Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Better Webinars. Better Engagement. Better ABM. David Edwards, Sr Director, Product Mgmt & Marketing, BrightTALK & Olivia Dassler, Sr Director Marketing Programs, BrightTALK Successful ABM programs require thoughtful planning every step of the way. From collaborating with Sales on account selection to establishing the righ... June 21, 2023 3:00pm How Do RevOps, ABM, Outsourcing, Intent Data and Gifting All Go Together? Karen Steele, Founder, Steele-Alloy and John Steinert, CMO, TechTarget Since ABM was conceived to drive more revenue from a set of target accounts, it’s a strategy that aligns naturally to RevOps thinking. But while RevOp... June 21, 2023 8:00pm Insights and Intelligence: Atlassian’s Approach to ABM Preethi Ramanath, Mary Souza and Helana Zhang at Atlassian and Dara Such at TechTarget You’ve likely heard of Atlassian, the software company helping unleash the potential of every team. It should be no surprise that their tools have soa... June 21, 2023 4:00pm The Art of ABM Planning: Tapping into Intent and Technographics Matt Hogan, VP of Growth Marketing (HG Insights); Jillian Coffin, Senior Vice President (TechTarget) The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile eco... June 21, 2023 6:00pm Going Vertical: Standing Up an Industry-specific ABM Play Brian Glynn, SVP, Healthcare, TechTarget and Shirley Golen, VP Global Public Sector Marketing, Amazon Web Services At a bare minimum, ABM has got to be about doing something different to a particular set of accounts than the approaches you’d typically implement whe... June 21, 2023 7:00pm A Musicologist's Take on Better-Orchestrated Target Account Programs Mary Shea, PhD, Co-CEO (Mediafly) and John Steinert, CMO (TechTarget) By definition, ABM that doesn’t capture more revenue from target accounts doesn’t cut it. And, while there’s been a focus on increasing ABM’s marketin... June 21, 2023 2:00pm Leveraging Intent Data to Make Your Sales Game Stronger Jeff Hocking (Akamai Technologies), Ian Cook (Trend Micro), Ben James (TechTarget), and Sean MacKinnon (TechTarget) Being a seller in today’s uncertain economic climate is hard. Your sales cycles are getting longer, prospects are ‘ghosting’ you and it’s difficult to... June 21, 2023 11:00am Supercharging ABM with the Right Data and Intelligence Jillian Coffin, SVP, Customer Strategy & Enablement, TechTarget To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences cont... June 21, 2023 10:00am Video Tech Stack 101: From Planning to Implementation Sashindar Rajasekaran, Product Marketing, Enterprise partnerships and solutions With the rapid increase in video consumption worldwide, companies are turning to video to enhance their customer experience. From live sports streami... 1 week ago | 27 mins Marketing Fails and Fixes: Content for Lead Generation Alicia Borchardt, Kate Jacobsen, Ryan Bell (TechTarget) Wondering if your content is hitting the mark with your audience? Or maybe you have a feeling that there’s some room for improvement. Join us for our ... 4 weeks ago | 51 mins Load more
