Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Build a Better Webinar: Storytelling & Scripting Steven Madeja, Senior Producer, Creative Accounts (TechTarget) The best webinars tell a clear and concise story that captures an audience’s attention. You may be a seasoned presenter, but do you use the elements o... 3 days ago | 53 mins A Roadmap to Authentic B2B Webinar Content Olivia Dassler, Fiona O'Connor, and Mike Marsdale (TechTarget) In today’s largely digital buying environment, webinars provide the opportunity to engage your audience, create valuable content, and reach new prospe... 4 weeks ago | 64 mins Maximizing Marketing ROI with Derivative Content Kate Jacobsen, Manager, Marketing Programs (TechTarget), and Emily Falconer, Marketing Programs Manager (TechTarget) Getting the most out of content is crucial for marketing organizations to deliver the most value to their audience. But generating and distributing hi... April 27, 2023 3:00pm Marketing Fails and Fixes: Content for Lead Generation Alicia Borchardt, Kate Jacobsen, Ryan Bell (TechTarget) Wondering if your content is hitting the mark with your audience? Or maybe you have a feeling that there’s some room for improvement. Join us for our ... May 4, 2023 3:00pm Content That Connects: Buyer-Centric Storytelling That Builds Credibility John McKnight, Melinda Marks, Dave Gruber, and Christophe Bertrand (ESG) Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers ... 2 months ago | 33 mins Using Audience Insights to Drive Value at Scale Kate Jacobsen, Manager of Marketing Programs, and Olivia Dassler, Director of Marketing Programs (BrightTALK) Buyer behavior has evolved rapidly in the last decade. B2B buyers have embraced video-based content consumption in recent years and the emergence of n... 2 months ago | 51 mins Build a Better Webinar: Pre-Recording Segments Kate Jacobsen, Manager, Marketing Programs (TechTarget) Webinars enable you to reach a wide audience, build thought leadership, and deliver content in engaging ways. Creating a pre-recorded version of a web... May 25, 2023 3:00pm Scaling Growth with Limited Marketing Resources Kate Jacobsen, Manager, Marketing Programs (TechTarget) Marketing organizations face overwhelming pressure to innovate and deliver scalable marketing campaigns that increase engagement and drive more revenu... 2 months ago | 40 mins Case Study: People, Process, Tools and Data Help Get Content Right Guest: Megan Gilhooly > Host: Scott Abel Senior Director of Self-Help and Content Strategy at Reltio, Megan Gilhooly, examines the content production and operationalization capabilities at Re... March 28, 2023 5:00pm Fuel Your GTM with Credible, Data-Driven Content John McKnight (Enterprise Strategy Group) and Kelley Damore (TechTarget) Your GTM’s competitive effectiveness depends on the insights you have for fuel. To better connect your solutions to real buyer needs ─ and do it in wa... 5 days ago | 58 mins Load more
