Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The MQL is Dead: Why and How to Focus on Buying Groups Terry Flaherty, VP, Principal Analyst (Forrester) Historically, classic demand gen approaches, like marketing qualified leads (MQLS) and BANT (Budget, Authority, Need, Timing) have been at the center ... June 28, 2023 4:00pm Using Intent Data to Align to Today’s Tech Buyer Journey Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers cond... 4 months ago | 65 mins Get More Energy Efficiency for Your Storage Taruna Gandhi, Pure Storage & Jonas Irwin, Pure Storage Storage professionals are stuck between two competing priorities. On one hand, the explosion of data calls for ever-growing storage capacity. On the o... 3 days ago | 52 mins The role of ESG programs on IT decision making Jonathan Brown, Senior Analyst | Enterprise Strategy Group Sustainability is moving higher and higher on the IT priority list. According to extensive research performed by Enterprise Strategy Group, there are ... June 20, 2023 3:00pm CTV Fraud: What do buyers really think? Adam Sell, Senior Research Editor at HUMAN and Andrea Ravikumar, Senior Product Research Manager at TripleLift Join us on May 25th at 9am PT | 12pm ET, as we welcome Andrea Ravikumar, Senior Product Research Manager at TripleLift and Adam Sell, Senior Research ... 1 week ago | 37 mins How to Make Better Buying Decisions in 2023 [APAC] Jason Hart, Jeffrey Gardner, Devin Krugly, Meaghan Donlon New year, new bottomless security budgets? We wish. As the economy is slowing down, security budgets are tightening, forcing organizations to reevalua... 2 months ago | 36 mins The Impact of Sustainability on IT Buying Decisions Jon Brown, Aviv Kaufmann, John McKnight, Tony Palmer As environmental, social, and governance (ESG) initiatives gain importance within IT organizations, technology vendors must keep pace or risk being le... 2 months ago | 51 mins How to Make Better Buying Decisions in 2023 [EMEA] Jason Hart, Jeffrey Gardner, Devin Krugly, Meaghan Donlon New year, new bottomless security budgets? We wish. As the economy is slowing down, security budgets are tightening, forcing organizations to reevalua... 3 months ago | 36 mins How to Make Better Buying Decisions in 2023 [APAC] Jason Hart, Jeffrey Gardner, Devin Krugly, Meaghan Donlon New year, new bottomless security budgets? We wish. As the economy is slowing down, security budgets are tightening, forcing organizations to reevalua... 4 months ago | 36 mins How to Make Better Buying Decisions in 2023 [EMEA] Jason Hart, Jeffrey Gardner, Devin Krugly, Meaghan Donlon New year, new bottomless security budgets? We wish. As the economy is slowing down, security budgets are tightening, forcing organizations to reevalua... 4 months ago | 36 mins Load more
