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Webinar and Video Marketing

  • Flip the Switch: What's next for virtual events?
    Flip the Switch: What's next for virtual events?
    David Edwards, Greg Johnson, Jeff Kunken, and Michael Lacy (BrightTALK) Recorded: Jun 4 2020 63 mins
    The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat.

    As marketers, we find ourselves asking, “where do we go from here?”

    Join the BrightTALK team as our production experts unpack not only what they have seen working, but also what is on the horizon for virtual events. David Edwards, Business Manager & Associate Managing Director, Greg Johnson, Managing Producer, Jeff Kunken, Director, Creative Accounts, and Michael Lacy, Manager, Webinar Services, will use a rapid roundtable format to discuss:
    - How virtual events have shifted recently
    - What’s next for both marketers and the events industry
    - How to set your team up for success and get ahead of the competition
  • Coffee and Content: The Secrets of the Content Industry
    Coffee and Content: The Secrets of the Content Industry
    Rahel Anne Bailie Recorded: Jun 4 2020 32 mins
    We chat with Rahel Anne Bailie, Director of Content at Babylon Health, about the dirty little secrets seldom discussed amongst content industry professionals. A world-renowned content strategy expert, and co-author of the book, "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits", Bailie argues that in order to be prepared for success, we must have a practical and realistic vision of what's possible.
  • Glisser Product Feature Update May/June 2020
    Glisser Product Feature Update May/June 2020
    Glisser Product team Recorded: Jun 3 2020 18 mins
    Join the Glisser Product Team as they walk through newly released features for our platform. Ask questions and hear more about upcoming developments.
  • 10 Ways To Accelerate Your Sales Funnel
    10 Ways To Accelerate Your Sales Funnel
    Sales Funnel Advisory Specialist Peter Strohkorb Recorded: Jun 2 2020 52 mins
    If you are in Sales then you have a Sales Funnel. Just how effective is it? How can it be streamlined and accelerated for growth?
    In this webinar, Sales Funnel Specialist Peter Strohkorb will present and explain the 10 ways you can streamline and accelerate your Sales Funnel.
    Peter will leave time for your Q&A and he will make you an unbelievable and complimentary offer at the end of the webinar.
    HIGHLY RECOMMENDED
    Register now, or miss out.
  • How a Story-Driven Strategy Can Unify Your Team and Differentiate Your Brand
    How a Story-Driven Strategy Can Unify Your Team and Differentiate Your Brand
    Brendan Dell Recorded: Jun 2 2020 55 mins
    Join award-winning messaging strategist, Brendan Dell, founder of B2H Agency and The Daily Creative, for this one-hour webinar covering how and why you should consider adopting a story-driven go-to-market messaging strategy. Dell will share with you the eight elements of a positioning story and will provide tips on how to craft your own. You'll also learn the six questions to ask that reveal if you have a positioning problem.

    Brendan Dell is an author of "The 12 Immutable Laws of High-Impact Messaging" and has been called “one of the finest minds working in marketing today.” He and his team at B2H create unignorable tech brands—including Cvent, Expedia Group, UserTesting, Radar First, and other market-leading companies. At the Daily Creative, he shares advice and resources to help creatives level up their life, earnings, and work.

    LinkedIn: https://www.linkedin.com/in/brendandell/
  • A Behind the Scenes Look at BrightTALK
    A Behind the Scenes Look at BrightTALK
    Andy Wiggans (BrightTALK), Paul Gilhooly (BrightTALK) Recorded: Jun 2 2020 32 mins
    Join us for a behind the scenes look at BrightTALK. Andy Wiggans and Paul Gilhooly will provide an overview of how we work with marketers to support their content and demand marketing goals.

    You'll get to see how our technology works to support webinar, video and virtual event strategies in light of COVID-19 and you can ask any questions live.
  • Marketing Automation: Software or Strategy?
    Marketing Automation: Software or Strategy?
    Adrienne Whitten and David Frick Recorded: Jun 1 2020 40 mins
    Marketing automation is much more than just software. Marketing automation is a strategy.

    Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:

    What “Marketing Automation is a Strategy” really means and what’s new with marketing automation

    What steps you need to take in order to prepare your organization for a shift in strategy

    What benefits marketing automation can provide to organizations ready to embrace digital transformation


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • BrightTALK Local Tri-State: Driving Demand with Virtual Events and Webinars
    BrightTALK Local Tri-State: Driving Demand with Virtual Events and Webinars
    Jeff Kunken (BrightTALK), Kimbre Lancaster (Gremlin), Katie Stuart (BigID) Recorded: May 28 2020 60 mins
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:
    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go
  • Winning with the Fundamentals
    Winning with the Fundamentals
    Jaime Punishill, Brendan Walsh, Brian Randall & Karen Dawson - Lionbridge Recorded: May 27 2020 60 mins
    What Marketing During COVID-19 Reminds Us That We Should Already Be Doing

    Crises - like the current COVID-19 pandemic -- only serve to amplify the importance of the strategies we already knew were vital to successfully connecting with buyers in today’s world. While we chase conversational bots, AI driven marketing, ABM, video-based sales, and other strategies du jour, we are distracted from the basics necessary to reach, connect, and engage with potential & current customers.

    Don’t be paralyzed by the environment or distracted. Come join our fireside chat and hear how one team has leaned into the current environment by focusing on the fundamentals and meeting buyers where they are right now. Join this hour-long panel discussion to get actionable advice, with specific examples, for how to create winning approaches that:

    Amp up employee engagement to keep your employees focused, productive, happy, and thriving through this uncertain environment
    Create emotional connections with your audiences by engaging your crisis response mode, staying true to your brand, & messaging empathically and authentically to connect your products or services to your buyer’s pain
    Harness the digital only customer journey to make data driven decisions, pivot to agile marketing, and complete/optimize your remote buying experience

    Speakers:
    Jaime Punishill, CMO, Lionbridge
    Brendan Walsh, Global Technical Search SME, Lionbridge
    Brian Randall, Director NA Strategic Accounts, Lionbridge
    Karen Dawson, VP of Brand Marketing, Lionbridge
  • The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    Noz Urbina Recorded: May 26 2020 35 mins
    We chat with globally recognized content strategist, Noz Urbina, about the roles, relationships, and differences, of content designers, UX writers, and content strategists. Urbina will discuss ways we can improve our work by learning from others in related disciplines and by working to operationalize content production.

    Noz Urbina is a globally recognized leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” with Rahel Anne Bailie.
  • Flip the Switch: Polished events in a webcam world
    Flip the Switch: Polished events in a webcam world
    Trent Warrick, Frank Hanley and MB Welch, BrightTALK Recorded: May 26 2020 62 mins
    Can you actually create a great piece of content with a webcam? BrightTALK's Content Marketing Manager, Trent Warrick, is here to showcase a few simple tips and tricks that can elevate your video marketing programs.

    As many professionals are faced with the challenge of remote working, creating video-based content and virtual events is more important than ever before. We'll highlight:

    - Webcam fails and how to avoid them
    - Angles, lighting and equipment that can be leveraged at home for professional-looking content
    - How and when to get virtual support from a video producer
  • Coffee and Content: Capabilities Enabled by Structured Content
    Coffee and Content: Capabilities Enabled by Structured Content
    Ann Rockley Recorded: May 21 2020 43 mins
    Join Patrick Bosek, Founder and CEO of Jorsek, Inc., and Scott Abel, The Content Wrangler, for a chat with Ann Rockley, known as the "mother of content strategy." Ann will talk about the capabilities organizations gain by creating structured content. As one of the world's most respected and experienced experts in the field, Rockley will help you understand the business reasons that drive companies to invest in the creation of structured content. If you're looking to convince your organization to move to structured content, you'll want to listen in to this episode of Coffee and Content.
  • BrightTALK Local India: Driving demand during a pandemic
    BrightTALK Local India: Driving demand during a pandemic
    Purnima Menon (Marlabs Inc), Smitha Hemmigae (ThoughtWorks), Joe McCarthy (BrightTALK), Andy Wiggans (BrightTALK) Recorded: May 20 2020 64 mins
    Learn how to drive demand with webinars with an emphasis on:

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • 10 Ways to Win the Hearts and Minds of more Customers
    10 Ways to Win the Hearts and Minds of more Customers
    Peter Strohkorb, Founder and CEO, Peter Strohkorb Advisory Recorded: May 19 2020 57 mins
    Customers no longer want to be sold to. They want sellers that help them to make an informed decision. But how do business leaders go about moving their business and their people into this new era?
    This webinar by internationally acclaimed SMarketing Expert Peter Strohkorb will give you 10 Action Points that you can implement in your business immediately.
  • Q2 2020 Community Update: Human Resources
    Q2 2020 Community Update: Human Resources
    Erin Junio, Content Manager (Human Resources Community), BrightTALK Recorded: May 19 2020 22 mins
    Who is in the BrightTALK Human Resources community, what topics are of most importance to them, and what type of content do they prefer?

    Join this webinar to learn:
    - How the community has grown and evolved
    - What topics are trending within our audience of HR Professionals
    - What to look forward to in 2020
  • BrightTALK Local Australia: Driving demand during a pandemic
    BrightTALK Local Australia: Driving demand during a pandemic
    Will Griffith (Tealium), Stuart Matthewman (IR), Katie Finlayson (Proofpoint), Stuart West (BrightTALK), Recorded: May 14 2020 62 mins
    Learn how to drive demand with webinars with an emphasis on:
    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • Flip the Switch: Content That Converts
    Flip the Switch: Content That Converts
    Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK) Recorded: May 13 2020 73 mins
    Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

    Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

    They’ll focus on:
    - Generating scalable awareness and demand through always-on webinar and video programs
    - Creating a content plan that features all potential forms of content
    - Tips and tricks to speed up the content development process without sacrificing quality
    - Best practices that put your content to work for you
    - How to push measurement and performance monitoring to the next level

    As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
  • BrightTALK Local Singapore: Driving demand during a pandemic
    BrightTALK Local Singapore: Driving demand during a pandemic
    Jessica Schwarze (Software AG), Joanne Pei Lee Wong (LogRhythm), Serene Ho (Mixpanel), Andy Wiggans (BrightTALK) Recorded: May 13 2020 61 mins
    Learn how to drive demand with webinars with an emphasis on:

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • The Content Advantage: Recognizing the Role of Product Content
    The Content Advantage: Recognizing the Role of Product Content
    Guest: Kristina Halvorson — Hosts: Scott Abel and Megan Gilhooly Recorded: May 12 2020 41 mins
    A chat about the role product information with content strategy maven, Kristina Halvorson. Join Scott Abel, The Content Wrangler, and Megan Gilhooly, Vice President of Customer Experience for Zoomin Software, for a discussion about the value of product content and the role it plays in helping us provide exceptional customer experiences.
  • Events Going Green: Hybrid Events of Tomorrow & Sustainability
    Events Going Green: Hybrid Events of Tomorrow & Sustainability
    Mike Piddock, CEO & Danielle Ward, Director of Reward Recorded: May 12 2020 49 mins
    Join CEO of Glisser, Mike Piddock and Director of Reward, Danielle Ward as they discuss the Events Industry of tomorrow.

    In this webinar you'll learn more about
    - How to best set up your virtual events today
    - What you can do to be ready for when the world starts to open back up
    - Continued sustainability for a greener event presence
  • BrightTALK Local Israel: Back to Normal? Measuring the ROI of Webinars & Videos
    BrightTALK Local Israel: Back to Normal? Measuring the ROI of Webinars & Videos
    Rotem Shemesh (BitDam), Yifat Mor (Portshift), Miki Weiser (AlgoSec), Andy Wiggans (BrightTALK) Recorded: May 12 2020 61 mins
    Join Andy Wiggans (BrightTALK), Miki Weiser (Algosec), Rotem Shemesh (BitDam) and Yifat Mor (Portshift) as we bring expert insights around how to measure the ROI of online events

    Leading Israeli B2B tech Marketers will share their best practices on how they are measuring ROI of webinars and videos

    * Grow account and lead acquisition and engagement while earning time back
    * Elevate webinars and videos with inspiring storytelling and intent insights
    * Make authentic connections with audiences and create immersive content experiences
    * Learn how to track and act on engagement
    * Measuring short term vs. long term KPIs
  • BrightTALK Local Israel: Back to Normal? Driving Demand During a Pandemic
    BrightTALK Local Israel: Back to Normal? Driving Demand During a Pandemic
    Gidi Livneh (Mentalist), Billy Cina (Marketing Envy), Adi Gazit Blecher (Checkmarx), Oren Ezra (monday.com), Recorded: May 11 2020 61 mins
    Join our panellists as we bring expert insights around how to drive demand during and after a Pandemic.

    Leading Israeli B2B tech Marketers will share their best practices on how to really drive demand to your online event

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Promoting and ensuring you get registrations
    * Common presentation pitfalls and how to avoid them
    * What you should be doing next with those who showed up and the no shows!
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
  • BrightTALK Local DC:  An Honest Discussion on the Funnel
    BrightTALK Local DC: An Honest Discussion on the Funnel
    Moni Oloyede (Fidelis Cybersecurity), Mike Lovell (ZeroFOX), Marrissa Ferraraccio (Dataprise), Donny Deaile (BrightTALK) Recorded: May 7 2020 59 mins
    Every marketer, especially those in B2B, are all too familiar with the marketing funnel. There are different versions - the Demand Waterfall, the Rearchitected Demand Waterfall, and the Demand Unit Waterfall. Then there's the inbound funnel, the loop, and the flywheel. Then dig a little deeper, you'll find dozens of different versions depending on the vendor and the product.

    So in this webcam panel discussion - moderated by Donny Deaile of BrightTALK - we peel back the vendor veneer and have some real funnel talk with some opinionated and seasoned marketing leaders.

    -- Mike Lovell, VP of Global Growth at ZeroFox
    -- Moni Oloyede, Marketing Ops Specialist at Fidelis
    -- Marissa Ferraraccio, Director of Marketing at Dataprise

    Discussion includes a special emphasis on:
    - Is there really something better than the classic awareness/interest/consideration construct?
    - Do campaigns designed tackle each funnel stage really help optimize your marketing strategy?
    - It is possible to move prospects from one stage to the next with email, nurture and content?
    - What KPIs should you consider at every stage of the funnel?
  • How To Protect Yourself From Cybersecurity Risks While Working From Home
    How To Protect Yourself From Cybersecurity Risks While Working From Home
    MK Palmore Recorded: May 7 2020 31 mins
    The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security.

    Join me, Scott Abel, The Content Wrangler, and Patrick Bosek, CEO of Jorsek, Inc., for Coffee and Content, a talk show for content professionals. In this episode, we chat with cybersecurity expert, MK Palmore, about cybersecurity risks we may encounter while working from home and how to best protect ourselves.

    Palmore is Vice President, Field Chief Security Officer at Palo Alto Networks and has previously served as the leader of the US Federal Bureau of Investigation cybersecurity branch in San Francisco.
  • Flip the Switch: Marketing budgets during the pandemic
    Flip the Switch: Marketing budgets during the pandemic
    Paul Gilhooly (BrightTALK), Chris Bagnall (Transmission), Kirsten Cox (VMware), Jess Bahr (NS1) Recorded: May 7 2020 62 mins
    The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow down on purchasing decisions, cancel product subscriptions and optimize platforms and tools that continue to provide solutions and value during these unprecedented times.

    In response, marketing departments are having to evolve and operate in new ways and this Talk will provide insight to how senior marketers are adapting and managing budgets to ensure their brand, messaging and go-to-market strategy still delivers for their business.

    Topics will include:
    - Pre and during COVID-19 - How priorities/strategies been impacted and/or changed.
    - How targets and expectations have shifted
    - What opportunities exist during these times
    - SoV>SoM and what past recessions have taught us
    - The impact on messaging and tactics
    - Post COVID-19 predictions on how the buyer and B2B landscape will change going forward
  • Change Your ABM Game with Top Tips from the Experts
    Change Your ABM Game with Top Tips from the Experts
    Matt Senatore and Dave Rigotti Jun 9 2020 10:30 am UTC 60 mins
    ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Watch special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts, where they dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.

    You'll learn:

    The 5 things you need to get right with ABM

    How to set strategy and drive execution with Sales

    How ABM works alongside other demand strategies


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • The Power of Video Stories from Real People
    The Power of Video Stories from Real People
    Brian Alvey Jun 9 2020 3:00 pm UTC 45 mins
    Join us for a chat with serial entrepreneur, Brian Alvey, the founder of Weblogs, a web publishing platform he and his co-founder sold to AOL for $25 million. We'll discuss why Alvey says he was born with publishing in his DNA and we'll learn about his latest adventure building a product he believes can that help people leverage video content in powerful ways.
  • Q2 2020 Community Update: Fintech
    Q2 2020 Community Update: Fintech
    Ryan Ross, Content Manager, BrightTALK Jun 11 2020 1:00 pm UTC 30 mins
    Who is in the BrightTALK Fintech community, what topics are of most importance to them, and what type of content do they prefer?

    Join this webinar to learn:
    - How the community has grown and evolved
    - What topics are trending and which are declining
    - What to look forward to in 2020
  • Win More Virtual Meetings: The key to 12,000% ROI
    Win More Virtual Meetings: The key to 12,000% ROI
    Aaron Bollinger, CRO (Kronologic), Frank Burns, Director of Account Management (Kronologic), David Pitta, CMO (BrightTALK) Jun 11 2020 4:00 pm UTC 60 mins
    In a time when many organizations are reducing quarterly goals and struggling to keep revenue flat, it’s rare for a business to uncover new opportunities and grow pipeline. Worse still, overburdened sales teams often lack the time and resources to work every lead, meaning large swaths of potential profits end up deprioritized and underworked.

    The solution? Using AI to confirm virtual meetings.

    Join David Pitta, CMO of BrightTALK, as he sits down with Aaron Bollinger, CRO of Kronologic, and Frank Burns, Director of Account Management at Kronologic, to discuss how teams, both big and small, can seamlessly cultivate high-value lead sources with always-on communication. Plus, we'll share how BrightTALK’s recent use of AI has increased response to opportunity creation by 22%, resulting in 12,000% ROI in only 90 days!
  • How to Use Technical Content to Attract and Retain Customers
    How to Use Technical Content to Attract and Retain Customers
    Guiseppe Getto Jun 16 2020 5:00 pm UTC 60 mins
    Technical content is often the most valuable content we have at our disposal, and the most under-utilized. It gets relegated to FAQ sections of our websites and off-site help documentation wikis. In this webinar, technical communication expert, Guiseppe Getto, will share how to leverage your existing technical content and turn it into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information. You'll also receive a ton of resources, including exclusive access to free information from Getto's new book, "Content Strategy in Technical Communication."
  • Understanding and marketing to a scientific audience
    Understanding and marketing to a scientific audience
    Mathias Astell, Chief Marketing Officer, Hindawi Limited Jun 17 2020 12:00 pm UTC 45 mins
    Science plays a pivotal role in modern society and the key way in which science is disseminated is through scholarly publishing. In this webinar, Mathias Astell (Chief Marketing Officer, Hindawi) will walk you through the ways in which a leading open access scholarly publisher uses customer and market data to develop a clear understanding of the trends and requirements in science communities around the world and uses this understanding to serve them with relevant, meaningful and impactful marketing. Through this webinar, attendees will gain an understanding of:

    - The makeup of the science publishing market, including the actors, levers, risks and opportunities for a marketer
    - The data required in effectively understanding this market
    - How these behavioural, market and community data are practically utilised to engage this market

    Science publishing is a fascinating, multi-billion dollar industry that is often somewhat obscure to those not in science or publishing – this webinar offers the chance to find out more about this industry and the interesting challenges and opportunities faced by marketers working in this space and the data they use to tackle them.
  • Critical Insights for Demonstrating Marketing’s Impact on the Business
    Critical Insights for Demonstrating Marketing’s Impact on the Business
    Cynthia Stephens | Brendan Walsh | Sandra Wendland | Mike McKenzie Jun 17 2020 1:00 pm UTC 45 mins
    How to build, optimize and measure digital experiences.

    At last count there were 8,000 martech solutions, and thousands of corresponding datapoints for marketers to ingest and make sense of. Most senior marketers receive daily emails with meeting requests to be pitched on the latest solution. How do we wade through this morass of solutions and data to pinpoint critical metrics needed for effective digital experiences demonstrating marketing’s impact on the business?

    Measure marketing impact on outcomes that count. Come join our fireside chat and hear how Lionbridge has transitioned to a data-driven marketing approach and put customers at the forefront of its strategy. Join this 30-minute panel discussion to get actionable advice, with specific examples on:

    1. Understanding the 7 telltale signs that you’re not optimizing your eCommerce site to increase conversion
    2. Pitfalls to avoid when building a multi-lingual SEO program to drive engagement across regions, languages, and industries
    3. How to build a high-performing content strategy with frequent, relevant messaging for personas
    4. Focus on the right accounts with an account-based strategy for B2B enterprise selling

    Moderator: Cynthia Stephens, VP Demand Generation, Lionbridge

    Panelists:
    Brendan Walsh, Global Technical Search SME , Lionbridge
    Sandra Wendland, Manager Global Digital Marketing, Lionbridge
    Mike McKenzie, Senior Manager Demand Generation, Lionbridge

    Presenter Linkedin and Twitter profile links
    https://www.linkedin.com/in/castephens/
    https://twitter.com/Lionbridge
  • From In-Person to Digital: Tips for Shifting Your Event Strategy
    From In-Person to Digital: Tips for Shifting Your Event Strategy
    Caroline Hull and Shannon Taschereau Jun 17 2020 1:30 pm UTC 37 mins
    As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.

    Watch Adobe Experience Cloud's Caroline Hull and Shannon Taschereau for their webinar, From In-Person to Digital: Tips for Shifting Your Event Strategy.

    You'll learn:

    How Marketo is shifting their events strategy from in-person to digital
    The different factors to consider when shifting your strategy
    How to attract and engage buyers through digital experiences



    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • Collaboration, co-ordination & cohesiveness – how to increase team effectiveness
    Collaboration, co-ordination & cohesiveness – how to increase team effectiveness
    Joshua Zerkel, Head of Global Community, Asana Jun 17 2020 3:00 pm UTC 75 mins
    Remote working and virtual teams have gone from being an ideal or aspiration to a reality almost overnight for many B2B marketers – and that means a lag in terms of understanding best practice, let alone deploying it!

    Consequently, many B2B marketing teams are failing to achieve their potential, and unlock the enormous potential of technology to enable better working practices and improve performance.

    In this webinar, we’ll examine the challenges faced by marketers working in remote or virtual teams, and the role that technology can play in addressing these – and creating a happier and more effective team to boot.

    In this webinar we’ll explore:

    • How to build a roadmap which team members readily accept
    • How to create the right structure and processes for your team
    • How to bridge the gap between real-world and online team management
    • How to manage resistance and ensure consistent behaviours



    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Asana who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • How Unifying Content Can Propel Productivity and Enable Sales
    How Unifying Content Can Propel Productivity and Enable Sales
    Jean Patrick and Joe Gelb Jun 17 2020 5:00 pm UTC 45 mins
    Most companies have content stored all over the place. Some of that content is made available through a documentation portal or product website; other content is delivered through corporate knowledge bases or served up inside learning management systems. This scattered approach to content hampers internal productivity, increases the risk of miscommunication and misinformation, which leads to redundancy and unnecessary costs.

    To become an effective content-producing organization, you must be capable of providing unified access to all of your organization's content to whomever needs it; when, where, and how they need it. Your content needs to be available not only to prospective customers and existing clients, but also to employees, partners, regulators, and other stakeholders, so they can easily find the answers they need, when, where, and how they need them.

    Join Scott Abel, the The Content Wrangler, Joe Gelb, President of Zoomin Software, and Jean Patrick, Chief Transformation Officer of Cherwell, to find out how the company unified multiple sources of content to propel productivity and help enable sales.

    As a strategist, consultant and implementer, Jean leads activities within Cherwell focused on operational execution of key strategic initiatives based on priorities of the company and the CEO. As Chief Transformation Officer, Jean oversees the following teams: Strategic Initiatives, Customer Experience, Learning Services, Systems, Pricing, and Facilities. Jean arrived at Cherwell in early 2017 as the Chief of Staff, providing valuable oversight and guidance to projects of high strategic importance and leads the transformation of operational process and procedures focused on efficiency, financial impact, and business scalability.
  • Personalized is Profitable: A Data-Driven Approach to Personalized B2B Marketing
    Personalized is Profitable: A Data-Driven Approach to Personalized B2B Marketing
    Christa Tuttle, Founder and CEO, Launch Marketing Jun 17 2020 5:00 pm UTC 45 mins
    Much like B2C, B2B customers have become most responsive to marketing that’s tailored to
    them. According to SmarterHQ, 72% of B2B customers will only engage with personalized marketing messages. So how do you achieve marketing that speaks to each customer without completely invading their online personal space? It starts with effective, consistent and regulation-abiding data collection. In this webinar, Launch Founder and CEO Christa Tuttle will walk through the modern landscape of data-driven personalization, highlighting not only the data management best practices that make up the backbone of your personalization efforts, but also how to transform this data into the information you need for personalized marketing. Topics discussed will include tools for automation and personalization, the power of manual processes in personalization, creating targeted emails and more.
  • Transforming Marketing with AI
    Transforming Marketing with AI
    Morgan Cantrell (BrightTALK), Christie Post (Hypergiant), Lara Indrikovs (Rackspace), Alyssa Rolfe (IBM) Jun 17 2020 6:00 pm UTC 60 mins
    Artificial intelligence is transforming the way marketing is done. Whether you're working with a data science team in-house or finding vendors who've incorporated AI into their products, it's time to get machines to help your business grow. Join this panel of Austin-based experts to hear how they're using AI now and what might be possible in the future. We'll discuss how AI can:
    - Improve advertising effectiveness
    - Analyze closed-won data to refine buyer personas
    - Refine your account targeting
    - Assess customer retention risks and up-sell opportunities
    - Change the way your team works
  • The ROI of SEO: Bridging the Gaps within your Content Strategy
    The ROI of SEO: Bridging the Gaps within your Content Strategy
    Verrion Wright, Director of Marketing, Contently Jun 17 2020 7:00 pm UTC 45 mins
    SEO is a critical component of content marketing – bridging the gap between consumers and content. Unfortunately, it’s a key component missing from many marketers’ skillset. Google is the gatekeeper between you and your most valuable audience - the people searching for answers to the big questions and challenges related to your brand. In many ways, it’s the most powerful distribution channel at your disposal. Yet many marketers struggle to integrate SEO into their content strategy, and underestimate SEO’s intrinsic value to standing out in a competitive digital arena.

    A strong SEO strategy can transform your content marketing program, delivering compounding returns over time. In this webinar, Verrion Wright, Director of Marketing at Contently, will reveal how to create high quality content that Google loves, increases traffic, leads and revenue.

    You’ll learn:
    - Key trends that are making SEO the smartest investment for any marketing team
    - How to build your prospect pipeline and identify growth opportunities
    - 4 strategies that are sure to grow your SEO traffic
  • Using Technology to Transform Marketing and Sales Into a Powerhouse Growth Team
    Using Technology to Transform Marketing and Sales Into a Powerhouse Growth Team
    Frank Cowell, CEO, Digitopia Jun 17 2020 9:00 pm UTC 45 mins
    COVID-19 was a wake-up call for most businesses. If technology wasn’t powering your buyer experience before, now going digital is the only option. As a business leader, do you know what tech you can and should be using? Not sure how much time and effort you should dedicate to advancing your company’s data capabilities?

    Frank Cowell, CEO of Digitopia, will break it down in simple terms so you can quickly adapt to the changing landscape, and most importantly….empower growth in your business! 

    In this talk you’ll learn:
    - How to build a data-driven, revenue-centric marketing strategy
    - How to define each stage of your buyer’s journey (and nurture them through the sales pipeline)
    - What outcomes your buyers expect from your brand at each stage
    - How to identify the right platform to create alignment across Marketing, Sales and Service 

    Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a digital strategy and execution agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing, and he recently released his latest book, Building Your Digital Utopia, on Amazon.
  • Exceptional Customer Experiences Require Microcontent
    Exceptional Customer Experiences Require Microcontent
    Rob Hanna Jun 18 2020 3:00 pm UTC 45 mins
    We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences.
  • Product Information Management as a Competitive Edge
    Product Information Management as a Competitive Edge
    Nate Holmes Jun 23 2020 5:00 pm UTC 60 mins
    Before e-commerce was mainstream, shoppers could only learn about products hands-on in shops or in catalogs. The physical shelves and catalogs were finite and didn’t change too often. The products and their information were manageable.

    Today, businesses are faced with the opportunity and challenges of unlimited space to sell products on the internet. As brands compete for shoppers in crowded marketplaces and the open web, product information and content is strategic. The brands that manage it best will have an edge.

    Join Scott Abel, The Content Wrangler, and his special guest, Nate Holmes, product marketing manager at Widen, for a webinar about product information management (PIM).

    You’ll learn:
    * Why product information is so important to selling products online
    * The challenges of managing data and content about products
    * A basic understanding of PIM and it’s business benefits
  • Three DITA Customization Frameworks for Building Personalized Content
    Three DITA Customization Frameworks for Building Personalized Content
    Mike Rice Jun 24 2020 5:00 pm UTC 60 mins
    Multi-product companies have many choices when it comes to selecting a customization framework. The one you choose will allow you to scale content for your product and services offerings easily or face changing your approach at some point in the future.

    How do you choose a Customization Framework that makes sense for your company? This webinar will describe 3 common DITA customization frameworks, the advantages and disadvantages of each, and when to consider combining approaches.  

    Attendees will learn: 
    1) 3 DITA customization frameworks
    2) When to use one approach over another
    3) Pitfalls to avoid when implementing your framework
  • BrightTALK Local Utah: Driving Demand with Virtual Events
    BrightTALK Local Utah: Driving Demand with Virtual Events
    Morgan Cantrell (BrightTALK), Daniel Waas (AppFolio) and Ryan Smith (SaltStack) Jun 24 2020 6:00 pm UTC 60 mins
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:

    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go

    More information on presenters to come. Stay tuned.
  • Building a Content Strategy: Setting the Foundation for High-Velocity Content
    Building a Content Strategy: Setting the Foundation for High-Velocity Content
    Garrett Ruiz Jun 25 2020 9:30 am UTC 30 mins
    The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.

    Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.

    You'll learn:

    How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
    What foundational elements to include in your content strategy
    Why content teams need to lean into messaging and campaign strategies


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  • How to structure an Effective Sales Revenue Revival Strategy
    How to structure an Effective Sales Revenue Revival Strategy
    Peter Strohkorb, Sales Acceleration Specialist Adviser Jul 1 2020 10:00 pm UTC 60 mins
    One thing is for sure:
    Whatever the new "normal" will look like after COVID-19, it will not be like it was before.
    If you are a b2b sales or business leader, now is the ideal time to review your selling fundamentals to adjust for the current selling environment and prepare your plan for your post-pandemic customers
    .
    Sales Acceleration Specialist Peter Strohkorb will outline how you can set your sales team up for renewed revenue growth by adjusting just three business strategies.
    Highly recommended!
  • Design Systems: A Single Source of Truth for Experience Builders
    Design Systems: A Single Source of Truth for Experience Builders
    Michael Haggerty-Villa Jul 2 2020 3:00 pm UTC 45 mins
    We chat with Michael Haggerty-Villa about design systems — what they are, why they are needed, and why information developers should contribute to them. Haggerty-Villa will demystify design systems and help you understand how having a single-source-of-truth and a universal design language can help you create consistent content experiences across all of your information distribution channels.
  • Introduction to Taxonomies for Technical Writers
    Introduction to Taxonomies for Technical Writers
    Heather Hedden Jul 15 2020 5:00 pm UTC 60 mins
    As digital content grows, so do the challenges in findability, whether for specific documents/content items or for useful information/data. Printed content has relied on indexes, whereas digital content has relied on search engines, but search engines alone tends to be inadequate for the specific needs of enterprise or specialized content repository search and discovery needs. Tags, categories, keywords, or taxonomies can significantly improve search results, related content discovery, and the user experience involved. While many content management tools support some form of taxonomies, designing and creating taxonomies is left to users.

    Taxonomies are controlled and structured sets of terms, including those referred to as tags or categories. This webinar explains the differences between tags and categories and between different kinds of taxonomies, especially hierarchical and faceted and when each is most suitable for different contexts. The structure and the terms of a taxonomy need to be customized for both the users and for the content. Various stakeholders need to be engaged in a taxonomy project, but the process does not need to be overly complicated. Taxonomies exist of various sizes and complexities, and similarly taxonomy creation can range from simple to complex.

    Join Scott Abel, The Content Wrangler and his special guest, taxonomy expert, Heather Hedden for this free, one-hour webinar.

    Takeaways:
    • How a taxonomy enhances content findabilty
    • What are the different kinds and features taxonomies and what is likely more suitable in your situation
    • Who should be involved in the taxonomy design process
    • When to build the taxonomy yourself vs. when to hire a taxonomy consultant
  • Can't Read, Won't Buy: The Impact of Localized Content on Consumers
    Can't Read, Won't Buy: The Impact of Localized Content on Consumers
    Dr. Donald DePalma Jul 16 2020 3:00 pm UTC 45 mins
    Join us for a chat with Don DePalma, founder and Chief Research Officer, CSA Research, about the findings from his firm's 29-country survey of 8,700 B2B consumers. You'll learn why purchasers are less inclined to buy products that lack instructions — or that fail to provide post-sales customer support content — in their preferred language. You'll discover why local-language content leads to a greater likelihood of purchase and stickier post-sales loyalty.
  • The Future of Technical Communication
    The Future of Technical Communication
    Rob Gillespie Aug 4 2020 3:00 pm UTC 45 mins
    We chat with Rob Gillespie about his thoughts on the future of technical communication, the potential death of traditional (and more recent) approaches to content production, and his thoughts about the impact that other changes may have on the world of content production, delivery, and consumption.
  • Understanding the Personalization Paradox
    Understanding the Personalization Paradox
    Regina Preciado Aug 27 2020 3:00 pm UTC 45 mins
    We chat with content strategy consultant, Regina Preciado, about the need to standardize content in order to personalize it. As co-author of the forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences", Preciado has a lot to say about personalizing content. We'll chat with her about how we can accomplish personalization of our content and provide the content experiences our prospective and existing customers deserve and desire.