“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.
In most companies, the majority of knowledge around your product falls into one of three categories: technical documentation, knowledge articles, and community discussions. Each type of knowledge, authored and managed by different stakeholders, has an essential role in bringing a varied perspective serving the cycle of evaluating, purchasing, using, troubleshooting, and maintaining your product, all of which contribute to overall customer success.
Join Scott Abel, The Content Wrangler, and his special guest, Joe Gelb, Founder and President of Zoomin Software for this free one-hour webinar on the Triangle of Product Knowledge.
Documentation represents the formal, curated, long-tail knowledge backed by product management and engineering. Knowledge articles and FAQs represent the focused in-the-trenches know-how compiled by your support and service organization garnered from real-life use. Community discussions represent crowd-sourced knowledge from power users inside and outside of your company.
In this webinar, Joe will examine trends towards connecting these varied forms of content into a unified digital experience, helping your company drive up the value of your content, with the ultimate goal of achieving higher customer satisfaction.
If you're like many of us in tech pubs, your company has already dipped their toes into the rapidly developing field of chatbots and voice. Or perhaps your company is already waist-deep in it and they've tasked you with creating new content on a new system procured specifically for chatbots. Or worse, they've begun hiring a new class of writer, called the UX writer, to develop chatbot content in some other department that copies and pastes content from your technical manuals into chatbot databases. Or perhaps none of this is happening yet, but you want to get ahead of the curve.
Now what if we told you that you can source chatbot and voice content directly from your structured technical content? What if we told you that rewriting and restructuring your content for chatbots could make your content far more accessible for users in your traditional content delivery channels? What if we could show you that this evolution in structured writing was simply a continuation of our journey down the path to developing structured content for DITA and other topic-based architectures?
Join host, Scott Abel, The Content Wrangler, and his special guests Rob Hanna, President of Precision Content Authoring Services, and Barry Saiff, Founder and CEO of Saiff Solutions, as we introduce the concept of microcontent as a core component of structured topics.
Attendees will learn how industry trends point to the emergence of smaller, more precise, componentized content, why writing and classifying content based on user intent matters, how topic structures can support microcontent within topics, and how microcontent is published and consumed by emerging technologies
Приглашаем принять участие в вебинаре, повсященном вопросу защиты персональных данных в соответсвиии с актом Евросоюза «Общие положения о защите данных» (General Data Protection Regulation, GDPR), вступившем в силу 25 мая 2018 года.
На вебинаре вы узнаете:
- основные требования GDPR
- какие меры необходимо предпринять для защиты персональных данных
- единая платформа управления данными Commvault как эффективное решение вопроса GDPR
B2B Sales and Marketing Specialist Peter Strohkorb describes why and how every business now needs to apply push and pull selling techniques in order to win more customers.
Peter will reveal the ten Action Items you need to have in place to be successful.
Приглашаем принять участие в техническом вебинаре «Политика хранения - консоль администратора –стоит ли отказаться от JAVA?»
- Что же такое Plan?
- Что же такое Storage target и Storage pool?
- Использование Админ консоли для конфигурации Commvault Complete Backup & Recovery?
- Какие основные решения доступны на данный момент?
- Стоит ли использовать административную консоль в задаче конфигурации?
Ответы на эти и многие другие вопросы Вы сможете получить посетив наш вебинар
Присоединяйстесь и приглашайте коллег. Будет интересно!
Курс предназначен для product manager, архитекторов, инженеров, администраторов
Будем рады актуальным и новым слушателям!
How do you identify who and when prospects are interested in your services. You probably have a database of thousands of ‘dead’ leads. How do you find those still interested in hearing from you and get them to love you (again) with content that’s relevant?
Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they break down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritise them for sales.
Get the inside scoop on the real results that Marketo has generated from campaigns that:
- Reactivated previously un-engaged database leads
- Prioritise the right leads and accounts for sales
- Create an omnichannel brand experience across digital channels
Выбор решения и битва с конкурентом!
Миграция и замена устаревшего софта!
Как определить необходимость выбора решения Сommvault!
Как помочь заказчику в решении стратегически важной проблеме по защите информации!
Портрет потенциального Заказчика и Как заинтересовать в решении Сommvault!
Обзор различных сценариев продаж!
Различные точки зрения со стороны технаря и sales team!
И конечно же ответы на ваши вопросы!
Все это и намного больше Вы узнаете, посетив наш интереснейший вебинар!
Присоединяйтесь и приглашайте коллег!
Курс предназначен для BDM, менеджеров по продажам, руководителей проектов, руководителей продаж
Curious to see how the Marketo Demand Generation team uses Marketo to scale programs and grow revenue? Watch Mike Madden, Director of Demand Generation, as he breaks down the core marketing automation principles to building a demand generation machine that scales, performs across regions and drives more business!
- How marketing automation streamlines processes to be less 'manual'
- How to turn your website into an automated, revenue-generating machine
- Ways that marketing automation dramatically increases team productivity and your ability to scale across regions
Приглашаем принять участие в техническом вебинаре «Технический обзор архитектурных особенностей, требований к планированию ресурсов и параметров установки для развертывания Commvault».
В процессе вебинара мы рассмотрим:
- Вводный технический обзор архитектурных особенностей
- Технический обзор требований к планированию ресурсов и вариантов установки при развертывании Commvault
- Описание передовых приёмов конфигурирования и повышения производительности
- Описание инструментов, процедур поиска и устранения неисправностей, полезных при выявлении причин типовых проблем и их решении
Курс предназначен для product manager, архитекторов, инженеров, администраторов
By collaborating to unify schemas across many content repositories serving multiple print and digital endpoints, Mayo Clinic and [A] are establishing a content operating model to empower the market-leading creator and distributor of trusted health guidance and information with orchestrated, sustainable, future-ready, omnichannel content flows. We will dive into how [A] and content developers at Mayo Clinic are leveraging the Master Content Model to build a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels.
Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler and his special guests, Jay Maxwell, Senior Director of Health Information at Mayo Clinic, [A]'s founder Cruce Saunders, and Master Architect, Joe Gollner as they demonstrate how content engineering and the application of a Master Content Model can be harnessed to address many of the content challenges faced by larger enterprises:
• Single-channel vs. omnichannel content lifecycle
• Multiple management & authoring tools that are redundant, ineffective, or not harmonized to work well with the other tools in the stack
• Inconsistent content structure resulting in management headaches and disconnected user experiences
• Duplicate content that creates risk of errors
• Author and end-user content findability problems
• Costly conversions between different parts of the workflow, different channels, and different systems
• Content collaboration hampered by organizational silos
• An overview of practical applications of the Model, including optimizing shared resources across authoring groups via a standard structure for all content assets, enabling movement of assets between business units, applications, and published products, eventually, assembling new information products from existing content assets, and positioning content as an organization asset
While podcasting was invented in 2004, it wasn’t made popular until Adam Curry of MTV fame brought it to the mainstream over a decade ago. Since then, the platform has grown in popularity, both in terms of listeners and resulting advertising dollars.
Now that podcasting is back in favor, thanks to investments by media companies ranging from NPR and WCNY Studios to New York Times and Wondery, brands are following suit. This presentation will outline essential strategies and tactics for creating, producing, syndicating, marketing and measuring branded podcasts.
- The benefits of podcasting
- Required hardware and software
- Best practices for creating a winning podcast
- How to market your podcast effectively
Kent Lewis is President of Anvil Media Inc., an award-winning digital marketing agency founded in 2000. Since 1999, he’s founded or co-founded four agencies and two professional associations (SEMpdx & pdxMindShare). Lewis has been an adjunct professor at Portland State University since 2000, where he currently teaches search engine marketing. Lewis was a recipient of Portland Business Journal's Top 40 Under 40 Award and named Marketer of the Year by American Marketing Association Oregon.
Приглашем принять участие в бесплатном обучении по продукту Commvault, которое состоится 5 июля.
Курс предназначен для эксплуатационного и административного персонала, ответственного за штатное конфигурирование Commvault и за поиск и устранение неисправностей.
Продолжительность: 4 часа
В процессе обучения дается:
- вводный технический обзор архитектурных особенностей, требований к планированию ресурсов и вариантов установки при развертывании Commvault;
- описание передовых приёмов конфигурирования и повышения производительности а также об инструментах и процедурах поиска и устранения неисправностей, полезных при выявлении причин типовых проблем и их решении.
По окончании курса слушатель сможет решать следующие ключевые задачи:
- определять требования к ресурсам и установке, чтобы успешно развертывать и конфигурировать компоненты Commvault.
- проектировать масштабируемое решение для хранения данных на дисковых, ленточных и облачных хранилищах данных.
- проектировать высокопроизводительное масштабируемое решение для дедупликации данных и их хранения в ЦОД и вне его.
- устанавливать и конфигурировать MediaAgent и Client Agent для приложений или файловых систем на хост-машинах, работающих под ОС Windows®
- планировать и проектировать масштабируемое решение для защиты виртуальных сред.
- локализовать узкие места в системе движения данных и принимать надлежащие меры по максимизации скорости или пропускной способности на путях передачи данных до MediaAgent/библиотеки.
- использовать доступные инструменты и методологию диагностики CommVault для выявления возможных причин проблем и принятия мер по их решению.
Обучение на русском языке проводит тренер, сертифицированный компанией Commvault. По итогам обучения участники будут готовы пройти сертификационный экзамен Commvault.
Riadh Dridi, CMO of Ringcentral, leads a cutting edge enterprise marketing team, known for its operational excellence. In this interview, Riadh covers some of the biggest topics facing marketing leaders today.
He gives his thoughts on:
How to operationalize your marketing organization for growth
How the relationship between brands and customers is changing
How marketing content is evolving
Carla Johnson, keynote speaker, marketing expert and Chief Experience Officer for Type A Communications gives us a deep dive into storytelling, something that should be a critical piece in any marketers’ toolbox. Carla, one of the foremost experts on the topic, explains what storytelling is in terms of marketing, why it’s effective and how to make it part of your marketing process.
In this interview Carla describes:
A simple framework marketers can use to become better storytellers
What an effective customer story looks like
How to operationalize storytelling in your organization
In 2018, the pace of life and business is quick. Attention spans are short. Technical communicators need to catch up. Long text passages, with occasional graphics, don't always reach a large part of our audiences.
How can we create snappy visuals that enable people to learn what they need to learn quickly and painlessly?
How do we simplify complex concepts, with far less words, and content that is truly engaging?
Motion infographics combine the best elements of minimalism, instructional design, and information architecture to produce content that people love.
Join The Content Wrangler and Saiff Solutions for a discussion about infographics and their usefulness. We'll examine some examples of effective motion infographics, and hear from the creator of one of them.
By attending this webinar, you'll learn:
• What is so great about motion infographics?
• What does it take to produce effective, engaging visual content?
• What are the challenges?
• How do I get started?
This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space.
For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.
Marketing automation technology is driving change in every industry – and financial services is no exception. More pressure than ever before is being put on creating personalized and meaningful connections through every stage of the customer journey, and marketing automation platforms like Marketo are helping marketers reach their goals faster.
This session will focus on strategically implementing marketing automation to generate demand and amplify sales efforts within the financial services sector.
In this new era of information and connections, the relationship between buyers and sellers has changed forever.
Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on:
* How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience
* Which content delivers the biggest impact across each stage of the customer experience
* How advanced machine learning and AI can help connect your content, to the right audience, at the right time
* How to more accurately attribute bookings and revenue growth to campaigns
Приглашаем принять участие в вебинаре, посвященному обзору решения Commvault по архивам данных.
Решение по архивации данных от Commvault это:
• эффективное, удобное, надежное и безопасное хранение данных, соответствующее корпоративным политикам
• единый, последовательный и масштабируемый подход к архивации данных
•легкий перенос заархивированных данных в публичные или частные облака
• удобное управление данными из единой консоли для применения корпоративных политик архивирования
• гибкость и масштабируемость, позволяющая адаптироваться к меняющимся потребностям бизнеса
Присоединяйтесь к вебинару 7 июня, чтобы узнать подробнее.
Время проведения: 11.00-11.30 МСК
Регистрация откроется за 15 минут до начала
Мы рады сообщить, что теперь клиенты Hewlett Packard Enterprise могут легко приобрести единое решение для защиты данных, способное решить сложности, связанные с быстрым ростом их объемов, с помощью различных продуктов Commvault.
Присоединяйтсь к нашему вебинару и вы узнаете, как с помощью HPE Complete Commvault Software реализовать быстрое, экономичное и безопасное внедрение защиты данных, их резервное копирование и восстановление после аварий.
Nobody wants to sold to or to be just a database target. You need to engage prospects. Today’s buyers want to be heard and helped, on their terms, not yours. Join Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist, to discuss how marketing and sales teams can work together to transform your digital sales strategy.
Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.
When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can produce consistent content that is on-brand, on-message, and easy to read in every language.
In this session, attendees will learn:
* A clear description of intelligent content, terminology management, and translation memory
* An understanding of how they are interrelated and why they are important to technical communication projects
* A game plan for coordinating all three in order to create intelligent content that works, all the time, on any device, in any language
Webinars are a critical B2B content marketing strategy and as marketers become responsible for the customer journey, webinars are a valuable tactic for engaging prospects and customers at every stage of the funnel. Webinars drive high value leads at the top, and deliver compelling customer stories at the bottom of the funnel.
For our 2018 Benchmarks webinar, we’re doing something new. We’ll review data points from an analysis of 12,000+ webinars in the last year and we'll also share interviews from marketers who are the very best in the webinar business. You’ll learn what makes their initiatives successful, from strategy and process to promotion and follow up tactics.
Join us to learn the latest on webinars in 2018, including:
- The best days and times to hold and promote webinars
- Best practices on webinar content and event duration
- How the best marketers build scalable, successful webinar practices that drive engagement and revenue
Taking inspiration from best-in-class marketing departments working across both the Technology and Financial Services organizations, this presentation looks at the situation, strengths, differences and challenges of each sector. Whilst vastly different sectors, all too often both can be too inwardly-industry-focused and in fact both have much to learn from each other.
This session will provide examples of best-in-each-sector and will provide actionable ideas to take back to the business; to further enrich your roles and the robustness of your own marketing strategy.
This session will cover:
-Picking the CRM and marketing automation stack that's right for you
-Organizing and managing data structures and flows across systems
-Setting up campaigns for success and scale
-Attributing pipeline, bookings and revenue to campaigns
This session will go over
-Understanding the changing content and demand marketing landscape
-Developing a content strategy to support growth across the customer experience
-Creating inspiring content with webinars and videos
-Reaching and converting the right audience, to the right content at the right time
Join Scott Abel, The Content Wrangler, for a lively discussion with three experts about the challenges inherent in creating conversational content for chatbots and intelligent devices. Scott will chat with Bill Rogers, Founder and CEO of Orbita, Lauren Golembiewski, CEO and Co-founder at Voxable, and Jim Compton, Technology Program Manager at Moravia.
Register today! It's free. Not sure you can attend? Register anyway. Attendees receive a link to the recording shortly after each webinar.
The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.
Val will help you identify which content optimization stage you are in and how to take your content to the next level.
In this webinar, you will learn to:
• Improve customer experience
* Increase quality and consistency
* Improve your brand
* Decrease creation and translation costs
* Improve time to market
Get your questions ready and we hope to see you there!
Design thinking may conjure up images of groundbreaking products like the iPod, Tesla, and Uber, but design thinking is just an innovation tool that can be applied to most any process. Design thinking isn’t just for product design; it can transform your content strategy.
Join Scott Abel, The Content Wrangler, and his special guest, Buck Bard, Content Strategist and Chief Harbinger of Canary Works, for this free one-hour webinar. Learn how you can use design thinking to transform your content strategy from someone who does it every day.
Attend this webinar to learn what design thinking is by learning its parts; to learn how design thinking can be applied to the process of developing and executing on your content strategy, and discover some free and easy to use tools that you can start using today.
ABOUT BUCK BARD
Buck Bard is the Chief Harbinger at Canary Works. He has been designing and delivering innovative learning solutions for over 25 years. Canary Works was created to promote Innovation, Digital Transformation, and Design Thinking. Through a series of experiential workshops, we help guide organizations discover and draw a roadmap to possible futures. We work with teams and individuals to find the intersections of the strengths of their cultures and their strategic goals, using sound learning principles.
Приглашем принять участие в техническом вебинаре «Методы настройки решения Commvault, инструменты и процедуры устранения неполадок»
В процессе вебинара мы рассмотрим:
1. описание передовых методов настройки решения Commvault
2. обзор архитектурных особенностей
3. повышение производительности на базе решения СРК- Commvault
4. инструменты и процедуры устранения неполадок
5. определение причин типичных проблем и их решения
6. описание инструментов, процедур поиска неисправностей
Курс предназначен для технических специалистов, product manager, архитекторов, инженеров, администраторов
Senior executives are more fluent in analytics and spreadsheets now than ever before, and they
want regular reporting on their return on investment. So, how do you determine which analytics
are the most valuable to share with your C-level staff?
For C-Suite decision makers, interest in metrics comes down to understanding the ROI on their
marketing dollar investment. In this presentation, Christa Tuttle, CEO of Launch Marketing,
breaks down the most important elements of tracking customer acquisition cost (CAC), lifetime
customer value and marketing generated revenue to make sure you are armed and ready to
demonstrate the value of your marketing programs.
Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.
But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.
Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?
Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!
Register for free!
Attend this webinar and learn:
* How to tell if your marketing and IT departments are AI-ready
* The fundamentals of an AI-driven infrastructure
* The role of clean, definable data goals in successful AI implementation
* How to scale the AI workload
* Andrew Malinow, PhD., Principal Data Scientist, Zylotech
* Rolf Schromgens, CEO, Trivago
* Sherif Mityas, Chief Experience Officer, TGI Friday's
* Michele Goetz, Principal Analyst, Forrester
* Rachael Brownell, Moderator, VentureBeat
When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.
In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
Putting it all together. Turn intent into engagement in a few steps.
Attribution is no easy thing for today's marketeer. Everyone in the business is asking "what's the repeatable sales cycle and number of touches our buyer takes to get a deal over the line". Finance puts pressure on teams to report in near real-time what's working and what's not and without answers budgets are held up. Sales teams need to personalize outbound efforts so they can efficiently engage the buyer but marketing needs to guide what content and what channels work best.
Navigating the maze of attribution is both a qualitative and quantitative undertaking and unless you have the tech stack fully integrated, you may be missing key pieces of the puzzle. As daunting as it can be there is a step by step approach to follow and over time you achieve clarity. Join this webcast to learn best practice approaches to becoming a fully attributed marketing engine.
Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can now analyze all their marketing data in one place without waiting weeks.
- Top data sources and key metrics to include when building out your marketing analytics program
- Best practices for transform your team into a data-driven marketing masters
- How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists
With the rise of mobile and social, customers are more knowledgeable and empowered than ever. Their ability to access and share information anytime and anywhere gives them enormous control over their interactions with the companies they do business with—and they know it. As a result, they expect data-driven, personalized interactions at every stage of the marketing and sales funnel. One way marketers can adjust for the new normal is by leveraging big data and analytics—along with artificial intelligence, mixed reality and machine learning.
We've all seen statistics suggesting people process and engage better with visual content over text. But what does the science actually say? In 2018, TechSmith embarked on a first-of-its-kind comprehensive study of visual communication in the workplace. The results are eye-opening to say the least. Using opinion data, scientific research, and economic modeling, the new study reveals how businesses are discouraging employee engagement and leaving productivity on the table. The study also points to solutions to fix these challenges.
Join Scott Abel, The Content Wrangler, and his special guest, Ryan Knott, Public Relations Specialist for TechSmith Corporation, for this free one-hour webinar. Attendees will learn what their employees really want in their workplace communications, how visual content helps people perform better, and just how easy it can be to add more visual content to workplace communications.
ABOUT RYAN KNOTT
Ryan Knott has more than 20 years of experience managing communications and content strategy, public relations, social media, and media relations. He joined the TechSmith team in 2016, and previously worked at nonprofits, the Michigan Department of Education, and as a coach, communications director, and announcer, for a number of Michigan roller derby teams. Ryan is passionate about creating content that communicates clearly, engages audiences, and inspires action.
There’s often a disconnect between technical communication teams and others within their organization. This disconnect may be organizational, or may be due to the different tools used by each team. Often, this gap is bridged by PDF and many organizations have resigned themselves to the necessity of the emailed PDF review.
Join Scott Abel, The Content Wrangler, and his special guest, Stephani Clark, Customer Success Manager for Jorsek LLC, the makers of easyDITA, to learn how you can get tech writers, engineers, and others to work together in a DITA environment and improve the efficiency of your content development process.
During this presentation, attendees will learn about the problems inherent in collaboration, how unstructured and structured content differ, and what the typical barriers to content collaboration are.