Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Using Audience Insights to Drive Value at Scale Kate Jacobsen, Manager of Marketing Programs, and Olivia Dassler, Director of Marketing Programs (BrightTALK) Buyer behavior has evolved rapidly in the last decade. B2B buyers have embraced video-based content consumption in recent years and the emergence of n... February 2, 2023 5:00pm Content without Borders: How Buyers from Different Countries Handle Complexity Dr. Carmen Simon, Chief Science Officer, Corporate Visions & B2B DecisionLabs With the growth of a global economy, conducting business across borders is inescapable. And thanks to the wide adoption of virtual selling, addressin... 7 days ago | 60 mins Using Intent Data to Align to Today’s Tech Buyer Journey Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers cond... February 16, 2023 6:00pm Content That Connects: Buyer-Centric Storytelling That Builds Credibility John McKnight, Melinda Marks, Dave Gruber, and Christophe Bertrand (ESG) Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers ... 2 weeks ago | 33 mins Understanding and Aligning With Buyers to Meet GTM Challenges Tony Zambito, Founder of Buyer Persona, Tony Zambito, LLC In a rare public appearance by Tony Zambito, Founder of the Buyer Persona concept, Tony will talk about how to succeed in your GTM strategies through ... 2 months ago | 43 mins How Top Sellers Are Maximising Productivity & Efficiency — With Economic Shifts Sophia Elson, Manager, Research & Thought Leadership Content, Salesforce | Jacob Hkeik, Product Marketing Manager, Salesforce You’re right. Selling is harder. In fact, 69% of your peers agree their job is harder right now, according to our latest State of Sales report. The g... February 7, 2023 3:30am Driving Business Resilience in High-Storage Mainframe Environments John Crossno, Director, Project Management, Rocket Software Businesses are seeing a sharp increase in data production every year, driving an increase in storage budgets. zSystems generate 75% of all enterprise ... February 8, 2023 5:05pm Data-Driven Sales Motions: Maximizing Every Touch Jules Gsell, RVP, Databricks, Chris Kovalcik, Head of Strategic Sales, Airtable and Bill Henry, SVP, TechTarget Although today’s GTM teams have more data and intelligence at their fingertips than ever before, many struggle to truly define and activate a data-dri... February 16, 2023 7:00pm Wasabi’s Hot 2023 Predictions for the Cloud David Friend, CEO and Co-Founder, Wasabi; Andrew Smith, Sr. Manager, Strategy and Market Intelligence, Wasabi Despite continued positive growth across the market overall, 2022 was a turbulent year for cloud IT services. Coming out of the fog of the pandemic, a... 1 week ago | 34 mins Cutting through the noise: Connect with customers in a digital-first world Slack The traditional methods for connecting with customers no longer apply. On-site demos and in-person events have been replaced by digital interactions. ... February 15, 2023 10:00am Load more
