Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Engaging With Increasingly Larger and Fragmented Buying Centers Winfried Schultz, EMEA VP Marketing at Teradata Why the real challenge is not the selling, but the buying. And what marketing can do. -Traditional B2B technology marketing makes it harder to sell a... 6 days ago | 30 mins The Perfect Answer for B2B Tech Marketing Intent Data: Imperfection Allison J. Taylor, Founder & CEO, Thought Marketing LLC This topical, conceptual discussion for strategic leaders looks at the hype and reality of intent data. Algorithmic approaches to digital marketing su... 2 months ago | 55 mins How to Design Winning Go-to-Market (GTM) Strategies Allison J. Taylor, CEO & Founder at Thought Marketing As automation and AI take hold in marketing, more powerful tools are at our fingertips, but why and how should we use them? It all begins with strateg... 4 months ago | 56 mins How is a B2B CDP Different from a B2C CDP? Amish Sheth, Leadspace VP Solution Engineering Customer data platforms were originally designed with B2C marketers in mind, so they don't cater to the unique needs of B2B marketers. In B2B sales an... June 1, 2022 5:00pm AI Power Your Go-to-Market Marge Breya, Leadspace CMO; Alex Brumas, Leadspace Senior Solutions Engineer The top B2B SaaS players are doing things differently. Watch this discussion on their best practices to understand how they are able to: - Unleash pip... May 24, 2022 5:00pm Pay as you Grow: Efficiently Scaling CX Tech for SMBs Arun Kumar, Infobip | Reid Morgan, Revenue Automation | Talal Khan, Revenue Automation As a small and growing business, you are too often stuck with two terrible options: invest early in enterprise level Martech and hope you grow fast en... May 25, 2022 4:00pm Optimisez vos campagnes de génération de leads Laurent Nanchino, Account Executive - Datorama Sales Specialist Salesforce > Vous cherchez à optimiser vos campagnes de génération de leads et à booster le ROI de votre Marketing B2B ? > Vous souhaitez mieux comprendre l’impa... May 26, 2022 9:00am Women in B2B Marketing: Moving Forward Together Karina Vasquez, Halona Black, Osayi Lasisi, Byrony Seifert and Alex Stern. To celebrate International Women's Day 2022, we’re bringing together B2B marketing and sales leaders for a conversation centered on how we can all emp... 2 months ago | 57 mins Lead Acquisition & Conversion: Maximizing ROI through Customer Experience Arun Kumar, Infobip | Reid Morgan, Revenue Automation | Talal Khan, Revenue Automation Customer Lifecycle journeys are becoming more complex, more personalized, and more targeted. Businesses need to be ready to continue a fragmented conv... May 25, 2022 4:00pm B2B Access Management: The key component for a great partner experience Nadav Well, Senior Director GTM, PlainID “Partner experience is the new customer experience.” That’s how Gartner sums up the importance of providing a positive experience to the end-users of ... 7 months ago | 38 mins Load more
