Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Building on ABM Success: Six Keys to Long-Term Success Adam Bennington, Head Of Consulting and Rob Leavitt, Senior Vice President, Advisory at Momentum ITSMA ABMers have made great strides in recent years. Business leaders no longer question whether to invest in ABM. Now, they debate account coverage, scale... June 21, 2023 1:00pm A Musicologist's Take on Better-Orchestrated Target Account Programs Mary Shea, PhD, Co-CEO (Mediafly) and John Steinert, CMO (TechTarget) By definition, ABM that doesn’t capture more revenue from target accounts doesn’t cut it. And, while there’s been a focus on increasing ABM’s marketin... June 21, 2023 2:00pm Leading Your Way to Better Demand Capture Kristin Prosowski, Vice President of Demand & Integrated Solutions and John Steinert, CMO, TechTarget Leads could be called “the original B2B intent data” and they’re certainly a first-party component of many good data-based strategies. At the same tim... 3 months ago | 59 mins Email Marketing’s Missing Link: Purchase Intent Data Adam Lewis, Co-Founder & Solutions Architect, BBD Boom & Colin Mitchell, VP Priority Engine, EMEA Growth Accounts, TechTarget From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive be... 3 months ago | 48 mins Solving for Engagement: A Key to ABM Success John Steinert - CMO, TechTarget, and Olivia Dassler - Director of Marketing Programs, BrightTALK It’s no surprise that account-based marketing and sales strategies have swelled in popularity over the years. Even though ABM has become the go-to con... 1 year ago | 51 mins How Buying Signal-Based Revenue Generation is Transforming B2B Marketing Jodi Cerretani, VP of Marketing, RollWorks | Malachi Threadgill, Principal Analyst for Account-Based Marketing, Forrester In 2023, when there are very likely fewer B2B purchases being made, no business can afford to ignore the signals that identify in-market buyers. A new... 3 days ago | 49 mins Is the MQL dead? Should it be? Jodi Cerretani, VP of Marketing, RollWorks | Ottavio Dattalo, Integrated Marketing Manager at Drift Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss ... May 30, 2023 5:00pm Account-Based Marketing on Fire Mihir Nanavati, President, RollWorks | Erik Kostelnik, Postal, Founder/CEO In today’s complex B2B landscape, hypergrowth-focused marketing leaders rely on account-based marketing as a critical strategy to increase pipeline an... June 1, 2023 5:00pm Webinars as your B2B lead generator Anna Levitin - Email Marketing Specialist, Powtoon Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative em... June 7, 2023 4:00pm Discussing the State of the Network Based on Recent Survey Findings Khalid Raza, Founder & CEO, Graphiant, and Matthew Krieg, VP of Sales and Marketing, Graphiant Want to hear more on the recent survey results on the state of the network? Khalid Raza, Founder & CEO, Graphiant, and Matthew Krieg, VP of Sales an... May 31, 2023 5:00pm Load more
