Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Build a Better Webinar: Storytelling & Scripting Steven Madeja, Senior Producer, Creative Accounts (TechTarget) The best webinars tell a clear and concise story that captures an audience’s attention. You may be a seasoned presenter, but do you use the elements o... March 23, 2023 4:00pm A Roadmap to Authentic B2B Webinar Content Olivia Dassler, Fiona O'Connor, and Mike Marsdale (TechTarget) In today’s largely digital buying environment, webinars provide the opportunity to engage your audience, create valuable content, and reach new prospe... 3 weeks ago | 64 mins Faster. Better. Programs With Alignment Built-in Mary Gilbert, CMO and Etai Beck, CEO & Co-founder, Folloze, John Steinert, CMO, TechTarget Alignment is a challenge in the best of times, yet it impacts both efficiency and effectiveness at many points in your GTM. Misalignment and internal ... 3 months ago | 57 mins Engines of Alignment: People, Processes, Data and Measurement John Steinert, CMO, TechTarget, Evan Liang, CEO, LeanData and Josh Hill, AVP, RingCentral Great execution requires well-thought-through processes. And achieving great execution at scale requires that teams adhere to them. But stack complexi... 3 months ago | 48 mins Maximizing Marketing ROI with Derivative Content Kate Jacobsen, Manager, Marketing Programs (TechTarget), and Emily Falconer, Marketing Programs Manager (TechTarget) Getting the most out of content is crucial for marketing organizations to deliver the most value to their audience. But generating and distributing hi... April 27, 2023 3:00pm Keynote: Enablement Fueled by Insights Powers GTM Alignment Barry Vasudevan, Vice President, Principal Analyst, Forrester It may seem obvious that alignment to customers and prospects is critical to your company’s GTM performance. But enabling the buying teams that delive... 3 months ago | 51 mins The 5 Real Pillars of Marketing and Sales Alignment Jodi Cerretani, VP Revenue Marketing and Danilo Nikolich, VP SDR, RollWorks Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the ... 3 months ago | 41 mins Using Audience Insights to Drive Value at Scale Kate Jacobsen, Manager of Marketing Programs, and Olivia Dassler, Director of Marketing Programs (BrightTALK) Buyer behavior has evolved rapidly in the last decade. B2B buyers have embraced video-based content consumption in recent years and the emergence of n... 2 months ago | 51 mins Hardwiring Alignment: Scale Your Sales with Marketing Aircover Mitchell Hanson Sr. Director of Demand Generation, ZoomInfo & Kolby Martineau Director, Account Management, ZoomInfo The lack of sales and marketing alignment is failing businesses everywhere. Only 8% of companies have an alignment strategy in place. The other 92% st... March 22, 2023 2:00pm Sales Matchmaking: 3 Steps to Finding Your Best Leads Deeksha Taneja Sr. Director of Growth & Optimization, ZoomInfo & Dom Catabay Director, Demand Generation, Act-On Online dating apps might claim love at first swipe, but there’s actually a lot going on behind the scenes to find your perfect match. Preferences lik... March 21, 2023 2:00pm Load more
