Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Faster. Better. Programs With Alignment Built-in Mary Gilbert, CMO and Etai Beck, CEO & Co-founder, Folloze, John Steinert, CMO, TechTarget Alignment is a challenge in the best of times, yet it impacts both efficiency and effectiveness at many points in your GTM. Misalignment and internal ... December 8, 2022 9:00pm Working Towards Email Standards Mark Robbins- Salesforce Marketing Cloud; Alice Li and Hussein Al Hammad- Email Markup Consortium Exclusive content from Litmus Live 2022! Customer experience and marketing teams are more integrated than ever before. This case study presentation ... December 13, 2022 5:00pm Why Return: The Surprising New Science of Win-Back Conversations Doug Hutton, EVP Customer Experience at B2B DecisionLabs & Dr. Leff Bonney, Associate Professor at Florida State University Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to l... December 28, 2022 4:00pm Intent Data in Action Across APAC: 5 Use Cases You Should Know Meaghan Nichols (TechTarget), Mervyn Alamgir (Talkdesk) and Andrew Antal (Talkdesk) There’s undoubtedly a lot of hype surrounding the use of intent data to propel marketing and sales activity. Within the technology space, data is powe... 2 months ago | 40 mins Case Study: Activate Your Brand Experience Across Channels Adam Beatty, Community Evangelist, Akeneo, Hani Yassin, Global GM / eCommerce Executive, TaylorMade Golf The experience marketplace is competitive and brands that are able to create live, virtual and hybrid experiences across channels are those that are m... December 22, 2022 4:00pm Unlock the Secret of Account-Based Experience (ABX) Adam Silverman, Director of Demand Generation and Hussam AlMukhtar, Senior Director of Strategic Marketing at ZoomInfo When it comes to account-based marketing (ABM), timing is everything. Many companies use an ABM strategy and know how to target the whole buying team... 7 months ago | 40 mins Why Return: The Surprising New Science of Win-Back Conversations Doug Hutton, EVP Customer Experience at B2B DecisionLabs & Dr. Leff Bonney, Associate Professor at Florida State University Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to l... 6 months ago | 54 mins How Okta achieved 24x higher opportunity creation rate Mae Cadao, Okta | Kadie Murphy, Okta | Ashley Skiles, RollWorks | Marissa Bialick, Bombora Looking to scale the digital ABM program and achieve messaging consistency across channels, Okta decided to use Bombora’s Company Surge® reports withi... 8 months ago | 23 mins Style and substance: creative marketing trends 2022 Mark Braun, Ligia Murphy & Rob Leavitt Creativity is the first thing that sets your message apart from your competitors. It’s what gets you noticed. It’s what compels your customers to thin... 10 months ago | 45 mins Igniting Growth & Customer Success (MEA-Winning Case Study by Cisco) Julie Schwartz, ITSMA, Monica Koedel, Cisco & Julie Andrews, Cisco ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2021 for best performance in marketing B2B services and solu... 7 months ago | 20 mins Load more
