Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Align Your Second Generation MAP With Your Digital First Buyer’s Journey Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group Second generation Marketing Automation Platforms (MAPs) are not flexible enough with access to real time data to deliver the CX your customers deserve... 2 months ago | 35 mins The 3 Pillars of Trust: Building a Multi-Faceted Data Privacy Strategy Phil Hollrah, VP of Product Marketing, Tealium | Sav Khetan, Product Consultant, Tealium Privacy is neither a buzzword nor should it be treated as such. That's why it's crucial to have data privacy compliance practices baked into your cus... February 7, 2023 5:00pm Customer Data Platform: Build vs. Buy & Implementation Marine Desgranges, Senior Solution Consultant, Treasure Data | Magdalena Dybiec - Digital Marketing Manager, Treasure Data There is an ongoing debate about whether to buy or develop one's own software solution in-house. This is especially true in a difficult economic envir... February 7, 2023 10:00am CDP & AI Enhancing each customer experience Marine Desgranges, Senior Solution Consultant, Treasure Data | Magdalena Dybiec - Digital Marketing Manager, Treasure Data The CDP is the central place to know all about your customers and provide them with the most personalised experience through each touch point with you... February 14, 2023 10:00am The 3 Pillars of Trust: Building a Multi-Faceted Data Privacy Strategy Phil Hollrah, VP, Product Marketing, Tealium Privacy is neither a buzzword nor should it be treated as such. That's why it's crucial to have data privacy compliance practices baked into your cus... February 9, 2023 6:00pm 2023 State of the CDP: How Innovative Brands Deliver Value With A CDP Heidi Bullock, Jay Calavas, Phil Hollrah, and Matt Parisi, Tealium Wondering if a Customer Data Platform (CDP) is really worth the hype? Spoiler alert! Our 2023 State of the CDP survey reveals that it is – and by a l... 1 week ago | 39 mins 3 Ways Sales Can Use a CDP to Improve Account-Based Selling Felix Serna, VP Growth Marketing, Leadspace & Chuck Taylor, Account Executive, Leadspace Set up your sales teams for success. CDPs are critical to account-based marketing and selling and are critical to improving pipeline and closing sales... 2 weeks ago | 31 mins Tips & Tricks for Disclosing to CDP Keenya Hofmaier, Senior Corporate Engagement Officer, CDP As the only global disclosure system for companies, states and municipalities to manage their environmental impact, CDP is a critical priority for org... 3 weeks ago | 62 mins How is a B2B CDP Different from a B2C CDP? Amish Sheth, Leadspace VP Solution Engineering Customer data platforms were originally designed with B2C marketers in mind, so they don't cater to the unique needs of B2B marketers. In B2B sales an... February 28, 2023 6:00pm How to Establish Customer Trust through Data Privacy Team Tealium Customer Trust and Data Privacy Masterclass Series Ep 2 Today, your customers expect every experience with your brand to be personalized. However, th... February 16, 2023 6:00pm Load more
