Hi [[ session.user.profile.firstName ]]

Webinar and Video Marketing

  • Search Engine Optimization for Technical Documentation
    Search Engine Optimization for Technical Documentation
    Mordy Oberstein and Justin Simon Recorded: Nov 24 2020 63 mins
    Join us for a free, one-hour topic-based presentation on the value of investing in optimizing technical documentation content for search. SEO experts Mordy Oberstein of Wix and Justin Simon of TechSmith will demystify search engine optimization and its relation to technical documentation. This event is brought to you by TechSmith and Precision Content.
  • How Structured Content Powers Health Education at Healthwise.org
    How Structured Content Powers Health Education at Healthwise.org
    Sonja Deines Recorded: Nov 24 2020 43 mins
    Join us for an informative discussion with content strategist, Sonja Deines, about how non-profit patient education provider, Healthwise.org, uses structured content to power their innovative educational efforts. You’ll discover why the organization leverages structured information to deliver evidence-based, easy-to-understand content that helps people make better healthcare decisions.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
  • Future Proof: How to Create a Lead Scoring Model That Scales
    Future Proof: How to Create a Lead Scoring Model That Scales
    Kylie Alexander Recorded: Nov 24 2020 47 mins
    With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.

    Watch Kylie Alexander, Marketing Operations Manager and lead scoring expert, share how you can create a lead scoring model that will scale with your business.

    You'll learn:

    How to partner with the right stakeholders to make decisions that are aligned across the business

    Lessons the Marketo Engage operations team has learned so you don't make the same mistakes

    How to plan for a scoring model that will scale
  • Jennifer Aniston, storytelling and why sales know best about customer lifecycle
    Jennifer Aniston, storytelling and why sales know best about customer lifecycle
    John Aloy, head of strategic sales, O2; and David van Schaick, CMO, The Marketing Practice Recorded: Nov 24 2020 31 mins
    John Aloy is Head of Strategic Sales at O2 Telefonica. He’s been using ABM to improve customer value in strategic accounts for over four years.

    In this webinar, he’ll share his journey with TMP CMO, David van Schaick. Together they’ll take you on a journey that will reveal the art of growing strategic customers, and what all this has to do with Jennifer Aniston.

    We hope you will leave inspired anew about the power of storytelling in ABM.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and The Marketing Practice who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Curate Your Components: The Personalization Paradox #4
    Curate Your Components: The Personalization Paradox #4
    Val Swisher Recorded: Nov 19 2020 60 mins
    Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time.

    Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is.

    In this webinar, you will learn:

    Why componentized content is a requirement for personalization
    The 3 biggest pitfalls of componentized content (and how to avoid them)
    What an enterprise component eco system really looks like
  • Webinar: Brand Authenticity and the Power of Personalisation
    Webinar: Brand Authenticity and the Power of Personalisation
    DMA, AAR, Mind, Swizzels Matlow, Worldwide Cancer Research Recorded: Nov 19 2020 66 mins
    Uncover the power of personalisation and brand authenticity alongside AAR, MIND, Swizzels Matlow, and other experts and discover how it can be used to your advantage. Tune in for discussion, debate, and leading insights, as you unpick the theory and dive into the makings of personalisation and brand authenticity.
  • BrightTALK Local Singapore: Driving Conversions with Digital Content
    BrightTALK Local Singapore: Driving Conversions with Digital Content
    Eying Wee (Rubrik), Adeline Goh (Gigamon), Joseph McCarthy (BrightTALK) Recorded: Nov 19 2020 45 mins
    If you create great content and nobody sees it, what’s the point? Join Singapore’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

    They’ll share their secrets about:
    - Standing out from the digital noise during the pandemic with engaging, valuable content
    - Aligning content with demand generation strategy
    - Understanding campaign goals and personas to create relevant content
    - Designing virtual events to succeed when your audience has Zoom fatigue
  • Live Nation, PGi, and TechTalk Summits Presents: The Future of Events
    Live Nation, PGi, and TechTalk Summits Presents: The Future of Events
    Barbara Bouman, Vice President of Special Events, Live Nation Special Events and Mark Roberts, Chief Marketing Officer, PGi Recorded: Nov 19 2020 48 mins
    Organizations have had to rethink their strategy for in-person events in light of the COVID-19 pandemic. What’s clear is that events aren’t going away; they’re just going to look different in the months and years ahead.

    Research conducted by The Harris Poll revealed more than half (54%) of employed Americans working from home due to COVID-19 would not be comfortable attending large, in-person work-related events this year. To ensure participants’ safety and comfort as part of the “next normal,” organizations must move to a hybrid approach for events, including town halls, sales conferences and experiential events to ensure a better experience for everyone involved.

    Join PGi, the leader in virtual events, and Live Nation Special Events, the national leader in incredible venues and epic events, for a candid conversation about the future of hybrid events in the “next normal.”

    During this interactive session, you’ll learn:
    How hybrid events are a popular way of holding a “responsible” gathering without endangering safety.
    How to host a compelling, successful hybrid event that engages audiences.
    How to create a hybrid event that provides value and unique content, ensuring excitement for all participants.
    The latest trends and best practices with in-person and hybrid events in the “next normal.”

    Are you going to deliver something unique that no one else is? Join this interactive session to understand the latest trends and best practices with in-person and hybrid events as we embrace the “next normal.”
  • Content Intelligence: Developing a Data-Driven Content Strategy
    Content Intelligence: Developing a Data-Driven Content Strategy
    Nick Markwith, Sr. Director of Content, BrightTALK Recorded: Nov 17 2020 59 mins
    Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s easy to get lost and hard to know where to begin without the right tools or strategies to help develop your ideas into a repeatable content plan.

    In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective. Join this episode to learn:
    - What elements are needed for your content strategy
    - How to understand your strengths and opportunities through analysis
    - How to leverage topics and formats drive results
  • Content Strategy: Yesterday, Today, and Tomorrow
    Content Strategy: Yesterday, Today, and Tomorrow
    Rahel Anne Bailie, Content Seriously Recorded: Nov 17 2020 46 mins
    Join us for The Content Advantage on when we chat with content operations maven Rahel Anne Bailie about the discipline of content strategy. We'll explore content strategy past, stopping to talk a bit about the foundations of the discipline, where we're at today, and where we're heading tomorrow. Come prepared to ask questions of one of the most knowledgeable content strategists on the planet.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
  • Changing Channels: How the Right Cross-Channel Mix Makes Every Marketing Dollar
    Changing Channels: How the Right Cross-Channel Mix Makes Every Marketing Dollar
    Mike Madden, Director of Commercial Demand Generation for Adobe Experience Cloud Recorded: Nov 13 2020 38 mins
    Watch our webinar, Changing Channels: How the Right Cross-Channel Mix Makes Every Marketing Dollar Go Further.

    Featured speaker Mike Madden, Director of Commercial Demand Generation for Adobe Experience Cloud, discusses how to create a more proven, more personalized, and more profitable path to purchase.

    In this webinar, you will:

    Discover how to measure performance beyond engagement metrics, to understand if and how your campaigns are generating revenue

    Improve your coordination efforts across channels, so that your customers receive a cohesively branded and personalized experience that can accelerate their journey

    Find out how to choose the right mix of channels for your business, and how to create the right content for those channels that aligns with the customer’s stage in the buying process
  • BrightTALK Local West Coast: Demand Generation Strategy
    BrightTALK Local West Coast: Demand Generation Strategy
    Morgan Cantrell (BrightTALK), Navin Mittal (Director, Marketing), Sebastian Rehaag (System Soft) Recorded: Nov 12 2020 68 mins
    How does your team build a demand generation strategy that actually works? Achieving marketing-generated revenue goals can be a challenge which is why understanding the right approach is the key to the success of any campaign. Join some of the west coast's top marketers, as they give an inside look at what have proven to be winning demand generation strategies and how they are shaping their plans for 2021.
  • When Do You Need a Content Consultant and How Do You Work With One?
    When Do You Need a Content Consultant and How Do You Work With One?
    Stephani Clark and Gretyl Kinsey Recorded: Nov 12 2020 63 mins
    Embarking on a structured content project is exciting but it can also feel daunting. Consultants typically help with content strategy, training, conversion, implementation, and selecting new tools. A content consultant can aid you with your project, but at what point should you ask for help? 



    Join Stephani Clark, Director of Customer Success at Jorsek, and Gretyl Kinsey, Technical Consultant at Scriptorium for this free one-hour webinar. When hiring a consultant, how do you set expectations, and how do you work with multiple vendors (consultants and tools vendors) to have a successful outcome? Stephani and Gretyl will discuss key areas of a content management project to evaluate when you should hire a consultant or when you should move forward on your own.

    Three Takeaways:
    • Signs you need a consultant
    • Setting expectations
    • Tips 
  • Flip the Switch: Budgeting for Virtual Events
    Flip the Switch: Budgeting for Virtual Events
    Edward Farraye, Growth/Revenue Marketing (HashiCorp) and Nick Fagan, Senior Director, US Sales (BrightTALK) Recorded: Nov 12 2020 58 mins
    You’ve set your virtual event KPIs. Now, where should you focus your resources to get the most bang for your budget? Let us walk you through the essentials.

    Join Nick Fagan, Senior Director, US Sales (BrightTALK) as he sits down with Ed Farraye, Growth/Revenue Marketing (HashiCorp), to highlight how to maximize the ROI of virtual events in 2021. We'll discuss how to establish a budget that maps directly back to your overarching goals and objectives, and how three different types of virtual events fit into your GTM strategy - demand gen, brand-building, and internal. While we won't share top-secret budget specifics, we'll break-down the minimum requirements necessary to launch a practicable B2B event or conference and outline the extras that, when executed cost-effectively, can elevate a standard virtual event into an engaging digital experience.
  • Up to the Minute: Enterprise Architecture Community Update
    Up to the Minute: Enterprise Architecture Community Update
    Harriet Jamieson - Senior Content Manager, BrightTALK Recorded: Nov 11 2020 16 mins
    Who is in the BrightTALK Enterprise Architecture community, what topics are of most importance to them, and what type of content do they prefer?

    Join this webinar to learn:
    - How the community has grown and evolved
    - What topics are trending and which are declining
    - What to look forward to in the rest of 2020
  • Using Virtual & Hybrid Events as a Growth Factor for B2B Communities
    Using Virtual & Hybrid Events as a Growth Factor for B2B Communities
    Vanessa Lovatt (Glisser), Ricardo Molina (BrightBull) Recorded: Nov 11 2020 38 mins
    With over a decade of experience using events to develop and grow B2B communities, Ricardo Molina (Founder, BrightBull) has turned his hand to virtual events in a big way this year.

    In this quick chat, Ricardo will share what virtual event success stories he’s seen in the community-based sector and what’s made him feel excited about the potential of virtual events both now and in the future.

    We’ll talk speed of change, event goals, event redesign, and bringing event teams on this event evolution. We’ll also dip into some of the potential pitfalls and things to avoid in your next virtual event.

    We will finish with Ricardo’s forecast for the future of virtual and hybrid events in the B2B communities world.

    Learn more about Glisser at: https://info.glisser.com/brighttalk
  • Webinar: Democratising Scotland’s Data Talent
    Webinar: Democratising Scotland’s Data Talent
    Golden Charter, Scottish Power Recorded: Nov 11 2020 63 mins
    Join us to hear from DMA Scotland’s Vice Chair, Howard Barber as we explore how Scotland can ensure it is creating a constant stream of skilled employees to staff the data roles that organisations need to fill. Tune in for discussion, debate, and insights from the Democratising Scotland’s Data Talent whitepaper.
  • No Location, No Problem! - Planning for 2021 Event Success
    No Location, No Problem! - Planning for 2021 Event Success
    Andrew Denlow - SVP of North American Sales, PGi and Sue Hatch - Content Director, MeetingsNet Recorded: Nov 11 2020 58 mins
    It is no secret that 2020 has proven to be a volatile year for meeting and event planners. The COVID-19 pandemic forced location-based physical events to go virtual. When they return to convention centres, conference halls and other venues remain uncertain. Meanwhile, the show must go on. How do you optimize next year's virtual events for a superior stakeholder experience?

    Join Andrew Denlow from webcast technology provider PGi to go beyond best practices and discover tricks of the trade. Make your virtual events not only more impressive but also easier to produce.

    In this webcast, you'll learn to:
    - Re-think and optimize physical event fundamentals in a virtual setting
    - Maximize virtual event technology and minimize technology limitations
    - Identify possibilities for stronger virtual event engagement and interaction
  • Creating Voice and Tone Strategy that Wins with Customers
    Creating Voice and Tone Strategy that Wins with Customers
    John Caldwell, UX Design Leader Recorded: Nov 10 2020 36 mins
    Tapping into customer emotion and desire is at the heart of any winning design and content strategy. Join special guest, writer, author, content strategist, and UX design leader, John Caldwell, for this 35-minute webinar recorded in August 2020.

    Based on his book "Voice and Tone Strategy: Connecting with People through Content" (XML Press, 2020), John lays out the case for developing strategic content that connects with customers, gains their loyalty, and wins the game against your competitors. John demonstrates with a simple set of building blocks, guided by a clear and achievable goal, and then adapts it to you and your customers with a system for flexing how your character talks.

    Leveraging storytelling techniques, John works his way through some proven frameworks and ends with looking at how to roll out and deliver on a new strategy.

    During this webinar, you will hear about:

    • The value of meaningful and strategic relationships brought to life with character and principles that have the power to connect with people
    • How to develop a strategy that’s built on an easy-to-understand set of building blocks, driven by frameworks for flexing voice and tone
    • How to get buy-in from skeptical stakeholders and team leaders who have their own sets of priorities
  • Discussion: Technical Documentation Industry Survey: Coronavirus Edition
    Discussion: Technical Documentation Industry Survey: Coronavirus Edition
    Paul Perrotta, The Technical Communication Wrangler Recorded: Nov 10 2020 50 mins
    Join us for a chat with Paul Perrotta, the Technical Documentation Wrangler, about some of the preliminary findings from the 2020 Technical Documentation Industry Survey: Coronavirus Edition.

    We'll explore the data we collected from technical communication professionals working in the trenches during the coronavirus pandemic. Perrotta will give us a sense of how the COVID-19 pandemic has changed where and how technical documentation professionals work, how much they earn, and how they feel about the security of their job and the future of their careers. 

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
  • Recession-Proof Digital Transformation
    Recession-Proof Digital Transformation
    Dr. Dave Chaffey (Smart Insights) and Andy Wiggans (BrightTALK) Recorded: Nov 10 2020 47 mins
    With the growing potential for a global recession, businesses that are not yet digitally-focused will be forced to adapt. But, when pressure looms and budgets begin to feel tight, why will the best marketers lean-in to post-digital marketing?

    Join Dr. Dave Chaffey, co-founder and content director (Smart Insights), and Andy Wiggans, VP and regional managing director, EMEA (BrightTALK) as they break-down the intricacies of an omnichannel communications growth plan that prompts conversion to online or offline sales while limiting digital silos.

    Together, they’ll cover how to support the continued growth of both B2C and B2B organizations by reviewing:
    - Important success factors for digital transformation
    - Omnichannel communications planning and content marketing strategy
    - Quick wins from low and no cost comms
  • Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Gene
    Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Gene
    Hayley Ferrante Recorded: Nov 6 2020 40 mins
    n an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement.

    Watch Hayley Ferrante for her webinar, Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Generating Machine, where she will dive into how you can level up your email game and stand out from the crowd.

    You'll learn:

    How traditional engagement programs still work, but only to an extent
    How to listen to your audience and automate triggered campaigns
    Why token personalization is important, but not advanced enough
  • The Studio: Art Direction
    The Studio: Art Direction
    Nyekha Bennett, Kate Jacobsen, Greg Johnson, and Mike Marsdale (BrightTALK) Recorded: Nov 5 2020 58 mins
    Effective art direction can be the difference between integrated brand experiences and one-off, budget-busting disasters. But, when framing a vision and setting expectations, marketers and creatives can occasionally feel like they speak different languages.

    “Sometimes it seems like clients are coming at a video project from their left brain and we’re coming at it from our right brain and we can’t even understand each other.” - Nyekha Bennett, Art Director (BrightTALK)

    We asked our marketing and Studios teams how they manage art direction when both have different priorities and timelines. “Trust the process” and “non-verbal communication is key” are only a couple of the tips we’ll cover as we discuss how to ensure effective collaboration from the very beginning of any project. Plus, we’ll include a template kit of quick workshops the BrightTALK team uses to help align project groups from the start.

    Join Nyekha Bennett and Greg Johnson, along with Mike Marsdale and Kate Jacobsen, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.
  • Up To The Minute: Q4 Fintech Community Update
    Up To The Minute: Q4 Fintech Community Update
    Ryan Ross, BrightTALK Recorded: Nov 5 2020 17 mins
    Up To The Minute: Q4 Fintech Community Update
  • The Rise of Content Atomization to Support AI and Advanced Personalization
    The Rise of Content Atomization to Support AI and Advanced Personalization
    Kathleen Pierce, Patrick Bosek, and Scott Abel Recorded: Nov 5 2020 42 mins
    Are you happy with the performance of your content engine? If not, you've got company. 77% B2B marketing organizations report a significant inability to drive content consumption with intended audiences. Top reasons for content waste: quality, relevance, and customizability issues. Content atomization, or the use of structured content, is one way organizations can address these challenges and create much more personalized, AI-driven customer experiences at scale.

    Join us for a chat with, Forrester SiriusDecisions Principal Analyst Kathleen Pierce, who will share trends and actionable insights on how to improve content performance today and make your content engine agile and adaptable for the future.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • Marketing Attribution: The Journey from Cost Center to Cash Cow
    Marketing Attribution: The Journey from Cost Center to Cash Cow
    Andy Schneider Nov 30 2020 10:30 am UTC 21 mins
    Watch Adobe’s webinar, Marketing Attribution: The Journey from Cost Center to Cash Cow.



    Featured speaker Andy Schneider, Solutions Consultant at Adobe, discusses the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.



    During this webinar, you will:



    Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
    Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
    Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
    Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
  • Webinar: Brexit - What are Marketers Doing to Prepare?
    Webinar: Brexit - What are Marketers Doing to Prepare?
    DMA Nov 30 2020 3:00 pm UTC 75 mins
    DMA’s resident legal and policy experts will take you through all you need to know to prepare your business for any outcome.
  • Webinar: Why Insight-Driven Marketers are the Engine of Growth
    Webinar: Why Insight-Driven Marketers are the Engine of Growth
    Lead Forensics, VervelQ, Peak Indicators, Radisson Hotel Group, Kingpin Communications Dec 1 2020 3:00 pm UTC 75 mins
    Join our webinar to hear from Peak Indicators and learn why marketers need to adopt growth as their key directive and get a handle on the complexity of marketing data.
  • The state of events: What is in store for 2021?
    The state of events: What is in store for 2021?
    Chris Wickson, VP & General Manager, Events at Integrate Dec 1 2020 4:00 pm UTC 60 mins
    In-person B2B events are slated to return in 2021. And it’s forcing marketers to talk about the elephant in the room. Because events remain one of the most siloed and expensive of all marketing channels. But that’s about to change.

    Since marketing budgets are under the microscope now more than ever, it’ll be up to event marketers to rethink their game plan and take a new approach that overcomes past challenges and limitations.

    Sign up to hear the results of Integrate’s latest research on how top marketers across the US and UK are thinking about 2021 event strategy.

    Join Chris Wickson, VP & GM of Events at Integrate, to hear:

    • What the new, expanded scope of the event marketer includes.
    • How to plan for hybrid virtual and in-person events
    • How to better align events with demand gen and revenue goals.
    • Why creating connected customer journeys is critical to success.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Integrate who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • B2B Selling in the 2020's: The Ten Critical Steps That Drive A Sale Forward Now.
    B2B Selling in the 2020's: The Ten Critical Steps That Drive A Sale Forward Now.
    Peter Strohkorb, International Sales Acceleration Specialist Adviser, USA, Australia, UK Dec 1 2020 9:00 pm UTC 47 mins
    Highly recommended for Business Leaders, Sales Leaders and Reps everywhere.
    International Sales Acceleration Specialist Adviser Peter Strohkorb brings you his views on current market conditions and offers his expert advice on acceleration strategies in the challenging selling environment.
  • How to build a through-partner channel program that works for you
    How to build a through-partner channel program that works for you
    James Taylor, Commercial Director at Kingpin Communications and Judit Nagypal, Partner Recruit Lead at Microsoft Dec 2 2020 12:00 pm UTC 60 mins
    For B2B technology brands, getting the most out of your partner programs can be the difference between success and failure, especially in these times of global economic uncertainty.

    To succeed, channel leaders need to harness new data, technology, tactics and techniques to ensure their channel is delivering genuine measurable business impact.

    In this 45 minute webinar, we will hear how Judit Nagypal, Partner Recruit Lead at Microsoft and James Taylor, Commercial Director, Kingpin Communications have worked together to build and execute a successful scalable, multi-region through-partner program for Microsoft Western Europe.

    In this webinar, you'll learn:

    • How to choose the right partners
    • How to build a scalable through-partner lead-generating engine.
    • How to understand your partners better – their challenges and priorities, their go-to-market strategy and their specialization.
    • How to measure the success of your program, scale and optimize.
    • What you need to avoid.

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Kingpin Communications who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Event Experts: Virtual Events 101
    Event Experts: Virtual Events 101
    Vanessa Lovatt (Glisser), Steve Budd, and Andy Burden (Substribe) Dec 2 2020 3:00 pm UTC 30 mins
    Virtual Events 101: First-hand lessons learned for running your first ever Virtual Event

    Steve Budd and Andy Burden are globally respected for their understanding of subscription-based B2B businesses and know just how important it is to leverage events to build such businesses.

    As well as coaching their clients through leveraging events as part of their growth strategies, they have also made the pivot to virtual themselves in 2020 and ran their first-ever virtual event in October 2020. This event has already been described as 'the best virtual events I've been to this year' by one of their event attendees and they'll be sharing their lessons learned along the way.

    Heavily focused on human interactions, group sharing, and meaningful engagements, the Substribe event ran on five individual days, each with a core theme, and they were spread across a three-week window.

    In this webchat they will share how they prepared speakers and engaged attendees into contributing as well as listening, and what they found most challenging about designing and delivering their first-ever virtual event.
  • Configuration Database Enables Automatic Assembly of Technical Documentation
    Configuration Database Enables Automatic Assembly of Technical Documentation
    Alex Masycheff Dec 2 2020 6:00 pm UTC 60 mins
    When complex products, such as aircraft, automobiles, or factory machines, are delivered to customers, they typically come in a customer-specific configuration. The configuration determines the components included in a particular product.

    For example, when an aircraft maker sells an aircraft to airlines, each airline orders their own configuration of the aircraft. Needless to say that a component (such as an engine or a certain version of the software) may be part of multiple configurations, and new configurations are constantly built. Engineers provided with the configuration name, usually have a way to find out which components should be included in each configuration.

    Technical documentation teams also need to have an efficient (and preferably automated) way to identify which content describing individual components is required for a specific configuration and to assemble it into a complete set of documentation deliverables.
     
    In this webinar, you will learn:

    - What a configuration database is
    - How product content is matched to the product configuration
    - Why the traditional way of content profiling doesn't always work for configuration-based product assembly
    - How Boolean statements can be used in conditional content expressions and why they make conditional content filtering more flexible
    - Why content has to be in a structured format to enable automatic content assembly
  • Flip the Switch: Content That Converts
    Flip the Switch: Content That Converts
    Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK) Dec 3 2020 3:00 pm UTC 72 mins
    Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

    Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

    They’ll focus on:
    - Generating scalable awareness and demand through always-on webinar and video programs
    - Creating a content plan that features all potential forms of content
    - Tips and tricks to speed up the content development process without sacrificing quality
    - Best practices that put your content to work for you
    - How to push measurement and performance monitoring to the next level

    As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
  • Why We Bother To Map The Customer Journey
    Why We Bother To Map The Customer Journey
    Noz Urbina, Patrick Bosek, and Scott Abel Dec 3 2020 4:00 pm UTC 60 mins
    Customer Journey Maps (CJMs) are recognized across industries as key components to improving customer experience or the content that supports it. Why?

    Especially in times of crisis, understanding the priorities and pain points of your audience is essential. Maybe you want to be more customer-centric; to increase relevance or personalize content; to cut out content that's not driving improvements to customer experience; or to simply optimize your processes and team interactions.

    Ok, great. But what do you actually change? What do you focus on this week, month or year? CJMs help align strategy to zero in on what will deliver the greatest ROI in your unique brand situation.

    Join us for the next episode of Coffee & Content with omnichannel content strategist, Noz Urbina. We'll tease out how to best build content strategies and experiences. Attend this session to learn the benefits and the key concepts to making your CJMs better than the rest.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • Rally Sales & Marketing Around the 4Ps of Sales Effectiveness to Boost Revenue
    Rally Sales & Marketing Around the 4Ps of Sales Effectiveness to Boost Revenue
    Sonny Dasgupta, Head of Product Marketing at Conversica & David Rowlands, Editor at B2B Marketing Dec 3 2020 8:00 pm UTC 60 mins
    An effective lead follow-up strategy is vital to successful pipeline generation but many businesses struggle to adhere consistently to a cohesive process, often leaving revenue on the table. Well-aligned sales and marketing teams can work together to form streamlined processes to convert leads into pipeline—and ultimately new business.

    To understand trends in lead follow-up strategy and efficacy, Conversica investigated 1000+ companies and evaluated their engagement process as defined by the 4Ps of Sales Effectiveness: Promptness, Persistence, Personalization, and Performance.

    Join this webinar to hear the findings of this research and leave with key takeaways including:

    ● Understanding where your company’s performance stands relative to others in your industry
    ● Which factors are strong indicators of success or failure
    ● Specific measures you can take to align your Sales team with best practices for optimum success


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • B2B Animation: Repurposing Existing Content
    B2B Animation: Repurposing Existing Content
    Helen Easter, Associate Producer, Jeff Kunken, Director, Creative Accounts and Steve Madeja, Producer (BrightTALK) Dec 8 2020 4:00 pm UTC 60 mins
    In a world where content is increasingly more complex and data-centric, B2B marketers are turning to animation to create engaging videos and gifs that stand out without breaking the bank.

    “Animation is only expensive if it’s a one-off. If you build it into your content motion, it can be cost-effective and powerful.” - Steve Madeja, Producer (BrightTALK)

    As marketers, we need to wring every last drop out of the content we work so hard to produce. In this episode, we’ll explore how leveraging animations can breathe life into existing content without having to start from scratch. We’ll strategize the types of B2B content that best lend themselves to animation and demonstrate how you can captivate new audiences through multiple formats.

    Join Helen Easter and Steve Madeja as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.
  • Creating a Successful Customer Journey and Content Mapping
    Creating a Successful Customer Journey and Content Mapping
    Kevin Nichols Dec 8 2020 4:00 pm UTC 60 mins
    A successful customer journey must be true to a customer’s needs but also useful for the business. It should not just end up as a mere decoration in someone’s corner cube in an office. So, what are the elements for its success—what does a successful one look like? Join us for a conversation with enterprise content strategy guru, Kevin P Nichols, as he shows you a successful model for a customer journey with content mapped to it. Kevin will offer his expertise around three core themes:

    • What is a successful customer journey and content map and what does an example look like?
    • After you build one, what are some key considerations for its implementation within a business.
    • Which types of KPIs should you think about to quantify its value across the enterprise?

    Join us for this conversation with Kevin, who will offer an example and point you to additional resources he has developed around these three focus areas.

    The Content Advantage is brought to you by Zoomin Software.
  • How to Make Marketing Memorable: Separate Science from Science Fiction
    How to Make Marketing Memorable: Separate Science from Science Fiction
    Dr. Carmen Simon, Chief Science Officer at Corporate Visions Dec 9 2020 3:00 pm UTC 60 mins
    The only reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can’t hope to influence those decisions if your messages and content aren’t memorable.

    So how do you create memorable marketing?

    Join cognitive neuroscientist and Chief Science Officer, Dr Carmen Simon, to hear the results of Corporate Visions’ latest research and learn practical techniques to activate your buyer’s memory and make your marketing more influential.

    In this webinar, you'll learn:

    1. How memory influences people’s actions and decisions
    2. How to make your messages more memorable and persuasive
    3. The importance of using repetition the right way
    4. How much and what kind of visuals can impact memory
    5. How to harness complexity, rather than simplify it

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Corporate Visions who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • How to Drive Onboarding and Training Success With Dynamic Workflows
    How to Drive Onboarding and Training Success With Dynamic Workflows
    Sarah Zey and Lawrence Orin Dec 9 2020 6:00 pm UTC 60 mins
    Helping people use your content naturally and intuitively is clearly crucial. Whether you’re a content author, instructional designer, LMS administrator or product leader, you know that a great onboarding experience is critical to driving product adoption and reducing churn. Likewise, a great training experience is key to ramping up new employees.

    The problem is that humans process information in a very interconnected way, whereas documentation is typically created and delivered in a linear fashion. So how can you provide easy access to the onboarding materials people need, so they can succeed from Day One?

    In this webinar, Sarah Zey of Netsmart, and Lawrence Orin of Zoomin Software, will show you how dynamic and intuitive workflows can guide your customers and employees through personalized content experiences, all within a single portal powered by your existing technical product content.

    Here are some of the things you’ll learn:
    • How workflows provide personalized user guidance
    • The problem with legacy methods for creating workflows
    • How a large software company builds dynamic workflows within their documentation portal to empower onboarding and training success.
  • Webinar: Winning With Total Customer Experiences
    Webinar: Winning With Total Customer Experiences
    Merkle, People's Postcode Lottery Dec 10 2020 3:00 pm UTC 75 mins
    Every business is competing for a share of customer attention, and the delivery of connected experiences that matter to customers has become the golden thread everyone is striving for. Tune in on Thursday 10 December to hear from Merkle and People’s Postcode Lottery to learn the benefits of creating a truly connected experience for your customers.
  • Digital Selling: Connecting Salespeople to Customers with Technology and Content
    Digital Selling: Connecting Salespeople to Customers with Technology and Content
    Paul Wlodarczyk, Patrick Bosek, and Scott Abel Dec 10 2020 4:00 pm UTC 60 mins
    New technologies can help us connect business website visitors to living, breathing salespeople. Using them effectively requires customer journey mapping, content strategy, and experience design. Join us for a conversation with Paul Wlodarczyk, Managing Partner of Prodx, about several important emerging technologies, and how they can be used to assist us in our goal of producing exceptional customer experiences.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • BrightTALK Local North America: Content Strategy in a Virtual World
    BrightTALK Local North America: Content Strategy in a Virtual World
    Alex Yakubov (Expanse), Colleen Jones (Content Science), Sherry Prescott-Willis (Aerospike), Morgan Cantrell (BrightTALK) Dec 10 2020 5:00 pm UTC 60 mins
    Content generation strategies have had to pivot to meet the needs of a virtual world in 2020. For our final BrightTALK Local of the year, we are partnering with Boston Content and DC Marketing Tech Talks to bring together some of the best demand generation thought leaders in North America. The panel will have an in-depth discussion on:
    - Creating engaging online experiences that drive bottom-line results
    - The science behind content that makes an impact
    - Driving demand with virtual event content
    - Building an always-on campaign strategy to constantly push leads through the funnel
  • Oversee Your Outputs: The Personalization Paradox #5
    Oversee Your Outputs: The Personalization Paradox #5
    Val Swisher Dec 10 2020 6:00 pm UTC 60 mins
    When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense -- after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from the end.

    Join Val Swisher, CEO of Content Rules, to learn how to manage your outputs to provide the right content to the right person at the right time.

    In this webinar, you will learn:

    The difference between delivering documents and delivering experiences
    The 3 types of outputs every enterprise should provide
    The role of automation in delivering content
  • The 2021 Blueprint: Fuel Your Demand Strategy
    The 2021 Blueprint: Fuel Your Demand Strategy
    Olivia Dassler, Manager Marketing Programs (BrightTALK), Roma Patel, Customer Marketing Manager (BrightTALK) Dec 16 2020 4:00 pm UTC 45 mins
    Every marketing team wishes they had a crystal ball to see what 2021 will hold. How much money should you invest in acquisition? What level of engagement can you expect? What channels will continue to deliver next year?

    In this session, we'll share our blueprint for driving success in 2021. We'll help you fuel your demand approach with a steady stream of webinars and virtual event programs that engage your core buyers. You'll get an advanced look at BrightTALK’s Blueprint tools and how effectively you can leverage each one in order to progress your team’s planning into powerful actionable insights. Topics include:


    - Creating a demand waterfall
    - Building a scalable content plan
    - Designing webinar, virtual event and video content that stands out from the crowd
  • Measurement: It’s an Art and a Science
    Measurement: It’s an Art and a Science
    David Pitta, CMO (BrightTALK) Dec 16 2020 5:00 pm UTC 45 mins
    Marketing attribution models and measurement can be daunting, but you can approach this methodology in a way that creates alignment across your business. Whether it’s creating short-term and long-term benchmarks for your marketing programs or determining overall ROI, attribution is powerful knowledge every marketer should be equipped with. Join this session for best practices for a winning B2B attribution model. We’ll be digging into various layers of campaign reporting to help your team understand and optimize programs.
  • Measuring the Value of 
Your Localization Effort: 3 Metrics and How To Use Them
    Measuring the Value of 
Your Localization Effort: 3 Metrics and How To Use Them
    Kit Brown-Hoekstra Dec 16 2020 6:00 pm UTC 60 mins
    We know our content has business value, and yet, many companies still struggle to quantify that value, in part because there is often a lag between the content release and the result we seek. As technical communicators, we can learn from marketing and localization teams.

    Join us for a presentation from Kit Brown-Hoekstra and learn how to align your metrics on your business goals and get the information you need from your localization efforts.
     
    Attendees will learn:
    1) 3 metrics you can use to measure the effectiveness of your localization efforts
    2) Why your choice of metrics matter
    3) Tips for improving your localization quality

    ABOUT KIT

    Kit Brown-Hoekstra is an STC Fellow and former Society President, and award-winning consultant. As Principal of Comgenesis, LLC, Kit provides consulting to her clients on localization and content strategy. She speaks at conferences worldwide and publishes regularly in industry magazines.
  • Creating Engaging Content in 2021
    Creating Engaging Content in 2021
    Nick Markwith, Head of Communities (BrightTALK) Dec 16 2020 6:00 pm UTC 45 mins
    Creating content is easy, but creating impactful content that builds relationships without faltering in engagement is not. In today’s era, not only do you want to create relevant content, but you want to position yourself as a leader in your industry and gain a reliable share of voice to push past competitors.

    This session will focus on how to effectively cut through the noise and create content that provides value while standing out, ultimately enabling you to curate an audience following. We’ll break down survey data to understand people’s content preferences and how you can leverage these key insights combined with various BrightTALK services to inform your own content planning for 2021.
  • Leading a Content Strategy Across the Enterprise
    Leading a Content Strategy Across the Enterprise
    Anna N Schlegel, Patrick Bosek, and Scott Abel Dec 17 2020 4:00 pm UTC 45 mins
    Join us for the next episode of Coffee & Content with our co-hosts Patrick Bosek, Co-Founder of Jorsek, makers of easyDITA and Scott Abel, The Content Wrangler.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • Build a Better Webinar
    Build a Better Webinar
    Kate Jacobsen, Marketing Programs Manager (BrightTALK) Dec 17 2020 4:00 pm UTC 60 mins
    So much content, so little time. In the super-saturated B2B landscape, how can you ensure your webinars get noticed? Let us show you how to build a webinar that puts your content to work for you. From refining your copy to executing engaging, multimedia presentations, we’ll cover everything you need to know to showcase your brand while driving increased pipeline and revenue.

    We’ll walk you through how to:
    - Refine your webinar abstract to drive registrations
    - Build and execute promotions that stand out from the crowd
    - Optimize the day-of experience for speakers and attendees alike