Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Engaging With Increasingly Larger and Fragmented Buying Centers Winfried Schultz, EMEA VP Marketing at Teradata Why the real challenge is not the selling, but the buying. And what marketing can do. -Traditional B2B technology marketing makes it harder to sell a... 2 weeks ago | 30 mins CDPs Power the Journey That Drives Demand Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group High growth businesses utilize data more effectively than their slower growth competitors (Deloitte). With most customer journeys online, personali... 2 weeks ago | 39 mins Why Return: The Surprising New Science of Win-Back Conversations Doug Hutton, SVP Products at B2B DecisionLabs Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to l... 2 weeks ago | 41 mins Why Connection Is the New Currency: Meet Customers When It Matters Erin Fitzgerald, Director, Client Revenue Operations at CloudKettle In our always-on digital world, the refrain “serve up the right message at the right time to the right person,” is always at the forefront. The need t... 2 weeks ago | 33 mins The Perfect Answer for B2B Tech Marketing Intent Data: Imperfection Allison J. Taylor, Founder & CEO, Thought Marketing LLC This topical, conceptual discussion for strategic leaders looks at the hype and reality of intent data. Algorithmic approaches to digital marketing su... 2 months ago | 55 mins Practical Tips for Intent Marketing Ben Beeching, EMEA Marketing at MEGA International The trick for all marketing professionals is optimizing our budget and resources to ensure that buyers with a project and budget come to us when they ... 2 months ago | 55 mins Augment Your Data-Driven Marketing Strategy Kate Jacobsen, Sr. Marketing Programs Manager, Melodee Gates, Marketing Operations Strategist, Roma Patel (BrightTALK) As a B2B marketers, having access to clean and accurate data allows for precise targeting and high-quality leads that minimize the time it takes to cr... 3 months ago | 41 mins Empower your SDRs with the Right Data Joe Hornagold, North America SDR Manager, BrightTALK The type of data that you have access to affects not only your marketing strategies but your commercial team's efforts as well. Your SDR/BDR team is o... 3 months ago | 39 mins The Never-Ending Customer Experience Adam Greco Traditionally, digital marketers have been responsible for generating demand for products and services but their responsibility ended once the prospec... May 31, 2022 3:00pm How To Build A World-Class Brand Interaction Strategy with Dollar Shave Club Trent Hoerman, Dir. Engagement Ops @ DSC, Elan Keshen, Sr.Product Marketing Mgr, Hamish McDonnell, ACX Success Consultant,Ada This conversation with subscription superstar Dollar Shave Club and Ada will teach you how to create brand interactions that drive customer loyalty. W... May 31, 2022 4:00pm Load more
