Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date How Top Sellers Execute Bulletproof GTM Planning with Their Marketing Team Calen Holbrooks VP, Integrated & Partner Marketing & Andrew Riesenfeld SVP, Business Development at ZoomInfo Nothing sells better than when sales and marketing work together. Want easier ways to loop in your partners on your marketing team? Learn the cheat c... February 7, 2023 3:00pm More Than a Product Quiz: Zero-Party Data Across the Customer Lifecycle Stephanie Liu, Privacy & Marketing Analyst, Forrester When it comes to walking the line between personalization and creepy marketing, Forrester Analyst Stephanie Liu is the expert. Stephanie specializes i... 7 days ago | 30 mins Zero-Party Data: The What, Why and How to Use it Effectively Nick Watson VP, Client Success EMEA, Cheetah Digital Zero-party data is the rocket fuel for any organization’s personalization efforts and relationship marketing strategies must have a strong zero-party ... 1 week ago | 30 mins Ghosted No More: Top Personalization Strategies of Customer-Obsessed Sellers Danilo Nikolich | Sr. Director of Sales Development, RollWorks Let’s be honest—ghosting happens to the best of us. And from a sales perspective, when a prospect goes cold (or doesn’t respond at all from the get go... 3 weeks ago | 57 mins Using High Value Offers For ABM Opportunity Creation John Steinert, CMO at TechTarget When you created your ABM list, you made a commitment to your company to do a better job with a specific set of accounts. And if you’re truly a B2B pr... 1 month ago | 44 mins The CEO's Perspective: A CMO Masterclass on Driving and Expanding Business Henry Schuck, CEO & Co-Founder of ZoomInfo B2B marketers have seen their fair share of change in the last 24 months. A global pandemic, the move to a digital-first world, changing buyer behavio... 1 month ago | 27 mins ABMify Your Revenue Strategy: Your Secret Weapon for Sales and Marketing Success RollWorks, Calendy, Alyce, and Drift Join this panel of experts from RollWorks, Calendly, Alyce & Drift as we discuss how to ABM-ify existing GTM strategies to build awareness with the ri... 2 months ago | 40 mins The 5 Real Pillars of Marketing and Sales Alignment Jodi Cerretani, VP Revenue Marketing and Danilo Nikolich, VP SDR, RollWorks Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the ... 2 months ago | 41 mins Engines of Alignment: People, Processes, Data and Measurement John Steinert, CMO, TechTarget, Evan Liang, CEO, LeanData and Josh Hill, AVP, RingCentral Great execution requires well-thought-through processes. And achieving great execution at scale requires that teams adhere to them. But stack complexi... 2 months ago | 48 mins Faster. Better. Programs With Alignment Built-in Mary Gilbert, CMO and Etai Beck, CEO & Co-founder, Folloze, John Steinert, CMO, TechTarget Alignment is a challenge in the best of times, yet it impacts both efficiency and effectiveness at many points in your GTM. Misalignment and internal ... 2 months ago | 57 mins Load more
