Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Transforming Customer Data into Insights: The Marketer's Guide to CDPs Brett Bothe, Principal Product Marketing Manager, Acquia & Chris Rothstein, Gorilla Group, a WundermanThompson company It's a brave new world for marketers. Consumers are shopping and engaging with brands across more digital channels than ever, and customer loyalty is ... 2 days ago | 49 mins Customer Data Platforms (CDPs) Are In For 2022! Marianne S. Hewitt, Marketing Strategy and Technology Leader at The Growth Strategy Group Customer Data Platforms (CDPs) have been quietly gaining traction in recent years. That market is expected to grow substantially in the coming years.... 1 week ago | 42 mins Look under the hood of lululemon and New Balance's martech for 2022 Tom Bianchi, VP Marketing EMEA @ Acquia & Jake Athey, VP Marketing @ Widen (an Acquia company) This webinar will look under the hood of the martech that brands like New Balance use to power their Digital Experiences. You will gain actionable ins... 2 weeks ago | 52 mins Transforming Customer Data into Insights: The Marketer's Guide to CDPs Brett Bothe, Principal Product Marketing Manager, Acquia & Chris Rothstein, Gorilla Group, a WundermanThompson company It's a brave new world for marketers. Consumers are shopping and engaging with brands across more digital channels than ever, and customer loyalty is ... 1 month ago | 49 mins MarTechFest Global Keynote: How to approach a cookieless future Tom Bianchi, VP Marketing, EMEA at Acquia Get access to Tom Bianchi's (VP Marketing EMEA @ Acquia) talk at the recent MarTechFest Global in London. Key areas covered: - What does the Cookie... 2 months ago | 26 mins The Cookie Apocalypse - is this the end of the Marketers world too? Join experts from Acquia, VMLY&R, and Forrester for your marketers’ roadmap to success in a cookieless future. You may have enjoyed a little (or a lot) of lockdown baking over the last 18 months, but in the tech world the relevance of cookies has long expired. ... 3 months ago | 57 mins 2022 State of the CDP: Key Findings for Tackling the New Age of Data Heidi Bullock, Lauren Snedden, and Jay Calavas from Tealium Given the changing customer data landscape, the question is no longer why do you need a Customer Data Platform (CDP), but instead which one is best su... February 2, 2022 6:00pm Why CDP, What is a CDP and How to Choose a CDP David De Giglio, Senior Account Executive - Nordics | Casper Andersen, Senior Solutions Consultant A constant amount of data sources and new data privacy rules have reversed the dynamics of customer data. However, customer expectations are at an all... February 9, 2022 9:00am Investor net zero targets & climate action plans: The road from COP26 The Investor Agenda With trillions of dollars in AUM committed to Net Zero at COP26, this Investor Agenda webinar will provide an update on how investors can operationali... February 1, 2022 3:00pm CDP for CPG, Retail and Finserv - What are the Use Cases? David De Giglio, Senior Account Executive - Nordics | Casper Andersen, Senior Solutions Consultant Treasure Data helps customer facing teams across many industries such as CPG, Retail, and FinServ to discover buying signals and unify individual prof... February 16, 2022 9:00am Delivering Analysis-Ready Data Pipelines From Streaming Data Santiago Giraldo, Tim Spann, and Shaun Ahmadian From manufacturing to medical device monitoring, delivering practical analytics from streaming data at the edge has become essential for industries wh... February 3, 2022 6:00pm Building a ROI Business Case for Tealium CDP Veronica Iles, TEI Sr Consultant, Forrester and Robin Geier and Matt Parisi, Tealium When it comes to investing in a Customer Data Platform (CDP), there are a lot of components to consider. And with so many CDPs on the market, it can b... February 22, 2022 6:00pm Episodio 1: El lugar que ocupa el CPD en tu stack tecnológico Frederic Zalma, Head of Sales Spain | Aritz Hernando, Senior solution consultant La mayoría de las grandes organizaciones hoy en día usan múltiples sistemas para gestionar los distintos tipos de datos de cliente. Estos sistemas se ... February 10, 2022 9:00am Using CDP Beyond Marketing to Create a Seamless Customer Journey David De Giglio, Senior Account Executive - Nordics | Casper Andersen, Senior Solutions Consultant Today’s customer journey is fragmented across multiple touch-points including apps, websites, in-store visits, emails, text messages, in-product notif... February 23, 2022 9:00am Leveraging a First Party Data Strategy in the 3rd Party Cookie Apocalypse Matt Parisi, Director of Product Marketing, Tealium Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when t... 1 week ago | 48 mins Episodio 2: Como elegir la Customer Data Platform más adecuada para tu negocio Frederic Zalma, Head of Sales Spain | Aritz Hernando, Senior Solution Consultant Las empresas hoy en día utilizan muchas herramientas para gestionar los diferentes datos del cliente. Pero sólo una Plataforma de Datos de Cliente (Cu... February 17, 2022 9:00am Ready for What's Next in 2022: Key Trends Driving Your Data Strategy Sav Khetan, Head of Product Strategy, Tealium The times (in data and customer experience), they are a’changing. As such, it's important to take a step back and home in on which areas of your custo... February 21, 2022 5:00pm Where CDP Fits In Your Tech Stack: CDP, DMP, MDM, Data Lake, CRM and more David Raab, Founder at CDP Institute Most large organizations today have dozens of systems that manage some type of customer data. These fall into three broad categories: source systems, ... 3 months ago | 45 mins CDP Beyond Marketing: Unifying Data Across the Organization David Raab, Founder at CDP Institute New data privacy rules have reversed the dynamics of customer data. Instead of collecting data without consent, marketers must earn the trust and perm... 3 months ago | 39 mins Automating Data Engineering Pipelines For Powering ML Workflows Santiago Giraldo and Shaun Ahmadian One of the biggest challenges with machine learning in the enterprise is ensuring ML data is up to date, clean, and delivered to data science teams in... February 17, 2022 6:00pm CDP vs DMP: What's the difference, Why it Matters. David Raab, Founder at CDP Institute Customer Data Platforms and Data Management Platforms both manage customer data, but they are still very different. This session explores the differe... 4 months ago | 37 mins Where CDP Fits In Your Tech Stack: CDP, DMP, MDM, Data Lake, CRM and more David Raab, Founder at CDP Institute Most large organizations today have dozens of systems that manage some type of customer data. These fall into three broad categories: source systems, ... 4 months ago | 45 mins Creating a unified customer experience with CDPs: US Soccer case study Ross Moses, Sr. Dir. Analytics & Insights at U.S. Soccer Federation and J.T. Wash, Sr. Account Executive at Treasure Data Few things unite us as humans like watching the U.S. Men’s and Women’s National Teams compete on the world’s stage... just like nothing unites dispara... 3 months ago | 32 mins How Unified Customer Data Can Help Advance Your Contact Center Shelly Kramer, Principal Analyst + Founding Partner, Futurum Research; James Riseman, Director, Product Mrktg, Treasure Data Customer experiences are crucial in today’s marketplace. Even the most loyal customer will reportedly leave an organization for a competitor after two... 2 months ago | 37 mins Load more
