Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Future Proof your Facebook Ad Spend Karin Marksteiner, Senior Data Analyst, TUI TUI, the No.1 travel company and a longstanding Tealium customer, were rightly concerned about the imminent loss of third party cookies, given the cha... 1 year ago | 29 mins Data Transparency: Breaking Through the Noise in Digital Advertising Derek Baker, Principal - CMO Advisory, PwC & Ravi Patel, Director, Media and AdTech, PwC Marketing leaders are constantly seeking to better understand the ROI of their advertising efforts. Even with greater access to data and technology, m... 6 months ago | 32 mins Don't Get Left Behind: The Programmatic Revolution Starts Now Madeline Laurano Talent acquisition expert Madeline Laurano of Aptitude Research will debut her latest findings on the importance of programmatic job advertising and i... 3 months ago | 40 mins The Role of Direct Mail In Your Digital Marketing Strategy Tatiana Afanasyeva, Marketing & Growth at Lob Integrating direct mail into their digital marketing strategy has allowed retailers like thredUP to increase the number of post-purchase touchpoints a... 8 months ago | 55 mins Winning with E-Commerce Channel Optimization Guru Hariharan, CEO, CommerceIQ In today’s increasingly competitive Amazon marketplace, having a digital shelf is table stakes that necessitates synchornization between advertising, ... 11 months ago | 42 mins That's the way the cookie crumbles: death of the third party cookie David Morris (Tealium), Dr. Jochen Toepfer (Acxiom) Cookies have left breadcrumb trails for marketers to follow for the last 20 years, but what happens when those trails disappear? As Google and Faceboo... 10 months ago | 61 mins Using Native Advertising To Fuel Your Top-of-Funnel Holiday Marketing Dave Hennessy, Sr. Native Advertising Manager at 3Q Digital & Ryan Bettencourt, CEO and Co-Founder at Spoutable This year's holiday season is almost here. You have special sales, promotions and giveaways planned. Your bottom-funnel channels are ready to close. B... 5 years ago | 71 mins The Great Shift to Streaming and How to Win On Connected TV Jake Richardson, Sr. Manager, Strategic Partnerships, The Trade Desk & Brian Kroll, VP of Sales & Strategic Accounts, Adtaxi Many things changed over the last year and the accelerated shift of consumers moving from linear to streaming TV was an undeniable trend. More audienc... 12 months ago | 45 mins Addressable ads: Delivering a personalised viewing experience IBC365 | LTN Global | Mediakind | Beachfront Addressable ads promise greater engagement with viewers and therefore healthier return for advertisers, but what are the barriers to adoption? Ad spe... 2 years ago | 63 mins Acquire New Customers Faster, Easier, Cheaper—with a Customer Data Platform Micki Collart, Sr. Product Marketing Manager at Treasure Data and Yili Huang, Sr. Product Manager at Treasure Data Acquiring and keeping customers in uncertain times is a skill that everyone’s trying hard to sharpen. Customer Data Platforms for some, have been rele... 2 years ago | 46 mins Load more
