Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date How VMware Tanzu Aligns its Tech Stack to the Non-Linear B2B Buying Pattern Christina Stone, TechTarget and Heidi Ramich, VMware Tanzu Although many go-to-market teams conceptually understand that the buying journey is far from linear, many struggle to adapt their strategies to the re... 3 days ago | 47 mins 5 Video Marketing Trends to Test and Perfect Maxwell Iskiev, Senior Market Research Analyst, HubSpot and Olivia Dassler, Senior Director, Marketing Programs, BrightTALK Step aside, home movies. When done well, modern video storytelling helps brands stand out in a noisy marketing landscape by eliciting emotion and dire... 4 days ago | 66 mins Leading Your Way to Better Demand Capture Kristin Prosowski, Vice President of Demand & Integrated Solutions and John Steinert, CMO, TechTarget Leads could be called “the original B2B intent data” and they’re certainly a first-party component of many good data-based strategies. At the same tim... 7 months ago | 59 mins How DITA Supports Better Learning Content Guest: Bill Swallow > Host: Scott Abel Content development for learning keeps getting more complex. Learning occurs online or offline, in classrooms or e-learning environments, with or with... September 28, 2023 3:00pm Building Personalized Content Delivery with Deploy API Guests: Ren Taylor and Jarod Sickler > Host: Scott Abel Join us for a presentation about the Heretto Deploy API —a headless content delivery capability that allows publishing content almost anywhere. Deploy... 4 days ago | 60 mins The Making of The Language of Learning Book Guests: Phylise Banner & Dawn J. Mahoney > Host: Scott Abel In this lively and informative discussion, authors Phylise Banner and Dawn J. Mahoney will share their expertise and insights about the Language of Le... September 27, 2023 5:00pm We Have AI — Can We Ditch Structured Content Now? Guest: Sarah O'Keefe > Host: Rahel Anne Bailie Today's content operations demand automation—machines can process volumes of information instantly, but they need predictable content. Until now, the ... 2 weeks ago | 62 mins Managing Insurance Risk Through Intelligent Content Alan J. Porter > Host: Scott Abel Risk management is essential to the insurance industry. Sound risk management practices allow insurers to pivot quickly, outlast competition, and sati... October 3, 2023 3:00pm The ABCCCCCCCCCCs of Content Development Vlad Khanin > Host: Dawn Stevens If you’ve ever searched for advice on writing quality technical documentation, you’ve probably encountered helpful lists, such as the 4 C’s of Documen... October 4, 2023 5:00pm How a modern CDN can scale your growing media business John Agger, Fastly Product Marketing Manager and Jamie Sherry, Fastly Product Management Whether fierce competition, subscriber fatigue, discoverability, or something else, the current online video market conditions make it imperative that... 2 weeks ago | 22 mins Load more