Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Engaging With Increasingly Larger and Fragmented Buying Centers Winfried Schultz, EMEA VP Marketing at Teradata Why the real challenge is not the selling, but the buying. And what marketing can do. -Traditional B2B technology marketing makes it harder to sell a... 7 days ago | 30 mins Sales & Marketing: How to Maximize Revenue by Aligning Around Shared Goals SFE Partners SFE Partners is proud to host this lively panel of experienced leaders in sales and marketing. Join the live virtual panel as we discuss the critical ... 1 day ago | 59 mins Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement Andrew Gaffney, Publisher, Demand Gen Report and John Steinert, CMO, TechTarget Updated thinking, new technology and dynamic data sources have vastly expanded the modern demand gen pro’s toolset - and it’s time to retire classic l... May 24, 2022 3:00pm Customer Value Conversations Tim Riesterer, Chief Strategy Officer, and Doug Hutton, SVP of Products at Corporate Visions Modern buying and selling behaviors have changed dramatically over the last 30 years. The same approach that may have worked back then just won’t cut ... 6 days ago | 59 mins Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy Jon Panker - TechTarget, Camaryn Berry - SoftIron, Ariff Kamal - Cloudflare Buyers don't limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your... 1 week ago | 57 mins Lee's Lessons: The Secret to Skyrocketing Your Closing Rate Lee Salz, Sales Management Strategist and bestselling author of “Sales Differentiation" When sales are not meeting expectations, the common perception is that there is a closing problem to be fixed. Rarely is closing the issue, but rather... May 31, 2022 4:00pm Mastering Virtual Selling: How to Orchestrate Sales Success in a Hybrid World Yuchun Lee, Mark Magnacca, and Tony Jeary Are you a master at virtual selling? Should you be? Only 20% of B2B buyers say they want to return to in-person sales. It turns out, most of your cus... 1 month ago | 60 mins Why Return: The Surprising New Science of Win-Back Conversations Doug Hutton, EVP Customer Experience at B2B DecisionLabs & Dr. Leff Bonney, Associate Professor at Florida State University Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to l... June 8, 2022 4:00pm Mastering the New De Facto Norman Wilkinson, International Partner Development at Braincreators The advent of COVID-19 globally and the enforced restrictions in social interaction has irrevocably changed how businesses must interact in the vital ... 1 month ago | 31 mins Successful ABM: What Developer Marketing Can Teach Us Uzair Dada, Founder & CEO (Iron Horse) and Garrett Mann, Senior Director of Corporate Communications (TechTarget) The idea of a buying team is embedded in ABM, yet many marketing and sales teams continue to focus their efforts on the “decision-maker" - often ignor... 2 months ago | 60 mins Load more
