Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date How B2B Technology Buyers Actually Buy: The Changing Purchasing Dynamic in APAC Jon Panker, Managing Director, APAC (TechTarget) and Aaron Tan, Executive Editorial APAC (TechTarget) Today’s empowered tech buyer is doing more before they ever engage with a sales rep. Exactly what are they doing? Which platforms are they visiting to... September 30, 2022 3:00am The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality? Brent Boswell, Senior Vice President, International (TechTarget) and a panel of IT experts Perception acts as a lens through which we view reality. Our perceptions influence how we focus on, process, remember, interpret, understand, synthesi... September 27, 2022 11:00am Using Audience Insights to Drive Value at Scale Kate Jacobsen, Sr. Marketing Programs Manager and Olivia Dassler, Director of Marketing Programs (BrightTALK) Buyer behavior has evolved rapidly in the last decade. B2B buyers have embraced video-based content consumption in recent years and the emergence of n... September 28, 2022 2:00pm Growing as a Challenger Brand in a Hot Security Market John Steinert, CMO at TechTarget | Shelley Hofman and Kimberly Foster, Senior Managers of Demand Generation at Orca Security Part of what innovative teams have been working on and maybe the rise of ABM has helped drive is a much closer alignment between sales and marketing o... 4 weeks ago | 51 mins [ATM 22] Learn how Aruba is helping create smart residential spaces. Sylvia Hooks, Head of Marketing at Aruba & Blake Miller, Founder and CEO of Homebase Watch Sylvia Hooks, Head of Marketing at Aruba, and Blake Miller, Founder and CEO of Homebase, discuss smart spaces and digital acceleration in the re... 3 hours ago | 10 mins Why API Value Lies in Consumption William McKinney, Sr. Director, Product and Solutions Marketing with Axway, David Mooter - Sr. Analyst with Forrester 86% of API decision-makers know the value of APIs isn't in developing them, but in consuming them. Yet they struggle to gain API adoption. In a new Fo... 3 days ago | 60 mins Delivering Turnkey Load Balancing in VMware Cloud with Day 0 Automation Nicolas Bayle Bring modern, advanced load balancing to VMware Cloud (VMC) on AWS in a matter of minutes. EasyAvi is a new VMware Fling and enables day 0 automation ... 4 days ago | 51 mins Drive ESG outcomes with ITAM Svetlana Zenkin and Bryan Blackburn of ServiceNow 81% of C-suite surveyed in 2021 revealed that environmental, social, and governance (ESG) assessment and management is a top responsibility at their o... 6 days ago | 47 mins MarkLogic Demo: Connect and Consume Data Biju George, Principal Solutions Engineer MarkLogic solves complex data problems of an enterprise. At the same time, it is common that MarkLogic is brought into the middle of a bigger technica... August 24, 2022 3:00pm RAN Intelligence Enabling Michael Recchia and Federico Rossi, Red Hat; Hassnaa Moustafa and Sunku Ranganath, Intel 5G and ORAN bring AI to network operations to reduce the OpEx, decrease power consumption, accelerate agile network functions, and facilitate ease of ... August 23, 2022 3:00pm Load more
