Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Build a Better Webinar: Scripting & Storytelling Steven Madeja, Senior Producer, Creative Accounts (TechTarget) The best B2B webinars tell a clear and concise story that captures an audience’s attention. You may be a seasoned presenter, but do you connect emotio... March 23, 2023 4:00pm Faster. Better. Programs With Alignment Built-in Mary Gilbert, CMO and Etai Beck, CEO & Co-founder, Folloze, John Steinert, CMO, TechTarget Alignment is a challenge in the best of times, yet it impacts both efficiency and effectiveness at many points in your GTM. Misalignment and internal ... 2 months ago | 57 mins Email Marketing Evolution: Shifting from a product to a customer-centric mindset Lisa Wester - Senior Email & Marketing Automation Manager, Emerson Exclusive content from Litmus Live 2022! Litmus’s premiere event to share insights, networking, learning and development opportunities for innovative ... 4 weeks ago | 28 mins Why Return: The Surprising New Science of Win-Back Conversations Doug Hutton, EVP Customer Experience at B2B DecisionLabs & Dr. Leff Bonney, Associate Professor at Florida State University Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to l... 1 month ago | 54 mins Intent Data in Action Across APAC: 5 Use Cases You Should Know Meaghan Nichols (TechTarget), Mervyn Alamgir (Talkdesk) and Andrew Antal (Talkdesk) There’s undoubtedly a lot of hype surrounding the use of intent data to propel marketing and sales activity. Within the technology space, data is powe... 4 months ago | 40 mins Working Towards Email Standards Mark Robbins- Salesforce Marketing Cloud; Alice Li and Hussein Al Hammad- Email Markup Consortium Exclusive content from Litmus Live 2022! Customer experience and marketing teams are more integrated than ever before. This case study presentation ... 2 months ago | 29 mins Unlock the Secret of Account-Based Experience (ABX) Adam Silverman, Director of Demand Generation and Hussam AlMukhtar, Senior Director of Strategic Marketing at ZoomInfo When it comes to account-based marketing (ABM), timing is everything. Many companies use an ABM strategy and know how to target the whole buying team... 9 months ago | 40 mins Why Return: The Surprising New Science of Win-Back Conversations Doug Hutton, EVP Customer Experience at B2B DecisionLabs & Dr. Leff Bonney, Associate Professor at Florida State University Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to l... 8 months ago | 54 mins How Okta achieved 24x higher opportunity creation rate Mae Cadao, Okta | Kadie Murphy, Okta | Ashley Skiles, RollWorks | Marissa Bialick, Bombora Looking to scale the digital ABM program and achieve messaging consistency across channels, Okta decided to use Bombora’s Company Surge® reports withi... 10 months ago | 23 mins Style and substance: creative marketing trends 2022 Mark Braun, Ligia Murphy & Rob Leavitt Creativity is the first thing that sets your message apart from your competitors. It’s what gets you noticed. It’s what compels your customers to thin... 12 months ago | 45 mins Load more
