Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The 5 Real Pillars of Marketing and Sales Alignment Jodi Cerretani, VP Revenue Marketing and Danilo Nikolich, VP SDR, RollWorks Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the ... December 8, 2022 5:00pm Understanding and Aligning With Buyers to Meet GTM Challenges Tony Zambito, Founder of Buyer Persona, Tony Zambito, LLC In a rare public appearance by Tony Zambito, Founder of the Buyer Persona concept, Tony will talk about how to succeed in your GTM strategies through ... December 8, 2022 8:00pm Keynote: Enablement Fueled by Insights Powers GTM Alignment Barry Vasudevan, Vice President, Principal Analyst, Forrester It may seem obvious that alignment to customers and prospects is critical to your company’s GTM performance. But enabling the buying teams that delive... 2 hours ago | 51 mins Get Qualified Leads with Data-Driven, Customer-Led Messaging Chris Rack, CRO at DemandScience and guest speaker Laura Ramos, Vice President, Principal Analyst at Forrester Modern B2B buyers aren’t impressed by your brand’s awards, accolades, or years of experience. They only want to know one thing: can you help solve the... 3 weeks ago | 47 mins Transform Struggling Sellers Into Top Performers Using AI Virtual Coaching Jake Miller Research shows 84% of buyers say sales reps don’t effectively convey value when selling virtually. Other common mistakes that reps make: not persona... 2 months ago | 52 mins How B2B Technology Buyers Actually Buy: The Changing Purchasing Dynamic in APAC Jon Panker, Managing Director, APAC (TechTarget) and Aaron Tan, Executive Editorial APAC (TechTarget) Today’s empowered tech buyer is doing more before they ever engage with a sales rep. Exactly what are they doing? Which platforms are they visiting to... 2 months ago | 29 mins CIO Panel: Staying Ahead of the Changing IT Purchasing Process Aaron Tan, TechTarget; Gary Teh, Great Eastern; Nidhi Gupta, Portcast Who better to explain how technology buying is evolving than IT leaders themselves? TechTarget’s APAC executive editor Aaron Tan will be joined by a C... 2 months ago | 31 mins The MQL is Dead: Why and How to Focus on Buying Groups Terry Flaherty, VP, Principal Analyst (Forrester) Historically, classic demand gen approaches, like marketing qualified leads (MQLS) and BANT (Budget, Authority, Need, Timing) have been at the center ... 2 months ago | 65 mins Transform Struggling Sellers Into Top Performers Using AI Virtual Coaching Jake Miller Research shows 84% of buyers say sales reps don’t effectively convey value when selling virtually. Other common mistakes that reps make: not persona... 3 months ago | 52 mins Why Return: The Surprising New Science of Win-Back Conversations Doug Hutton, EVP Customer Experience at B2B DecisionLabs & Dr. Leff Bonney, Associate Professor at Florida State University Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to l... December 28, 2022 4:00pm Load more
