Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Content That Connects: Buyer-Centric Storytelling That Builds Credibility John McKnight, Melinda Marks, Dave Gruber, and Christophe Bertrand (ESG) Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers ... 2 months ago | 33 mins The Power of Personalization: Revolutionizing Your Business Lauren Kang, Product Manager and Bojie Sun, Senior Solution Engineer, BytePlus About this talk: Personalization has become a crucial strategy for businesses seeking to differentiate themselves and retain customers in today's high... April 6, 2023 9:00am Get Qualified Leads with Data-Driven, Customer-Led Messaging Chris Rack, CRO at DemandScience and guest speaker Laura Ramos, Vice President, Principal Analyst at Forrester Modern B2B buyers aren’t impressed by your brand’s awards, accolades, or years of experience. They only want to know one thing: can you help solve the... 4 months ago | 47 mins The CEO's Perspective: A CMO Masterclass on Driving and Expanding Business Henry Schuck, CEO & Co-Founder of ZoomInfo B2B marketers have seen their fair share of change in the last 24 months. A global pandemic, the move to a digital-first world, changing buyer behavio... 3 months ago | 27 mins Transform Struggling Sellers Into Top Performers Using AI Virtual Coaching Jake Miller Research shows 84% of buyers say sales reps don’t effectively convey value when selling virtually. Other common mistakes that reps make: not persona... 5 months ago | 52 mins Transform Struggling Sellers Into Top Performers Using AI Virtual Coaching Jake Miller Research shows 84% of buyers say sales reps don’t effectively convey value when selling virtually. Other common mistakes that reps make: not persona... 6 months ago | 52 mins XO: eXtraordinary Outcomes - Episode 39 Subhanjan Sarkar, The Buyer-Led Sales Expert Selling Remote is here to stay. Face to face meetings - which were already super difficult to land, are unlikely to remain the primary go to option fo... 1 year ago | 42 mins XO: eXtraordinary Outcomes - Episode 48 Subhanjan Sarkar, The Buyer-Led Sales Expert Selling Remote is here to stay. Face to face meetings - which were already super difficult to land, are unlikely to remain the primary go to option fo... 1 year ago | 36 mins All B2B Brands Want to Be Buyer-Centric, So What’s Stopping Them? Randy Brasche, VP Marketing, Folloze, Liz Kokoska, VP Demand Gen, Okta, Andrew Gaffney, Editorial Director, Demand Gen Report This session will debut exclusive new survey data revealing the challenges B2B marketing teams face as they digitize their go-to-market models. In add... 2 years ago | 49 mins Modern Sales Straight Talk - Episode 3 Mike Kunkle, The Sales Transformation Expert and Doug Wyatt, The Buyer-Centric Selling Expert BETTER DISCOVERY THAT GIVES YOU SALES SUPERPOWERS Too many salespeople ask the wrong questions or conduct Discovery superficially. This results in a... 2 years ago | 45 mins Load more
