Track the ROI of your content marketing programs by integrating your BrightTALK™ Professional or Enterprise Channel with your CRM system. Link your content directly to Salesforce.com campaigns to track revenue by lead source and member status. Create reports and dashboards that offer real-time visibility into your impact on revenue.
Optimize your sales and marketing performance by incorporating engagement data into your marketing automation campaigns. Use Eloqua or Marketo integration to drive nurturing campaigns and provide valuable intelligence for your sales team.
Enable your sales team to respond rapidly to the buying behaviors of your audience by offering real-time access to your BrightTALK engagement data. Enrich lead and contact records with registration, viewing and engagement data. Say goodbye to downloading and uploading spreadsheets and empower your sales team to elevate their conversations and close business faster.