Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Using Audience Insights to Drive Value at Scale Kate Jacobsen, Manager of Marketing Programs, and Olivia Dassler, Director of Marketing Programs (BrightTALK) Buyer behavior has evolved rapidly in the last decade. B2B buyers have embraced video-based content consumption in recent years and the emergence of n... 2 months ago | 51 mins Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey Chris Brookes, Product Marketing Manager, and Fahad Khan, Sales Director, APAC (TechTarget) How well do today’s tech marketers know their prospects? In an engaging session designed to shed light on how today’s IT buyers gather information to ... 5 months ago | 42 mins Driving measurable sustainability in broadcast and streaming IBC Sustainability is undoubtedly still one of the more discussed topics in broadcast and streaming. For most, there is confusion around how to create a r... 6 days ago | 58 mins Essential Metrics For Successful ABM Dara Such, VP Customer Enablement & Data Strategy (TechTarget) An effective account-based marketing (ABM) program isn’t created overnight — programs can take months or even years to perfect. While ABM requires lo... 2 weeks ago | 46 mins Marketing Fails and Fixes: Content for Lead Generation Alicia Borchardt, Kate Jacobsen, Ryan Bell (TechTarget) Wondering if your content is hitting the mark with your audience? Or maybe you have a feeling that there’s some room for improvement. Join us for our ... May 4, 2023 3:00pm The future of data: A BCG study Pranay Ahlawat Associate Director at BCG | Steven Huels, Senior Director at Red Hat | Adrian Estala, Field CDO at Starburst In a landmark research study by Boston Consulting Group, the macro trends shaping the data & analytics imperative are explored. As analytics use cases... 2 weeks ago | 36 mins Deliver More Performance with Less - The Power of Intel® Xeon® With HAProxy Dylan Murphy, Willy Tarreau, and Divya Pendyala The demand for advanced and high-performance load balancing is increasing. As more traffic moves to the cloud and edge, businesses need an infrastruct... 1 week ago | 54 mins Email Marketing’s Missing Link: Purchase Intent Data Adam Lewis, Co-Founder & Solutions Architect, BBD Boom & Colin Mitchell, VP Priority Engine, EMEA Growth Accounts, TechTarget From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive be... 1 month ago | 48 mins Using Intent Data to Align to Today’s Tech Buyer Journey Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers cond... 1 month ago | 65 mins Tech Investors and Operators: You Can Learn a Lot from a Pre-"Series A" VC David McFarlane, Operating Partner (Companyon Ventures) with Rebecca Kitchens, President, and John Steinert, CMO (TechTarget) What can you learn from a VC focused on pre-Series A? Turns out, a lot. Companyon Ventures invests in category-leading seed-funded B2B software startu... 4 weeks ago | 41 mins Load more
