“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.
David Pitta, CMO, BrightTALKRecorded: Feb 6 201944 mins
For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks while also optimizing our own efforts for success. Starting with a modest marketing team and budget, we focused on continual improvement in how we use our own products and services to achieve growth. Now, with a centralized team of 8, we’ll share how we invested $600,000 last year to achieve $20M in pipeline and $8M in closed-won business from webinars and videos hosted on BrightTALK.
In this talk, we’ll share learnings from a decade of webinar and video experience:
- Using a framework for: people + process = solutions
- Identifying critical KPIs for content, campaigns, and operations
- Establishing an optimal mix of content + demand tactics to meet growth objectives
- Measuring success through lifecycle modeling and attribution reporting
Felicia Fierro, Senior Marketing Field Manager, PubNubRecorded: Feb 5 20192 mins
With limited resources, Felecia and the team needed to ensure marketing efforts not only created brand exposure but also serve as a steady source of lead generation. For PubNub it was about engaging new buying groups outside of their current reach. Using BrightTALK Channels and BrightTALK Community Summits, PubNub has seen a jump in leads generated and quality is good too. 60% of leads are made up of Manager+ decision makers. Felicia considers BrightTALK's content and demand marketing platform a strategic part of her integrated marketing mix.
Stephanie Broyles, Principal/Director Americas Marketing, Palo Alto NetworksRecorded: Feb 1 20192 mins
BrightTALK customer Palo Alto Networks, represented by Stephanie Broyles, shares her experience of using BrightTALK's content and demand marketing platform. By combining BrightTALK Channels with BrightTALK webinar and video services, they have extended their team with storytelling experts and campaign conversions are growing.
With BrightTALK Content Leads and BrightTALK Summits, Palo Alto is engaging new audiences and acquiring more customers.
Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions.
Join Scott Abel, The Content Wrangler, and his special guest, Deborah Monfette, Chief Content Writer and Strategist at Contenttriggers LLC, for this free one-hour webinar. In this webinar, Deborah will discuss four major things B2B buyers expect from companies in their search. You’ll learn 3 tips captured from 10 hands-on technology experts. These tips will help you give buyers what they expect and build more credibility, trust, and influence with your case studies even if you’re limited in what you can tell.
Tip #1 — This key ingredient, often missing, can derail the credibility of your case study.
Tip #2 — A critical strategy you must implement to build your buyer’s confidence and trust.
Tip #3 — How to be the go-to resource and help buyers find relevant case studies.
ABOUT DEB MONFETTE
Deborah Monfette works with B2B technology companies to create engaging content that helps people see the possibilities for change and solve problems. She is the chief content writer, strategist, and founder at Contenttriggers LLC. Her experience spans over 20 years in high tech where she’s worked directly with customers in dozens of beta programs, conducted over 1000 sales and product demonstrations, and worked in support and training to solve problems and build customer loyalty. Her recipe for content success is a combination of her love for customer experience, creative thinking, storytelling, great design, and simplifying complex ideas.
Rahel Anne Bailie, Chief Knowledge Officer at ScrollRecorded: Jan 15 201961 mins
Content operations, ContentOps for short, has been around for a long time, though the average content professional would be hard-pressed to define it. ContentOps means having a system for content production, day in and day out, that allows us to deliver content at scale. Processes that include copy-and-paste have limited capacity, and it's time for organizations to change their processes that have lots of administrative overhead. It's time to replace outdated production methods with streamlined operational models.
Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps works nicely with DevOps, which helps software developers uses established processes to create and manage code efficiently, and DesignOps, which helps designers use established processes to create and manage aspects of design more efficiently. We'll talk about why organizations have been slow to adopt ContentOps, and how to move toward using content processes to be able to develop and manage great content efficiently and effectively.
ABOUT RAHEL ANNE BAILIE
Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
Christina Phillips, Senior Manager of Marketing Operations, LogRhythmRecorded: Jan 11 20192 mins
BrightTALK customer LogRhythm, represented by Christina Phillips, talks about using BrightTALK's content and demand marketing platform. Over two years, one third of LogRhythm's pipeline came from webinars and videos, so this has received a lot of executive attention. From an ROI perspective, BrightTALK continues to perform.
Adam Koster, VP, Marketing Automation at BNY MellonRecorded: Jan 11 20193 mins
BrightTALK Customer BNY Mellon, represented by Adam Koster, talks about using BrightTALK's content and demand marketing platform. With BrightTALK Channels, online events, video series and amplified audience reach, BNY Mellon have generated the most qualified leads for their Sales teams. The marketing automation connector is simple and makes campaign attribution easy.
Daniel Barber, CEO & Co-founder, DataGrail and David Pitta, CMO, BrightTALKRecorded: Jan 9 201963 mins
The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both effective and compliant.
But what does this new age of privacy mean for 2019 and beyond? In this session, we’ll reboot traditional demand generation tactics with fresh thinking that reflects the regulatory world we live in. Join Daniel Barber, CEO & Co-founder of DataGrail and David Pitta, CMO at BrightTALK for a discussion on:
- How stringent data protection regulations will continue to impact marketing
- Intent data, on-demand video programs, and legitimate interest
- Ideas on targeting your core prospects ethically and efficiently
Cole Ericson, Marketing Automation Manager, CherwellRecorded: Jan 4 20193 mins
Webinars are consistently ranked among the top-performing marketing tactics to boost engagement and demand. Learn how and why Cherwell uses BrightTALK's AI-powered content and demand marketing platform. Cherwell uses BrightTALK Channels to give inspiring Talks and grow its audience. BrightTALK Content Leads and BrightTALK Community Summits are among their highest performing demand programs.
Wouter Maagdenberg, TXTOmediaRecorded: Dec 13 201847 mins
Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.
TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
–Watch instead of read; visuals and video are preferred above text by most audiences.
– Rich media creation is no longer a painful manual and disconnected process
–Technical publications become more vital for sales.
ABOUT WOUTER MAAGDENBERG
Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR.
Scott Abel, The Content WranglerRecorded: Dec 13 201857 mins
Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.
Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?
Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
Jennifer Kaufman and Debbie RoemerRecorded: Dec 12 201860 mins
Adding a vendor to your staffing model can be a strategic move if you need to reduce budget, deliver new content types, scale fast, or co-locate writers in new geographies.
Join Scott Abel, The Content Wrangler, and his special guests, Jennifer Kaufman a Senior Content Services Manager at NetApp, and Debbie Roemer, a highly experienced content consultant, for this free, one-hour webinar. Jennifer and Debbie will talk about how to find the right vendor, plan for the engagement, and nurture the relationship. You'll learn how to plan for success when building a mixed team of vendor and staff content creators.
The future of technical communication demands greater precision, knowledge, and discipline in how we create content across an omnichannel universe. It also requires better collaborative writing practices that will meet the need for faster delivery of information. The precision we require involves working with more granular content containing richer metadata. The topic becomes a container for these blocks of reusable content. Each block of content is written to evoke the intended reader response for that content. While these smaller blocks of content require more discipline, they are ultimately easier to write as they are more tightly focused on the need for that information.
Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, President at Precision Content Authoring Services, for this free one-hour session. Rob will look at some of the writing and analysis techniques they use at Precision Content to enable content for both the present and future—man and machine.
Attendees will learn to see content differently from the perspective of:
–Language Arts for Information vs. Language Arts for Personal Response
–Four cognitive principles for analyzing and organizing information for better comprehension, and
–Information typing and how it relates to defining the intended reader response for that content.
Peter Baxter, SVP of Global Sales, Yellowfin Business intelligenceRecorded: Dec 6 20183 mins
Yellowfin was seeking a demand generation solution to engage new audiences and acquire more customers. Yellowfin used a BrightTALK Channel to give inspiring Talks, BrightTALK Summits to generate awareness and quality leads. Over the past 12 months, BrightTALK contributed 45% of Yellowfin’s total inbound activity. This translated to 50% revenue growth.
Laura Crawford, Senior Director of Strategy, Blueprint GlobalRecorded: Dec 6 20183 mins
Yellowfin was seeking a lead generation solution, and had existing contacts to target and were seeking additional audiences. Yellowfin has been using BrightTALK Summits for brand awareness and growing their audience and increasing MQLs.Brighttalk has massively impacted the volume and engagement of Yellowfin’s inbound leads. These leads have a much greater conversion rate.
In the past year, Brighttalk has contributed 45% of Yellowfin’s total inbound activity.
David Pitta, CMO, BrightTALKRecorded: Dec 5 201853 mins
There’s always more than one priority in B2B marketing.
As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the marketplace, and creating demand from our marketing channels.
Increasingly, the digital behaviors of our ideal audience continue to fragment. No longer are they dedicated to a single device or source or input (voice vs text). This perpetual change has challenged decade old algorithms to better recognize their intentions. B2B marketers now face a new priority. How do we leverage Intent signals and prioritize the use in go-to-market efforts?
Join David Pitta, CMO at BrightTALK who has been leveraging various signals of intent data to prioritize resources, channels, and demand creation over the last 10 years.
In this session, he’ll cover:
-Looking at the layers and purpose of Intent signals in B2B
-Separating account from person-based intent
-Leveraging (the three C’s and P based intent) category, content, competitor, and product-based intent
-Activating and measuring business value from intent
Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, MarketoRecorded: Dec 5 201848 mins
How to efficiently maximise real impact in a data-driven marketing world.
All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.
In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
Christa Tuttle, CEO, Launch MarketingRecorded: Dec 4 201846 mins
Sales is great at speaking with prospects, uncovering their particular needs and pain points, and making adjustments on the fly based on what is resonating and what isn’t during a conversation. However, your website, marketing collateral and revenue marketing campaigns can’t make these same real-time adjustments based on body language, questions and other customer feedback—whatever potential customers see is what they get.
As the B2B landscape shifts and buyers do an increasing amount of research on their own, it’s more important than ever for tech execs to prioritize strong B2B messaging so they clearly articulate the value prop and compel prospects to engage. In this presentation, Christa Tuttle, CEO of Launch Marketing will guide participants through strategic approaches and best practices for building company messaging that gets right to the heart of what customers need and triggers revenue-generating actions.
Simon Mott, Marketing Director, Han ETF| Ryan RossRecorded: Nov 29 201840 mins
Ryan Ross and Simon Mott, Director of Marketing at Han ETF, discuss updates in the investment management industry, and how to create a killer webinar-based marketing plan.
Throughout 2018, we've had more engagement than ever from across the globe as we think about what our users are watching, what the market has to say, and connect the dots.
This webinar will dive into :
- Audience Composition
- Differences between the US, UK and Global engagement viewing habits
- Understanding what kinds of content see the most engagement
- Companies that are learning and growing most
It will also share the story of a marketer who has been at both large companies and small, contrast the differences, and help marketers understand how to approach a competitive market with a unique selling point.
Simon Mott, Director of Marketing at Han ETF, will discuss:
- challenges & opportunities in large & small companies
- the challenges of the marketplace
- lead scoring & reporting
- the use of webinars in a marketing plan
Simon Jones, VP of Marketing, PubNubRecorded: Nov 28 20181 min
See what Simon Jones of PubNub is focused on to drive demand through content marketing and technology. The presentation covered:
- Blending digital with in-person events to drive demand
- KPIs you should monitor every day
- Standing out from the crowd by offering value
Scott Minor, Online Marketing Program Manager, Marketo and Favian Castillo, Digital Marketing Specialist, MarketoRecorded: Nov 27 201840 mins
How does Marketo get the most out of their own search and social advertising campaigns? Join Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.
You'll learn Marketo's secrets to:
- Targeting, user experience, and tracking
- Measuring success/ROI by program, campaign, and individual ads
- Retargeting, ABM campaigns & more!
Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, MarketoRecorded: Nov 16 201862 mins
Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?
Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.
You will learn:
- Strategies for transforming yourself and your marketing message into something worth noticing and remembering
- How people pay attention, remember content, and ultimately act on it
- How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
Ina Yulo (BrightTALK), Rashee Pandey (Innovate Finance), Laurel Wolfe (Klarna)Feb 20 20194:00 pmUTC45 mins
Find out what's trending in BrightTALK's FinTech and Financial Services community and which emerging trends and technologies are keeping professionals from both incumbent financial institutions and challengers up at night.
Join Ina Yulo from BrightTALK, Rashee Pandey from Innovate Finance, and Laurel Wolfe from Klarna as they discuss:
-Which topics are Financial Services and FinTech professionals engaging with?
-Trending topics from the beginning of the year
-AI and Machine Learning in Financial Services
-What are the trends reshaping banking and payments
-The state of faster payments fraud
-How can Financial Services and FinTech companies build communities around their brand and create engaging thought leadership content?
Scott Abel, Tonie Flores, M.K. Palmore, and Keyaan WilliamsMar 12 20195:00 pmUTC60 mins
All systems have weaknesses – places where a determined attacker has the potential to breach security and either disrupt your organization or steal your data. Defending your organization and its digital assets starts with understanding your vulnerabilities. Therefore, cybersecurity planning must begin with a solid understanding of the places where your systems, processes, and staff are vulnerable to attack.
The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security. Phishing remains the number one intrusion vector for threat actors.
Cyberattacks can come from software, hardware, and people. Business professionals must defend against attacks from all of these sources. Although it may seem out of your control, you are not helpless against cyberattacks. There are things you can do to help protect your digital assets.
Join Scott Abel, The Content Wrangler, for a discussion about cybersecurity with Toni Flores, editor of “The Language of Cybersecurity," M.K. Palmore, Senior Federal Law Enforcement Executive for the FBI, and cyberdefense specialist, Keyaan Williams of Cyber Leadership and Strategy Solutions, LLC. We’ll discuss the current state of cyber warfare and help you understand a variety of vulnerabilities, exploits, defenses and controls.
Stephani Clark, Head of Customer SuccessMar 19 20195:00 pmUTC60 mins
It’s pretty easy for many organizations to recognize the benefits of moving their content into DITA. However, once you’ve decided to make the move to DITA and selected a tool for authoring and content management, you’ve only gotten past the first hurdle. Now you have a DITA implementation to plan. A well-planned implementation can result in significant savings, in costs, resources, productivity, and stress!
Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Stephani Clark, Head of Customer Success at Jorsek LLC, for this free, one-hour webinar. Stephani will outline the major aspects of a DITA implementation and what you should plan for when embarking on a DITA implementation.
In this session, you will learn how to build a timeline, plan, and budget for your implementation, focusing on:
1) Information architecture
2) Content strategy
3) Content conversion
4) Development of published outputs
5) Training requirements
6) Expectation and resource management
ABOUT STEPHANI CLARK
Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA’s software. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience.
Before she worked for easyDITA, Stephani spent over ten years working in the energy efficiency industry. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator.
Stephani lives in Rochester, NY with her husband and three-year old son. Stephani enjoys spending time with her family, cooking, reading, traveling, and organizing anything and everything.