Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Future Proof Your Campaigns with Data Insights Roma Patel, Customer Marketing Manager (BrightTALK) Staying on top of historical campaign data is the best way to understand campaign performance and to project for initiatives in the future as well. Wi... September 21, 2021 6:00pm Measure and Report on Social Media ROI Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite Social media attribution is not easy. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to tr... 4 days ago | 33 mins Open Source Cybersecurity: Bug Bashes for Kubernetes Projects Sal Kimmich, Developer Advocate, Sonatype The landscape of cybersecurity is rapidly changing in the open source world. Traditional, or “Legacy Attacks” used to target code downstream in open s... September 23, 2021 12:00pm B2B Video Campaigns: Starting with Strategy Nyekha Bennett, Morgan Cantrell, Greg Johnson, Katie Lewis, and Steve Madeja (BrightTALK) Marketers tend to think format-first when it comes to campaigns. But even the flashiest productions won’t get anywhere without a crystal-clear vision ... 1 month ago | 48 mins The Ultimate Webinar Workflow: Plan. Execute. Measure. Scale. Olivia Dassler | Kate Jacobsen Recently the BrightTALK Marketing team dramatically scaled our content production abilities, generating nearly 2X as many webinars, videos, and virtua... October 20, 2021 2:00pm Defend against targeted attacks with Kaspersky Expert Security Dmitry Chernetsky, Global Presales Expert Group Manager, Kaspersky New Kaspersky Expert Security brings the industry’s most effective combination of technologies and expertise to fight even the most sophisticated cybe... October 6, 2021 5:00am Protecting from ransomware attacks with DNS Artsiom Holub, Senior Security Analyst The session is focused on the ways DNS can be used to improve protection against ransomware campaigns and speed up investigations of such incidents. W... 3 weeks ago | 32 mins Perpetual Demand Gen for Continuous Growth David Pitta, CMO, and Olivia Dassler, Director of Marketing Programs (BrightTALK) Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. There will always be a burst of demand around... 4 months ago | 52 mins Tips to Successfully Convert Your Leads to Customers Andy Rice, Director of Demand Gen at Act-On Software and Mitchell Hanson, Director of Demand Gen at ZoomInfo Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Consider this: more than half (55%) of B2B pro... September 21, 2021 1:00pm 6 Proven Use Cases for Increasing Loyalty and Retention James Burnham, Digital Strategist at Tealium Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-val... 1 day ago | 28 mins The Future of Customer Journey Management: Announcing Adobe Journey Optimizer Bridgette Darling, Senior Product Marketing Manager, Adobe | Russ Lewis, Group Product Manager, Adobe Marketers want to delight their customers with personalized cross-channel campaigns and surprise them with in-the-moment, one-to-one engagements throu... 4 days ago | 24 mins Monitoring and Hunting for Malware Through the Cloud and Down to Remote Workers. Sanjay Raja, VP Prevailion A previously impossible challenge for organizations has been gaining any visibility into malware compromises that leverage dynamic and ephemeral addre... 1 day ago | 34 mins A Look at China’s Sprawling Cyber Espionage Campaigns Jonathan Condra Hear from Jon Condra, who leads the Strategic and Persistent Threats team at Recorded Future, explain how the People’s Liberation Army Unit 69010 has ... September 23, 2021 4:00am Email Compliance 101: The Legalities Behind Your Email Marketing Campaigns Courtney Kehl, Principal and Rachel Charboneau, Marketing Ops Manager at Expert Marketing Advisors Email marketing is one of the most effective marketing channels and one of the fastest ways to nurture your audience. Although the set-up process is s... 1 week ago | 24 mins Drupal 9 Upgrades Made Easy Kara Hall, Product Marketing Manager, Acquia The truth is upgrading to Drupal 9 is radically easier than any previous major version upgrade. We share the details at our upcoming webinar: - What... September 21, 2021 3:00am Win Customers’ Hearts & Minds with a Personalized Email Strategy Lauren Benner, Social Media and Communications Manager at Iterable & Keri Brooks, Strategist, CRM & Email at Tinuiti Privacy changes are limiting what consumer information brands can utilize, so it’s more important than ever to maximize your first-party data while al... 3 days ago | 61 mins Top Five Threats to Firmware Security Eclypsium As firmware-level threats continue to gain popularity in the wild, security teams need to understand how these threats work and the real-world risks t... September 20, 2021 2:00am One-to-One Engagement with Journey Orchestration Mickael Bentz, Sr, Product Manager, Adobe Use Journey Orchestration to activate data across channels, external systems, and touchpoints to create one-to-one experiences at scale and in real ti... 4 days ago | 24 mins Impersonating Domains: Breaking Research and New Functionality Lauren Place, Stefano De Blasi, Sean Nikkel, Lauren Place joins Photon’s Stefano De Blasi and Sean Nikkel to discuss the latest research into impersonating domains and walkthrough SearchLight’s i... 2 days ago | 36 mins Impersonating Domains: Breaking Research and New Functionality Lauren Place, Stefano De Blasi, Sean Nikkel, Lauren Place joins Photon’s Stefano De Blasi and Sean Nikkel to discuss the latest research into impersonating domains and walkthrough SearchLight’s i... 3 days ago | 36 mins Email Compliance 101: The Legalities Behind Your Email Marketing Campaigns Courtney Kehl, Principal and Rachel Charboneau, Marketing Ops Manager at Expert Marketing Advisors n/a 1 week ago | 23 mins Using AI to Thwart Cloud Ransomware Rick Bosworth, MBA Director of Product Marketing, SentinelOne Enterprise cloud infrastructure use continues its torrid growth as organizations embrace cloud compute and storage to supplement their IT strategy. U... 3 days ago | 27 mins A Look at China’s Sprawling Cyber Espionage Campaigns Jonathan Condra Hear from Jon Condra, who leads the Strategic and Persistent Threats team at Recorded Future, explain how the People’s Liberation Army Unit 69010 has ... 1 week ago | 34 mins Assessing Enterprise Firmware Security Risk - 2021 Steve Mancini, Malcolm Harkins, Ed Amoroso 2020 saw a dramatic increase in firmware level threats, including widespread attacks against VPN devices, newly discovered UEFI implants, and a new Tr... September 21, 2021 7:00pm Building Cyber Resilience with Managed Phishing and Security Awareness Training Mark Sangster, V.P. and Industry Security Strategist, eSentire; Brandon Dunlap, Moderator The majority of crippling cyberattacks begin with a simple phishing email. And while most companies provide some form of annual training, they focus o... 3 days ago | 59 mins Load more
