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Webinar and Video Marketing

  • Lessons Learned By An Accidental Video Creator (and Other Professionals)
    Lessons Learned By An Accidental Video Creator (and Other Professionals) Doug Thomas, Senior Content Developer, Microsoft Office Recorded: Jun 8 2017 61 mins
    Join me, Scott Abel, The Content Wrangler, and my guest, Doug Thomas, Senior Content Developer, Microsoft Office, for a free, one-hour webinar during which we'll discuss lessons learned creating videos without a budget. Thomas will share how he created a popular help- and how-to video series that's in use today by millions of Microsoft Office customers.

    Attendees will learn:
    —Tips, tricks, and techniques for creating videos
    —5 keys to a successful video (even when shot in your office)
    —Why it’s good to be angry (or how passion triumphs production value)


    ABOUT DOUG THOMAS

    Doug Thomas is Senior Content Developer for Microsoft. Thomas creates training and how-to videos for Microsoft Office customers. To date, he's created—and appeared in—over 300 videos including Microsoft Office Casual, an award-winning how-to series shot at his desk. Doug also led the Office 15-Minute Webinars series for three years, a free online event series featuring demonstrations and question and answer sessions with the Office Help & How-to writers.
  • Four Types of Video for Learning
    Four Types of Video for Learning Andrea Perry, Instructional Designer at TechSmith Recorded: Jun 8 2017 60 mins
    It’s no secret that some videos are way more successful at supporting learning than others. But what makes some videos work and others fall flat?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Perry, Instructional Designer at TechSmith for this presentation. Andrea will highlight 4 types of videos that lend themselves well to learning, and outline criteria to help you decide which type of video to employ for your next project. She will look at real examples, discuss what makes them remarkable, and share practical tips to help you craft them with confidence and excellence.

    Attendees will come away from this webinar knowing the 4 types of video that work well in learning situations, how to increase the technical and educational quality of these videos, and how to branch out and get started with a new type of video.

    ABOUT ANDREA PERRY

    Andrea Perry works with an award-winning team of instructional designers at TechSmith, a software company that’s changing how people communicate with visuals. Andrea holds an MA in Educational Technology from Michigan State University and uses learning theory and video to build tutorial content that inspires and informs.
  • Getting Started with Video: Learning the Basics
    Getting Started with Video: Learning the Basics Matthew Pierce, Learning & Video Ambassador, TechSmith Recorded: Jun 8 2017 61 mins
    As video becomes more popular, more accessible to create, and more in demand from customers and stakeholders, it's important to learn how to start creating video. Video doesn't have to be complicated, and you don't have to become a video professional to make effective and engaging video. Learning a few of the essentials will put you on your way to make great videos.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Matthew Pierce, Learning & Video Ambassador at TechSmith for this presentation. Matt will prepare you to get started with video with practical tips and steps. He will address the entire lifecycle from preproduction through distribution, and points in between to help you get with started creating videos.

    Takeways:

    What are the keys actions and components to getting started with video.
    Shooting and editing tips, tricks and techniques.
    Producing and distribution — what you need to be successful

    ABOUT MATTHEW PIERCE

    Matthew Pierce, Learning & Video Ambassador for TechSmith Corporation, is an advocate for using video for learning, marking, and communicating. Throughout Matthew's career, he has managed training, instructional design, support, public relations, social media, and video teams at TechSmith. He has also been an instructional designer. Matt regularly contributes to several online publications in the US and UK. He has an MS in instructional technology from Indiana University.
  • Las cuatro principales tendencias del mercado en medios digitales
    Las cuatro principales tendencias del mercado en medios digitales Gabriel D'Onofrio, General Manager LATAM en Cxense Recorded: May 24 2017 42 mins
    La industria de los medios digitales se está volviendo más competitiva cada día, debiendo optimizar la creatividad y el pensamiento estratégico para poder conseguir sus metas de negocio. Los ingresos digitales no compensan a los ingresos tradicionales de medios impresos, la publicidad y las audiencias están cada vez más distribuidas en entre redes sociales y distintas formas de monetización de anuncios.

    Únase a Gabriel D'Onofrio, General Manager LATAM en Cxense para comprender como las 4 principales tendencias de la industria están afectando su negocio,, y conozca cuales son las opciones estratégicas más recomendables en base a casos de éxito para poder continuar creciendo en un entorno cada vez más competitivo.
  • Poor Sales Leads, And Six Other Revenue Disasters!
    Poor Sales Leads, And Six Other Revenue Disasters! Peter Strohkorb, Smarketing Expert, Author, Speaker, Business Coach Recorded: May 23 2017 42 mins
    "The Top 7 Sales Growth Challenges, And How To Solve Them."

    Working with our clients we come across many challenges to sales growth, but there are seven of these that we encounter all the time. They do not need to remain a challenge for your business as we have already solved them in our clients' organizations. Now you can benefit from our experience, too.
  • The Art of Personalization; creating the ultimate customer experience
    The Art of Personalization; creating the ultimate customer experience Brendan Witcher, Principal Analyst at Forrester Research and Tom Wilde, Chief Product Officer at Cxense Recorded: May 18 2017 61 mins
    Join guest speaker Brendan Witcher, Principal Analyst at Forrester Research and Tom Wilde, Chief Product Officer at Cxense as they break down the complex world of “personalization” and how easy-to-use cloud-based solutions are changing the game for publishers and marketers alike. Register for this complimentary webinar and discover how real-time, online personalization has evolved to provide the ultimate customer experience.

    This webinar is now available on-demand.
  • Cxense Maxifier Video Guide
    Cxense Maxifier Video Guide Lauren St. Amand Recorded: May 12 2017 3 mins
    Take control of advertising and campaign optimization with Cxense Maxifier
  • BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis
    BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis David Pitta, CMO, BrightTALK Recorded: Apr 27 2017 49 mins
    Webinars have become an incredibly versatile and effective content marketing tactic that has been proven to drive higher value leads. As a result, marketers are being challenged to change and optimize the way they run webinars to attract and nurture their target audience.

    For this year’s BrightTALK Webinar Benchmarks Report, we analyzed more than 10,000 webinars to understand the key metrics behind top programs and how marketers are effectively using webinars to drive demand for their business.

    Join us for highlights and analysis from this year’s report, including:

    - Best practices for using webinars to drive stronger pipeline and nurture strategies
    - Suggested timelines for driving audience to your webinars
    - Tips for optimizing titles and abstracts to attract more relevant audiences
  • BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis [EMEA Data]
    BrightTALK's 2017 Webinar Benchmarks Report: Key Insights & Analysis [EMEA Data] Val-Pierre Genton, VP of Audience, BrightTALK Recorded: Apr 27 2017 46 mins
    Webinars have become an incredibly versatile and effective content marketing tactic that has been proven to drive higher value leads. As a result, marketers are being challenged to change and optimise the way they run webinars to attract and nurture their target audience.

    For this year’s BrightTALK Webinar Benchmarks Report, we analysed more than 10,000 webinars to understand the key metrics behind top programmes and how marketers are effectively using webinars to drive demand for their business.

    Join us for highlights and analysis from this year’s report, including:

    - Best practices for using webinars to drive stronger pipeline and nurture strategies
    - Suggested timelines for driving audience to your webinars
    - Tips for optimising titles and abstracts to attract more relevant audiences
  • The Impact of Video in B2B Marketing in 2017
    The Impact of Video in B2B Marketing in 2017 Panel: Lindley Gooden (moderator), Emma Staples (HSBC), Sophie Evans (Unruly), Simon Gerzina (BrightTALK) Recorded: Apr 19 2017 58 mins
    Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow.

    But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with?

    Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss:
    -why video is so important in 2017 for B2B marketers
    -the best ways of measuring ROI from video content
    -how to integrate video content into your wider marketing activity
  • New Stops on the Buyer Journey: Audience Engagement in 2017
    New Stops on the Buyer Journey: Audience Engagement in 2017 Phyllis Davidson, Research Director, SIriusDecisions Recorded: Apr 18 2017 61 mins
    Greek mythology, the Bible, Star Wars, Lord of the Rings and Call of Duty – what do these five things have in common? At the core, they are all tales that either have stood the test of time, or made their creators lots of money or both. But it’s not just the story that makes these things work; it’s engagement – connecting with an audience at the right time in a way that moves them to feel or act a certain way.

    Engagement is the goal of b-to-b marketers, too, who use content to connect with their audiences and ultimately make the case for their value proposition. But what constitutes rich, engaging content has evolved.

    Join me, Scott Abel, The Content Wrangler, and my guest, Phyllis Davidson, Research Director at SiriusDecisions. Davidson will talk about the variables in the B2B audience engagement equation in our digital marketplace. She will help you understand what resonates with customers through the buyer journey—and why. She’ll discuss delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. Expect discussion about the latest in interactive content, virtual and augmented reality, artificial intelligence, and more.

    ABOUT OUR GUEST

    Phyllis Davidson is an experienced Silicon Valley B2B marketer. She has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At SiriusDecisions, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.
  • Executive Roundtable: Marketing Attribution & ROMI
    Executive Roundtable: Marketing Attribution & ROMI Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK Recorded: Apr 6 2017 48 mins
    For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

    As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

    Our panel will weigh in on topics including:

    - Selecting an attribution model that’s right for your organization
    - Measuring marketing ROI effectively and accurately
    - Interpreting attribution data to invest in more revenue-generating tactics
  • Data Science and Artificial Intelligence
    Data Science and Artificial Intelligence Dorian Logan, CTO and Co-founder, BrightTALK Recorded: Apr 4 2017 11 mins
    Listen to the BrightTALK CEO Dorian Logan as he discusses AI and what it means for the landscape of business in 2017.

    He will provide examples of side-effects from companies that have already began delving into the data they hold, to take them on the AI journey.
  • BrightTALK Live Panel: AI and Machine Learning
    BrightTALK Live Panel: AI and Machine Learning Joel Harrison, B2B Marketing; Justin Hall, Soto; Adam Sharp, Clever Touch, Dorian Logan, BrightTALK Recorded: Apr 4 2017 60 mins
    Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies.

    Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?

    Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
  • Artificial Intelligence in a Marketing Automation World
    Artificial Intelligence in a Marketing Automation World Adam Sharp, MD & Co-Founder, CleverTouch Marketing Recorded: Apr 4 2017 17 mins
    Predictive analytics and Account Based Marketing were marketing buzzwords thrown around a lot in 2016. Artificial intelligence and machine learning is now firmly on the marketer’s agenda to understand how they will impact and improve their marketing strategies.

    Adam Sharp, MD & Co-Founder, CleverTouch Marketing – Europe’s leading Marketing Automation consultancy – discusses the impact of artificial intelligence on Marketing Automation environments, including:

    - The importance of creating the marketing spine before implementing wider marketing technology
    - Why Business Insight tools are required before artificial intelligence is implemented
    - How Marketing Automation vendors are viewing and adapting to the hype of artificial intelligence and machine learning
  • Sales Leaders: Finally embrace this blatantly obvious Sales Growth Opportunity !
    Sales Leaders: Finally embrace this blatantly obvious Sales Growth Opportunity ! Peter Strohkorb, Smarketing Expert, Author, Speaker, Business Coach Recorded: Mar 29 2017 64 mins
    This talk is aimed at senior sales and marketing leaders and their C-suite executives.
    It outlines the research-based reasons that sales & marketing alignment is important and spells out the QUANTIFIED business benefits.
    More importantly, it offers a structured method to MEASURE that alignment in your organization and how to EXECUTE it.
    There is an opportunity for Q&A at the end.

    Use this opportunity to hear directly from a world leader in this space. Register now.
  • 10 Ways to Improve Engagement Without Creating More Content
    10 Ways to Improve Engagement Without Creating More Content Sam Patterson, Marketing Manager, PFL & Taylor Freitas, Content Marketer, BrightTALK Recorded: Mar 9 2017 61 mins
    As more marketers rely on content marketing to educate prospects and move them through the funnel, it’s becoming increasingly difficult to break through the noise and identify effective methods to connect with your best buyers.

    The answer isn't always creating more content—it’s getting the most out of your best content.

    In this webinar, we’ll share 10 underutilized tactics you can use to broaden your content exposure and improve engagement at all stages of the funnel.
  • How to Create Professional B2B Video Content (for Non-Video Producers)
    How to Create Professional B2B Video Content (for Non-Video Producers) Jon Spenceley, Community Marketing Manager, Vidyard Recorded: Feb 15 2017 46 mins
    Everyone and their second cousin wants more video content; it's the medium that today's buyers crave. But not every marketer has the ability (or the funds) to sign a full production house for every video project. That's why today's savviest marketers are bringing video production in house.
    Join this webinar and learn:

    •The essential, must-have video equipment you'll need
    •Five tips for creating professional-quality videos
    •How to set up an in-office studio
    •How to produce more of what your customers want, and less of what they don't
    •When to call in a video production expert
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel
    8 Ways Video Can Supercharge the Bottom of Your Funnel Joe Gelata, Head of Global Revenue Operations, Vidyard Recorded: Feb 8 2017 36 mins
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
    Join this webinar to learn:

    •8 different video types to support the BoFu
    •How to map your content to different stages of the funnel
    •What information your potential buyers are looking for
    •How to connect your video marketing campaigns to ROI
  • CMO Priorities and Predictions for 2017 [EMEA Edition]
    CMO Priorities and Predictions for 2017 [EMEA Edition] David Pitta, CMO, BrightTALK Recorded: Feb 2 2017 31 mins
    We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017?

    Join us live as we share the most compelling responses. We’ll review the biggest B2B marketing trends of 2016, the current martech landscape, and the priorities of marketing leaders in the year ahead.

    In this webinar, we will discuss:
    - Major trends currently top of mind for CMOs
    - How the marketing profession continues to evolve in 2017
    - Key data and trends in the marketing technology landscape
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother?
    Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Recorded: Jan 26 2017 51 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • How to Use Live Streaming for More than Just Live Streaming Stuff
    How to Use Live Streaming for More than Just Live Streaming Stuff Jeff Gadway, Director of Product Marketing, Vidyard Recorded: Jan 24 2017 28 mins
    Whether you ask marketing, corporate comms, or HR, they’ll all tell you that live streaming is a growing part of how they do business. It's a powerful tool for connecting remote audiences to live, brand-building moments, but its power extends beyond a one-way broadcast. Learn how to master going live and keeping that engagement rolling.

    Join this webinar and learn:

    • 5 ways to use live streaming to connect with customers and employees

    • How to generate leads from live streamed footage

    • How to measure the performance of your live streams

    • What to consider when evaluating a live streaming solution
  • Drive Digital Revenue with this Powerful DMP
    Drive Digital Revenue with this Powerful DMP Lauren St. Amand, VP Global Marketing at Cxense Recorded: Jan 17 2017 2 mins
    This Data Management Platform (DMP) enables publishers and digital marketers to aggregate, segment and action user data to drive higher user engagement and digital revenue. Watch this short video to see how easy it is to put your data to work to engage and monetize your audience.

    Convert site visitors to subscribers, build a loyal audience and earn higher prices for premium ad targeting.
  • 5 Ways to Generate Leads with Video
    5 Ways to Generate Leads with Video Joe Gelata, Head of Global Revenue Operations, Vidyard Recorded: Jan 17 2017 33 mins
    As video takes center stage as the content medium of choice, marketers need to take full advantage of this engaging medium for lead generation. It's no surprise, then, that top marketers are using video as part of their demand gen efforts to drive even more leads (not to mention a 19% lower cost per lead!).

    Using real-world examples, this webinar will detail:

    • The two approaches to generate leads with video
    • Five ways to generate leads with video and when to use each
    • Best practices for generating the best quality leads
    • How to tailor your lead gen activities based on funnel stage
  • Telling Stories that Spread
    Telling Stories that Spread Spencer Waldron, Prezi’s European Regional Director Jun 28 2017 3:00 pm UTC 60 mins
    The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these communities with powerful stories. And for many marketers, the gift of storytelling is a natural one.

    But not everyone is a born writer or brand minstrel, and knowing what will work for your audience takes more than data and clever messaging alone. Thankfully, everyone has the ability to tell stories that matter. It’s a skill that you can learn, polish, and adapt for your specific role and company.

    On Wednesday, May 31st, join BrightTalk and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

    - How to turn user feedback, prospect needs, and industry trends into stories that stand out
    - How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
    - Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

    You’ll also get to see a handful of great story examples broken down into their key elements and decoded.
  • Unlock the Value of Premium Advertising and Campaign Optimization
    Unlock the Value of Premium Advertising and Campaign Optimization Dennis Mulcahy, Vice President of Cxense and David Rowley, Senior Director, Ad Platform Strategy with Advance Digital Jun 28 2017 6:00 pm UTC 30 mins
    Ad campaign optimization has become essential for premium publishers to continue to thrive and stay competitive in today's fast paced environment. The challenge surrounding a majority of ad opt teams today is the lack of time and technical resources.

    For the past several years the focal point of development has been placed on sell side technology, but what about the buy side? Premium publishers who understand the value of their brand and inventory now have a way to automate their optimization and spend more time building the value and relationships they once had with advertisers.