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Webinar and Video Marketing

  • Learning Together: Motion Infographics
    Learning Together: Motion Infographics Barry Saiff, Saiff Solutions Recorded: Jun 20 2018 53 mins
    In 2018, the pace of life and business is quick. Attention spans are short. Technical communicators need to catch up. Long text passages, with occasional graphics, don't always reach a large part of our audiences.

    How can we create snappy visuals that enable people to learn what they need to learn quickly and painlessly?

    How do we simplify complex concepts, with far less words, and content that is truly engaging?

    Motion infographics combine the best elements of minimalism, instructional design, and information architecture to produce content that people love.

    Join The Content Wrangler and Saiff Solutions for a discussion about infographics and their usefulness. We'll examine some examples of effective motion infographics, and hear from the creator of one of them.

    By attending this webinar, you'll learn:

    • What is so great about motion infographics?
    • What does it take to produce effective, engaging visual content?
    • What are the challenges?
    • How do I get started?
  • State of Marketing Technology Adoption Inside the Financial Services Industry
    State of Marketing Technology Adoption Inside the Financial Services Industry Phil Ball, Joint Managing Director at Clevertouch Recorded: Jun 13 2018 45 mins
    This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space.

    For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.
  • The Role of Marketing Automation in Driving the Transformation Agenda
    The Role of Marketing Automation in Driving the Transformation Agenda David Shoesmith, Financial Services AE at Marketo Recorded: Jun 13 2018 22 mins
    Marketing automation technology is driving change in every industry – and financial services is no exception. More pressure than ever before is being put on creating personalized and meaningful connections through every stage of the customer journey, and marketing automation platforms like Marketo are helping marketers reach their goals faster.

    This session will focus on strategically implementing marketing automation to generate demand and amplify sales efforts within the financial services sector.
  • Transforming Content Marketing and Demand Generation in Financial Services
    Transforming Content Marketing and Demand Generation in Financial Services Stuart West, VP of Sales, Financial Services at BrightTALK Recorded: Jun 13 2018 26 mins
    In this new era of information and connections, the relationship between buyers and sellers has changed forever.

    Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on:
    * How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience
    * Which content delivers the biggest impact across each stage of the customer experience
    * How advanced machine learning and AI can help connect your content, to the right audience, at the right time
    * How to more accurately attribute bookings and revenue growth ​to campaigns
  • ПОСТРОЕНИЕ АРХИВА ДАННЫХ НА БАЗЕ ПО COMMVAULT
    ПОСТРОЕНИЕ АРХИВА ДАННЫХ НА БАЗЕ ПО COMMVAULT Дмитрий Иванюк, Технический эксперт, MONT Recorded: Jun 7 2018 47 mins
    Уважаемые коллеги и партнеры,

    Приглашаем принять участие в вебинаре, посвященному обзору решения Commvault по архивам данных.

    Решение по архивации данных от Commvault это:
    • эффективное, удобное, надежное и безопасное хранение данных, соответствующее корпоративным политикам
    • единый, последовательный и масштабируемый подход к архивации данных
    •легкий перенос заархивированных данных в публичные или частные облака
    • удобное управление данными из единой консоли для применения корпоративных политик архивирования
    • гибкость и масштабируемость, позволяющая адаптироваться к меняющимся потребностям бизнеса

    Присоединяйтесь к вебинару 7 июня, чтобы узнать подробнее.
    Время проведения: 11.00-11.30 МСК
    Регистрация откроется за 15 минут до начала
  • Решения HPE Complete Commvault Software
    Решения HPE Complete Commvault Software Борис Ещенко, технический консультант Commvault Recorded: Jun 5 2018 37 mins
    Уважаемые коллеги!

    Мы рады сообщить, что теперь клиенты Hewlett Packard Enterprise могут легко приобрести единое решение для защиты данных, способное решить сложности, связанные с быстрым ростом их объемов, с помощью различных продуктов Commvault.

    Присоединяйтсь к нашему вебинару и вы узнаете, как с помощью HPE Complete Commvault Software реализовать быстрое, экономичное и безопасное внедрение защиты данных, их резервное копирование и восстановление после аварий.
  • How to Listen, Learn, and Engage with the Modern B2B Buyer
    How to Listen, Learn, and Engage with the Modern B2B Buyer Jill Rowley Recorded: May 31 2018 53 mins
    Nobody wants to sold to or to be just a database target. You need to engage prospects. Today’s buyers want to be heard and helped, on their terms, not yours. Join Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist, to discuss how marketing and sales teams can work together to transform your digital sales strategy.
  • Holy Trifecta of Global Content Success
    Holy Trifecta of Global Content Success Val Swisher Recorded: May 30 2018 52 mins
    Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.

    When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can produce consistent content that is on-brand, on-message, and easy to read in every language.

    In this session, attendees will learn:

    * A clear description of intelligent content, terminology management, and translation memory

    * An understanding of how they are interrelated and why they are important to technical communication projects

    * A game plan for coordinating all three in order to create intelligent content that works, all the time, on any device, in any language
  • BrightTALK's 2018 Webinar Benchmarks Report
    BrightTALK's 2018 Webinar Benchmarks Report David Pitta, CMO at BrightTALK & Val-Pierre Genton, VP, Product Marketing at BrightTALK Recorded: May 30 2018 63 mins
    Webinars are a critical B2B content marketing strategy and as marketers become responsible for the customer journey, webinars are a valuable tactic for engaging prospects and customers at every stage of the funnel. Webinars drive high value leads at the top, and deliver compelling customer stories at the bottom of the funnel.

    For our 2018 Benchmarks webinar, we’re doing something new. We’ll review data points from an analysis of 12,000+ webinars in the last year and we'll also share interviews from marketers who are the very best in the webinar business. You’ll learn what makes their initiatives successful, from strategy and process to promotion and follow up tactics.

    Join us to learn the latest on webinars in 2018, including:
    - The best days and times to hold and promote webinars
    - Best practices on webinar content and event duration
    - How the best marketers build scalable, successful webinar practices that drive engagement and revenue
  • How AI is Changing Marketing
    How AI is Changing Marketing Gil Allouche, CEO, Metadata.io Recorded: May 17 2018 43 mins
    In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation. Webinar attendees will learn:

    - What Machine Learning is in relation to AI and how it connects your data to find patterns
    - Examples of how machine learning can identify target audiences, including the 20 percent that creates 80 percent of your revenue
    - How AI technology can help marketers prioritize their budgets to focus on the most effective programs
    - Starting with small, iterative uses of AI in marketing can be the most effective way to understand what will yield the most ROI

    Gil Allouche founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed.
  • The Content Convergence Has Arrived
    The Content Convergence Has Arrived Alan J. Porter Recorded: May 16 2018 60 mins
    Intelligent content is the foundation of the new age of digital customer experiences in any language. As a consequence, the worlds of marketing communication, technical communication, and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. This presentation will discuss this convergence and how companies can best position themselves and their content to power their digital transformation.

    Join The Content Wrangler and our special guest presenter, Alan J. Porter, Head of Strategic Services at [A], for this free one-hour webinar. Porter will demystify how to start the discussion of content convergence in your own organization and he’ll provide samples of metadata you should consider adding when attempting to manage global content. Attendees will also gain insight into a content engineering approach to holistic content use.
  • State of the MarTech Stack 2018
    State of the MarTech Stack 2018 David Lewis, DemandGen, Jessica Cross, Rollworks, Erik Smith, Treasure Data and David Pitta, BrightTALK Recorded: May 2 2018 55 mins
    We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in 2011 to over 5,000 last year.

    Today, we’re seeing many marketers who have been part of the martech tool buying spree in recent years take a step back and assess both how their stack works together and if they’re getting ROI from each piece. On the other hand, exciting developments in Artificial Intelligence (AI) have added capabilities and enhanced others.

    So how do we make sense of the martech landscape today? How do you build a stack that answers business needs and takes advantage of cutting edge technology?

    We’re excited to feature David Lewis, CEO of DemandGen, a leader at the forefront of making sense of today’s marketing tools for his clients, along with several innovative marketers who will discuss:

    - Martech’s evolution in recent years
    - Building a stack that makes business sense and delivers ROI
    - Where martech is going, notably the impact of AI
  • Operationalizing Sales & Marketing Alignment
    Operationalizing Sales & Marketing Alignment Matt Heinz, Heinz Marketing Inc, Adam Koster, BNY Mellon, Matt Wellschlager, Ceros and Victor Baglio, BrightTALK Recorded: May 1 2018 46 mins
    When asked if they have good Sales and Marketing alignment, many leaders would quickly nod their heads. "Of course we do!" But when it comes down to it, is that alignment real? Are there clear SLAs in place for the treatment of leads and opportunities on both the Sales and Marketing sides? Is the impact of that alignment measurable? Do lead flow, reporting and other critical operations plumbing work as they should? How does this need to evolve as marketing is being asked to support growth across the customer experience?

    We're excited to feature noted Marketing and Sales expert Matt Heinz, who will moderate a roundtable with visionaries from both functions where we'll discuss how to make tangible, measurable Sales and Marketing alignment a reality.

    In this roundtable we'll cover topics like:

    - How the best teams have operationalized Marketing and Sales' responsibilities
    - How to measure the Marketing's influence at all stages of the buying cycle
    - Which operational pitfalls to avoid
  • From CMO to CGO: Marketing Takes its Seat at the Revenue Table
    From CMO to CGO: Marketing Takes its Seat at the Revenue Table Liz Miller, CMO Council, Daniel Gaugler, PFL, Maneeza Aminy, Marvel Marketers and Scott Vaughan, Integrate Recorded: Apr 30 2018 46 mins
    The CMO role is in a time of great change. On the B2C side, we're seeing several noted CPG brands like Coca Cola eschewing the CMO role and instead hiring Chief Growth Officers. In B2B, there is some traction in the rise of CGOs but the broader trend shows the CMO role becoming much more metrics and revenue-driven. It's an exciting time for marketers but it's critical to understand what's driving this dramatic shift.

    Liz Miller, SVP, Marketing at CMO Council will host a lively roundtable with several notable CMOs. In this session we'll explore why this shift is happening, how businesses should think about these leadership roles, and what this means for Marketing as a whole.

    You'll learn:
    - How the emergence of key technologies has powered the shift to CGOs and revenue-focused CMOs
    - How the need for growth influences breaking down old siloes across organizations and placing big bets on innovation
    - What a CGO does and whether your company needs one today
  • How to Make Your Business a Customer Magnet
    How to Make Your Business a Customer Magnet Peter Strohkorb Recorded: Apr 26 2018 59 mins
    If you are a B2B business owner or run a B2B business and want sustainable sales growth then this is a must-see webinar for you!

    Peter Strohkorb, international expert on customer centricity in sales and marketing (smarketing) outlines the ten customer touch points that will make or break your business.
  • How to Crush Your Revenue Marketing Goals with Webinars
    How to Crush Your Revenue Marketing Goals with Webinars Tara Robertson, Director of Revenue Marketing at Uberflip & Val-Pierre Genton, VP of Product Marketing at BrightTALK Recorded: Apr 24 2018 61 mins
    Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?

    Join this live webinar with BrightTALK and Uberflip to hear B2B webinar best practices and learn:

    - How to optimize your webinar sign up process to get more registrants and how to get people to actually show up!
    - How to leverage your recorded webinars to drive leads
    - How to use paid amplification to drive even more MQLs from your webinar library
  • Sell More, Faster: Sales Acceleration Techniques you can use right now!
    Sell More, Faster: Sales Acceleration Techniques you can use right now! Peter Strohkorb Recorded: Apr 17 2018 49 mins
    This webinar is ideal for B2B Business Owners, Sales People and Business Leaders who want to quickly fill their sales pipeline and accelerate their sales results with field-proven techniques, but without spending a lot of time or money. It is valuable for salespeople of all calibers, and even for non-salespeople who would like to better understand how selling can work for them.

    Register today!
  • Эффективное резервное копирование для сред SAP/SAP HANA
    Эффективное резервное копирование для сред SAP/SAP HANA Борис Ещенко, технический консультант Commvault Recorded: Mar 1 2018 62 mins
    Уважаемые коллеги,
    Приглашаем вас на вебинар, посвященный современным тенденциям в сфере защиты бизнес-критичных приложений на платформе SAP/SAP HANA.
    В рамках вебинара вы узнаете о преимуществах ПО Commvault для SAP HANA:
    - cверхскоростное восстановление многотерабайтных сред SAP HANA
    - передовая технология моментальных снимков
    - расширенные возможности дедупликации и
    сжатия
    Будучи давним и надежным партнером SAP, компания Commvault предоставляет сертифицированное решение
    для защиты данных SAP HANA, которое тесно интегрируется с решениями SAP и обеспечивает универсальную
    защиту.
  • Commvault HyperScale™ - новый подход к защите данных
    Commvault HyperScale™ - новый подход к защите данных Денис Корнеев, технический эксперт Recorded: Feb 15 2018 38 mins
    Приглашаем принять участие в вебинаре, посвященному обзору решения Commvault HyperScale, который пройдет 15 февраля.
    Время проведения: 10.00-10.30 МСК
    Регистрация откроется за 15 минут до начала. Трансляция начнется в 10.00

    В ходе презентации будут рассмотрены:
    • Основные преимущества защиты вторичных данных с HyperScale: простота развертывания/скорость восстановления/ горизонтальное масштабирование
    • Архитектура Сommvault HyperScale Software
    • Доступные объемы и функционал Commvault HyperScale Appliance
    • Пути повышения доступности и скорости послеаварийного восстановления данных
  • Four Proven Sales Hacks - Accelerate Your B2B Selling now
    Four Proven Sales Hacks - Accelerate Your B2B Selling now Peter Strohkorb Recorded: Feb 7 2018 34 mins
    There are critical moments in each selling process that can make or break a deal. In this webinar you will learn:
    - How to smash your first contact with a new prospect
    - How to position yourself psychologically on their side and win their trust
    - How to give them a personal and emotional reason to buy only from you
    - and more...
  • BrightTALK Studios Reel
    BrightTALK Studios Reel Simon Gerzina, Managing Director and VP of BrightTALK Studios Recorded: Jan 23 2018 1 min
    Learn how Integrate received value from working with the wonderful BrightTALK Studios team.
  • The Wrong (and Right) Way to Select Digital Asset Management Technology
    The Wrong (and Right) Way to Select Digital Asset Management Technology Jarrod Gingras, Real Story Group Recorded: Jan 23 2018 56 mins
    Technology is increasingly important to every enterprise's initiatives, but with dozens of alternatives, do you have the right solution? Thinking about divorcing your current vendor? Looking to adopt new technology from scratch? This session is for you.

    Rather than selecting technology based on a ratings spreadsheet or who plays golf with your boss, we'll offer a more practical — and effective! — approach. This webinar deals the straight dope on pitfalls to avoid and reliable paths to follow.

    You'll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you. So stop selecting the wrong technology. Here's a better way to ensure you make the right choice.

    ABOUT JARROD GINGRAS

    Jarrod Gingras is Real Story Group’s Managing Director and an analyst covering Digital Workplace and Marketing technologies. As a conference speaker and consultant, he regularly advises some of the world’s largest and most complicated enterprises on their enterprise information challenges.

    Prior to joining Real Story Group, Jarrod worked as a web developer, information architect and user interface designer at a systems integration firm, where he developed user-focused content management strategies and solutions for clients in a multitude of industries.
  • The Importance of Communicating with Images and Video
    The Importance of Communicating with Images and Video Ryan Knott, TechSmith Corporation Recorded: Dec 14 2017 56 mins
    Humans are hardwired for communicating with visuals. Learn some eye-opening statistics on engagement with video and images, as well as some best practices for improving your marketing and social media videos. Learn how you can use video and visuals to better engage your customers.

    Join Val Swisher, sitting in for Scott Abel, The Content Wrangler, and Ryan Knott, Public Relations Specialist at TechSmith, for this free, one-hour webinar. Attendees will learn why visuals and video are so important to your marketing content, why perfection is killing your marketing videos, and three easy ways to improve your video process.
  • The Easy Formula: Validation Made Easy
    The Easy Formula: Validation Made Easy Patrick Bosek, Jorsek LLC Recorded: Dec 14 2017 60 mins
    Validating content is a core component of the modern TechComm process, but often there are still far too many manual processes. Manual checking and validation is inefficient, error-prone, and supremely not fun.

    Join Paul Perrotta sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, Patrick will go through a set of tools that demonstrates how validation can be mostly automated, making your life easier and ultimately producing better results.
  • How to Think Systematically About Tone for Your Content
    How to Think Systematically About Tone for Your Content Pierre Gagnier, ADP Recorded: Dec 12 2017 57 mins
    Are you thinking about incorporating tone into your content strategy? If so, you've probably seen how confusing this topic can be.

    We know, because we are human beings, that language can misfire. Tone is where understanding and emotion come together – and sometimes that’s messy.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Pierre Gagnier, Content Strategist at ADP Innovation Lab, for this free, one-hour webinar. Pierre will show you how a team of researchers at ADP were able to tame some of the trickiness of tone and measure its impact. What they learned will help you to make sense of tone and change it from a source of risk into a tool for creating effective content.

    Attendees will learn about 1) a simple, workable set of definitions that you can use to promote shared understanding among stakeholders of what tone is; 2) A framework for identifying and applying tone attributes so that you can create a foundation for consistent practice, and 3) Some typical factors that will help you to see how tone can go awry and will help you create your own risk factors.

    ABOUT THE PRESENTER

    Pierre Gagnier is a content strategist at ADP's Innovation Lab in New York. He works extensively with user experience researchers to help ADP web and mobile product teams align their content strategies consistently with users' realities.
  • Обучение по продукту Commvault
    Обучение по продукту Commvault Дмитрий Иванюк, технический эксперт по продуктам Commvault Jul 5 2018 8:00 am UTC 240 mins
    Приглашем принять участие в бесплатном обучении по продукту Commvault, которое состоится 5 июля.

    Курс предназначен для эксплуатационного и административного персонала, ответственного за штатное конфигурирование Commvault и за поиск и устранение неисправностей.
    Участие бесплатное.
    Продолжительность: 4 часа

    В процессе обучения дается:

    - вводный технический обзор архитектурных особенностей, требований к планированию ресурсов и вариантов установки при развертывании Commvault;

    - описание передовых приёмов конфигурирования и повышения производительности а также об инструментах и процедурах поиска и устранения неисправностей, полезных при выявлении причин типовых проблем и их решении.


    По окончании курса слушатель сможет решать следующие ключевые задачи:

    - определять требования к ресурсам и установке, чтобы успешно развертывать и конфигурировать компоненты Commvault.

    - проектировать масштабируемое решение для хранения данных на дисковых, ленточных и облачных хранилищах данных.

    - проектировать высокопроизводительное масштабируемое решение для дедупликации данных и их хранения в ЦОД и вне его.

    - устанавливать и конфигурировать MediaAgent и Client Agent для приложений или файловых систем на хост-машинах, работающих под ОС Windows®

    - планировать и проектировать масштабируемое решение для защиты виртуальных сред.

    - локализовать узкие места в системе движения данных и принимать надлежащие меры по максимизации скорости или пропускной способности на путях передачи данных до MediaAgent/библиотеки.

    - использовать доступные инструменты и методологию диагностики CommVault для выявления возможных причин проблем и принятия мер по их решению.

    Обучение на русском языке проводит тренер, сертифицированный компанией Commvault. По итогам обучения участники будут готовы пройти сертификационный экзамен Commvault.