Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date All Eyes on the B2B Buyer: From Retention to Results Marianne Hewitt (The Growth Strategy Group), Annette Sandler (AVIXA), Tom Bianchi (Acquia), & Liz Bateman (Highlands Digital) In order for marketers to retain value and greater loyalty with customers and the desired content, it is fundamental to keep the focus on the B2B buye... 2 months ago | 48 mins Creating a Customer-Focused Loyalty Strategy Based on Data Tatiana Afanasyeva, Head of Marketing at Lob Global circumstances keep testing the limits of even the best customer loyalty strategy and retaining existing customers is more important than ever. ... October 26, 2021 3:00pm Trailblazer Talks: Blazing a Trail Forward, Together Arundhati Bhattacharya | Arun Kumar Parameswaran | C K Venkataraman | Rekha Srinivasan | Sanket Atal 2021 has tested the resilience of companies in India, like never before. In the welcome episode of the Trailblazer Talks, catch Arundhati Bhattacharya... 23 hours ago | 123 mins Personalization as a Loyalty Game Changer Mark Pinard, Head of Product Marketing at Lob The probability of selling to a new customer is just 5-20%. Toss that in with the rising costs of acquisition and the increase in signal to noise of d... October 28, 2021 4:00pm Creating a unified customer experience with CDPs: US Soccer case study Ross Moses, Sr. Dir. Analytics & Insights at U.S. Soccer Federation and J.T. Wash, Sr. Account Executive at Treasure Data Few things unite us as humans like watching the U.S. Men’s and Women’s National Teams compete on the world’s stage... just like nothing unites dispara... October 28, 2021 5:00pm Don’t Treat Customers Like a Stranger Alex Hunter, Former Head of Digital for the Virgin Group and Emma Maslen, VP & GM EMEA & APAC, Ping Identity Treating your customers like strangers won’t get your brand far when building loyalty. Customers don’t want to seem like a number to a brand. They wan... 5 days ago | 36 mins The Cookie Apocalypse - is this the end of the Marketers world too? Join experts from Acquia, VMLY&R, and Forrester for your marketers’ roadmap to success in a cookieless future. You may have enjoyed a little (or a lot) of lockdown baking over the last 18 months, but in the tech world the relevance of cookies has long expired. ... 23 hours ago | 57 mins Policy Abuse: The New Frontier of Ecommerce Fraud and Revenue Leakage Kris Zanuldin, VP of Product Strategy, Forter Ecommerce leaders are realizing that the fastest-growing fraud methodologies have nothing to do with stolen credit cards and chargebacks. Policy abuse... October 27, 2021 2:00pm Building a Data and Integration Culture Ben Miller, Tableau | Mark Hemsley, Rail Delivery Group | Toby Ayre, Rail Delivery Group Every digital transformation at its core is a data transformation. But where do you start? Hear how Rail Delivery Group have unlocked, analysed, and e... 23 hours ago | 15 mins Redefining customer engagement in a digital first, financial services world Andrew Brandman | SVP, Financial Services | Salesforce Aashima Khurana | Senior Solutions Engineer | MuleSoft In the new digital era, customer demands for improved financial experiences are spurring change in the industry where 66% of customers expect companie... 1 week ago | 34 mins Rise Above the Unexpected. Create Extraordinary Customer Experiences. Andre Durand, CEO of Ping Identity and Molly Bloom, Entrepreneur & Author of Molly's Game Join Andre Durand, CEO of Ping Identity in a fireside chat with Molly Bloom, olympic-class skier, entrepreneur and author of "Molly’s Game". From run... November 4, 2021 11:00am Relaunching Your Loyalty Programme for a Next-Gen Customer Experience Michele Fitzpatrick (Acxiom), Sheila Power (Antavo), Dean Lanzman (MullenLowe Profero) Consumer shopping and buying behaviour in the retail sector has changed beyond recognition since the emergence of the pandemic. Organisations have had... 2 weeks ago | 51 mins The Road To Retention: Customer Lifecycle That Lives On Morgan Cantrell | Michael Collins | Ted Sfikas It’s no secret that understanding the needs of your buyer is essential. From onboarding initiatives that ignite long term loyalty, to prioritizing exi... 6 days ago | 65 mins The Road To Retention: Customer Lifecycle That Lives On Morgan Cantrell | Michael Collins | Ted Sfikas It’s no secret that understanding the needs of your buyer is essential. From onboarding initiatives that ignite long term loyalty, to prioritizing exi... 7 days ago | 65 mins The Road To Retention: Customer Lifecycle That Lives On Morgan Cantrell | Michael Collins | Ted Sfikas It’s no secret that understanding the needs of your buyer is essential. From onboarding initiatives that ignite long term loyalty, to prioritizing exi... 7 days ago | 65 mins The New Rules of Retention Marketing Lily Harder, Senior Director of Marketing Strategy, Mintel Retention and customer loyalty is not just a challenge for retail businesses. Customers are flooded with better credit card offers, more favorable ins... November 2, 2021 4:00pm The APAC Marketers’ Roadmap To Success In The Cookieless Future Beth Adams, Managing Director, Marketing Technology VMLY&R and Cameron Strachan, Marketing Cloud Director APJ Acquia This year’s Girl Scout cookie season may have successfully gone virtual, but in the tech world, the relevance of cookies has long expired. Google’s re... November 12, 2021 1:00am Personalization For Dummies Jeffrey Vocell, Director, Product Marketing at Iterable & Tasmin Singh, Enterprise Customer Success Manager at Iterable Your brand is under constant pressure to stand out in a sea of messages that bombard your customers 24/7 — figuring out how to reach them with a messa... November 4, 2021 4:00pm The Rise of Hybrid Banking: Combining Physical with Digital Finextra, OneSpan, Forrester Research & Allied Irish Banks (AIB) As consumers increasingly engage with their bank remotely, and circumstances such as the pandemic, as well as new digitally-focused strategies continu... 1 week ago | 62 mins Tealium for Travel + Hospitality: Live Demo Matt Parisi, Director of Product Marketing, and Drew Halsch, Solutions Consultant, Tealium It’s no secret that the travel & hospitality industry had to make unparalleled adjustments over the last year and a half. From abrupt “no travel” regu... November 4, 2021 5:00pm A cookieless future is coming...are you ready? Tom Bianchi, VP EMEA Marketing and Alan Botwright, Master Solutions Architect, Acquia Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has ... November 18, 2021 11:00am Analytics to Optimize Your Customer Loyalty Program Razvan Nistor, Director of Data Science, Keyrus US; Ariel Pohoryles, Director and Head of Keyrus Toronto With eCommerce continuing to grow and consumer demands changing faster than ever, understanding your data is essential to optimizing sales and making ... 1 month ago | 29 mins HIT YOUR KPIs: use a CDP to enhance Personalisation leading to greater ROI Brian Carlos - ROC Consulting; Jonathan Weber - Bounteous and Eric Fullerton - Acquia Join CMSWire contributor Brian Carlson, Acquia’s Eric Fullerton and Bounteous’ Jonathan Weber as they examine the benefits of deploying a CDP to deliv... 4 weeks ago | 58 mins Verizon Presents: Welcome to the New Workplace, Webinar #11 George W. Tinsley, Sr & Ramon Ray Verizon Presents: Welcome to the New Workplace: Serving up great food service experiences, even when uncertainty’s back on the menu Join business coa... 3 weeks ago | 50 mins Load more
