Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Beyond Multi-Touch: The Resurgence of Marketing Mix Modeling Jim Gianoglio and Matt Walentosky Multi-touch attribution is a thing of the past! Attribution modeling is being affected by privacy regulations and technology changes. As per Gartner, ... 2 months ago | 65 mins How 1st Party communication data drives digital engagement in the era of privacy Michael Bradenburg Senior Industry Analyst at Frost & Sullivan, Pavel Sandoval Sr. Technical PMM at Nylas Digital customer engagement foundationally shifted with Apple’s App Tracking Transparency for iOS and was accelerated by a cookie-less world impending... 4 months ago | 42 mins 2022 Martech To Revolutionise Digital Experiences Jake Athey, VP of Marketing & Sales, Widen and Tom Bianchi, VP Marketing, EMEA, Acquia The world's leading brands are ahead of the global curve for the implementation of Marketing Technology (Martech). The adoption of these technologies ... 7 months ago | 54 mins Look under the hood of lululemon and New Balance's martech for 2022 Tom Bianchi, VP Marketing EMEA @ Acquia & Jake Athey, VP Marketing @ Widen (an Acquia company) This webinar will look under the hood of the martech that brands like New Balance use to power their Digital Experiences. You will gain actionable ins... 11 months ago | 52 mins Drive More Display Ad Conversions with 1st Party Data Ted Sfikas, Director of US Engineering, Tealium Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hop... 5 years ago | 54 mins 5 Actions to Improve Data Quality in Your CRM Sean Crowley - Leader, Integrated Marketing, D&B and Elizabeth Barrette - Distinguished Architect, Dun & Bradstreet You’re on a mission: a mission to master your data to drive sales and marketing success. For Marketers and CRM Administrators, this typically starts w... 4 years ago | 62 mins 5 Principles of Dynamic Marketing: Creating Meaningful Experiences With Data Heidi Bullock, Tealium CMO The power of data and personalization - understanding your customers "why"! See what today’s marketers need to know to establish powerful (or meaning... 2 years ago | 24 mins Intent Data: Context and Behavior David Pitta (BrightTALK), Val-Pierre Genton (BrightTALK), Ashley Goodwin (Confluent) Intent data is hot. Progressive companies are digging in to win new business and grow existing clients. It's proven to impact go-to-market strategies ... 2 years ago | 62 mins The Power of Data & Personalization: Understanding Your Customers' “Why” Wunderman Thompson In a world where customer brand loyalty is highly dynamic and often fleeting, the key to successfully winning, serving and retaining customers and the... 2 years ago | 57 mins Key Data Challenges 2021 Lorenz Nef, Porsche Zentrum Basel; Reto Fanger, Advokatur Fanger; Philipp Grossenbacher, zweipunkt; Robin Geier, Tealium Key Data Challenges 2021 - So überzeugen Sie mit einer personalisierten Customer Experience trotz Datenschutz und Browser-Regulierung Der Verlust von... 1 year ago | 60 mins Load more
