Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Beyond Multi-Touch: The Resurgence of Marketing Mix Modeling Jim Gianoglio and Matt Walentosky Multi-touch attribution is a thing of the past! Attribution modeling is being affected by privacy regulations and technology changes. As per Gartner, ... 5 months ago | 65 mins How 1st Party communication data drives digital engagement in the era of privacy Michael Bradenburg Senior Industry Analyst at Frost & Sullivan, Pavel Sandoval Sr. Technical PMM at Nylas Digital customer engagement foundationally shifted with Apple’s App Tracking Transparency for iOS and was accelerated by a cookie-less world impending... 7 months ago | 42 mins 2022 Martech To Revolutionise Digital Experiences Jake Athey, VP of Marketing & Sales, Widen and Tom Bianchi, VP Marketing, EMEA, Acquia The world's leading brands are ahead of the global curve for the implementation of Marketing Technology (Martech). The adoption of these technologies ... 10 months ago | 54 mins Look under the hood of lululemon and New Balance's martech for 2022 Tom Bianchi, VP Marketing EMEA @ Acquia & Jake Athey, VP Marketing @ Widen (an Acquia company) This webinar will look under the hood of the martech that brands like New Balance use to power their Digital Experiences. You will gain actionable ins... 1 year ago | 52 mins The Backblaze Annual Drive Stats Review for 2021 Andy Klein, Drive Stats Evangelist Now in its sixth year, the 2021 edition of the annual Backblaze Drive Stats report will be published on February 1st. This webinar will dissect that r... 1 year ago | 40 mins The Power of 1st-Party Data in Determining Ad Effectiveness Peter Fernando, VP Strategy, Ensighten and John Reilly, VP Data Strategy, Ensighten Are your advertising dollars being well spent? Marketers are often at a loss to answer this question due to an increasingly complex customer journey, ... 7 years ago | 33 mins BrightTALK Local Boston: Reading your audience’s mind with intent data Awais Ahsan, Alation; Linda Gorski, Checkmarx; Morgan Cantrell, BrightTALK Now is the time to build 3rd party intent data into your marketing strategy. Layered on top of your 1st party data, it can inform your target accounts... 3 years ago | 65 mins 5 Principles of Dynamic Marketing: Creating Meaningful Experiences With Data Heidi Bullock, Tealium CMO The power of data and personalization - understanding your customers "why"! See what today’s marketers need to know to establish powerful (or meaning... 2 years ago | 25 mins Drive More Display Ad Conversions with 1st Party Data Ted Sfikas, Director of US Engineering, Tealium Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hop... 6 years ago | 54 mins Safeguard Your Multi Cloud Workloads From Potential Breaches | Safe Security Himanshu Chawla : AVP-Product Manager || Safe Security The Cloud misconfiguration has been among the Top 3 frequently used initial attack vectors leading to 15% of the breaches and an average breach cost o... 2 years ago | 55 mins
