Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date PC: Are you Patient Centric or just Politically Correct? Dominic Tyer Everyone in pharma is talking about patient centricity, but how is the drive received ‘on the ground’ among patients who are its focus? How is it unfo... 6 years ago | 61 mins Regret Minimisation Dominic Tyer When new products approach the market the level of demand for them is often exaggerated. However, in the real-world we know healthcare professionals ... 6 years ago | 54 mins Beyond the Blame Game: Improving Patient, Physician, Pharma Relation Andrew McConaghie We often hear patients report a lack of ‘connection’ with their physician, and where lifestyle plays a role in the development of a disease, such as o... 4 years ago | 59 mins Modelling ‘smart’ and ‘lazy' thinking to influence decision-making Dominic Tyer Traditional models of cognitive behaviour remain meaningful, but they can fail to deliver strong links between ‘smart’, cognitive-based factors of jud... 6 years ago | 55 mins Predicting success: How advanced analytics should underpin your brand strategy Richard Kunzmann, Massimo Bufi, Andrew McConaghie The current market research climate in the pharmaceutical industry is one of “doing more with less”. At the same time the number of healthcare profess... 7 years ago | 67 mins Digital healthcare: be connected or be irrelevant Tim Ringrose, CEO M3 EU; Paul Mannu, Behavioural Insights Specialist, Cello Health Insight & Paul Tunnah, CEO, Pharmaphorum So, we are finally at a point where with some certainty we can confirm we are in a digital world (this may have been true for some years in most indus... 7 years ago | 60 mins Proving the Strategic Value of Patients Dominic Tyer Patient insights aren’t just a ‘nice to have’: they are essential to understand the space where Pharma’s drugs ‘live’. On the 10th October, Cello He... 5 years ago | 48 mins
