Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The Marketer’s Guide to Better Reporting — Faster and With Less Work James Hart, Content Manager | Alight Analytics When it comes to reporting on marketing performance, marketers can spend more than 80% of their time just pulling data and building dashboards. Sound ... 2 years ago | 32 mins Don’t Get Cyber Snagged: Recognizing and Reporting Suspicious Activity Mark Sangster, Vice President, Chief of Strategy, Adlumin and Kevin O’Connor, Director of Threat Research, Adlumin Sophisticated criminals and state-sponsored actors rely on various phishing techniques to harvest sensitive data, steal credentials or deploy malware.... 7 months ago | 44 mins Unmasking VENOM SPIDER— the Hacker Behind Golden Chickens Malware Keegan Keplinger, Research and Reporting Lead eSentire; Joe Stewart, Principal Security Researcher;Brandon Dunlap, Moderator For the past 16 months, eSentire’s security research team, the Threat Response Unit (TRU), has been tracking one of the most capable and stealthy malw... 9 months ago | 57 mins Future Proof Your Campaigns with Data Insights Roma Patel, Customer Marketing Manager (BrightTALK) Staying on top of historical campaign data is the best way to understand campaign performance and to project for initiatives in the future as well. Wi... 2 years ago | 22 mins Attribution 101 | 3 Ways to Use Media Attribution in Your Marketing Campaigns Matt Hertig, CEO and Co-founder, Alight Analytics Sick of spending “holy-crap-that’s-a-lot-of-money” on paid media campaigns that go nowhere? It’s time to change the dynamic with media attribution. ... 2 years ago | 31 mins Positioning for Future Growth through Compliance of IFRS17 Martyn van Wensveen, EY Hong Kong | Charisse Rossielin Cruz, EY Philippines | Kenneth Koh, SAS With international standards, such as IFRS17, it is transforming how insurers operate and if applied correctly can catalyze business transformation an... 11 months ago | 54 mins Marketing Analytics Mythbusting: This Is Why Your Marketing Reports Suck Matt Hertig, CEO and Co-founder | Alight Analytics Good marketing reports are (a) useful and (b) easy to consume. So you’re doing it wrong if you’re using a 90-slide PowerPoint deck to explain how your... 2 years ago | 30 mins 0 to 100 Getting Started With Influencer Marketing: ROI and Performance Analysis Katya Allison (GRIN) | Ethan Frame (MVMT Watches) Chapter 6 is the last chapter of our influencer marketing series with MVMT Watches. It's all about performance analysis and reporting. After campai... 3 years ago | 58 mins Marketing Analytics: How to Create Better Campaign Names for Better Insight Jared Sloan, VP of Product Development at Alight Analytics Everybody loves omnichannel marketing campaigns. NOBODY likes reporting on them. All those channels, all that data — it’s a nightmare to bring everyth... 3 years ago | 39 mins Marketing Analytics: How to Create Better Campaign Names for Better Insight Join Jared Sloan, VP of Product Development at Alight Analytics Everybody loves omnichannel marketing campaigns. NOBODY likes reporting on them. All those channels, all that data — it’s a nightmare to bring everyth... 3 years ago | 40 mins Load more
