Integrate BrightTALK™ Channel data with your CRM and marketing automation systems

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Measure the success of campaigns and your impact
on revenue

Track the ROI of your content marketing programs by integrating your BrightTALK™ Professional or Enterprise Channel with your CRM system. Link your content directly to campaigns to track revenue by lead source and member status. Create reports and dashboards that offer real-time visibility into your impact on revenue.

Score leads and trigger marketing campaigns based on
engagement data

Optimize your sales and marketing performance by incorporating engagement data into your marketing automation campaigns. Use Eloqua or Marketo integration to drive nurturing campaigns and provide valuable intelligence for your sales team.

Put engagement data straight into the hands of your sales team and increase effectiveness

Enable your sales team to respond rapidly to the buying behaviors of your audience by offering real-time access to your BrightTALK engagement data. Enrich lead and contact records with registration, viewing and engagement data. Say goodbye to downloading and uploading spreadsheets and empower your sales team to elevate their conversations and close business faster.