Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Content Governance: What You Say, and How You Say It, Matters Paul Bongers, VP Strategy, Acrolinx During the process of content creation, writers often influence what you say and how you say it. Even though these two factors affect the way people e... 4 months ago | 56 mins What Your Web Analytics Won't Tell You Chad Dybdahl, Senior Solutions Consultant with Acrolinx Traditional web analytics are an invaluable tool that can help you understand how your content is performing in the real world -- but they often don't... 7 months ago | 61 mins Why You Should Care About Content Impact Christopher Carroll Every engagement with a prospect, partner, employee, or customer relies on content — it's the lifeblood of business. Yet, many organizations have no w... 1 year ago | 63 mins Improving Content Value and Performance with Content Fitness Chris Carroll and Paul Bongers, Acrolinx Content creation is a dance between art and science. We can easily tell "how" content is performing based on engagement. What we can’t easily tell is ... 2 years ago | 61 mins The Role of Precision In Plain Language Projects Deborah S. Bosley and Deanna Lorianni > Host: Scott Abel Have you ever struggled to read content and wondered, “Why does the company communicate this way?” This confusion affects your ability to understand i... 8 months ago | 61 mins How to Get Better Results From ALL Your Content Chris Willis, CMO at Acrolinx Content fuels your business. It has a purpose and an expected outcome: Deeper engagement. Higher conversions. Fewer support tickets. The list goes on... 1 year ago | 63 mins
