Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date How Do RevOps, ABM, Outsourcing, Intent Data and Gifting All Go Together? Karen Steele, Founder, Steele-Alloy and John Steinert, CMO, TechTarget Since ABM was conceived to drive more revenue from a set of target accounts, it’s a strategy that aligns naturally to RevOps thinking. But while RevOp... June 21, 2023 8:00pm A Musicologist's Take on Better-Orchestrated Target Account Programs Mary Shea, PhD, Co-CEO (Mediafly) and John Steinert, CMO (TechTarget) By definition, ABM that doesn’t capture more revenue from target accounts doesn’t cut it. And, while there’s been a focus on increasing ABM’s marketin... June 21, 2023 2:00pm Leading Your Way to Better Demand Capture Kristin Prosowski, Vice President of Demand & Integrated Solutions and John Steinert, CMO, TechTarget Leads could be called “the original B2B intent data” and they’re certainly a first-party component of many good data-based strategies. At the same tim... 3 months ago | 59 mins Expert Discussion: What is Real Intent Data and What is It Good For? Robin Izsak-Tseng, VP of Revenue Marketing at G2 and John Steinert, CMO at TechTarget With the rise in B2B Intent Data popularity, it’s easy to confuse what you want and need with what you can actually get from any particular source or ... 3 months ago | 57 mins Retail Trends: Balancing Consumer Expectations and Emerging Tech | Episode 16 Cait Porte - CMO, Chris Muscat In this episode of Integration Redesigned, Cait Porte interviews Chris Muscat, an ecommerce executive, on the latest trends in retail and how business... May 29, 2023 4:00pm The Power of Observability and AIOps: Busting Myths and Sharing Realities Bill Talbot, CMO, OpsRamp and Eveline Oehrlich, Industry Analyst, Research In Action Observability and AIOps are most likely something you have heard about. But would you know how to differentiate them, explain the pros and cons of eac... May 30, 2023 4:00pm Accelerating Asset Performance for Operational Efficiency CMO Council Asset intensive industries are plagued by the risk of unpredictable performance, excessive lost production, and escalating costs. One factor driving t... May 31, 2023 4:00pm Conquering Data Integration and Governance in the Modern Enterprise Brett Hansen, CMO at Semarchy From legacy infrastructures to public clouds, the average enterprise has data spread across different locations, file systems, databases, and applicat... 3 days ago | 61 mins Move over passwords: Now is the time to move to modern, phishing-resistant MFA Ronnie Manning, CMO, Yubico; Garrett Bekker, Principal Research Analyst, S&P Global Market Intelligence A recent report from S&P Global Market Intelligence and Yubico revealed that 59% of respondents reported having a security breach within the past year... 5 days ago | 47 mins Staying Connected in the Ecommerce Product Community | Episode 15 Cait Porte - CMO, Alicia Dixon In this podcast episode, Cait Porte interviews Alicia Dixon, an experienced ecommerce product leader, about her favorite project and strategies for ba... 6 days ago | 19 mins Load more
