSpot Sep 19 2017 7:00 pm UTC 60 mins
    We all know the importance of a well-defined buyer persona. It tells everyone at a company who we sell to and what makes that person tick. A buyer persona is a fictional representation of your ideal customer. But, when a company grows globally, does that ideal customer change?

    Last year, HubSpot decided to "Go Fast in France." There was a lot of fanfare, hiring of French staff and several references to a famous cycling circuit. But, there wasn't a whole lot of thought given to exactly who were marketing, selling and servicing.

    Join me, Scott Abel, The Content Wrangler for a discussion with Christopher Englund and Marco Chieppe of HubSpot about the importance of building market-relevant buyer personas. You’ll discover how following a roadmap—and doing your research ahead of time—can help you develop international buyer personas that work.
  • Structured Docs + Taxonomy: Finding New Answers in Your Content
    Structured Docs + Taxonomy: Finding New Answers in Your Content Joe Pairman, Mekon, and Andreas Blumauer, Semantic Web Company Sep 28 2017 3:00 pm UTC 60 mins
    We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.

    Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.

    Key takeaways:
    • Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
    • Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
    • The underlying semantic architecture to build a truly mature and scalable approach to linking content and data

    ABOUT THE PRESENTERS

    Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.
  • Building Diverse Teams for Content Success
    Building Diverse Teams for Content Success Andrew Lawless, Team Lawless Oct 17 2017 3:00 pm UTC 60 mins
    Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.
  • Measuring Content Performance with ContentWRX: Live Demo + New Insights
    Measuring Content Performance with ContentWRX: Live Demo + New Insights Colleen Jones, CEO, Content Science Oct 18 2017 7:00 pm UTC 60 mins
    If you’re like most organizations today, you’ve invested in content for marketing, sales, support, product strategy, and a host of other reasons. You’ve developed ways to more efficiently and effectively create, manage, and deliver content. Despite these significant investments, you—and your stakeholders—are likely still asking the question, “Does our content work?”

    While that sounds like a simple question, getting answers can be challenging, to say the least. But, it doesn’t have to be. Not if you start with a strategy and the right tools for the job.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for a presentation about measuring content performance. Jones (and her crew at Content Science) have spent the last few years working with large, global brands to identify what makes content effective—and how to measure it. The result is ContentWrx—a robust performance measurement tool designed to help your organization make content decisions that improve or accelerate return on investment.

    Attend this free, one-hour webinar, and you'll learn how to track the six dimensions of content effectiveness and make informed business decisions based on data. You’ll discover the four elements of the ContentWrx system, and you’ll find out how easy it can be to collect, analyze and act upon behavioral and perception data. You’ll also learn how ContentWrx can help you close the gap between your data and user feedback.

    As a bonus, Jones will share the top 3 insights from an analysis of data from more than 100,000 content users.

    Register today!
  • Any Questions? How Listening Sparks Innovation
    Any Questions? How Listening Sparks Innovation Leon Segal, Ph.D. & Scott Underwood Nov 16 2017 6:00 pm UTC 60 mins
    Why are questions so important, and how should questions be used?

    The skill of asking valuable questions is part of a creative mindset and opens up endless opportunities for innovation. It helps us gain valuable insights from ourselves, our colleagues, and our customers, or other people we are designing for.

    Continuously asking questions helps us get below the surface, beyond the obvious, and helps us gain empathy for others, discovering the kind of human needs that lead to breakthrough innovations.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar designed to highlight the importance of listening, especially during times of major change. I'll be joined by Leon Segal, Ph.D., and Scott Underwood of Innovationship. The two experience design experts will share their knowledge and insights about asking questions, along with tips for the creative use of questions throughout the innovation process.