Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Content That Connects: Buyer-Centric Storytelling That Builds Credibility John McKnight, Melinda Marks, Dave Gruber, and Christophe Bertrand (ESG) Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers ... 3 weeks ago | 33 mins Scaling Growth with Limited Marketing Resources Kate Jacobsen, Manager, Marketing Programs (TechTarget) Marketing organizations face overwhelming pressure to innovate and deliver scalable marketing campaigns that increase engagement and drive more revenu... 2 weeks ago | 40 mins Rules of Engagement: Leveraging Intent to Drive to a Quicker Close Jon Panker (TechTarget), Joseph McCarthy (BrightTALK), Souvik Chowdhury (Palo Alto Networks) The best sales reps in B2B tech no longer have to take a shot in the dark. They know exactly who to engage, when to reach out and what to say. Their e... 2 months ago | 38 mins Build a Better Webinar: Coaching Speakers MB Welch, Producer (BrightTALK) Nobody likes to attend a dull webinar. Regardless of how exceptional your content is, if your presenter is boring or lacks confidence when conveying h... 4 weeks ago | 46 mins Creating Engaging Content to Attract and Wow Your Prospects Sam Weller, BrightTALK; Ariff Kamal, Cloudflare; Claudia Wong, CrowdStrike Long live the webinar! Just because we’re starting to reintroduce some face-to-face activities into our marketing mix doesn’t mean that buyer aren’t s... 4 months ago | 30 mins Unlocking Deep Engagement: Creating an Always-On Webinar Series John Steinert - CMO (TechTarget) and Olivia Dassler - Director of Marketing Programs (BrightTALK) Most marketers agree that webinars are a key tool for facilitating deep and meaningful engagement with target accounts. Some marketing teams use webin... 3 months ago | 63 mins Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey Chris Brookes, Product Marketing Manager, and Fahad Khan, Sales Director, APAC (TechTarget) How well do today’s tech marketers know their prospects? In an engaging session designed to shed light on how today’s IT buyers gather information to ... 4 months ago | 42 mins Riding the Data Revolution: How to Harness the Power of Intent Data Meaghan Nichols, TechTarget & Min Erh Mah, Palo Alto Networks This session provides a playbook for harnessing the power of intent data. Understand the different types of data on offer and how to best leverage var... 4 months ago | 26 mins How Top Sellers Are Maximising Productivity & Efficiency — With Economic Shifts Sophia Elson, Manager, Research & Thought Leadership Content, Salesforce | Jacob Hkeik, Product Marketing Manager, Salesforce You’re right. Selling is harder. In fact, 69% of your peers agree their job is harder right now, according to our latest State of Sales report. The g... 2 days ago | 34 mins Remote Rule #1 People First! Kim Shepherd The Covid-19 pandemic instantly sent millions of employed Americans home to work. This new era of remote work has forever changed the mindset of the t... 2 days ago | 51 mins Load more
