“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.
Simon Gerzina (VP & Managing Director, BrightTALK) & Jon Mycroft (Director, Creative Accounts, BrightTALK)Recorded: Jul 18 201958 mins
For many marketers, the prospect of putting together an impactful video project or campaign can appear daunting. With so many variables to consider, how do you approach video marketing in a structured and creative way that will generate positive results?
The first in our series of ‘The Four Pillars of Video Marketing’ focuses on the need to be specific when strategizing, creating and distributing video content. Join Simon Gerzina, Managing Director and VP of Original Content at BrightTALK and Jon Mycroft, Director, Creative Accounts at BrightTALK to learn how to focus on the details that matter when creating video.
As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
The definition of a triggered campaign and how they work
How triggered campaigns can be applied to amplify the marketer's relevance in the moment
Ways triggered campaigns can be leveraged across the entire buyer's journey
BrightTALK Local is our in-person global event series that brings together the best minds in marketing to exchange ideas, get inspired, and connect. With events in San Francisco, London, Singapore, Hong Kong, Seattle, Austin and more, we can't wait to come to your city soon. Check out this clip for a behind-the-scenes look at our BrightTALK Local events.
Jess Bahr, Senior Director of Growth, NS1Recorded: Jul 12 20193 mins
NS1 turned to BrightTALK to acquire new leads, and nurture those leads already in their database with engaging thought leadership webinar and video content.
BrightTALK allowed NS1 to be more efficient and increase their webinar cadence, and the leads coming in were of higher quality. In fact, when NS1 instituted an Account based marketing approach, they found more overlap between the BrightTALK audience and the target account list than any other source.
GDPR hurt NS1's EMEA database. BrightTALK has been a valuable tool in rebuilding this after GDPR went into effect..
Karen Hutton, Senior Director of Marketing. Nlyte SoftwareRecorded: Jul 12 20192 mins
Modern buyers devour a great deal of content while self-educating, long before ever contacting a vendor. Knowing this, Nlyte Has developed their online marketing strategy centering around thought leadership webinar content.
Prior to using BrightTALK Nlyte had a great deal of content and thought leaders, but didn't have the proper outlet. After launching their BrightTALK Channel within the IT space, they enjoyed a 50% increase in net new names.
Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, MarketoRecorded: Jul 11 201961 mins
Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?
Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.
You will learn:
- Strategies for transforming yourself and your marketing message into something worth noticing and remembering
- How people pay attention, remember content, and ultimately act on it
- How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALKRecorded: Jul 9 201959 mins
Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.
In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.
In this webinar, you’ll learn:
-How to identify authentic intent
-How to build your business by building trust
-How to scale through strategic use of tools and human capital
Gerald Murray & Janet DulskyRecorded: Jul 9 201963 mins
Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.
Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.
The definition of CX and big trends
CX leadership, roles, and metrics
The new rules for marketers, including harnessing the power of customer centric data
Val-Pierre Genton, VP Product Marketing, BrightTALKRecorded: Jul 2 201955 mins
When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.
In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
Putting it all together. Turn intent into engagement in a few steps.
Expert Marketing AdvisorsRecorded: Jun 20 201924 mins
End-to-End Event Execution: Elevate Physical Events to Digital Success
Events are a handy tool in a marketer’s toolbox. At the surface, they serve as a great opportunity to get in front of the right target audience, interact with potential and current customers, spread brand awareness, and lead generation. Most businesses focus on the booth look, SWAG, table arrangement, etc. Though those are all important things to focus on, we are here to urge you- Don’t be like most businesses! Take your event beyond!
In this webinar we will teach you how to extend the life of your event and the depth of your marketing arsenal. Get more leads and better leads than your competitors through our proven end-to-end event execution strategy.
In this webinar you will learn:
- Pre-Event, During Event and Post-Event Best Practices
- How to leverage the event to supplement your Digital Footprint, SEO, SEM
- Capturing Onsite Event Value to make an impact online for months after the event has ended
At the end of the day, events are expensive $$$ and though they are a valuable vehicle in generating quality leads, there is more that you can do to get extreme ROI for your business. Join us as we cover big picture event strategies and day-of tactics that will make a big difference in growing your marketing reach.
About Expert Marketing Advisors: With over 20+ years experience in B2B marketing, we have proven success in the market and in the tech industry. Our team of highly-seasoned experts reach all areas of marketing and bring companies to the next level at a pace your competitors will not be able to match.
David Pitta, CMO and Tanya Dracolakis, Sales and Marketing OperationsRecorded: Jun 19 201955 mins
Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old algorithms to better recognize buyers' intentions. B2B sales and marketing teams now face a new priority. How do we leverage these new intent signals and prioritize them in go-to-market efforts?
Join David Pitta, CMO at BrightTALK and Tanya Dracolakis, Sales and Marketing Operations at BrightTALK to learn how to operationalize first-party intent data.
In this session, we’ll discuss:
- Layers and purpose of intent signals in B2B
- Separating account from person-based intent
- Enabling Sales Development to activate intent-based lead products
- Measuring business value and ROI from these investments
Simon Gerzina, Managing Director & VP BrightTALK StudiosRecorded: Jun 13 201955 mins
Creating videos that make an impact and drive business growth is easier said than done. Most marketing teams are skilled to tell stories via webinars, social, articles, white papers, collateral and eBooks. Video-based storytelling requires expertise that is rarely available in-house.
Join this talk to understand how to elevate your storytelling and brand with impactful video.
Kristine Murphy, Margaret Collins, Lawrence Orin, and Joe GelbRecorded: May 29 201960 mins
Instructional designers and technical writers both exist to explain how things work. Traditionally, instructional designers were focused on creating content experiences that educate, while technical writers were more concerned about crafting clear, concise instructions for using a product or service. Both disciplines strive to do the best job possible using the skills and tools at their disposal. And, increasingly, they’re being charged to do create the same types of deliverables.
Join me, Scott Abel, The Content Wrangler, and my special guests, eLearning specialist Margaret Collins, and Senior Software Engineering Manager, Kristine Murphy, both of adaptive experience platform, Progress. We’ll be joined by Lawrence Orin and Joe Gelb from Zoomin Software to discuss how the Progress team applies a learning and instructional design mindset that allows them to focus on user types and creating role-based, personalized content experiences.
David Pitta, CMO at BrightTALK, Val-Pierre Genton, VP of Product Marketing at BrightTALKRecorded: May 29 201964 mins
Today, B2B marketers have access to data that their left brain would only have dreamed of a generation ago. The age of “I know 50% of my marketing spend is wasted, I just don’t know which 50%” is behind us. If anything, marketers are drowning in too much data, courtesy of ~7,000 martech vendors.
Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we’re in danger of over-automating and losing the human touch. Let us remember that purchasing decisions are made by engaging the mind (left brain - IQ) as much as emotions (right brain - EQ).
So which data matters when you’re crafting inspiring stories, trying to reach new audiences and getting pressure to acquire more customers? How is it even possible to make authentic connections while you’re automating for scale?
Join David Pitta (CMO) and Val-Pierre Genton (VP Product Marketing) as they share proven strategies so you can do the same for your business. Their insights draw on viewer data across millions of professionals engaging with webinars and videos on BrightTALK.
Troy Vera, Brinqa, Demand Generation ManagerRecorded: May 17 20193 mins
"BrightTALK is like a magnet that attracts talented and skillful people.." Brinqa uses BrightTALK to host their professional content, because as a lead generation partner it really helps to drive people down the funnel as they self-educate.
Sarah Cook, Caringo, Director of MarketingRecorded: May 17 20192 mins
Seeking a Content marketing platform that could also fill their demand generation needs, Caringo came to BrightTALK looking for a very niche professional audience. BrightTALK audiences make meaningful engagements with content, indicating a high degree of buying interest, and high likelihood of conversion.
Susan Gilchrist, Red Hat, Principal Program Marketing ManagerRecorded: May 16 20193 mins
Red Hat was searching for a partner to build awareness among their ideal audience of software development professionals. Partnering with the internal team at BrightTALK, they create online live events with their industry peers around topics of interest to their professional audience.
David Pitta, CMO at BrightTALK and Val-Pierre Genton, VP of Product Marketing at BrightTALKRecorded: May 15 201961 mins
Explore the 2019 Benchmarks Report with us as we dive into the performance of webinars and videos, and for the first time ever direct insight from our more than 8 million users. We’ve analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year.
Join this session and dive into this as well as the performance of leads from online Summits and webinar events, and how they grow pipeline and bookings.
Savina Angel, WhiteHat Security, Director, Demand GenerationRecorded: May 8 20192 mins
WhiteHat came to BrightTALK needing to reach new audiences and increase their reach beyond those that visited their website. Through a regular cadence on their BrightTALK Channel, WhiteHat has seen a 6.3x return on their investment through revenue from BrightTALK sourced leads.
Daniel Foster, TechSmith & Scott Abel, The Content WranglerRecorded: Apr 10 201959 mins
It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?
Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
David Pitta, CMO, BrightTALKRecorded: Apr 10 201943 mins
For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks while also optimizing our own efforts for success. Starting with a modest marketing team and budget, we focused on continual improvement in how we use our own products and services to achieve growth. Now, with a centralized team of 8, we’ll share how we invested $600,000 last year to achieve $20M in pipeline and $8M in closed-won business from webinars and videos hosted on BrightTALK.
In this talk, we’ll share learnings from a decade of webinar and video experience:
- Using a framework for: people + process = solutions
- Identifying critical KPIs for content, campaigns, and operations
- Establishing an optimal mix of content + demand tactics to meet growth objectives
- Measuring success through lifecycle modeling and attribution reporting
Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.
Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Jarod Sickler, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Jarod will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.
ABOUT JAROD SICKLER:
Jarod Sickler is a Ph.D. candidate at the University of Rochester and an Information Developer at Jorsek LLC, makers of easyDITA. Most of Jarod’s time is revolves around developing clear, precise, and concise content and arguments. Any remaining time, Jarod spends in the outdoors, with his family, climbing rocks and ice.
Stephani Clark, Head of Customer SuccessRecorded: Mar 19 201960 mins
It’s pretty easy for many organizations to recognize the benefits of moving their content into DITA. However, once you’ve decided to make the move to DITA and selected a tool for authoring and content management, you’ve only gotten past the first hurdle. Now you have a DITA implementation to plan. A well-planned implementation can result in significant savings, in costs, resources, productivity, and stress!
Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Stephani Clark, Head of Customer Success at Jorsek LLC, for this free, one-hour webinar. Stephani will outline the major aspects of a DITA implementation and what you should plan for when embarking on a DITA implementation.
In this session, you will learn how to build a timeline, plan, and budget for your implementation, focusing on:
1) Information architecture
2) Content strategy
3) Content conversion
4) Development of published outputs
5) Training requirements
6) Expectation and resource management
ABOUT STEPHANI CLARK
Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA’s software. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience.
Before she worked for easyDITA, Stephani spent over ten years working in the energy efficiency industry. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator.
Stephani lives in Rochester, NY with her husband and three-year old son. Stephani enjoys spending time with her family, cooking, reading, traveling, and organizing anything and everything.
Make smarter content decisions for better business results with content intelligence. That sounds great, but how?
Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.
• Recognize three types of content decisions that benefit from content intelligence.
• Understand four ways content intelligence can improve content decisions.
• Find out what it takes to win big on content.
ABOUT COLLEEN JONES
A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
Having a great Salesforce implementation strategy from the start is the best way to achieve optimal ROI on your Salesforce investment while building a scalable, long-term solution that your company can use for years to come.
Join Expert Marketing Advisors and Quickly Consulting to learn what tools are needed to help achieve the best ROI for your business. 5X certified specialist, Stacy O’Leary will take you step-by-step through the process of setting up Salesforce to meet the needs of your organization. With Salesforce specific marketing guidance we are here to help give the best direction for your organization.
Nick Markwith, Director, CommunitiesJul 30 20194:00 pmUTC60 mins
Webinars are a proven tactic for driving engaged, qualified leads but are often executed poorly or without the audience in mind. A poor presentation can have the opposite effect intended if marketers and presenters don’t approach the webinars that deliver value, insights, and authenticity to your audience.
Join Nick Markwith as he reviews how BrightTALK’s editorial team manages their 2,000 webinar editorial calendar and discusses the five best practices for developing a webinar editorial calendar that excites, engages and educates your target audience.
In this session, you will learn how to:
• Understand what drives your audience
• Explore new sources of novel editorial ideas and formats
• Identify best practices to keep your audience engaged and nurtured
In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
1 - Customer – now and forever will always be about the customer.
2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
3 – Channels Media – what mainstream and other media channels are customers using now and will use?
4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
5 – Connections - the means for networking with other businesses, industry, government and others.
6 - Communications - the unique organization processes that occur between companies and customers.
7 - Collaboration - organizational thought leadership for content development and delivery processes.
8 - Call to Actions – driving behavior without which nothing happens.
9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
Jordan Con, Product Marketing Manager, Marketo, an Adobe CompanyAug 6 20199:00 amUTC41 mins
Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.
How, when, and why to use journey and impact analytics
How to prove and improve impact with attribution data
What goes into good dashboards and reports
Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, MarketoAug 15 20199:00 amUTC60 mins
Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, MarketoAug 20 20199:00 amUTC49 mins
- How to select lead generation programs and evaluate successes
- How to plan email and nurture programs to move prospects through each stage of the marketing funnel
- Strategic tactics to create sales-ready leads